Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2025
Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,047
- +222 vs. Q3 2025
- Shares held
- 1.60B
- +36.4M (+2.3%) vs. Q3 2025
- Total value
- $229.1B
- −$10.7B (−4.5%) vs. Q3 2025
- New holders
- 412
- 1,416 more added
- Sold out
- 190
- 1,848 more reduced
81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Covea Finance | 42,449 | $6.08M | 0.20% | +2,800+7.1% | Added |
| Kesler, Norman & Wride, LLC | 42,366 | $6.07M | 1.04% | +2,289+5.7% | Added |
| WESPAC Advisors SoCal, LLC | 42,331 | $6.07M | 1.22% | −4,555−9.7% | Reduced |
| Integrated Advisors Network LLC | 42,319 | $6.06M | 0.27% | −309−0.7% | Reduced |
| Harbor Capital Advisors, Inc. | 42,317 | $6.06M | 0.47% | −61−0.1% | Reduced |
| First PREMIER Bank | 42,261 | $6.06M | 1.39% | −2,111−4.8% | Reduced |
| Machina Capital S.A.S. | 42,160 | $6.04M | 1.15% | +20,500+94.6% | Added |
| RIA Advisory Group LLC | 42,154 | $6.04M | 1.46% | +5,022+13.5% | Added |
| Atwater Malick LLC | 42,137 | $6.04M | 1.67% | −8,343−16.5% | Reduced |
| Chicago Capital, LLC | 42,018 | $6.02M | 0.15% | +3,767+9.8% | Added |
| Joseph Group Capital Management | 41,986 | $6.02M | 1.58% | +1,853+4.6% | Added |
| Prudential PLC | 41,950 | $6.01M | 0.05% | +2,083+5.2% | Added |
| Phoenix Holdings Ltd. | 42,633 | $6.00M | 0.07% | +2,591+6.5% | Added |
| Spinnaker Trust | 41,790 | $5.99M | 0.32% | +1,547+3.8% | Added |
| GAMMA Investing LLC | 41,782 | $5.99M | 0.30% | −4,227−9.2% | Reduced |
| Pine Valley Investments Ltd Liability Co | 41,743 | $5.98M | 0.30% | +7,235+21.0% | Added |
| Principal Securities, Inc. | 41,712 | $5.98M | 0.09% | +4,696+12.7% | Added |
| Independent Investors Inc | 41,603 | $5.96M | 1.11% | −330−0.8% | Reduced |
| Generali Investments CEE, investicni spolecnost, a.s. | 41,494 | $5.95M | 0.42% | +10,427+33.6% | Added |
| Parr McKnight Wealth Management Group, LLC | 41,491 | $5.95M | 0.78% | −2,873−6.5% | Reduced |
| Nia Impact Advisors, LLC | 41,454 | $5.94M | 1.99% | +21+0.1% | Added |
| Knights of Columbus Asset Advisors LLC | 41,381 | $5.93M | 0.34% | −15,084−26.7% | Reduced |
| Global Wealth Management Investment Advisory, Inc. | 41,325 | $5.92M | 0.95% | +9,206+28.7% | Added |
| Delaney Dennis R | 41,320 | $5.92M | 2.98% | +280+0.7% | Added |
| Asset Advisors Investment Management, LLC | 41,283 | $5.92M | 0.55% | −2,289−5.3% | Reduced |
| Tyche Wealth Partners LLC | 41,261 | $5.91M | 0.94% | +1,063+2.6% | Added |
| Sciencast Management LP | 41,075 | $5.89M | 0.81% | +12,568+44.1% | Added |
| Bell Asset Management Ltd | 40,793 | $5.87M | 1.57% | +7,900+24.0% | Added |
| Brown Shipley& Co Ltd | 40,908 | $5.86M | 3.14% | −1,743−4.1% | Reduced |
| SRS Capital Advisors, Inc. | 40,808 | $5.85M | 0.17% | −58,252−58.8% | Reduced |
| Ipswich Investment Management Co., Inc. | 40,762 | $5.84M | 1.35% | −841−2.0% | Reduced |
| Trace Wealth Advisors, LLC | 40,712 | $5.83M | 4.22% | 00.0% | Unchanged |
| Studio Investment Management LLC | 40,697 | $5.83M | 1.07% | +42+0.1% | Added |
| Flagship Harbor Advisors, LLC | 40,657 | $5.83M | 0.27% | −5,596−12.1% | Reduced |
| Bridges Investment Management Inc | 40,607 | $5.82M | 0.07% | −1,188−2.8% | Reduced |
| SP Asset Management LLC | 40,596 | $5.82M | 0.46% | +111+0.3% | Added |
| Columbia Asset Management | 40,483 | $5.80M | 1.03% | −1,739−4.1% | Reduced |
| Quantbot Technologies LP | 40,358 | $5.78M | 0.19% | +7,713+23.6% | Added |
| Avestar Capital, LLC | 40,354 | $5.78M | 0.40% | −4,354−9.7% | Reduced |
| MCF Advisors LLC | 40,207 | $5.76M | 0.32% | +4,111+11.4% | Added |
| North Star Investment Management Corp. | 40,203 | $5.76M | 0.36% | +318+0.8% | Added |
| Notis-McConarty Edward | 40,111 | $5.75M | 2.67% | +87+0.2% | Added |
| Capital City Trust Co | 40,002 | $5.73M | 1.27% | +23+0.1% | Added |
| Stonebridge Financial Group, LLC | 39,863 | $5.71M | 0.49% | +1,065+2.7% | Added |
| Northwest Bancshares, Inc. | 39,829 | $5.71M | 1.10% | −3,144−7.3% | Reduced |
| Jacobi Capital Management LLC | 39,616 | $5.68M | 0.33% | +942+2.4% | Added |
| J.P. Marvel Investment Advisors, LLC | 39,430 | $5.65M | 0.78% | −1,697−4.1% | Reduced |
| Hilltop Holdings Inc. | 39,413 | $5.65M | 0.34% | −4,130−9.5% | Reduced |
| Whitener Capital Management, Inc. | 39,317 | $5.63M | 1.28% | +2,058+5.5% | Added |
| Perkins Coie Trust Co | 39,234 | $5.62M | 1.05% | +142+0.4% | Added |
| Addenda Capital Inc. | 39,200 | $5.62M | 0.16% | −4,279−9.8% | Reduced |
| Financial Freedom, LLC | 39,193 | $5.62M | 2.79% | −1,853−4.5% | Reduced |
| Western Wealth Management, LLC | 39,172 | $5.61M | 0.26% | +6,638+20.4% | Added |
| Geneos Wealth Management Inc. | 39,150 | $5.61M | 0.14% | +14,170+56.7% | Added |
| Rehmann Capital Advisory Group | 39,034 | $5.59M | 0.29% | −32−0.1% | Reduced |
| Clear Harbor Asset Management, LLC | 38,982 | $5.59M | 0.38% | +83+0.2% | Added |
| Royal Fund Management, LLC | 38,894 | $5.58M | 0.51% | +7,057+22.2% | Added |
| Matthew Goff Investment Advisor, LLC | 38,855 | $5.57M | 0.99% | −630−1.6% | Reduced |
| Sagespring Wealth Partners, LLC | 38,780 | $5.56M | 0.10% | −8,981−18.8% | Reduced |
| Ameritas Advisory Services, LLC | 38,732 | $5.55M | 0.21% | +16,901+77.4% | Added |
| Smartleaf Asset Management LLC | 38,284 | $5.51M | 0.21% | +587+1.6% | Added |
| Fideuram - Intesa Sanpaolo Private Banking S.P.A. | 38,436 | $5.51M | 0.20% | +38,436 | New |
| Hillsdale Investment Management Inc. | 38,431 | $5.51M | 0.15% | +6,110+18.9% | Added |
| Woodard & Co Asset Management Group Inc | 38,357 | $5.50M | 0.87% | +13,217+52.6% | Added |
| Kepler Cheuvreux (Suisse) SA | 38,297 | $5.49M | 0.31% | −101,558−72.6% | Reduced |
| BDF-Gestion | 38,286 | $5.49M | 0.67% | −2,551−6.2% | Reduced |
| Silverlake Wealth Management LLC | 38,248 | $5.48M | 1.23% | −435−1.1% | Reduced |
| Mogy Joel R Investment Counsel Inc | 38,099 | $5.46M | 0.30% | 00.0% | Unchanged |
| Iowa State Bank | 38,027 | $5.45M | 1.02% | −1,241−3.2% | Reduced |
| Bank of Hawaii | 37,985 | $5.44M | 0.27% | −6,411−14.4% | Reduced |
| Bath Savings Trust Co | 37,956 | $5.44M | 0.54% | −904−2.3% | Reduced |
| Aigen Investment Management, LP | 37,737 | $5.41M | 1.25% | +37,737 | New |
| Atomi Financial Group, Inc. | 37,642 | $5.39M | 0.16% | +7,239+23.8% | Added |
| RFG Advisory, LLC | 37,597 | $5.39M | 0.10% | −1,756−4.5% | Reduced |
| Mill Capital Management, LLC | 37,586 | $5.39M | 0.39% | −50−0.1% | Reduced |
| IMA Wealth, Inc. | 37,584 | $5.39M | 0.52% | −1,800−4.6% | Reduced |
| TCG Advisory Services, LLC | 37,547 | $5.38M | 0.15% | +3,165+9.2% | Added |
| Heritage Trust Co | 37,518 | $5.38M | 0.55% | −1,034−2.7% | Reduced |
| Lakeside Advisors, INC. | 37,484 | $5.37M | 3.44% | +922+2.5% | Added |
| Roundview Capital LLC | 37,347 | $5.35M | 0.33% | +82+0.2% | Added |
| Thompson Investment Management, Inc. | 37,336 | $5.35M | 0.67% | +14,673+64.7% | Added |
| Procyon Private Wealth Partners, LLC | 37,301 | $5.35M | 0.26% | −5,009−11.8% | Reduced |
| Capital Investment Advisory Services, LLC | 37,295 | $5.34M | 0.38% | +926+2.5% | Added |
| Financial Avengers, Inc. | 37,218 | $5.33M | 2.19% | +109+0.3% | Added |
| GLOBALT Investments LLC | 37,188 | $5.33M | 0.19% | −2,167−5.5% | Reduced |
| Gladstone Institutional Advisory LLC | 37,169 | $5.33M | 0.20% | −3,570−8.8% | Reduced |
| Steel Peak Wealth Management LLC | 37,069 | $5.31M | 0.17% | −39,687−51.7% | Reduced |
| Trinity Legacy Partners, LLC | 36,856 | $5.28M | 1.21% | +586+1.6% | Added |
| AlTi Global, Inc. | 36,849 | $5.28M | 0.11% | −547−1.5% | Reduced |
| Sowell Financial Services LLC | 36,798 | $5.27M | 0.19% | +4,054+12.4% | Added |
| Courier Capital LLC | 36,792 | $5.27M | 0.30% | −376−1.0% | Reduced |
| Covington Investment Advisors Inc. | 36,768 | $5.27M | 0.72% | −6,451−14.9% | Reduced |
| Martin Capital Partners, LLC | 36,743 | $5.27M | 1.98% | −345−0.9% | Reduced |
| Level Financial Advisors, Inc. | 36,520 | $5.23M | 1.38% | −143−0.4% | Reduced |
| Keystone Financial Group | 36,474 | $5.23M | 0.39% | −3,883−9.6% | Reduced |
| Headinvest, LLC | 36,451 | $5.22M | 1.04% | +2,387+7.0% | Added |
| Sentinel Trust Co Lba | 36,415 | $5.22M | 0.51% | 00.0% | Unchanged |
| Equitable Trust Co | 36,374 | $5.21M | 0.23% | +4,705+14.9% | Added |
| Virtu Financial LLC | 36,364 | $5.21M | 0.20% | +24,392+203.7% | Added |
| Jaffetilchin Investment Partners, LLC | 36,283 | $5.20M | 0.30% | −1,642−4.3% | Reduced |