Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2025
Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,048
- +222 vs. Q3 2025
- Shares held
- 1.60B
- +36.4M (+2.3%) vs. Q3 2025
- Total value
- $229.1B
- −$10.7B (−4.5%) vs. Q3 2025
- New holders
- 412
- 1,416 more added
- Sold out
- 190
- 1,849 more reduced
81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,042 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,048 | $229.1B |
| Q3 2025 | 3,907 | $240.7B |
| Q2 2025 | 3,968 | $255.3B |
| Q1 2025 | 4,027 | $274.0B |
| Q4 2024 | 4,017 | $268.0B |
| Q3 2024 | 3,730 | $274.8B |
| Q2 2024 | 3,664 | $261.8B |
| Q1 2024 | 3,658 | $254.9B |
| Q4 2023 | 3,588 | $226.9B |
| Q3 2023 | 3,412 | $223.8B |
| Q2 2023 | 3,418 | $231.7B |
| Q1 2023 | 3,385 | $226.4B |
| Q4 2022 | 3,406 | $230.3B |
| Q3 2022 | 3,201 | $191.5B |
| Q2 2022 | 3,262 | $220.9B |
| Q1 2022 | 3,296 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Intesa Sanpaolo S.p.A. | 1 | $145 | 0.00% | +1 | New |
| Bridge Generations Wealth Management LLC | 4 | $574 | 0.00% | 00.0% | Unchanged |
| Robbins Farley LLC | 5 | $717 | 0.00% | 00.0% | Unchanged |
| Turim 21 Investimentos Ltda. | 1,334 | $986 | 0.00% | 00.0% | Unchanged |
| ROSS\JOHNSON & Associates LLC | 7 | $1.00K | 0.02% | +3+75.0% | Added |
| Friedenthal Financial | 9 | $1.29K | 0.00% | −33−78.6% | Reduced |
| North Ridge Wealth Advisors, Inc. | 10 | $1.43K | 0.00% | 00.0% | Unchanged |
| C M Bidwell & Associates Ltd | 12 | $1.72K | 0.00% | 00.0% | Unchanged |
| Financial Connections Group, Inc. | 16 | $2.00K | 0.00% | 00.0% | Unchanged |
| Networth Advisors, LLC | 14 | $2.01K | 0.00% | +14 | New |
| Luminist Capital LLC | 14 | $2.08K | 0.00% | 00.0% | Unchanged |
| Osbon Capital Management LLC | 15 | $2.15K | 0.00% | +15 | New |
| LM Advisors LLC | 319 | $2.22K | 0.04% | −1,884−85.5% | Reduced |
| RHL Group, LLC | 17 | $2.44K | 0.00% | +17 | New |
| LMR Partners LLP | 22 | $3.15K | 0.00% | −2,117−99.0% | Reduced |
| Seneschal Advisors, LLC | 27 | $3.94K | 0.00% | +9+50.0% | Added |
| Altshuler Shaham Ltd | 28 | $4.01K | 0.00% | +28 | New |
| Longview Financial Advisors LLC | 30 | $4.30K | 0.00% | +30 | New |
| Key Capital Management, INC | 32 | $4.54K | 0.00% | +32 | New |
| Hoey Investments, Inc | 34 | $4.87K | 0.00% | 00.0% | Unchanged |
| Investors Portfolio Services LLC | 34 | $4.93K | 0.00% | +34 | New |
| Western Pacific Wealth Management, LP | 36 | $5.16K | 0.00% | 00.0% | Unchanged |
| Chung Wu Investment Group, LLC | 39 | $5.59K | 0.00% | 00.0% | Unchanged |
| XY Capital Ltd | 40 | $5.73K | 0.01% | +40 | New |
| Eq Wealth Advisors, LLC | 42 | $6.02K | 0.00% | +42 | New |
| Decker Retirement Planning Inc. | 43 | $6.16K | 0.00% | 00.0% | Unchanged |
| Greenline Wealth Management LLC | 43 | $6.16K | 0.01% | +43 | New |
| West Financial Advisors, LLC | 50 | $7.17K | 0.00% | 00.0% | Unchanged |
| Inlight Wealth Management, LLC | 55 | $7.88K | 0.00% | 00.0% | Unchanged |
| New Millennium Group LLC | 61 | $8.74K | 0.00% | −18−22.8% | Reduced |
| Tanaka Capital Management Inc | 63 | $9.00K | 0.02% | 00.0% | Unchanged |
| Gould Capital, LLC | 63 | $9.03K | 0.01% | 00.0% | Unchanged |
| Cedar Wealth Management, LLC | 65 | $9.36K | 0.00% | 00.0% | Unchanged |
| Bare Financial Services, Inc | 71 | $10.2K | 0.00% | −66−48.2% | Reduced |
| SWAN Capital LLC | 71 | $10.2K | 0.00% | +36+102.9% | Added |
| Advantage Trust Co | 75 | $10.7K | 0.00% | −417−84.8% | Reduced |
| Principia Wealth Advisory, LLC | 78 | $11.2K | 0.01% | −12−13.3% | Reduced |
| Clear Street Markets LLC | 85 | $12.2K | 0.00% | −3,575−97.7% | Reduced |
| Fairway Wealth LLC | 86 | $12.3K | 0.00% | +40+87.0% | Added |
| Benson Wealth Management INC | 86 | $12.3K | 0.01% | +86 | New |
| Kerr Financial Planning Corp | 78 | $12.5K | 0.02% | −14−15.2% | Reduced |
| Horizon Financial Services, LLC | 94 | $13.5K | 0.01% | −102−52.0% | Reduced |
| Pandora Wealth, Inc. | 98 | $14.0K | 0.01% | 00.0% | Unchanged |
| 10Elms LLP | 100 | $14.3K | 0.01% | −100−50.0% | Reduced |
| Noble Wealth Management PBC | 100 | $14.3K | 0.01% | 00.0% | Unchanged |
| MidAtlantic Capital Management, Inc. | 100 | $14.3K | 0.01% | +100 | New |
| Intelligent Financial Strategies | 101 | $14.5K | 0.01% | 00.0% | Unchanged |
| Atomic Invest LLC | 103 | $14.8K | 0.01% | +103 | New |
| DecisionPoint Financial, LLC | 107 | $15.3K | 0.00% | +90+529.4% | Added |
| Catherine Avery Investment Management LLC | 109 | $15.6K | 0.01% | 00.0% | Unchanged |
| Clal Insurance Enterprises Holdings Ltd | 114 | $16.0K | 0.00% | −20−14.9% | Reduced |
| Turning Point Benefit Group, Inc. | 116 | $16.6K | 0.01% | +56+93.3% | Added |
| Prudent Man Investment Management, Inc. | 117 | $16.8K | 0.01% | −111−48.7% | Reduced |
| Daytona Street Capital LLC | 118 | $16.9K | 0.01% | +118 | New |
| Groesbeck Investment Management Corp | 127 | $18.0K | 0.03% | +127 | New |
| Sunrise Financial Services, LLC | 126 | $18.1K | 0.01% | +126 | New |
| Itau Unibanco Holding S.A. | 127 | $18.2K | 0.00% | +127 | New |
| PayPay Securities Corp | 131 | $18.8K | 0.55% | +80+156.9% | Added |
| Morgan Dempsey Capital Management LLC | 132 | $18.9K | 0.01% | −23,976−99.5% | Reduced |
| Adkins Seale Capital Management LLC | 135 | $19.3K | 0.02% | +135 | New |
| Louisbourg Investments Inc. | 137 | $19.6K | 0.00% | 00.0% | Unchanged |
| Wiser Advisor Group LLC | 138 | $19.8K | 0.02% | +1+0.7% | Added |
| Tidemark, LLC | 148 | $21.2K | 0.01% | 00.0% | Unchanged |
| Atlantic Private Wealth, LLC | 150 | $21.5K | 0.01% | −2−1.3% | Reduced |
| JCIC Asset Management Inc. | 150 | $21.5K | 0.01% | 00.0% | Unchanged |
| Westend Capital Management, LLC | 151 | $21.6K | 0.01% | +43+39.8% | Added |
| Morton Brown Family Wealth, LLC | 164 | $23.5K | 0.01% | −43−20.8% | Reduced |
| E Fund Management (Hong Kong) Co., Ltd. | 165 | $25.3K | 0.01% | +150+1,000.0% | Added |
| Bay Harbor Wealth Management, LLC | 177 | $25.4K | 0.01% | +50+39.4% | Added |
| Litman Gregory Asset Management LLC | 178 | $25.5K | 0.00% | +178 | New |
| Essential Partners LLC | 179 | $25.7K | 0.01% | −2,669−93.7% | Reduced |
| Redwood Park Advisors LLC | 181 | $26.0K | 0.02% | −80−30.7% | Reduced |
| Evolution Wealth Management Inc. | 184 | $26.4K | 0.02% | +171+1,315.4% | Added |
| Basso Capital Management, L.P. | 192 | $27.5K | 0.02% | +192 | New |
| Pacifica Partners Inc. | 196 | $27.8K | 0.01% | +17+9.5% | Added |
| Maseco LLP | 194 | $27.8K | 0.00% | +194 | New |
| Game Plan Financial Advisors, LLC | 195 | $27.9K | 0.01% | 00.0% | Unchanged |
| Penserra Capital Management LLC | 198 | $28.0K | 0.00% | −3−1.5% | Reduced |
| NCP Inc. | 196 | $28.1K | 0.02% | +196 | New |
| Signature Resources Capital Management, LLC | 198 | $28.4K | 0.01% | +26+15.1% | Added |
| Paladin Partners, LLC | 200 | $28.7K | 0.02% | +200 | New |
| Navigoe, LLC | 203 | $29.0K | 0.02% | 00.0% | Unchanged |
| United Financial Planning Group LLC | 206 | $29.5K | 0.02% | +61+42.1% | Added |
| Merited Wealth, LLC | 206 | $29.5K | 0.03% | +206 | New |
| O'Domhnaill Enterprises, Inc. | 209 | $30.0K | 0.03% | +209 | New |
| Imprint Wealth LLC | 210 | $30.1K | 0.14% | −76−26.6% | Reduced |
| Bernard Wealth Management Corp. | 210 | $30.1K | 0.01% | 00.0% | Unchanged |
| Park Square Financial Group, LLC | 180 | $30.2K | 0.18% | +71+65.1% | Added |
| WestEnd Advisors, LLC | 216 | $31.0K | 0.00% | +3+1.4% | Added |
| Caitlin John, LLC | 221 | $31.8K | 0.02% | 00.0% | Unchanged |
| Fountainhead AM, LLC | 227 | $32.5K | 0.05% | −5,147−95.8% | Reduced |
| RMG Wealth Management LLC | 221 | $33.0K | 0.00% | 00.0% | Unchanged |
| Anfield Capital Management, LLC | 237 | $34.0K | 0.01% | +130+121.5% | Added |
| Legacy Wealth Managment, LLC | 239 | $34.3K | 0.02% | +148+162.6% | Added |
| Sankala Group LLC | 206 | $34.5K | 0.03% | +206 | New |
| Quest 10 Wealth Builders, Inc. | 243 | $34.9K | 0.03% | −53−17.9% | Reduced |
| MPWM Advisory Solutions, LLC | 245 | $35.1K | 0.02% | −82−25.1% | Reduced |
| Aspect Partners, LLC | 253 | $36.3K | 0.02% | +23+10.0% | Added |
| WealthCollab, LLC | 253 | $36.3K | 0.01% | −160−38.7% | Reduced |
| Accordant Advisory Group Inc | 261 | $37.4K | 0.03% | −200−43.4% | Reduced |