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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2025

Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,047
+222 vs. Q3 2025
Shares held
1.60B
+36.4M (+2.3%) vs. Q3 2025
Total value
$229.1B
−$10.7B (−4.5%) vs. Q3 2025
New holders
412
1,416 more added
Sold out
190
1,848 more reduced

81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2025: 4,048 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ4 2025: $229.1B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2025

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.

Institutions holding PG in Q4 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Sienna Gestion137,202$19.7M1.19%−12,565−8.4%Reduced
Reynders McVeigh Capital Management, LLC136,966$19.6M0.92%−5,490−3.9%Reduced
Wilkins Investment Counsel Inc136,667$19.6M2.86%−2,000−1.4%Reduced
Gateway Investment Advisers LLC135,797$19.5M0.18%−426,046−75.8%Reduced
Parthenon LLC135,205$19.4M2.09%−2,547−1.8%Reduced
Hartford Investment Management Co135,026$19.4M0.58%−2,229−1.6%Reduced
First Horizon Corp134,702$19.3M0.86%+870+0.7%Added
HighPoint Advisor Group LLC134,524$19.3M0.42%+28,912+27.4%Added
Whittier Trust Co of Nevada Inc137,641$19.3M0.40%−694−0.5%Reduced
Argent Trust Co134,145$19.2M0.66%−582−0.4%Reduced
Farmers & Merchants Investments Inc133,984$19.2M0.53%−4,627−3.3%Reduced
Braun Stacey Associates Inc133,750$19.2M0.62%+2,630+2.0%Added
Knuff & Co LLC133,447$19.1M5.64%−624−0.5%Reduced
Resources Investment Advisors, LLC.133,426$19.1M0.19%+26,591+24.9%Added
Visionary Wealth Advisors133,154$19.1M0.86%−1,455−1.1%Reduced
Banque Pictet & Cie SA132,663$19.0M0.19%−407,830−75.5%Reduced
Mediolanum International Funds Ltd131,973$19.0M0.19%+9,982+8.2%Added
Atria Investments LLC131,965$18.9M0.21%−10,579−7.4%Reduced
Truepoint, Inc.131,704$18.9M0.42%+2,687+2.1%Added
BLI - Banque de Luxembourg Investments130,981$18.9M0.55%−18,860−12.6%Reduced
First National Bank of Omaha131,281$18.9M0.56%+70,881+117.4%Added
Windward Capital Management Co131,177$18.8M1.49%−4,757−3.5%Reduced
DF Dent & Co Inc131,109$18.8M0.27%+5,035+4.0%Added
M Holdings Securities, Inc.130,338$18.7M1.34%+57,667+79.4%Added
Independent Advisor Alliance129,794$18.6M0.45%−4,552−3.4%Reduced
Edgar Lomax Co129,360$18.5M1.41%−3,910−2.9%Reduced
Community Trust & Investment Co129,266$18.5M0.98%−1,243−1.0%Reduced
Confluence Investment Management LLC128,307$18.4M0.28%−2,700−2.1%Reduced
Evelyn Partners Investment Management LLP128,042$18.3M0.51%−1,209−0.9%Reduced
Wesleyan Assurance Society127,883$18.3M1.06%00.0%Unchanged
Advisory Services Network, LLC127,845$18.3M0.26%+9,113+7.7%Added
WSFS Capital Management, LLC127,837$18.3M0.88%+51,236+66.9%Added
Moran Wealth Management, LLC125,555$18.0M0.55%−4,271−3.3%Reduced
AG2R la Mondiale Gestion D'Actifs125,550$18.0M0.80%+7,636+6.5%Added
Clarkston Capital Partners, LLC125,198$17.9M0.42%+3,559+2.9%Added
ARS Wealth Advisors Group, LLC124,708$17.9M1.61%+1,042+0.8%Added
David Loasby124,120$17.8M1.20%−3,968−3.1%Reduced
NBT Bank N A120,647$17.8M1.15%−2,935−2.4%Reduced
Intact Investment Management Inc.124,200$17.8M0.51%+41,400+50.0%Added
Trajan Wealth LLC122,981$17.6M0.73%−433−0.4%Reduced
Beese Fulmer Investment Management, Inc.122,342$17.5M1.14%−569−0.5%Reduced
Capital International Inc121,697$17.4M0.14%+23,057+23.4%Added
SBI Securities Co., Ltd.120,044$17.2M0.44%+2,648+2.3%Added
Louisiana State Employees Retirement System119,400$17.1M0.29%−3,500−2.8%Reduced
Forbes J M & Co LLP118,944$17.0M1.38%+250+0.2%Added
Grandfield & Dodd, LLC118,876$17.0M0.96%−783−0.7%Reduced
Gulf International Bank (UK) Ltd118,818$17.0M0.55%+89+0.1%Added
Rodgers Brothers Inc.118,749$17.0M2.04%−1,803−1.5%Reduced
Banque Cantonale Vaudoise117,974$16.9M0.60%−1,373−1.2%Reduced
Maryland State Retirement & Pension System117,776$16.9M0.35%+700+0.6%Added
Ycg, LLC117,047$16.8M1.27%+1,423+1.2%Added
Fisher Funds Management LTD116,244$16.7M0.43%00.0%Unchanged
Souders Financial Advisors116,364$16.7M1.91%−2,737−2.3%Reduced
Arkadios Wealth Advisors116,273$16.7M0.33%+30,846+36.1%Added
Folger Nolan Fleming Douglas Capital Management, Inc116,213$16.7M1.71%−262−0.2%Reduced
Richard C. Young & CO., LTD.115,856$16.6M1.49%−1,979−1.7%Reduced
Colonial Trust Advisors115,828$16.6M1.25%−1,550−1.3%Reduced
RSM US Wealth Management LLC115,184$16.6M0.21%−6,821−5.6%Reduced
CX Institutional115,677$16.6M0.49%+44,172+61.8%Added
Snowden Capital Advisors LLC115,316$16.5M0.43%−4,017−3.4%Reduced
Kayne Anderson Rudnick Investment Management LLC113,573$16.3M0.04%+9,402+9.0%Added
Opus Capital Group, LLC113,333$16.2M1.76%−1,260−1.1%Reduced
Telos Capital Management, Inc.113,294$16.2M1.51%−648−0.6%Reduced
Laird Norton Trust Company, LLC112,585$16.1M0.34%+79,220+237.4%Added
Park Avenue Securities LLC111,134$15.9M0.13%−1,342−1.2%Reduced
Palisade Asset Management, LLC109,785$15.7M1.53%−7,080−6.1%Reduced
Blue Sparrow, LLC108,900$15.6M0.29%+108,900New
Moneta Group Investment Advisors LLC108,487$15.5M0.12%−1,854−1.7%Reduced
Farther Finance Advisors, LLC108,268$15.5M0.17%+18,197+20.2%Added
Cary Street Partners Financial LLC108,264$15.5M0.38%−2,966−2.7%Reduced
Capital Analysts, LLC108,191$15.5M0.43%+4,839+4.7%Added
BLB&B Advisors, LLC107,816$15.5M0.65%−7,555−6.5%Reduced
Cornerstone Wealth Management, LLC107,769$15.4M0.80%+2,601+2.5%Added
GAM Holding AG107,664$15.4M0.98%+10,640+11.0%Added
New Mexico Educational Retirement Board107,468$15.4M0.46%+1,500+1.4%Added
Allianz SE106,710$15.3M0.20%+3,520+3.4%Added
Hills Bank & Trust Co106,461$15.3M0.89%−1,646−1.5%Reduced
Somerville Kurt F106,323$15.2M2.58%−1,701−1.6%Reduced
Shoker Investment Counsel, Inc.106,171$15.2M4.46%−710−0.7%Reduced
Pensionmark Financial Group, LLC105,915$15.2M0.25%+14,492+15.9%Added
Dakota Wealth Management105,235$15.1M0.27%+20,523+24.2%Added
Anchor Capital Advisors LLC105,037$15.1M0.44%−355−0.3%Reduced
Hantz Financial Services, Inc.104,313$14.9M0.22%−5,202−4.8%Reduced
Metis Global Partners, LLC104,018$14.9M0.35%−10,750−9.4%Reduced
CCM Investment Advisers LLC103,609$14.8M1.42%+4,551+4.6%Added
Salem Investment Counselors Inc103,608$14.8M0.42%−736−0.7%Reduced
Flputnam Investment Management Co103,507$14.8M0.22%+6,671+6.9%Added
Galvin, Gaustad & Stein, LLC103,226$14.8M1.16%−13,113−11.3%Reduced
Entropy Technologies, LP103,082$14.8M0.80%+103,082New
Barrow Hanley Mewhinney & Strauss LLC102,382$14.7M0.05%−2,241−2.1%Reduced
HFR Wealth Management, LLC102,334$14.7M3.46%+30,517+42.5%Added
Waycross Partners, LLC101,708$14.6M1.19%+97,399+2,260.4%Added
Rockland Trust Co101,670$14.6M0.57%+73+0.1%Added
Trillium Asset Management, LLC99,635$14.6M0.45%−24,139−19.5%Reduced
Integrated Wealth Concepts LLC101,495$14.5M0.17%−65,801−39.3%Reduced
SageView Advisory Group, LLC100,817$14.4M0.49%−4,006−3.8%Reduced
Foundations Investment Advisors, LLC100,676$14.4M0.19%+18,056+21.9%Added
Callahan Advisors, LLC100,593$14.4M1.18%−6,247−5.8%Reduced
Northwest & Ethical Investments L.P.100,332$14.4M0.32%+1,863+1.9%Added
KG&L Capital Management,LLC100,148$14.4M3.70%+6,275+6.7%Added