Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2025
Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,047
- +222 vs. Q3 2025
- Shares held
- 1.60B
- +36.4M (+2.3%) vs. Q3 2025
- Total value
- $229.1B
- −$10.7B (−4.5%) vs. Q3 2025
- New holders
- 412
- 1,416 more added
- Sold out
- 190
- 1,848 more reduced
81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Community Bank & Trust, Waco, Texas | 52,196 | $7.48M | 1.54% | −561−1.1% | Reduced |
| City Holding Co | 52,039 | $7.46M | 0.92% | −3,269−5.9% | Reduced |
| LaFleur & Godfrey LLC | 51,977 | $7.45M | 0.90% | +519+1.0% | Added |
| Global Retirement Partners, LLC | 51,954 | $7.45M | 0.13% | +12,968+33.3% | Added |
| Beck Mack & Oliver LLC | 51,938 | $7.44M | 0.14% | −220−0.4% | Reduced |
| Van Strum & Towne Inc. | 51,916 | $7.44M | 2.08% | +55+0.1% | Added |
| 1st Source Bank | 51,906 | $7.44M | 0.39% | −1,477−2.8% | Reduced |
| NLB Skladi, upravljanje premozenja, d.o.o. | 51,886 | $7.44M | 0.34% | +51,886 | New |
| Nomura Holdings Inc | 51,755 | $7.42M | 0.02% | −34,383−39.9% | Reduced |
| Avantax Planning Partners, Inc. | 51,481 | $7.38M | 0.21% | −1,148−2.2% | Reduced |
| Zuckerman Investment Group, LLC | 51,382 | $7.36M | 0.66% | +51,382 | New |
| Meritage Portfolio Management | 51,376 | $7.36M | 0.49% | −2,037−3.8% | Reduced |
| StoneX Group Inc. | 51,338 | $7.36M | 0.32% | −2,977−5.5% | Reduced |
| Fideuram Asset Management (Ireland) dac | 42,789 | $7.36M | 0.59% | +42,789 | New |
| Summit Wealth Partners, LLC | 51,212 | $7.34M | 1.36% | +257+0.5% | Added |
| Farmers National Bank | 51,138 | $7.33M | 1.64% | +307+0.6% | Added |
| Jamison Private Wealth Management, Inc. | 51,133 | $7.33M | 0.89% | +808+1.6% | Added |
| Wills Financial Group LLC | 51,094 | $7.32M | 2.80% | +872+1.7% | Added |
| Eagle Global Advisors LLC | 50,982 | $7.31M | 0.27% | +80.0% | Added |
| Soltis Investment Advisors LLC | 50,852 | $7.29M | 0.48% | +1,101+2.2% | Added |
| Hunter Associates Investment Management LLC | 50,831 | $7.28M | 0.97% | +218+0.4% | Added |
| Simmons Bank | 50,775 | $7.28M | 0.49% | −6,259−11.0% | Reduced |
| Spirepoint Private Client, LLC | 50,768 | $7.28M | 0.70% | −39,955−44.0% | Reduced |
| Franklin, Parlapiano, Turner & Welch, LLC | 50,223 | $7.26M | 1.80% | −215−0.4% | Reduced |
| Strategic Advisors LLC | 50,517 | $7.24M | 1.13% | −2,032−3.9% | Reduced |
| Lazard Freres Gestion S.A.S. | 50,500 | $7.24M | 0.13% | −3,697−6.8% | Reduced |
| Leavell Investment Management, Inc. | 50,477 | $7.23M | 0.30% | −1,753−3.4% | Reduced |
| Red Door Wealth Management, LLC | 50,449 | $7.23M | 0.75% | −2,185−4.2% | Reduced |
| L & S Advisors Inc | 50,429 | $7.23M | 0.67% | +27,525+120.2% | Added |
| Anchor Investment Management, LLC | 50,403 | $7.22M | 0.59% | −10,351−17.0% | Reduced |
| Slocum, Gordon & Co LLP | 50,116 | $7.18M | 5.20% | −334−0.7% | Reduced |
| Barbara Oil Co. | 50,000 | $7.17M | 2.66% | 00.0% | Unchanged |
| SlateStone Wealth, LLC | 49,974 | $7.16M | 0.60% | −429−0.9% | Reduced |
| Cincinnati Financial Corp | 49,900 | $7.15M | 0.14% | 00.0% | Unchanged |
| AMG National Trust Bank | 49,851 | $7.14M | 0.17% | −721−1.4% | Reduced |
| Morningstar Investment Management LLC | 49,741 | $7.13M | 0.42% | −526−1.0% | Reduced |
| Williams Jones Wealth Management, LLC. | 49,546 | $7.10M | 0.08% | −2,314−4.5% | Reduced |
| JGP Wealth Management, LLC | 49,457 | $7.09M | 0.74% | +1,683+3.5% | Added |
| Buckingham Strategic Partners | 49,048 | $7.03M | 0.09% | −10,339−17.4% | Reduced |
| Sandhill Capital Partners LLC | 49,028 | $7.03M | 0.50% | +8,602+21.3% | Added |
| Rossmore Private Capital | 48,706 | $6.98M | 0.62% | +9,338+23.7% | Added |
| Fifth Third Wealth Advisors LLC | 48,521 | $6.95M | 0.24% | −11,209−18.8% | Reduced |
| New England Asset Management Inc | 47,970 | $6.87M | 0.90% | +1,320+2.8% | Added |
| Simplicity Wealth,LLC | 47,955 | $6.87M | 0.41% | −2,685−5.3% | Reduced |
| Nelson Capital Management, LLC | 47,809 | $6.85M | 0.80% | −864−1.8% | Reduced |
| Ethic Inc. | 47,740 | $6.84M | 0.11% | +1,790+3.9% | Added |
| Dorsey & Whitney Trust CO LLC | 47,724 | $6.84M | 0.36% | +412+0.9% | Added |
| Crew Capital Management, Ltd. | 47,699 | $6.84M | 4.30% | +168+0.4% | Added |
| Smith, Moore & Co. | 47,625 | $6.83M | 0.52% | +9,637+25.4% | Added |
| Fiduciary Group LLC | 47,614 | $6.82M | 0.57% | +4,734+11.0% | Added |
| Naples Global Advisors, LLC | 47,606 | $6.82M | 0.51% | +259+0.5% | Added |
| Ballentine Partners, LLC | 47,590 | $6.82M | 0.10% | −3,889−7.6% | Reduced |
| Community Financial Services Group, LLC | 47,349 | $6.79M | 1.25% | +138+0.3% | Added |
| Level Four Advisory Services, LLC | 47,339 | $6.78M | 0.22% | −533−1.1% | Reduced |
| Fundamentun, LLC | 47,212 | $6.77M | 0.27% | +2,560+5.7% | Added |
| Boston Research & Management Inc | 47,170 | $6.76M | 1.54% | −2,256−4.6% | Reduced |
| Financial & Tax Architects, LLC | 47,142 | $6.76M | 1.52% | +1,609+3.5% | Added |
| Citizens National Bank Trust Department | 47,113 | $6.75M | 1.16% | −796−1.7% | Reduced |
| CoreCap Advisors, LLC | 46,975 | $6.73M | 0.24% | −636−1.3% | Reduced |
| Verdence Capital Advisors LLC | 46,952 | $6.73M | 0.40% | −4,693−9.1% | Reduced |
| Sunbeam Capital Management, LLC | 46,895 | $6.72M | 3.98% | +319+0.7% | Added |
| Moody Lynn & Lieberson, LLC | 46,843 | $6.71M | 0.36% | −860−1.8% | Reduced |
| V-Square Quantitative Management LLC | 46,709 | $6.69M | 0.70% | −7,382−13.6% | Reduced |
| Nicholas Company, Inc. | 46,683 | $6.69M | 0.12% | 00.0% | Unchanged |
| Impact Capital Partners LLC | 46,563 | $6.67M | 1.98% | −557−1.2% | Reduced |
| Colonial Trust Co | 46,509 | $6.67M | 0.89% | +211+0.5% | Added |
| Mission Wealth Management, LP | 46,417 | $6.65M | 0.14% | −1,737−3.6% | Reduced |
| Monarch Capital Management Inc | 46,299 | $6.64M | 1.63% | +129+0.3% | Added |
| Carret Asset Management, LLC | 46,233 | $6.63M | 0.63% | −682−1.5% | Reduced |
| Baldwin Brothers Inc | 46,105 | $6.61M | 0.42% | −1,982−4.1% | Reduced |
| Mirabaud & Cie SA | 46,076 | $6.60M | 2.13% | −6,730−12.7% | Reduced |
| Chesley Taft & Associates LLC | 45,769 | $6.56M | 0.26% | +3,790+9.0% | Added |
| NBC Securities, Inc. | 45,651 | $6.54M | 0.49% | −234−0.5% | Reduced |
| DoubleLine ETF Adviser LP | 45,571 | $6.53M | 1.96% | +942+2.1% | Added |
| Hilton Capital Management, LLC | 45,464 | $6.52M | 0.49% | +73+0.2% | Added |
| Founders Financial Securities LLC | 45,391 | $6.51M | 0.38% | +8,514+23.1% | Added |
| Amiral Gestion | 45,388 | $6.50M | 2.39% | +45,388 | New |
| Addison Capital Co | 45,274 | $6.49M | 1.62% | −3,049−6.3% | Reduced |
| Laurel Wealth Advisors LLC | 45,203 | $6.48M | 0.86% | −550−1.2% | Reduced |
| Twin Capital Management Inc | 45,069 | $6.46M | 0.80% | −4,553−9.2% | Reduced |
| Taylor Hoffman Capital Management LLC | 44,972 | $6.44M | 1.96% | +1,108+2.5% | Added |
| Toth Financial Advisory Corp | 44,904 | $6.44M | 0.70% | −464−1.0% | Reduced |
| Webster Bank, N. A. | 44,884 | $6.43M | 0.60% | −496−1.1% | Reduced |
| Blackhill Capital Inc | 44,871 | $6.43M | 0.33% | 00.0% | Unchanged |
| First National Bank of Mount Dora, Trust Investment Services | 44,763 | $6.41M | 1.40% | +264+0.6% | Added |
| Hennion & Walsh Asset Management, Inc. | 44,592 | $6.39M | 0.22% | +1,730+4.0% | Added |
| Stablepoint Partners, LLC | 44,471 | $6.37M | 0.99% | −1,371−3.0% | Reduced |
| Hendley & Co Inc | 44,179 | $6.33M | 2.26% | −5,471−11.0% | Reduced |
| Mount Yale Investment Advisors, LLC | 44,141 | $6.33M | 0.30% | −3,237−6.8% | Reduced |
| Pioneer Trust Bank N A | 44,028 | $6.31M | 1.46% | −130−0.3% | Reduced |
| Harvey Investment Co LLC | 43,976 | $6.30M | 0.67% | −200−0.5% | Reduced |
| Tema ETFs LLC | 43,615 | $6.25M | 0.49% | +1,897+4.5% | Added |
| Eastover Investment Advisors LLC | 43,496 | $6.23M | 2.74% | +1,302+3.1% | Added |
| Brandywine Financial Group | 43,482 | $6.23M | 13.53% | +43,482 | New |
| Private Trust Co NA | 43,373 | $6.22M | 0.54% | −480−1.1% | Reduced |
| Southland Equity Partners LLC | 43,170 | $6.19M | 1.22% | −2,240−4.9% | Reduced |
| Selby Wealth Management, LLC | 42,977 | $6.16M | 2.48% | +42,977 | New |
| Coston, McIsaac & Partners | 42,907 | $6.15M | 1.43% | −202−0.5% | Reduced |
| Americana Partners, LLC | 42,703 | $6.12M | 0.17% | −2,193−4.9% | Reduced |
| Financial Strategies Group, Inc. | 43,492 | $6.08M | 1.10% | +3,184+7.9% | Added |