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Creative Planning

SEC CIK
0001540235
Latest filing
Aug 13, 2026

Holdings in Q4 2024

Holdings as of Dec 31, 2024, filed Feb 14, 2025. Long positions only; changes compare share counts with Q3 2024.

Institution overview
Positions
3,554
+370 vs. Q3 2024
Portfolio value
$102.8B
+$1.81B (+1.8%) vs. Q3 2024
Filed
Feb 14, 2025
SEC
Holdings of Creative Planning in Q4 2024
SecurityClassSharesValue% of portfolioShare changeActionHistory
BMOBank of MontrealCOM46,000$4.46M<0.1%+11,769+34.4%AddedHistory
Invesco Exchange Traded FD T46137V597RAFI US 1500107,286$4.46M<0.1%−7,091−6.2%Reduced–
WRBBerkley W R CorpCOM76,275$4.46M<0.1%+2,302+3.1%AddedHistory
RVLVRevolve Group, Inc.CL A132,929$4.45M<0.1%−3,296−2.4%ReducedHistory
EAElectronic Arts Inc.COM30,415$4.45M<0.1%+3,739+14.0%AddedHistory
ARMArm Holdings PLCADR35,931$4.43M<0.1%−2,051−5.4%ReducedHistory
Cyberark Software LtdM2682V108SHS13,299$4.43M<0.1%+1,328+11.1%Added–
WTMWhite Mountains Insurance Group LtdCOM2,263$4.40M<0.1%−73−3.1%ReducedHistory
NDAQNasdaq, Inc.COM56,731$4.39M<0.1%+1,814+3.3%AddedHistory
Direxion Shares ETF Trust25459Y207NASDAQ 100 EQ WT48,842$4.38M<0.1%−7,368−13.1%Reduced–
ProShares Tr74347R206PSHS ULTRA QQQ40,411$4.37M<0.1%−14,280−26.1%Reduced–
EIXEdison InternationalStock54,641$4.36M<0.1%+3,679+7.2%AddedHistory
BBVABanco Bilbao Vizcaya Argentaria, S.A.SPONSORED ADR448,419$4.36M<0.1%+73,417+19.6%AddedHistory
VMCVulcan Materials COCOM16,786$4.32M<0.1%+2,548+17.9%AddedHistory
SESea LtdSPONSORD ADS40,524$4.30M<0.1%+7,158+21.5%AddedHistory
SLViShares Silver TrustETF162,463$4.28M<0.1%+731+0.5%AddedHistory
STXSeagate Technology Holdings plcORD SHS49,532$4.28M<0.1%+2,043+4.3%AddedHistory
ONTOOnto Innovation Inc.COM25,587$4.26M<0.1%−2,628−9.3%ReducedHistory
EMNEastman Chemical CoStock46,611$4.26M<0.1%+632+1.4%AddedHistory
JKHYJack Henry & Associates IncStock24,237$4.25M<0.1%+4,600+23.4%AddedHistory
GSBDGoldman Sachs BDC, Inc.SHS348,614$4.22M<0.1%−116,235−25.0%ReducedHistory
DTMDT Midstream, Inc.COMMON STOCK42,400$4.22M<0.1%+600+1.4%AddedHistory
NUNu Holdings Ltd.ORD SHS CL A405,364$4.20M<0.1%−440,273−52.1%ReducedHistory
HRLHormel Foods CorpCOM133,758$4.20M<0.1%+13,107+10.9%AddedHistory
AIGAmerican International Group, Inc.Stock57,540$4.19M<0.1%+7,526+15.0%AddedHistory
ARESAres Management CorpCL A COM STK23,658$4.19M<0.1%+2,701+12.9%AddedHistory
Vanguard Industrials ETF92204A603ETF16,446$4.18M<0.1%−1,274−7.2%Reduced–
Vanguard Utilities ETF92204A876ETF25,585$4.18M<0.1%+1,152+4.7%Added–
NEMNEWMONT CorpStock112,296$4.18M<0.1%−17,083−13.2%ReducedHistory
IPInternational Paper CoCOM77,354$4.16M<0.1%+4,429+6.1%AddedHistory
SIGISelective Insurance Group IncCOM44,485$4.16M<0.1%+8,031+22.0%AddedHistory
Flexshares Tr33939L837INTL QLTDV IDX178,721$4.16M<0.1%−878−0.5%Reduced–
HOMBHome Bancshares IncCOM146,951$4.16M<0.1%+3,000+2.1%AddedHistory
ASXASE Technology Holding Co., Ltd.SPONSORED ADS412,071$4.15M<0.1%+178,067+76.1%AddedHistory
RPMRPM International IncCOM33,604$4.14M<0.1%+1,177+3.6%AddedHistory
TREXTrex Co IncCOM59,764$4.13M<0.1%−360−0.6%ReducedHistory
Dimensional ETF Trust25434V732EMERGING MKTS CO157,475$4.12M<0.1%+8,131+5.4%Added–
Vanguard Scottsdale FDS92206C664VNG RUS2000IDX45,988$4.11M<0.1%+5,372+13.2%Added–
ALKAlaska Air Group, Inc.COM62,975$4.08M<0.1%+12,979+26.0%AddedHistory
WBDWarner Bros. Discovery, Inc.Stock385,693$4.08M<0.1%+27,994+7.8%AddedHistory
AALAmerican Airlines Group Inc.Stock233,825$4.08M<0.1%+1,014+0.4%AddedHistory
CTSHCognizant Technology Solutions CorpCL A52,642$4.05M<0.1%+8,219+18.5%AddedHistory
Schwab Fundamental Emerging Markets Equity ETF808524730ETF139,092$4.04M<0.1%+14,002+11.2%Added–
TROWPrice T Rowe Group IncStock35,679$4.03M<0.1%−19,645−35.5%ReducedHistory
CHTRCharter Communications, Inc.CL A11,732$4.02M<0.1%+751+6.8%AddedHistory
LNTAlliant Energy CorpStock67,813$4.01M<0.1%+945+1.4%AddedHistory
Invesco Exchange Traded FD T46137V142WATER RES ETF60,941$4.01M<0.1%+2,213+3.8%Added–
KVUEKenvue Inc.Stock187,518$4.00M<0.1%+13,459+7.7%AddedHistory
QSRRestaurant Brands International Inc.COM61,171$3.99M<0.1%+32+0.1%AddedHistory
Vanguard Consumer Discretionary ETF92204A108ETF10,604$3.98M<0.1%+328+3.2%Added–
PKGPackaging Corp of AmericaStock17,675$3.98M<0.1%+833+4.9%AddedHistory
SJMJ M SMUCKER CoStock36,131$3.98M<0.1%−2,211−5.8%ReducedHistory
DGDollar General CorpCOM52,322$3.97M<0.1%−91,728−63.7%ReducedHistory
LWLamb Weston Holdings, Inc.Stock59,218$3.96M<0.1%+2,515+4.4%AddedHistory
CNCCentene CorpStock65,309$3.96M<0.1%+8,026+14.0%AddedHistory
RRyder System IncCOM25,208$3.95M<0.1%−120.0%ReducedHistory
PPLPPL CorpCOM121,739$3.95M<0.1%+6,976+6.1%AddedHistory
ADMArcher-Daniels-Midland CoStock78,021$3.94M<0.1%−7,996−9.3%ReducedHistory
Vanguard Whitehall FDS921946810INTL DVD ETF49,243$3.94M<0.1%+3,514+7.7%Added–
LYVLive Nation Entertainment, Inc.COM30,415$3.94M<0.1%+1,010+3.4%AddedHistory
WTWWillis Towers Watson PLCSHS12,528$3.92M<0.1%−946−7.0%ReducedHistory
INSMINSMED IncCOM PAR $.0156,710$3.92M<0.1%+11,796+26.3%AddedHistory
HBANHuntington Bancshares IncCOM240,207$3.91M<0.1%+7,695+3.3%AddedHistory
SHGShinhan Financial Group Co LtdSPN ADR RESTRD118,778$3.91M<0.1%−2,980−2.4%ReducedHistory
PIIPolaris Inc.Stock67,591$3.89M<0.1%−1,220−1.8%ReducedHistory
CHXChampionX CorpCOM143,111$3.89M<0.1%−3,396−2.3%ReducedHistory
KNKnowles CorpCOM195,182$3.89M<0.1%+32,557+20.0%AddedHistory
First Tr Exchange Traded FD33738R605DORSEY WRT 5 ETF65,767$3.88M<0.1%+4,335+7.1%Added–
CCKCrown Holdings, Inc.COM46,867$3.88M<0.1%+1,032+2.3%AddedHistory
PHYSSprott Physical Gold TrustPHYSICAL GOLD TR191,695$3.86M<0.1%+6,218+3.4%AddedHistory
PCVXVaxcyte, Inc.COM46,821$3.83M<0.1%+9,296+24.8%AddedHistory
Nushares ETF Tr67092P508NUVEEN ESG MIDVL109,988$3.83M<0.1%−5,525−4.8%Reduced–
AFGAmerican Financial Group IncCOM27,905$3.82M<0.1%+112+0.4%AddedHistory
Nushares ETF Tr67092P409NUVEEN ESG MIDCP80,526$3.82M<0.1%+289+0.4%Added–
MRNAModerna, Inc.Stock91,378$3.80M<0.1%+45,957+101.2%AddedHistory
WYNNWynn Resorts LtdCOM43,958$3.79M<0.1%−188−0.4%ReducedHistory
MASMasco CorpCOM52,138$3.78M<0.1%+2,747+5.6%AddedHistory
TWLOTwilio IncCL A34,921$3.77M<0.1%+2,470+7.6%AddedHistory
SPDR Series Trust78468R200ST STR RATE ETF122,744$3.77M<0.1%−4,230−3.3%Reduced–
NGGNational Grid PLCSPONSORED ADR NE63,439$3.77M<0.1%−1,018−1.6%ReducedHistory
IFFInternational Flavors & Fragrances IncCOM44,548$3.77M<0.1%+19,802+80.0%AddedHistory
HRBH&R Block IncCOM71,259$3.77M<0.1%−14,916−17.3%ReducedHistory
BIIBBiogen Inc.COM24,546$3.75M<0.1%+10,772+78.2%AddedHistory
ACGLArch Capital Group Ltd.Stock40,597$3.75M<0.1%+2,647+7.0%AddedHistory
QGENQiagen N.V.Stock84,149$3.75M<0.1%+43,578+107.4%AddedHistory
PFGPrincipal Financial Group IncCOM48,379$3.74M<0.1%+1,951+4.2%AddedHistory
CHRWC. H. Robinson Worldwide, Inc.COM NEW36,225$3.74M<0.1%+1,526+4.4%AddedHistory
iShares Tr464287119MORNINGSTAR GRWT41,768$3.74M<0.1%−16,095−27.8%Reduced–
CHKPCheck Point Software Technologies LtdORD20,044$3.74M<0.1%−1,140−5.4%ReducedHistory
DRIDarden Restaurants IncCOM20,033$3.74M<0.1%+2,507+14.3%AddedHistory
RKLBRocket Lab CorpCOM146,721$3.74M<0.1%+63,174+75.6%AddedHistory
DOCHealthpeak Properties, Inc.COM183,782$3.73M<0.1%−8,155−4.2%ReducedHistory
GATXGatx CorpCOM24,008$3.72M<0.1%−4,068−14.5%ReducedHistory
GLGlobe Life Inc.COM33,287$3.71M<0.1%+810+2.5%AddedHistory
MTDMettler Toledo International IncCOM3,027$3.70M<0.1%+266+9.6%AddedHistory
ALCAlcon IncStock43,546$3.70M<0.1%−546−1.2%ReducedHistory
PINSPinterest, Inc.CL A127,355$3.69M<0.1%+80,516+171.9%AddedHistory
SNASnap-on IncCOM10,877$3.69M<0.1%+968+9.8%AddedHistory
WPCW. P. Carey Inc.COM67,733$3.69M<0.1%+3,024+4.7%AddedHistory
AOSSmith A O CorpCOM53,964$3.68M<0.1%+140+0.3%AddedHistory

Options (25)

Puts and calls in the same filing. Amounts are the market value of the underlying shares, which is what 13F reports.

Option positions of Creative Planning in Q4 2024
SecurityClassPutsCalls
NVDANVIDIA CorpStock$1.16M$6.67M
GOOGLAlphabet Inc.Stock$735$3.86M
WFCWells Fargo & CompanyStock–$2.63M
AAPLApple Inc.Stock$3.75K$843.5K
MSTRStrategy IncStock–$747.6K
NUNu Holdings Ltd.ORD SHS CL A$501.5K–
DISWalt Disney CoStock–$366.1K
MSFTMicrosoft CorpStock–$308.3K
AMDAdvanced Micro Devices IncStock–$188.0K
CINFCincinnati Financial CorpCOM$113.6K–
DOCNDigitalOcean Holdings, Inc.COM$105.3K–
CARTMaplebear Inc.COM$59.8K–
HOODRobinhood Markets, Inc.Stock$53.6K–
APPAppLovin CorpCOM CL A$34.4K–
TGTTarget CorpStock$32.1K–
TSLATesla, Inc.Stock$9.61K–
BRK.BBerkshire Hathaway IncStock$6.05K–
DASHDoorDash, Inc.Stock$5.07K–
DBXDropbox, Inc.CL A$1.90K–
HDHome Depot, Inc.Stock$1.87K–
SCHWSchwab Charles CorpStock$1.00K–
CFLTConfluent, Inc.CLASS A COM$517–
WMTWalmart Inc.Stock$473–
SNOWSnowflake Inc.Stock$274–
CSCOCisco Systems, Inc.Stock$102–

Sold out since Q3 2024 (137)

Positions held at the end of Q3 2024 that are gone from this filing.

The largest 100 of 137 by value last quarter.

Positions of Creative Planning sold out since Q3 2024
SecurityClassShares in Q3 2024Value in Q3 2024% of portfolio in Q3 2024History
iShares Tr46436E874IBONDS 24 TRM TS187,477$4.50M<0.1%–
Schwab Charles Family FD808515530AMT TAX FREE MNY4,352,594$4.35M<0.1%–
iShares Tr46434VBG4IBONDS DEC24 ETF125,734$3.17M<0.1%–
MROMarathon Oil CorpCOM105,772$2.82M<0.1%History
AGRAvangrid, Inc.COM37,986$1.36M<0.1%History
VSTOVista Outdoor Inc.COM28,905$1.13M<0.1%History
ORANYOrangeSPONSORED ADR98,569$1.13M<0.1%History
IFNAberdeen India Fund, Inc.COM55,516$1.06M<0.1%History
Schwab Strategic Tr808524649MUN BD ETF19,067$1.00M<0.1%–
VGRVector Group LtdCOM63,554$948.2K<0.1%History
Proshares Ultrapro Short Qqq - US ETP74347G432Exchange-Traded Fund115,582$854.2K<0.1%–
Invesco Exch TRD SLF Idx FD46138J841BULSHS 2024 CB38,086$804.4K<0.1%–
ODPODP CorpCOM23,207$690.4K<0.1%History
PIMCO ETF Tr72201R30415+ YR US TIPS11,093$640.6K<0.1%–
FROFrontline plcCOM25,823$590.1K<0.1%History
CHUYChuy's Holdings, Inc.COM14,602$546.1K<0.1%History
SWNSouthwestern Energy CoCOM76,642$544.9K<0.1%History
JOEST JOE CoCOM9,271$540.6K<0.1%History
UVXYProShares Trust IIULTRA VIX SHORT20,574$512.9K<0.1%History
iShares Tr46435U697IBONDS DEC19,602$511.6K<0.1%–
PRFTPerficient IncCOM6,773$511.3K<0.1%History
SQSPSquarespace, Inc.CLASS A10,637$493.9K<0.1%History
FORRForrester Research, Inc.COM26,772$482.2K<0.1%History
PRMWPrimo Water CorpCOM17,413$439.7K<0.1%History
Exchange Traded Concepts Tru301505889EMQQ EME MAR ETF11,145$437.0K<0.1%–
CTLTCatalent, Inc.COM6,935$420.1K<0.1%History
DYNDyne Therapeutics, Inc.COM10,605$380.9K<0.1%History
RGPResources Connection, Inc.COM38,092$369.5K<0.1%History
IRENIREN LtdORDINARY SHARES457,625$358.1K<0.1%History
GSGiShares S&P GSCI Commodity-Indexed TrustUNIT BEN INT16,804$352.9K<0.1%History
Pacer FDS Tr69374H766INDUSTRIAL RELET8,040$348.0K<0.1%–
UNGUnited States Natural Gas Fund, LPETF21,146$345.3K<0.1%History
APAMArtisan Partners Asset Management Inc.CL A7,682$332.8K<0.1%History
BBNBlackRock Taxable Municipal Bond TrustSHS18,541$330.4K<0.1%History
iShares U.S. ETF Trust iShares Gsci Commodity Dynamic Roll Strategy ETF46431W853ETF12,675$328.4K<0.1%–
ARTNAArtesian Resources CorpCL A8,561$318.3K<0.1%History
Nuvei Corp67079A102COM9,126$304.4K<0.1%–
SPDR Index Shs FDS78463X772ST S&P INTL ETF7,802$299.5K<0.1%–
BURBurford Capital LtdORD SHS22,255$295.1K<0.1%History
SRCLStericycle IncCOM4,748$289.6K<0.1%History
THRMGentherm IncCOM5,804$270.2K<0.1%History
Invesco Exchange Traded FD T46137V316S&P500 EQL MAT7,120$266.1K<0.1%–
PSFEPaysafe LtdSHS11,844$265.7K<0.1%History
ANDEAndersons, Inc.COM5,261$263.8K<0.1%History
iShares U S ETF Tr46431W507SHOR DURA BD ETF5,136$263.2K<0.1%–
PCHPotlatchdeltic CorpCOM5,835$262.9K<0.1%History
AXNXAxonics, Inc.COM3,696$257.2K<0.1%History
ATEXAnterix Inc.COM6,827$257.1K<0.1%History
Innovator ETFs Trust45783Y814LADERD ALCTN PWR5,693$251.2K<0.1%–
First Tr Exchng Traded FD VI33740U703FT VEST DEEP ETF9,787$245.1K<0.1%–
BlackRock ETF Trust09290C103ISHARES US EQUIT4,779$236.4K<0.1%–
STEWSRH Total Return Fund, Inc.COM14,664$231.7K<0.1%History
EDUNew Oriental Education & Technology Group Inc.SPON ADR3,039$230.5K<0.1%History
CACCCredit Acceptance CorpCOM506$224.4K<0.1%History
iShares Inc46434G855MSCI GBL GOLD MN6,586$217.4K<0.1%–
NAPADuckhorn Portfolio, Inc.COM37,221$216.3K<0.1%History
Alps ETF Tr00162Q718INTL SEC DV DOG6,777$215.9K<0.1%–
iShares Tr464288711GLOB UTILITS ETF3,000$212.2K<0.1%–
RILYBRC Group Holdings, Inc.COM40,087$210.5K<0.1%History
iShares Inc464286822MSCI MEXICO ETF3,900$209.4K<0.1%–
RNSTRenasant CorpCOM6,362$206.8K<0.1%History
BEPBrookfield Renewable Partners L.P.PARTNERSHIP UNIT7,303$205.8K<0.1%History
CDNACareDx, Inc.COM6,537$204.1K<0.1%History
CALCaleres IncCOM6,162$203.7K<0.1%History
DBX ETF Tr233051853XTRACK MSCI EURP4,765$201.8K<0.1%–
Vanguard Admiral FDS Inc921932794SMLCP 600 GRTH1,681$201.4K<0.1%–
FLNAFilana Therapeutics, Inc.COM6,831$201.0K<0.1%History
iShares Tr464288562RESIDENTIAL MULT2,260$200.8K<0.1%–
ITOSiTeos Therapeutics, Inc.COM19,636$200.5K<0.1%History
ALNTAllient IncCOM10,475$198.9K<0.1%History
TWKSThoughtworks Holding, Inc.COM43,974$194.4K<0.1%History
SHLSShoals Technologies Group, Inc.CL A33,288$186.7K<0.1%History
SCSSteelcase IncCL A13,470$181.7K<0.1%History
SLRCSLR Investment Corp.COM11,279$169.7K<0.1%History
ETWOE2open Parent Holdings, Inc.COM CL A37,425$165.0K<0.1%History
DBIDesigner Brands Inc.CL A22,101$163.1K<0.1%History
Advisorshares Tr00768Y453PURE US CANN ETF21,765$156.1K<0.1%–
HSHPHimalaya Shipping Ltd.ORD SHS17,910$155.1K<0.1%History
COGTCogent Biosciences, Inc.COM14,324$154.7K<0.1%History
WOWWideOpenWest, Inc.COM27,737$145.6K<0.1%History
RCMR1 RCM Inc.COM10,035$142.2K<0.1%History
EFCEllington Financial Inc.COM10,936$141.0K<0.1%History
GRDIGRIID Infrastructure Inc.COMMON STOCK166,496$128.0K<0.1%History
AXTIAxt IncCOM52,448$126.9K<0.1%History
KROKronos Worldwide IncCOM10,178$126.7K<0.1%History
CTMXCytomX Therapeutics, Inc.COM107,000$126.3K<0.1%History
CORZZCore Scientific, Inc.*W EXP 01/23/20210,015$117.8K<0.1%History
ZSQRZ Squared Inc.COM645,104$116.1K<0.1%History
OXSQOxford Square Capital Corp.COM40,840$115.6K<0.1%History
ORICOric Pharmaceuticals, Inc.COM11,272$115.5K<0.1%History
NOVASunnova Energy International Inc.COM11,007$107.2K<0.1%History
VETVermilion Energy Inc.COM10,908$106.6K<0.1%History
THTarget Hospitality Corp.COM18,634$106.2K<0.1%History
HDSNHudson Technologies IncCOM12,705$106.0K<0.1%History
PCKPIMCO California Municipal Income Fund IICOM16,078$101.0K<0.1%History
FTFranklin Universal TrustSH BEN INT12,916$97.6K<0.1%History
CLDTChatham Lodging TrustCOM10,488$89.4K<0.1%History
YRDYiren Digital Ltd.SPONSORED ADS15,700$89.3K<0.1%History
ALECAlector, Inc.COM19,117$89.1K<0.1%History
FIGSFIGS, Inc.CL A12,697$86.8K<0.1%History