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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2025

Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,047
+222 vs. Q3 2025
Shares held
1.60B
+36.4M (+2.3%) vs. Q3 2025
Total value
$229.1B
−$10.7B (−4.5%) vs. Q3 2025
New holders
412
1,416 more added
Sold out
190
1,848 more reduced

81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2025: 4,047 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ4 2025: $229.1B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2025

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.

Institutions holding PG in Q4 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Smithbridge Asset Management Inc63,676$9.13M0.78%+32,821+106.4%Added
Securian Asset Management, Inc63,540$9.11M0.35%−49,583−43.8%Reduced
Hoertkorn Richard Charles63,377$9.08M3.53%−203−0.3%Reduced
American National Bank63,252$9.06M0.86%−550−0.9%Reduced
MUFG Securities Americas Inc.62,952$9.02M0.56%−213−0.3%Reduced
Brookstone Capital Management62,894$9.01M0.10%+7,313+13.2%Added
Skopos Labs, Inc.62,271$9.00M0.42%+14,269+29.7%Added
Capital Investment Counsel, Inc62,776$9.00M1.06%+10,277+19.6%Added
SS&H Financial Advisors, Inc.62,660$8.98M2.62%−538−0.9%Reduced
Modern Wealth Management, LLC62,479$8.95M0.16%+1,466+2.4%Added
Jain Global LLC62,451$8.95M0.09%−63,373−50.4%Reduced
Ostrum Asset Management62,427$8.95M0.43%+6,591+11.8%Added
Neville Rodie & Shaw Inc62,343$8.93M0.63%−1,814−2.8%Reduced
Purpose Unlimited Inc.62,160$8.91M0.41%+62,160New
Stokes Capital Advisors, LLC62,077$8.90M2.03%+10,021+19.3%Added
Wahed Invest LLC61,854$8.86M1.17%−2,408−3.7%Reduced
First National Trust Co61,826$8.86M0.30%−33,116−34.9%Reduced
Kentucky Retirement Systems Insurance Trust Fund61,815$8.86M0.57%00.0%Unchanged
Canada Post Corp Registered Pension Plan61,640$8.83M0.34%+9,096+17.3%Added
Montag A & Associates Inc61,594$8.83M0.40%+2,906+5.0%Added
M. Kulyk & Associates, LLC61,340$8.79M1.68%+3,819+6.6%Added
LCNB Corp61,239$8.78M2.94%+100.0%Added
Appleton Partners Inc61,222$8.77M0.58%−1,749−2.8%Reduced
Cornerstone Wealth Group, LLC61,129$8.76M0.60%+1,480+2.5%Added
Texas Yale Capital Corp.61,080$8.75M0.27%+559+0.9%Added
Essex Financial Services, Inc.60,905$8.73M0.50%+960+1.6%Added
Octavia Wealth Advisors, LLC60,604$8.69M0.83%−10,545−14.8%Reduced
Schmidt P J Investment Management Inc60,571$8.68M1.41%−791−1.3%Reduced
Boston Private Wealth LLC60,424$8.66M0.51%−16,184−21.1%Reduced
James Investment Research Inc60,377$8.65M0.94%−18,763−23.7%Reduced
Cutler Investment Counsel LLC60,146$8.62M0.90%−1,651−2.7%Reduced
Ashton Thomas Private Wealth, LLC60,089$8.61M0.21%−304−0.5%Reduced
Boston Family Office LLC60,013$8.60M0.55%−266−0.4%Reduced
Kidder Stephen W59,957$8.59M2.42%+35+0.1%Added
Fiera Capital Corp59,895$8.58M0.03%+6,767+12.7%Added
Shelter Mutual Insurance Co59,695$8.55M1.91%00.0%Unchanged
Parallel Advisors, LLC59,649$8.55M0.16%−895−1.5%Reduced
Buckley Wealth Management, LLC59,568$8.54M2.26%+1,019+1.7%Added
Culbertson A N & Co Inc59,556$8.53M1.17%−884−1.5%Reduced
Windle Wealth, LLC59,488$8.53M3.82%+4,811+8.8%Added
Marco Investment Management LLC59,239$8.49M0.64%+266+0.5%Added
Cambient Family Office, LLC59,215$8.49M1.21%+59,215New
Inscription Capital, LLC59,178$8.48M0.87%−1,096−1.8%Reduced
Orion Investment Co59,115$8.47M2.59%+130.0%Added
Change Path, LLC59,110$8.47M0.21%−1,453−2.4%Reduced
Gamco Investors, Inc. Et Al58,959$8.45M0.08%−351−0.6%Reduced
Edge Wealth Management LLC58,957$8.45M1.49%+369+0.6%Added
Kinneret Advisory, LLC58,798$8.43M0.71%−1,609−2.7%Reduced
Cardinal Capital Management58,268$8.35M1.11%+831+1.4%Added
Mesirow Financial Investment Management, Inc.58,099$8.33M0.17%−3,664−5.9%Reduced
Azzad Asset Management Inc58,094$8.33M0.82%+590+1.0%Added
Hamel Associates, Inc.57,956$8.31M2.50%+1,208+2.1%Added
Mattern Capital Management, LLC57,800$8.28M0.98%+3,418+6.3%Added
Schonfeld Strategic Advisors LLC57,497$8.24M0.04%+54,273+1,683.4%Added
Summitry LLC57,338$8.22M0.34%+4,737+9.0%Added
Meridian Wealth Management, LLC57,315$8.21M0.29%+2,073+3.8%Added
Old Point Trust & Financial Services N A57,156$8.19M2.55%+60+0.1%Added
M. Kraus & Co57,001$8.17M2.28%−798−1.4%Reduced
Pinnacle Wealth Management Advisory Group, LLC56,990$8.17M0.56%−373−0.7%Reduced
Ameritas Investment Partners, Inc.56,957$8.16M0.25%+2,801+5.2%Added
Equitable Holdings, Inc.56,703$8.13M0.06%−2,922−4.9%Reduced
Summit Financial, LLC56,703$8.13M0.12%+4,941+9.5%Added
Independence Bank of Kentucky56,648$8.12M1.01%+75+0.1%Added
Carroll Advisory Group, LLC56,565$8.11M3.51%+56,565New
Community Bank, N.A.56,389$8.08M0.96%+5,578+11.0%Added
PFG Investments, LLC56,350$8.08M0.38%+2,113+3.9%Added
Hennessy Advisors Inc56,300$8.07M0.29%−250−0.4%Reduced
Advocate Group LLC56,123$8.04M1.30%+4,135+8.0%Added
Summit Trail Advisors, LLC56,074$8.04M0.14%+1,023+1.9%Added
Everett Harris & Co56,009$8.03M0.10%+247+0.4%Added
Signaturefd, LLC55,950$8.02M0.12%−5,702−9.2%Reduced
Sigma Planning Corp55,502$8.02M0.22%+2,651+5.0%Added
Destination Wealth Management55,907$8.01M0.21%+1,385+2.5%Added
Night Squared LP55,744$7.99M2.25%+55,744New
Money Concepts Capital Corp55,737$7.99M0.45%+2,205+4.1%Added
SummitTX Capital, L.P.55,512$7.96M0.24%+45,177+437.1%Added
Rench Wealth Management, Inc.54,926$7.87M2.32%−761−1.4%Reduced
Cyndeo Wealth Partners, LLC54,856$7.86M0.42%−1,942−3.4%Reduced
Goelzer Investment Management, Inc.54,836$7.86M0.36%−887−1.6%Reduced
Franklin Street Advisors Inc54,607$7.83M0.45%−1,021−1.8%Reduced
Burns J W & Co Inc54,267$7.78M0.86%−1,615−2.9%Reduced
Kellett Schaffner Wealth Advisors LLC54,247$7.77M4.44%+5,109+10.4%Added
Worldquant Millennium Advisors LLC54,119$7.76M0.03%−251,044−82.3%Reduced
Sawgrass Asset Management LLC54,059$7.75M0.97%+46,120+580.9%Added
Te Ahumairangi Investment Management Ltd54,027$7.74M1.39%+1,140+2.2%Added
CWA Asset Management Group, LLC53,871$7.72M0.28%−1,921−3.4%Reduced
Hutner Capital Management Inc53,814$7.71M3.22%−127−0.2%Reduced
Hall Laurie J Trustee53,783$7.71M2.56%−2,155−3.9%Reduced
Meeder Advisory Services, Inc.53,488$7.67M0.33%−6,903−11.4%Reduced
Sand Hill Global Advisors, LLC53,202$7.62M0.27%+61+0.1%Added
Mitchell Sinkler & Starr53,188$7.62M3.44%−459−0.9%Reduced
Baker Chad R52,710$7.59M1.36%00.0%Unchanged
Mutual Advisors, LLC52,899$7.58M0.16%+2,647+5.3%Added
Tompkins Financial Corp52,875$7.58M0.59%+5,064+10.6%Added
Chemung Canal Trust Co52,767$7.56M1.50%−10,324−16.4%Reduced
Iyo Bank, Ltd.52,430$7.51M2.40%00.0%Unchanged
Parcion Private Wealth LLC52,343$7.50M0.46%−2,947−5.3%Reduced
Fort Sheridan Advisors LLC52,299$7.50M0.95%+110+0.2%Added
FRG Family Wealth Advisors LLC52,268$7.49M1.16%−1,231−2.3%Reduced
FourThought Financial Partners, LLC52,223$7.48M0.63%+11,859+29.4%Added