Skip to main content

Vital Farms, Inc.

VITL
Exchange
Nasdaq
Industry
Food and Kindred Products
SEC CIK
0001579733

No open-market purchases or sales by Vital Farms, Inc. insiders were filed in the last 90 days; 226 institutions reported holding it in 13F filings for Q2 2026, worth $421.4M in total; no superinvestor holds it.

Open-market trades, last 90 days

Open-market purchases (P) and sales (S) by Vital Farms, Inc. insiders, counted by Form 4 filing. Trades with a flagged price and duplicate filings are left out.

Open-market buys
0 filings
Open-market sells
0 filings
Insiders trading
0
Net value
$0
Purchases minus sales

Insider roster

Directors, officers and 10% owners who have filed a Form 4 for Vital Farms, Inc., current and former, most recent filer first. Last reported holding is the position after the last non-derivative trade in their latest filing.

Insider roster for Vital Farms, Inc.
NameTitleLast reported holdingLast filingFilings, past year
Van Hoven Reena ChauhanChief People Officer25,483Sep 18, 20263
Holland Joseph MichaelChief Supply Chain Officer37,738Sep 4, 20263
Flanagan Glenda JDirector47,934Jun 12, 20262
Post Denny MarieDirector29,748Jun 12, 20262
Kennedy Kelly J.Director33,363Jun 12, 20262
Cyr William B.Director24,230Jun 12, 20263
Ruiz GiselDirector56,985Jun 12, 20262
Khoury KarlDirector130,225Jun 12, 20262
Amoo-Gottfried Kofi OwusuDirector41,497Jun 12, 20262
Diez-Canseco RussellExec. Chair, President & CEO706,060May 19, 20266
Bal JoanneCLO, Secy. & Head of Impact55,843May 19, 20264
Coon StephanieChief Strategy Officer62,814May 19, 20266
Wrede ThiloChief Financial Officer75,977May 19, 20266
Pappas Peter NicholasCSO and President, Eggs85,564May 18, 20265
McKeon KathrynCMO and GM, Butter50,275May 18, 20265
Ohayer Matthew10% Owner6,326,190Mar 13, 20269
Dale JasonCOO56,123May 17, 20240
Dawson Jeffery SCHIEF ACCOUNTING OFFICER14,095Mar 26, 20240
Meissner Bo ErickChief Financial Officer38,984Apr 17, 20230
Drever BrentDirector37,160Nov 23, 20210

Insider trades

Each row adds up one type of transaction in one Form 4 filing. Only open-market purchases (P) and sales (S) are shown by default; use the filters to see grants, option exercises and other codes.

Insider trades
Filed (ET)Trade dateFiling delayInsiderTransactionSharesAvg priceValueHolding changeFlags
Mar 18, 2025 (view filing)Mar 144 daysKhoury KarlDirectorSSale−10.8K$31.02−$336.2K−7.6%131.4K after
Mar 14, 2025 (view filing)Mar 122 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−45.4K$31.57−$1.43M−6.1%701.2K after2 lots10b5-1
Feb 21, 2025 (view filing)Feb 192 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−24.0K$34.94−$838.6K−0.3%6.99M after2 lots10b5-1
Feb 14, 2025 (view filing)Feb 122 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−45.0K$35.27−$1.59M−6.2%675.7K after10b5-1
Jan 23, 2025 (view filing)Jan 212 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−24.0K$43.19−$1.04M−0.3%7.01M after4 lots10b5-1
Jan 22, 2025 (view filing)Jan 175 daysMcKeon KathrynCMO and GM, ButterSSale−12.3K$44.05−$541.8K−21.0%46.2K after10b5-1
Jan 22, 2025 (view filing)Jan 175 daysBal JoanneGC, SEC. AND HEAD OF IMPACTSSale−28.2K$45.10−$1.27M−32.2%59.4K after10b5-1
Jan 15, 2025 (view filing)Jan 132 daysMcKeon KathrynCHIEF MARKETING OFFICERSSale−12.3K$42.08−$517.6K−21.0%46.2K after10b5-1
Jan 15, 2025 (view filing)Jan 132 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−44.6K$42.24−$1.88M−6.3%668.2K after4 lots10b5-1
Dec 23, 2024 (view filing)Dec 194 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−24.0K$38.19−$916.5K−0.3%7.04M after2 lots10b5-1
Dec 16, 2024 (view filing)Dec 12-134 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−129.3K$37.38−$4.83M−16.4%660.3K after5 lots10b5-1
Nov 21, 2024 (view filing)Nov 192 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−5.00K$30.00−$150.0K−0.8%606.0K after10b5-1
Nov 21, 2024 (view filing)Nov 19-202 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−24.0K$29.73−$713.6K−0.3%7.11M after3 lots10b5-1
Nov 14, 2024 (view filing)Nov 122 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−40.6K$28.80−$1.17M−6.3%605.7K after2 lots10b5-1
Oct 23, 2024 (view filing)Oct 212 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−24.0K$39.09−$938.1K−0.3%7.19M after2 lots10b5-1
Oct 16, 2024 (view filing)Oct 142 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−44.7K$40.07−$1.79M−7.7%537.3K after10b5-1
Sep 20, 2024 (view filing)Sep 182 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−24.0K$32.60−$782.4K−0.3%7.22M after2 lots10b5-1
Sep 13, 2024 (view filing)Sep 11-122 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−145.4K$31.02−$4.51M−21.5%529.5K after2 lots10b5-1
Aug 21, 2024 (view filing)Aug 192 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−24.0K$31.18−$748.3K−0.3%7.24M after10b5-1
Aug 14, 2024 (view filing)Aug 122 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−145.5K$30.62−$4.46M−21.8%522.4K after3 lots10b5-1
Jul 23, 2024 (view filing)Jul 194 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−24.0K$39.58−$949.9K−0.3%7.27M after10b5-1
Jul 16, 2024 (view filing)Jun 10-1136 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−100.0K$40.78−$4.08M−19.5%411.8K afterAmended3 lots
Jul 16, 2024 (view filing)Jul 124 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−44.4K$43.71−$1.94M−9.4%427.8K after2 lots10b5-1
Jun 21, 2024 (view filing)Jun 183 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−24.0K$42.56−$1.02M−0.3%7.29M after2 lots10b5-1
Jun 14, 2024 (view filing)Jun 122 daysPost Denny MarieDirectorSSale−3.50K$42.17−$147.6K−15.6%19.0K after
Jun 14, 2024 (view filing)Jun 122 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−44.6K$42.34−$1.89M−9.6%419.7K after3 lots10b5-1
Jun 7, 2024 (view filing)Jun 5-72 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−50.0K$43.74−$2.19M−0.7%7.31M after4 lots
Jun 3, 2024 (view filing)May 304 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−50.0K$41.72−$2.09M−0.7%7.36M after
May 29, 2024 (view filing)May 245 daysCoon StephanieSVP OF PEOPLE AND STRATEGYSSale−5.00K$41.02−$205.1K−8.6%53.5K after
May 24, 2024 (view filing)May 222 daysBal JoanneGC, SEC. AND HEAD OF IMPACTSSale−2.60K$40.71−$105.7K−4.2%59.1K after
May 23, 2024 (view filing)May 21-222 daysPappas Peter NicholasCHIEF SALES OFFICERSSale−15.7K$39.92−$626.2K−19.2%65.8K after2 lots
May 22, 2024 (view filing)May 202 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−24.0K$39.06−$937.5K−0.3%7.41M after2 lots10b5-1
May 17, 2024 (view filing)May 15-162 daysKhoury KarlDirectorSSale−15.0K$36.80−$552.0K−9.7%140.1K after3 lots
May 17, 2024 (view filing)May 15-162 daysCoon StephanieSVP OF PEOPLE AND STRATEGYSSale−30.0K$36.95−$1.11M−33.9%58.5K after2 lots
May 15, 2024 (view filing)May 132 daysKennedy Kelly J.DirectorSSale−11.0K$35.35−$387.8K−42.5%14.9K after
May 15, 2024 (view filing)May 132 daysBal JoanneGC, SEC. AND HEAD OF IMPACTSSale−9.80K$35.11−$344.0K−13.8%61.2K after2 lots
May 15, 2024 (view filing)May 132 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−44.9K$35.56−$1.60M−9.8%411.3K after3 lots10b5-1
May 15, 2024 (view filing)May 13-142 daysDale JasonCOOSSale−193.1K$36.00−$6.95M−77.6%55.6K after5 lots
May 13, 2024 (view filing)May 94 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−4.00K$33.15−$132.6K−0.1%7.44M after10b5-1
May 10, 2024 (view filing)May 8-92 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−35.0K$32.77−$1.15M−8.0%403.7K after4 lots10b5-1
Apr 23, 2024 (view filing)Apr 194 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−20.0K$25.12−$502.4K−0.3%7.44M after10b5-1
Apr 16, 2024 (view filing)Apr 124 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−36.9K$25.07−$926.3K−9.1%368.8K after10b5-1
Apr 9, 2024 (view filing)Apr 54 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−4.00K$25.26−$101.0K−0.1%7.46M afterAmended10b5-1
Apr 9, 2024 (view filing)Apr 54 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−30.0K$25.03−$750.9K−8.7%313.2K after10b5-1
Mar 21, 2024 (view filing)Mar 192 daysOhayer MatthewEXECUTIVE CHAIRMANSSale−16.0K$22.95−$367.2K−0.2%7.47M after10b5-1
Mar 19, 2024 (view filing)Mar 154 daysPost Denny MarieDirectorSSale−6.00K$21.70−$130.2K−22.8%20.3K after
Mar 18, 2024 (view filing)Mar 14-154 daysOhayer MatthewEXECUTIVE CHAIRMANSSale−200.0K$21.50−$4.30M−2.6%7.48M after2 lots
Mar 18, 2024 (view filing)Mar 144 daysKhoury KarlDirectorSSale−4.00K$21.27−$85.1K−2.5%155.1K after
Mar 12, 2024 (view filing)Mar 12Same dayDiez-Canseco RussellPRESIDENT AND CEOSSale−31.6K$20.94−$662.6K−9.0%318.9K after
Mar 11, 2024 (view filing)Mar 74 daysOhayer MatthewEXECUTIVE CHAIRMANSSale−4.00K$20.67−$82.7K−0.1%7.68M after10b5-1