Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2025
Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,047
- +222 vs. Q3 2025
- Shares held
- 1.60B
- +36.4M (+2.3%) vs. Q3 2025
- Total value
- $229.1B
- −$10.7B (−4.5%) vs. Q3 2025
- New holders
- 412
- 1,416 more added
- Sold out
- 190
- 1,848 more reduced
81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| G&S Capital LLC | 29,767 | $4.27M | 1.51% | +17,408+140.9% | Added |
| First Pacific Financial | 29,752 | $4.26M | 0.56% | +191+0.6% | Added |
| JFS Wealth Advisors, LLC | 29,691 | $4.26M | 0.24% | +1,514+5.4% | Added |
| Westerkirk Capital Inc. | 29,600 | $4.24M | 0.41% | +5,400+22.3% | Added |
| Drexel Morgan & Co. | 29,590 | $4.24M | 0.66% | 00.0% | Unchanged |
| Bell Bank | 29,523 | $4.23M | 0.18% | −103−0.3% | Reduced |
| Zurich Insurance Group Ltd | 29,470 | $4.22M | 0.03% | 00.0% | Unchanged |
| Montecito Bank & Trust | 29,440 | $4.22M | 0.67% | −4,155−12.4% | Reduced |
| Aaron Wealth Advisors | 29,342 | $4.21M | 0.23% | +2,578+9.6% | Added |
| Evergreen Capital Management LLC | 29,320 | $4.20M | 0.09% | −1,490−4.8% | Reduced |
| Evelyn Partners Investment Management Services Ltd | 29,318 | $4.20M | 0.53% | −13,807−32.0% | Reduced |
| Bank Ozk | 29,276 | $4.20M | 1.48% | +341+1.2% | Added |
| Empirical Financial Services, LLC d.b.a. Empirical Wealth Management | 29,177 | $4.18M | 0.08% | −2,525−8.0% | Reduced |
| Texas Bank & Trust Co | 29,112 | $4.17M | 1.52% | +300+1.0% | Added |
| Northwest Capital Management Inc | 29,031 | $4.16M | 18.03% | −56−0.2% | Reduced |
| Peoples Financial Services Corp. | 28,924 | $4.15M | 1.93% | −953−3.2% | Reduced |
| Hamilton Capital Partners Inc. | 28,868 | $4.14M | 0.15% | +8,818+44.0% | Added |
| CFS Investment Advisory Services, LLC | 28,864 | $4.14M | 0.30% | +892+3.2% | Added |
| Burling Wealth Partners, LLC | 28,855 | $4.14M | 0.64% | −19−0.1% | Reduced |
| Portfolio Design Labs, LLC | 28,545 | $4.09M | 0.67% | −61−0.2% | Reduced |
| Capstone Investment Advisors, LLC | 28,396 | $4.07M | 0.03% | +11,849+71.6% | Added |
| Congress Asset Management Co | 28,295 | $4.05M | 0.03% | −9,255−24.6% | Reduced |
| MV Capital Management, Inc. | 28,292 | $4.05M | 0.39% | +192+0.7% | Added |
| Family Legacy, Inc. | 28,242 | $4.05M | 1.21% | +145+0.5% | Added |
| Sumitomo Mitsui Financial Group, Inc. | 28,238 | $4.05M | 0.07% | +1,245+4.6% | Added |
| Hallmark Capital Management Inc | 28,195 | $4.04M | 0.26% | +1,707+6.4% | Added |
| Quest Partners LLC | 28,159 | $4.04M | 0.23% | +24,099+593.6% | Added |
| VestGen Advisors, LLC | 28,138 | $4.03M | 0.17% | −15,617−35.7% | Reduced |
| Garrison Point Advisors, LLC | 28,117 | $4.03M | 1.78% | −786−2.7% | Reduced |
| Aull & Monroe Investment Management Corp | 28,113 | $4.03M | 2.02% | +71+0.3% | Added |
| International Assets Investment Management, LLC | 28,086 | $4.03M | 0.28% | +2,042+7.8% | Added |
| Griffith & Werner, Inc. | 28,043 | $4.02M | 2.05% | +370+1.3% | Added |
| Beaton Management Co. Inc. | 28,015 | $4.01M | 1.77% | −79−0.3% | Reduced |
| Viking Fund Management LLC | 28,000 | $4.01M | 0.47% | +10,000+55.6% | Added |
| Inspirion Wealth Advisors, LLC | 27,974 | $4.01M | 0.49% | −1,188−4.1% | Reduced |
| Roberts Wealth Advisors, LLC | 27,893 | $4.00M | 1.04% | +125+0.5% | Added |
| Ironwood Investment Counsel, LLC | 27,835 | $3.99M | 0.56% | −40.0% | Reduced |
| Signet Investment Advisory Group, Inc. | 27,795 | $3.98M | 1.85% | +1,940+7.5% | Added |
| WCG Wealth Advisors LLC | 27,786 | $3.98M | 0.11% | +5,813+26.5% | Added |
| Mirae Asset Securities (USA) Inc. | 27,684 | $3.97M | 0.16% | −30.0% | Reduced |
| Pictet North America Advisors SA | 27,666 | $3.96M | 0.38% | −1,289−4.5% | Reduced |
| Claro Advisors LLC | 27,628 | $3.96M | 0.54% | +804+3.0% | Added |
| Kentucky Trust Co | 27,602 | $3.96M | 2.10% | −155−0.6% | Reduced |
| Jackson, Grant Investment Advisers, Inc. | 27,570 | $3.95M | 1.30% | −707−2.5% | Reduced |
| Cordatus Wealth Management LLC | 27,508 | $3.94M | 0.91% | −82−0.3% | Reduced |
| PCA Investment Advisory Services Inc. | 27,474 | $3.94M | 1.38% | −2,608−8.7% | Reduced |
| Meiji Yasuda Life Insurance Co | 27,467 | $3.94M | 0.11% | +2,269+9.0% | Added |
| Syon Capital LLC | 27,466 | $3.94M | 0.20% | +2,574+10.3% | Added |
| Zhang Financial LLC | 27,378 | $3.92M | 0.15% | −157−0.6% | Reduced |
| Foster Dykema Cabot & Partners, LLC | 27,236 | $3.90M | 0.24% | −2,532−8.5% | Reduced |
| RMB Capital Management, LLC | 27,171 | $3.89M | 0.07% | +3,625+15.4% | Added |
| Adirondack Trust Co | 27,153 | $3.89M | 1.28% | −650−2.3% | Reduced |
| Estabrook Capital Management | 27,133 | $3.89M | 0.57% | −236−0.9% | Reduced |
| Tritonpoint Wealth, LLC | 27,091 | $3.88M | 0.39% | −4,820−15.1% | Reduced |
| Arete Wealth Advisors, LLC | 27,011 | $3.87M | 0.27% | +2,421+9.8% | Added |
| Kentucky Farm Bureau Mutual Insurance Co | 27,000 | $3.87M | 1.04% | 00.0% | Unchanged |
| AlphaCore Capital LLC | 26,942 | $3.86M | 0.09% | +8,544+46.4% | Added |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 27,314 | $3.85M | 0.12% | +312+1.2% | Added |
| BCS Private Wealth Management, Inc. | 26,785 | $3.84M | 1.31% | −1,563−5.5% | Reduced |
| Hilltop Partners LLC | 26,675 | $3.82M | 0.99% | +8,481+46.6% | Added |
| Qtron Investments LLC | 26,587 | $3.81M | 0.50% | −2,520−8.7% | Reduced |
| Opal Capital LLC | 26,088 | $3.81M | 0.95% | +26,088 | New |
| Finer Wealth Management, Inc. | 26,546 | $3.80M | 1.84% | +1,212+4.8% | Added |
| Hikari Tsushin, Inc. | 26,512 | $3.80M | 0.25% | −2,210−7.7% | Reduced |
| Field & Main Bank | 26,508 | $3.80M | 1.09% | +282+1.1% | Added |
| Penn Davis McFarland Inc | 26,448 | $3.79M | 0.36% | −55−0.2% | Reduced |
| Advisor OS, LLC | 26,335 | $3.77M | 0.30% | +2,265+9.4% | Added |
| Mitchell McLeod Pugh & Williams Inc | 23,707 | $3.77M | 0.54% | +1,741+7.9% | Added |
| B&L Asset Management LLC | 26,316 | $3.77M | 1.70% | +950+3.7% | Added |
| Fidelis Capital Partners, LLC | 26,300 | $3.77M | 0.27% | −121−0.5% | Reduced |
| R.H. Investment Group, LLC | 26,296 | $3.77M | 3.16% | +365+1.4% | Added |
| Segall Bryant & Hamill, LLC | 26,291 | $3.77M | 0.05% | −300−1.1% | Reduced |
| SkyOak Wealth, LLC | 26,274 | $3.77M | 0.68% | −213−0.8% | Reduced |
| Paradigm, Strategies in Wealth Management, LLC | 26,212 | $3.76M | 2.47% | −600−2.2% | Reduced |
| Kampmann Melissa S. | 25,654 | $3.75M | 2.77% | −390−1.5% | Reduced |
| Juno Financial Group LLC | 26,142 | $3.75M | 1.50% | +26,142 | New |
| Biltmore Family Office, LLC | 26,120 | $3.74M | 0.52% | +539+2.1% | Added |
| Radnor Capital Management, LLC | 26,052 | $3.73M | 0.55% | −600−2.3% | Reduced |
| Harbor Investment Advisory, LLC | 26,042 | $3.73M | 0.28% | +4,587+21.4% | Added |
| TD Private Client Wealth LLC | 26,028 | $3.73M | 0.08% | −4,018−13.4% | Reduced |
| Dempze Nancy E | 25,952 | $3.72M | 1.94% | +532+2.1% | Added |
| Belpointe Asset Management LLC | 25,890 | $3.71M | 0.13% | −85−0.3% | Reduced |
| Pittenger & Anderson Inc | 25,840 | $3.70M | 0.14% | −45−0.2% | Reduced |
| KWB Wealth | 25,763 | $3.69M | 0.35% | 00.0% | Unchanged |
| Wealth Alliance | 25,634 | $3.67M | 0.36% | +486+1.9% | Added |
| Investmark Advisory Group LLC | 25,631 | $3.67M | 1.56% | −70.0% | Reduced |
| Pacitti Group Inc. | 25,570 | $3.66M | 1.35% | +148+0.6% | Added |
| Silver Oak Securities, Inc | 25,415 | $3.66M | 0.25% | −1,047−4.0% | Reduced |
| Parkside Financial Bank & Trust | 25,537 | $3.66M | 0.27% | +268+1.1% | Added |
| Future Financial Wealth Managment LLC | 24,883 | $3.66M | 2.46% | +63+0.3% | Added |
| Wedmont Private Capital | 26,475 | $3.65M | 0.13% | −4,115−13.5% | Reduced |
| BSW Wealth Partners | 25,450 | $3.65M | 0.44% | −1,425−5.3% | Reduced |
| St. Louis Financial Planners Asset Management, LLC | 25,413 | $3.64M | 2.24% | +25,413 | New |
| Crystal Rock Capital Management | 25,375 | $3.64M | 1.92% | 00.0% | Unchanged |
| Peak Asset Management, LLC | 25,365 | $3.64M | 0.62% | +2,033+8.7% | Added |
| Waldron Private Wealth LLC | 25,364 | $3.63M | 0.14% | +318+1.3% | Added |
| Wallace Capital Management Inc. | 25,334 | $3.63M | 0.44% | +185+0.7% | Added |
| Journey Strategic Wealth LLC | 25,331 | $3.63M | 0.10% | −8,590−25.3% | Reduced |
| Kovack Advisors, Inc. | 25,215 | $3.61M | 0.17% | +13,725+119.5% | Added |
| Schaper Benz & Wise Investment Counsel Inc | 25,188 | $3.61M | 0.26% | +2,660+11.8% | Added |