Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2025
Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,047
- +222 vs. Q3 2025
- Shares held
- 1.60B
- +36.4M (+2.3%) vs. Q3 2025
- Total value
- $229.1B
- −$10.7B (−4.5%) vs. Q3 2025
- New holders
- 412
- 1,416 more added
- Sold out
- 190
- 1,848 more reduced
81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Ayrshire Capital Management LLC | 36,262 | $5.20M | 2.39% | +3,703+11.4% | Added |
| Chicago Partners Investment Group LLC | 34,349 | $5.16M | 0.13% | −461−1.3% | Reduced |
| Verition Fund Management LLC | 35,917 | $5.15M | 0.03% | −60,484−62.7% | Reduced |
| WBH Advisory Inc | 35,914 | $5.15M | 0.38% | −740−2.0% | Reduced |
| Wolverine Asset Management LLC | 35,910 | $5.15M | 0.07% | +7,152+24.9% | Added |
| Alberta Investment Management Corp | 35,900 | $5.14M | 0.03% | 00.0% | Unchanged |
| SevenBridge Financial Group, LLC | 34,415 | $5.14M | 0.83% | −2,315−6.3% | Reduced |
| PDS Planning, Inc | 35,887 | $5.14M | 0.34% | −2,585−6.7% | Reduced |
| Aviance Capital Partners, LLC | 35,869 | $5.14M | 0.59% | −181−0.5% | Reduced |
| Picton Mahoney Asset Management | 35,836 | $5.14M | 0.06% | −6,565−15.5% | Reduced |
| Wealthcare Advisory Partners LLC | 35,757 | $5.12M | 0.10% | −109−0.3% | Reduced |
| RBA Wealth Management, LLC | 35,740 | $5.12M | 1.74% | +2,306+6.9% | Added |
| Murphy, Middleton, Hinkle & Parker, Inc. | 14,882 | $5.12M | 3.51% | −2,173−12.7% | Reduced |
| Delta Financial Advisors LLC | 35,715 | $5.12M | 1.33% | +1,730+5.1% | Added |
| Gluskin Sheff & Assoc Inc | 35,422 | $5.08M | 0.70% | −1,741−4.7% | Reduced |
| Pegasus Asset Management, Inc. | 35,262 | $5.05M | 1.56% | +1,039+3.0% | Added |
| McKinley Carter Wealth Services, Inc. | 35,253 | $5.05M | 0.28% | −2,907−7.6% | Reduced |
| Grimes & Company, Inc. | 35,183 | $5.04M | 0.12% | +308+0.9% | Added |
| Mechanics Bank Trust Department | 35,182 | $5.04M | 0.66% | −3,189−8.3% | Reduced |
| T. Rowe Price Investment Management, Inc. | 35,172 | $5.04M | 0.00% | +14,357+69.0% | Added |
| Oak Harbor Wealth Partners, LLC | 35,161 | $5.04M | 1.21% | −194−0.5% | Reduced |
| Fidelity National Financial, Inc. | 35,000 | $5.02M | 0.15% | +35,000 | New |
| Los Angeles Capital Management LLC | 33,527 | $5.01M | 0.02% | +138+0.4% | Added |
| Evoke Wealth, LLC | 34,770 | $4.98M | 0.10% | +1,065+3.2% | Added |
| Icon Wealth Advisors, LLC | 34,666 | $4.97M | 0.33% | −1,521−4.2% | Reduced |
| EFG International AG | 34,670 | $4.97M | 0.10% | +34,670 | New |
| Benedict Financial Advisors Inc | 34,663 | $4.97M | 1.05% | +194+0.6% | Added |
| Dana Investment Advisors, Inc. | 34,600 | $4.96M | 0.14% | −467−1.3% | Reduced |
| Core Alternative Capital | 34,472 | $4.94M | 1.36% | +633+1.9% | Added |
| Farmers Trust Co | 34,460 | $4.94M | 0.81% | −127−0.4% | Reduced |
| NTV Asset Management LLC | 34,374 | $4.93M | 0.52% | −1,667−4.6% | Reduced |
| Aviso Financial Inc. | 34,028 | $4.88M | 0.19% | +1,183+3.6% | Added |
| Bill Few Associates, Inc. | 33,845 | $4.85M | 1.19% | +542+1.6% | Added |
| Klingenstein Fields & Co LP | 33,663 | $4.82M | 0.18% | −80.0% | Reduced |
| Altrius Capital Management Inc | 33,604 | $4.82M | 1.02% | +1,944+6.1% | Added |
| Koshinski Asset Management, Inc. | 33,554 | $4.81M | 0.31% | −904−2.6% | Reduced |
| Birmingham Capital Management Co Inc | 33,510 | $4.80M | 2.12% | −400−1.2% | Reduced |
| Stamos Capital Partners, L.P. | 33,484 | $4.80M | 0.77% | +25,316+309.9% | Added |
| Chronos Wealth Management, LLC | 33,466 | $4.80M | 2.22% | −1,223−3.5% | Reduced |
| Pinkerton Retirement Specialists, LLC | 33,453 | $4.79M | 0.49% | +1,727+5.4% | Added |
| Livforsakringsbolaget Skandia, Omsesidigt | 33,441 | $4.79M | 0.19% | −24,379−42.2% | Reduced |
| Murphy Pohlad Asset Management LLC | 33,385 | $4.78M | 1.84% | 00.0% | Unchanged |
| Searle & Co. | 33,354 | $4.78M | 1.23% | −3,486−9.5% | Reduced |
| YHB Investment Advisors, Inc. | 33,329 | $4.78M | 0.33% | −1,775−5.1% | Reduced |
| BKD Wealth Advisors, LLC | 33,186 | $4.76M | 0.09% | −9,881−22.9% | Reduced |
| D L Carlson Investment Group Inc | 33,116 | $4.75M | 0.80% | −1,159−3.4% | Reduced |
| Cliftonlarsonallen Wealth Advisors, LLC | 33,108 | $4.74M | 0.07% | +3,533+11.9% | Added |
| Griffin Asset Management, Inc. | 33,027 | $4.73M | 0.51% | −808−2.4% | Reduced |
| Essex Savings Bank | 32,967 | $4.72M | 1.02% | −707−2.1% | Reduced |
| Petredis Investment Advisors LLC | 32,915 | $4.72M | 0.37% | −451−1.4% | Reduced |
| New Hampshire Trust | 32,715 | $4.69M | 0.91% | −509−1.5% | Reduced |
| CenterBook Partners LP | 32,638 | $4.68M | 0.23% | −10,291−24.0% | Reduced |
| GFS Advisors, LLC | 32,622 | $4.68M | 0.56% | +10.0% | Added |
| Plimoth Trust Co LLC | 32,568 | $4.67M | 1.04% | +10.0% | Added |
| Alerus Financial NA | 32,565 | $4.67M | 0.23% | +30,511+1,485.4% | Added |
| Sigma Investment Counselors Inc | 32,471 | $4.65M | 0.24% | −525−1.6% | Reduced |
| Forum Financial Management, LP | 32,398 | $4.64M | 0.06% | −441−1.3% | Reduced |
| Chatham Capital Group, Inc. | 32,384 | $4.64M | 0.66% | −297−0.9% | Reduced |
| Prentiss Smith & Co Inc | 32,335 | $4.63M | 2.77% | +23+0.1% | Added |
| KPP Advisory Services LLC | 32,311 | $4.63M | 0.67% | +18,316+130.9% | Added |
| Manhattan West Asset Management, LLC | 32,151 | $4.61M | 0.94% | −3,236−9.1% | Reduced |
| Pavion Blue Capital, LLC | 32,093 | $4.60M | 1.91% | +78+0.2% | Added |
| Kingswood Wealth Advisors, LLC | 32,065 | $4.60M | 0.22% | +3,319+11.5% | Added |
| Ally Financial Inc. | 32,000 | $4.59M | 0.56% | 00.0% | Unchanged |
| Burke & Herbert Bank & Trust Co | 31,963 | $4.58M | 1.27% | −13,933−30.4% | Reduced |
| Confluence Wealth Services, Inc. | 31,959 | $4.58M | 0.19% | −16,651−34.3% | Reduced |
| Jacobs & Co | 31,861 | $4.57M | 0.43% | −4,783−13.1% | Reduced |
| OpenArc Corporate Advisory, LLC | 31,763 | $4.55M | 0.08% | +31,763 | New |
| Independent Financial Group, LLC | 31,710 | $4.54M | 0.10% | +8,680+37.7% | Added |
| Elefante Mark B | 31,600 | $4.53M | 2.77% | +1,777+6.0% | Added |
| Hudson Capital Management LLC | 31,525 | $4.52M | 1.13% | +1,613+5.4% | Added |
| Aspiriant, LLC | 31,461 | $4.51M | 0.13% | +97+0.3% | Added |
| Constitution Capital LLC | 31,449 | $4.51M | 2.13% | +6,780+27.5% | Added |
| Capital Asset Advisory Services LLC | 32,209 | $4.51M | 0.18% | +1,271+4.1% | Added |
| Kensington Investment Counsel, LLC | 31,327 | $4.49M | 1.82% | −2,935−8.6% | Reduced |
| U.S. Capital Wealth Advisors, LLC | 31,253 | $4.48M | 0.12% | −449−1.4% | Reduced |
| Atlas Brown,Inc. | 31,251 | $4.48M | 1.33% | −1,142−3.5% | Reduced |
| First National Bank & Trust Co of Newtown | 31,211 | $4.47M | 0.82% | +288+0.9% | Added |
| Financial Advisory Service, Inc. | 31,065 | $4.45M | 0.29% | +773+2.6% | Added |
| Nwam LLC | 30,030 | $4.45M | 0.25% | −792−2.6% | Reduced |
| Patrick Mauro Investment Advisor, INC. | 30,874 | $4.42M | 2.31% | +530+1.7% | Added |
| Nations Financial Group Inc, | 30,799 | $4.41M | 0.23% | +1,395+4.7% | Added |
| Berkshire Bank | 30,793 | $4.41M | 0.90% | −642−2.0% | Reduced |
| Walter & Keenan Financial Consulting Co | 30,755 | $4.41M | 1.18% | +216+0.7% | Added |
| Magnetar Financial LLC | 30,737 | $4.40M | 0.04% | +30,737 | New |
| Jessup Wealth Management, Inc | 30,705 | $4.40M | 1.45% | −212−0.7% | Reduced |
| Cornell Pochily Investment Advisors, Inc. | 30,661 | $4.39M | 1.27% | −157−0.5% | Reduced |
| Strategic Blueprint, LLC | 30,647 | $4.39M | 0.26% | −19,898−39.4% | Reduced |
| Kapstone Financial Advisors LLC | 30,583 | $4.38M | 2.18% | −595−1.9% | Reduced |
| Stenger Family Office, LLC | 30,478 | $4.37M | 0.90% | −5,362−15.0% | Reduced |
| NovaPoint Capital, LLC | 30,115 | $4.32M | 1.11% | +760+2.6% | Added |
| Thrive Capital Management, LLC | 30,074 | $4.31M | 0.96% | +1,655+5.8% | Added |
| Town & Country Bank & Trust CO dba First Bankers Trust CO | 30,003 | $4.30M | 1.45% | +7,430+32.9% | Added |
| Ardent Capital Management, Inc. | 29,983 | $4.30M | 1.70% | +4,488+17.6% | Added |
| Advanced Asset Management Advisors Inc | 29,954 | $4.29M | 1.17% | +100.0% | Added |
| Stokes Family Office, LLC | 29,933 | $4.29M | 0.39% | +2,743+10.1% | Added |
| Cape Cod Five Cents Savings Bank | 24,719 | $4.28M | 0.40% | 00.0% | Unchanged |
| Signature Wealth Management Group | 29,833 | $4.28M | 1.74% | +27,876+1,424.4% | Added |
| Rockline Wealth Management, LLC | 29,806 | $4.27M | 0.87% | −96−0.3% | Reduced |
| Westhampton Capital, LLC | 29,802 | $4.27M | 2.02% | +50.0% | Added |