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Vital Farms, Inc.

VITL
Exchange
Nasdaq
Industry
Food and Kindred Products
SEC CIK
0001579733

No open-market purchases or sales by Vital Farms, Inc. insiders were filed in the last 90 days; 226 institutions reported holding it in 13F filings for Q2 2026, worth $421.4M in total; no superinvestor holds it.

Open-market trades, last 90 days

Open-market purchases (P) and sales (S) by Vital Farms, Inc. insiders, counted by Form 4 filing. Trades with a flagged price and duplicate filings are left out.

Open-market buys
0 filings
Open-market sells
0 filings
Insiders trading
0
Net value
$0
Purchases minus sales

Insider roster

Directors, officers and 10% owners who have filed a Form 4 for Vital Farms, Inc., current and former, most recent filer first. Last reported holding is the position after the last non-derivative trade in their latest filing.

Insider roster for Vital Farms, Inc.
NameTitleLast reported holdingLast filingFilings, past year
Van Hoven Reena ChauhanChief People Officer25,483Sep 18, 20263
Holland Joseph MichaelChief Supply Chain Officer37,738Sep 4, 20263
Flanagan Glenda JDirector47,934Jun 12, 20262
Post Denny MarieDirector29,748Jun 12, 20262
Kennedy Kelly J.Director33,363Jun 12, 20262
Cyr William B.Director24,230Jun 12, 20263
Ruiz GiselDirector56,985Jun 12, 20262
Khoury KarlDirector130,225Jun 12, 20262
Amoo-Gottfried Kofi OwusuDirector41,497Jun 12, 20262
Diez-Canseco RussellExec. Chair, President & CEO706,060May 19, 20266
Bal JoanneCLO, Secy. & Head of Impact55,843May 19, 20264
Coon StephanieChief Strategy Officer62,814May 19, 20266
Wrede ThiloChief Financial Officer75,977May 19, 20266
Pappas Peter NicholasCSO and President, Eggs85,564May 18, 20265
McKeon KathrynCMO and GM, Butter50,275May 18, 20265
Ohayer Matthew10% Owner6,326,190Mar 13, 20269
Dale JasonCOO56,123May 17, 20240
Dawson Jeffery SCHIEF ACCOUNTING OFFICER14,095Mar 26, 20240
Meissner Bo ErickChief Financial Officer38,984Apr 17, 20230
Drever BrentDirector37,160Nov 23, 20210

Insider trades

Each row adds up one type of transaction in one Form 4 filing. Only open-market purchases (P) and sales (S) are shown by default; use the filters to see grants, option exercises and other codes.

Insider trades
Filed (ET)Trade dateFiling delayInsiderTransactionSharesAvg priceValueHolding changeFlags
Aug 12, 2021 (view filing)Aug 12Same dayOhayer MatthewExecutive ChairmanPPurchase+5.00K$17.85+$89.3K+0.1%8.06M after
Aug 23, 2021 (view filing)Aug 194 daysDrever BrentDirectorSSale−453.4K$17.00−$7.71M−100.0%0 after
Sep 13, 2021 (view filing)Sep 103 daysOhayer MatthewExecutive ChairmanPPurchase+5.00K$17.10+$85.5K+0.1%8.06M after
Nov 22, 2021 (view filing)Nov 175 daysLatePost Denny MarieDirectorPPurchase+500$19.42+$9.71K+4.6%11.5K after
Nov 23, 2021 (view filing)Nov 194 daysDrever BrentDirectorSSale−2.50K$18.80−$47.0K−6.3%37.2K after
Dec 1, 2021 (view filing)Nov 292 daysOhayer MatthewExecutive ChairmanPPurchase+5.00K$17.77+$88.8K+0.1%8.07M after
Jan 20, 2022 (view filing)Jan 182 daysDale JasonCOOSSale−37.6K$17.68−$664.2K−45.0%46.0K after
May 18, 2022 (view filing)May 171 dayOhayer MatthewExecutive ChairmanPPurchase+10.0K$9.66+$96.6K+0.1%7.98M after
Sep 8, 2023 (view filing)Sep 62 daysOhayer MatthewExecutive ChairmanSSale−12.0K$11.42−$137.0K−0.2%7.75M after10b5-1
Sep 15, 2023 (view filing)Sep 78 daysDiez-Canseco RussellPresident and CEOSSale−26.7K$11.34−$303.0K−11.1%213.1K afterAmended10b5-1
Oct 16, 2023 (view filing)Oct 124 daysDiez-Canseco RussellPresident and CEOSSale−26.8K$10.78−$289.4K−11.6%203.7K after10b5-1
Oct 19, 2023 (view filing)Oct 172 daysOhayer MatthewExecutive ChairmanSSale−12.0K$10.99−$131.9K−0.2%7.73M after10b5-1
Nov 15, 2023 (view filing)Nov 132 daysDiez-Canseco RussellPresident and CEOSSale−26.5K$11.85−$314.1K−11.5%204.7K after10b5-1
Nov 21, 2023 (view filing)Nov 174 daysOhayer MatthewExecutive ChairmanSSale−12.0K$12.61−$151.3K−0.2%7.72M after10b5-1
Dec 6, 2023 (view filing)Dec 42 daysDale JasonCOOSSale−40.0K$14.14−$565.6K−45.2%48.5K after10b5-1
Dec 14, 2023 (view filing)Dec 12-132 daysDiez-Canseco RussellPresident and CEOSSale−26.1K$15.12−$394.1K−11.2%206.7K after2 lots10b5-1
Dec 21, 2023 (view filing)Dec 192 daysOhayer MatthewExecutive ChairmanSSale−12.0K$14.52−$174.2K−0.2%7.71M after10b5-1
Jan 17, 2024 (view filing)Jan 12-165 daysDiez-Canseco RussellPresident and CEOSSale−27.6K$15.22−$419.6K−11.1%221.1K after2 lots10b5-1
Jan 23, 2024 (view filing)Jan 194 daysOhayer MatthewExecutive ChairmanSSale−12.0K$14.36−$172.3K−0.2%7.70M after10b5-1
Feb 14, 2024 (view filing)Feb 122 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−27.5K$15.49−$426.4K−11.0%223.6K after10b5-1
Feb 22, 2024 (view filing)Feb 20-212 daysDale JasonCOOSSale−28.4K$16.70−$474.8K−37.0%48.5K after3 lots10b5-1
Feb 22, 2024 (view filing)Feb 202 daysOhayer MatthewEXECUTIVE CHAIRMANSSale+12.0K$15.83+$190.0K+0.2%7.69M after10b5-1
Mar 4, 2024 (view filing)Feb 29-Mar 14 daysDale JasonCOOSSale−20.4K$18.07−$369.3K−29.7%48.5K after2 lots10b5-1
Mar 11, 2024 (view filing)Mar 74 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−25.0K$20.10−$502.5K−10.1%223.6K after10b5-1
Mar 11, 2024 (view filing)Mar 74 daysOhayer MatthewEXECUTIVE CHAIRMANSSale−4.00K$20.67−$82.7K−0.1%7.68M after10b5-1
Mar 12, 2024 (view filing)Mar 12Same dayDiez-Canseco RussellPRESIDENT AND CEOSSale−31.6K$20.94−$662.6K−9.0%318.9K after
Mar 18, 2024 (view filing)Mar 144 daysKhoury KarlDirectorSSale−4.00K$21.27−$85.1K−2.5%155.1K after
Mar 18, 2024 (view filing)Mar 14-154 daysOhayer MatthewEXECUTIVE CHAIRMANSSale−200.0K$21.50−$4.30M−2.6%7.48M after2 lots
Mar 19, 2024 (view filing)Mar 154 daysPost Denny MarieDirectorSSale−6.00K$21.70−$130.2K−22.8%20.3K after
Mar 21, 2024 (view filing)Mar 192 daysOhayer MatthewEXECUTIVE CHAIRMANSSale−16.0K$22.95−$367.2K−0.2%7.47M after10b5-1
Apr 9, 2024 (view filing)Apr 54 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−30.0K$25.03−$750.9K−8.7%313.2K after10b5-1
Apr 9, 2024 (view filing)Apr 54 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−4.00K$25.26−$101.0K−0.1%7.46M afterAmended10b5-1
Apr 16, 2024 (view filing)Apr 124 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−36.9K$25.07−$926.3K−9.1%368.8K after10b5-1
Apr 23, 2024 (view filing)Apr 194 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−20.0K$25.12−$502.4K−0.3%7.44M after10b5-1
May 10, 2024 (view filing)May 8-92 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−35.0K$32.77−$1.15M−8.0%403.7K after4 lots10b5-1
May 13, 2024 (view filing)May 94 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−4.00K$33.15−$132.6K−0.1%7.44M after10b5-1
May 15, 2024 (view filing)May 13-142 daysDale JasonCOOSSale−193.1K$36.00−$6.95M−77.6%55.6K after5 lots
May 15, 2024 (view filing)May 132 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−44.9K$35.56−$1.60M−9.8%411.3K after3 lots10b5-1
May 15, 2024 (view filing)May 132 daysBal JoanneGC, SEC. AND HEAD OF IMPACTSSale−9.80K$35.11−$344.0K−13.8%61.2K after2 lots
May 15, 2024 (view filing)May 132 daysKennedy Kelly J.DirectorSSale−11.0K$35.35−$387.8K−42.5%14.9K after
May 17, 2024 (view filing)May 15-162 daysCoon StephanieSVP OF PEOPLE AND STRATEGYSSale−30.0K$36.95−$1.11M−33.9%58.5K after2 lots
May 17, 2024 (view filing)May 15-162 daysKhoury KarlDirectorSSale−15.0K$36.80−$552.0K−9.7%140.1K after3 lots
May 22, 2024 (view filing)May 202 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−24.0K$39.06−$937.5K−0.3%7.41M after2 lots10b5-1
May 23, 2024 (view filing)May 21-222 daysPappas Peter NicholasCHIEF SALES OFFICERSSale−15.7K$39.92−$626.2K−19.2%65.8K after2 lots
May 24, 2024 (view filing)May 222 daysBal JoanneGC, SEC. AND HEAD OF IMPACTSSale−2.60K$40.71−$105.7K−4.2%59.1K after
May 29, 2024 (view filing)May 245 daysCoon StephanieSVP OF PEOPLE AND STRATEGYSSale−5.00K$41.02−$205.1K−8.6%53.5K after
Jun 3, 2024 (view filing)May 304 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−50.0K$41.72−$2.09M−0.7%7.36M after
Jun 7, 2024 (view filing)Jun 5-72 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−50.0K$43.74−$2.19M−0.7%7.31M after4 lots
Jun 14, 2024 (view filing)Jun 122 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−44.6K$42.34−$1.89M−9.6%419.7K after3 lots10b5-1
Jun 14, 2024 (view filing)Jun 122 daysPost Denny MarieDirectorSSale−3.50K$42.17−$147.6K−15.6%19.0K after