Vital Farms, Inc.
VITL- Exchange
- Nasdaq
- Industry
- Food and Kindred Products
- SEC CIK
- 0001579733
No open-market purchases or sales by Vital Farms, Inc. insiders were filed in the last 90 days; 226 institutions reported holding it in 13F filings for Q2 2026, worth $421.4M in total; no superinvestor holds it.
Open-market trades, last 90 days
Open-market purchases (P) and sales (S) by Vital Farms, Inc. insiders, counted by Form 4 filing. Trades with a flagged price and duplicate filings are left out.
- Open-market buys
- 0 filings
- Open-market sells
- 0 filings
- Insiders trading
- 0
- Net value
- $0
- Purchases minus sales
Insider roster
Directors, officers and 10% owners who have filed a Form 4 for Vital Farms, Inc., current and former, most recent filer first. Last reported holding is the position after the last non-derivative trade in their latest filing.
| Name | Title | Last reported holding | Last filing | Filings, past year |
|---|---|---|---|---|
| Van Hoven Reena Chauhan | Chief People Officer | 25,483 | Sep 18, 2026 | 3 |
| Holland Joseph Michael | Chief Supply Chain Officer | 37,738 | Sep 4, 2026 | 3 |
| Flanagan Glenda J | Director | 47,934 | Jun 12, 2026 | 2 |
| Post Denny Marie | Director | 29,748 | Jun 12, 2026 | 2 |
| Kennedy Kelly J. | Director | 33,363 | Jun 12, 2026 | 2 |
| Cyr William B. | Director | 24,230 | Jun 12, 2026 | 3 |
| Ruiz Gisel | Director | 56,985 | Jun 12, 2026 | 2 |
| Khoury Karl | Director | 130,225 | Jun 12, 2026 | 2 |
| Amoo-Gottfried Kofi Owusu | Director | 41,497 | Jun 12, 2026 | 2 |
| Diez-Canseco Russell | Exec. Chair, President & CEO | 706,060 | May 19, 2026 | 6 |
| Bal Joanne | CLO, Secy. & Head of Impact | 55,843 | May 19, 2026 | 4 |
| Coon Stephanie | Chief Strategy Officer | 62,814 | May 19, 2026 | 6 |
| Wrede Thilo | Chief Financial Officer | 75,977 | May 19, 2026 | 6 |
| Pappas Peter Nicholas | CSO and President, Eggs | 85,564 | May 18, 2026 | 5 |
| McKeon Kathryn | CMO and GM, Butter | 50,275 | May 18, 2026 | 5 |
| Ohayer Matthew | 10% Owner | 6,326,190 | Mar 13, 2026 | 9 |
| Dale Jason | COO | 56,123 | May 17, 2024 | 0 |
| Dawson Jeffery S | CHIEF ACCOUNTING OFFICER | 14,095 | Mar 26, 2024 | 0 |
| Meissner Bo Erick | Chief Financial Officer | 38,984 | Apr 17, 2023 | 0 |
| Drever Brent | Director | 37,160 | Nov 23, 2021 | 0 |
Insider trades
Each row adds up one type of transaction in one Form 4 filing. Only open-market purchases (P) and sales (S) are shown by default; use the filters to see grants, option exercises and other codes.
| Filed (ET) | Trade date | Filing delay | Insider | Transaction | Shares | Avg price | Value | Holding change | Flags |
|---|---|---|---|---|---|---|---|---|---|
| Mar 11, 2024 (view filing) | Mar 7 | 4 days | Diez-Canseco RussellPRESIDENT AND CEO | SSale | −25.0K | $20.10 | −$502.5K | −10.1%223.6K after | 10b5-1 |
| Mar 4, 2024 (view filing) | Feb 29-Mar 1 | 4 days | Dale JasonCOO | SSale | −20.4K | $18.07 | −$369.3K | −29.7%48.5K after | 2 lots10b5-1 |
| Feb 22, 2024 (view filing) | Feb 20 | 2 days | Ohayer MatthewEXECUTIVE CHAIRMAN | SSale | +12.0K | $15.83 | +$190.0K | +0.2%7.69M after | 10b5-1 |
| Feb 22, 2024 (view filing) | Feb 20-21 | 2 days | Dale JasonCOO | SSale | −28.4K | $16.70 | −$474.8K | −37.0%48.5K after | 3 lots10b5-1 |
| Feb 14, 2024 (view filing) | Feb 12 | 2 days | Diez-Canseco RussellPRESIDENT AND CEO | SSale | −27.5K | $15.49 | −$426.4K | −11.0%223.6K after | 10b5-1 |
| Jan 23, 2024 (view filing) | Jan 19 | 4 days | Ohayer MatthewExecutive Chairman | SSale | −12.0K | $14.36 | −$172.3K | −0.2%7.70M after | 10b5-1 |
| Jan 17, 2024 (view filing) | Jan 12-16 | 5 days | Diez-Canseco RussellPresident and CEO | SSale | −27.6K | $15.22 | −$419.6K | −11.1%221.1K after | 2 lots10b5-1 |
| Dec 21, 2023 (view filing) | Dec 19 | 2 days | Ohayer MatthewExecutive Chairman | SSale | −12.0K | $14.52 | −$174.2K | −0.2%7.71M after | 10b5-1 |
| Dec 14, 2023 (view filing) | Dec 12-13 | 2 days | Diez-Canseco RussellPresident and CEO | SSale | −26.1K | $15.12 | −$394.1K | −11.2%206.7K after | 2 lots10b5-1 |
| Dec 6, 2023 (view filing) | Dec 4 | 2 days | Dale JasonCOO | SSale | −40.0K | $14.14 | −$565.6K | −45.2%48.5K after | 10b5-1 |
| Nov 21, 2023 (view filing) | Nov 17 | 4 days | Ohayer MatthewExecutive Chairman | SSale | −12.0K | $12.61 | −$151.3K | −0.2%7.72M after | 10b5-1 |
| Nov 15, 2023 (view filing) | Nov 13 | 2 days | Diez-Canseco RussellPresident and CEO | SSale | −26.5K | $11.85 | −$314.1K | −11.5%204.7K after | 10b5-1 |
| Oct 19, 2023 (view filing) | Oct 17 | 2 days | Ohayer MatthewExecutive Chairman | SSale | −12.0K | $10.99 | −$131.9K | −0.2%7.73M after | 10b5-1 |
| Oct 16, 2023 (view filing) | Oct 12 | 4 days | Diez-Canseco RussellPresident and CEO | SSale | −26.8K | $10.78 | −$289.4K | −11.6%203.7K after | 10b5-1 |
| Sep 15, 2023 (view filing) | Sep 7 | 8 days | Diez-Canseco RussellPresident and CEO | SSale | −26.7K | $11.34 | −$303.0K | −11.1%213.1K after | Amended10b5-1 |
| Sep 8, 2023 (view filing) | Sep 6 | 2 days | Ohayer MatthewExecutive Chairman | SSale | −12.0K | $11.42 | −$137.0K | −0.2%7.75M after | 10b5-1 |
| May 18, 2022 (view filing) | May 17 | 1 day | Ohayer MatthewExecutive Chairman | PPurchase | +10.0K | $9.66 | +$96.6K | +0.1%7.98M after | |
| Jan 20, 2022 (view filing) | Jan 18 | 2 days | Dale JasonCOO | SSale | −37.6K | $17.68 | −$664.2K | −45.0%46.0K after | |
| Dec 1, 2021 (view filing) | Nov 29 | 2 days | Ohayer MatthewExecutive Chairman | PPurchase | +5.00K | $17.77 | +$88.8K | +0.1%8.07M after | |
| Nov 23, 2021 (view filing) | Nov 19 | 4 days | Drever BrentDirector | SSale | −2.50K | $18.80 | −$47.0K | −6.3%37.2K after | |
| Nov 22, 2021 (view filing) | Nov 17 | 5 daysLate | Post Denny MarieDirector | PPurchase | +500 | $19.42 | +$9.71K | +4.6%11.5K after | |
| Sep 13, 2021 (view filing) | Sep 10 | 3 days | Ohayer MatthewExecutive Chairman | PPurchase | +5.00K | $17.10 | +$85.5K | +0.1%8.06M after | |
| Aug 23, 2021 (view filing) | Aug 19 | 4 days | Drever BrentDirector | SSale | −453.4K | $17.00 | −$7.71M | −100.0%0 after | |
| Aug 12, 2021 (view filing) | Aug 12 | Same day | Ohayer MatthewExecutive Chairman | PPurchase | +5.00K | $17.85 | +$89.3K | +0.1%8.06M after |