Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2025
Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,047
- +222 vs. Q3 2025
- Shares held
- 1.60B
- +36.4M (+2.3%) vs. Q3 2025
- Total value
- $229.1B
- −$10.7B (−4.5%) vs. Q3 2025
- New holders
- 412
- 1,416 more added
- Sold out
- 190
- 1,848 more reduced
81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,042 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,048 | $229.1B |
| Q3 2025 | 3,907 | $240.7B |
| Q2 2025 | 3,968 | $255.3B |
| Q1 2025 | 4,027 | $274.0B |
| Q4 2024 | 4,017 | $268.0B |
| Q3 2024 | 3,730 | $274.8B |
| Q2 2024 | 3,664 | $261.8B |
| Q1 2024 | 3,658 | $254.9B |
| Q4 2023 | 3,588 | $226.9B |
| Q3 2023 | 3,412 | $223.8B |
| Q2 2023 | 3,418 | $231.7B |
| Q1 2023 | 3,385 | $226.4B |
| Q4 2022 | 3,406 | $230.3B |
| Q3 2022 | 3,201 | $191.5B |
| Q2 2022 | 3,262 | $220.9B |
| Q1 2022 | 3,296 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Union Bancaire Privee, UBP SA | 179,069 | $30.5M | 0.51% | −5,752−3.1% | Reduced |
| Hemenway Trust Co LLC | 212,407 | $30.4M | 2.33% | +1,594+0.8% | Added |
| Willis Investment Counsel | 210,020 | $30.1M | 1.56% | −424−0.2% | Reduced |
| McDaniel Terry & Co | 207,508 | $29.7M | 2.59% | −10,872−5.0% | Reduced |
| Haverford Trust Co | 205,704 | $29.5M | 0.26% | −2,883−1.4% | Reduced |
| D.A. Davidson & Co. | 205,472 | $29.4M | 0.18% | −2,843−1.4% | Reduced |
| Wealth Dimensions Group, Ltd. | 205,447 | $29.4M | 5.84% | +27,955+15.8% | Added |
| Badgley Phelps Wealth Managers, LLC | 205,362 | $29.4M | 0.54% | −6,443−3.0% | Reduced |
| Generali Asset Management SPA SGR | 204,014 | $29.2M | 0.60% | +8,792+4.5% | Added |
| Capital Investment Advisors, LLC | 203,928 | $29.2M | 0.45% | −3,740−1.8% | Reduced |
| Bradley Foster & Sargent Inc | 203,893 | $29.2M | 0.43% | −6,987−3.3% | Reduced |
| Dearborn Partners LLC | 202,332 | $29.0M | 1.45% | −10,651−5.0% | Reduced |
| HRT Financial LP | 201,466 | $28.9M | 0.09% | +201,466 | New |
| Becker Capital Management Inc | 200,505 | $28.7M | 0.82% | −3,103−1.5% | Reduced |
| Dai-Ichi Life Insurance Company, Ltd | 200,472 | $28.7M | 0.74% | −19,523−8.9% | Reduced |
| Quadrant Capital Group LLC | 200,215 | $28.7M | 0.87% | −13,703−6.4% | Reduced |
| Hancock Whitney Corp | 199,853 | $28.6M | 0.52% | −452−0.2% | Reduced |
| Horizon Investments, LLC | 200,751 | $28.6M | 0.36% | +25,846+14.8% | Added |
| AIA Group Ltd | 199,301 | $28.6M | 0.43% | +6,260+3.2% | Added |
| Central Trust Co | 197,197 | $28.3M | 0.55% | −4,827−2.4% | Reduced |
| Clearstead Advisors, LLC | 196,319 | $28.1M | 0.36% | −2,804−1.4% | Reduced |
| Rafferty Asset Management, LLC | 195,700 | $28.0M | 0.10% | −3,922−2.0% | Reduced |
| XTX Topco Ltd | 194,429 | $27.9M | 0.73% | +173,647+835.6% | Added |
| BCS Wealth Management | 192,562 | $27.6M | 2.79% | +182,239+1,765.4% | Added |
| Guggenheim Capital LLC | 191,732 | $27.5M | 0.20% | +3,284+1.7% | Added |
| Trust Co of Vermont | 188,853 | $27.1M | 1.13% | −2,466−1.3% | Reduced |
| Wealthquest Corp | 186,823 | $26.8M | 2.02% | +13,480+7.8% | Added |
| Bridgewater Associates, LP | 185,351 | $26.6M | 0.10% | +43,896+31.0% | Added |
| Teachers Retirement System of the State of Kentucky | 184,483 | $26.4M | 0.20% | 00.0% | Unchanged |
| Skye Global Management LP | 183,300 | $26.3M | 0.53% | +10,800+6.3% | Added |
| Federated Hermes, Inc. | 182,902 | $26.2M | 0.04% | +3,047+1.7% | Added |
| Kanawha Capital Management LLC | 182,670 | $26.2M | 1.80% | +1,152+0.6% | Added |
| KCM Investment Advisors LLC | 182,472 | $26.2M | 0.84% | −6,804−3.6% | Reduced |
| Kempen Capital Management N.V. | 182,466 | $26.1M | 0.22% | +13,619+8.1% | Added |
| Busey Wealth Management | 182,107 | $26.1M | 0.69% | −5,009−2.7% | Reduced |
| LVM Capital Management Ltd | 181,212 | $26.0M | 2.41% | −743−0.4% | Reduced |
| ExodusPoint Capital Management, LP | 179,337 | $25.7M | 0.29% | −296,401−62.3% | Reduced |
| Allstate Corp | 179,328 | $25.7M | 0.35% | +93,893+109.9% | Added |
| PBU - The Pension Fund of Early Childhood & Youth Educators | 177,414 | $25.4M | 0.37% | +177,414 | New |
| Vestcor Inc | 177,352 | $25.4M | 0.72% | −600−0.3% | Reduced |
| Cresset Asset Management, LLC | 176,695 | $25.3M | 0.11% | +2,309+1.3% | Added |
| Mizuho Securities USA LLC | 170,146 | $25.2M | 0.42% | −457−0.3% | Reduced |
| Sanibel Captiva Trust Company, Inc. | 175,643 | $25.2M | 0.70% | −8,437−4.6% | Reduced |
| Virginia Retirement Systems Et Al | 175,200 | $25.1M | 0.15% | −10,800−5.8% | Reduced |
| Cohen Klingenstein LLC | 174,580 | $25.0M | 0.76% | 00.0% | Unchanged |
| Journey Advisory Group, LLC | 174,490 | $25.0M | 2.10% | +1,291+0.7% | Added |
| Quadrature Capital Ltd | 173,036 | $24.8M | 0.25% | +169,128+4,327.7% | Added |
| Savant Capital, LLC | 170,943 | $24.5M | 0.14% | +2,633+1.6% | Added |
| Bridgeway Capital Management, LLC | 170,288 | $24.4M | 0.51% | +21,706+14.6% | Added |
| Vinva Investment Management Ltd | 168,530 | $24.3M | 0.30% | +30,195+21.8% | Added |
| Weiss Asset Management LP | 168,235 | $24.1M | 0.34% | +168,235 | New |
| Kestra Private Wealth Services, LLC | 167,568 | $24.0M | 0.30% | +5,303+3.3% | Added |
| Arbejdsmarkedets Tillaegspension | 166,576 | $23.9M | 0.61% | +166,576 | New |
| Trexquant Investment LP | 165,717 | $23.7M | 0.21% | +165,717 | New |
| Beacon Pointe Advisors, LLC | 163,689 | $23.5M | 0.16% | −35,448−17.8% | Reduced |
| NorthRock Partners, LLC | 163,324 | $23.4M | 0.40% | −12,752−7.2% | Reduced |
| Concurrent Investment Advisors, LLC | 163,287 | $23.4M | 0.27% | +40,507+33.0% | Added |
| Advisors Asset Management, Inc. | 163,045 | $23.4M | 0.39% | +15,299+10.4% | Added |
| Prime Capital Investment Advisors, LLC | 162,592 | $23.3M | 0.28% | +4,269+2.7% | Added |
| Davenport & Co LLC | 162,343 | $23.3M | 0.13% | −4,505−2.7% | Reduced |
| Stock Yards Bank & Trust Co | 162,094 | $23.2M | 0.71% | −810.0% | Reduced |
| Marble Harbor Investment Counsel, LLC | 161,173 | $23.1M | 2.47% | +2,350+1.5% | Added |
| Choate Investment Advisors | 159,842 | $22.9M | 0.45% | −48,017−23.1% | Reduced |
| Crestwood Advisors Group LLC | 159,112 | $22.8M | 0.38% | −5,165−3.1% | Reduced |
| EP Wealth Advisors, LLC | 157,914 | $22.6M | 0.12% | +157,914 | New |
| Smith, Salley & Associates | 157,758 | $22.6M | 1.12% | −4,058−2.5% | Reduced |
| Envestnet Portfolio Solutions, Inc. | 156,843 | $22.5M | 0.08% | +24,518+18.5% | Added |
| Epoch Investment Partners, Inc. | 156,537 | $22.4M | 0.13% | −6,235−3.8% | Reduced |
| Gotham Asset Management, LLC | 154,948 | $22.2M | 0.08% | +75,492+95.0% | Added |
| Brinker Capital Investments, LLC | 153,741 | $22.0M | 0.16% | −3,725−2.4% | Reduced |
| Schulhoff & Co Inc | 153,667 | $22.0M | 9.27% | −354−0.2% | Reduced |
| Ieq Capital, LLC | 153,468 | $22.0M | 0.07% | −79,359−34.1% | Reduced |
| Cornerstone Advisors, LLC | 153,200 | $22.0M | 0.73% | 00.0% | Unchanged |
| Savvy Advisors, Inc. | 153,050 | $21.9M | 0.71% | +59,010+62.7% | Added |
| Main Street Research LLC | 151,084 | $21.7M | 1.24% | −1,664−1.1% | Reduced |
| NorthCrest Asset Manangement, LLC | 153,928 | $21.6M | 0.48% | −3,933−2.5% | Reduced |
| Liberty One Investment Management, LLC | 149,925 | $21.5M | 2.75% | −214,773−58.9% | Reduced |
| Exchange Traded Concepts, LLC | 149,425 | $21.4M | 0.18% | −13,327−8.2% | Reduced |
| Norinchukin Bank, The | 147,709 | $21.2M | 0.25% | +7,812+5.6% | Added |
| Clifford Swan Investment Counsel LLC | 147,631 | $21.2M | 0.70% | −1,682−1.1% | Reduced |
| Kentucky Retirement Systems | 147,474 | $21.1M | 0.57% | 00.0% | Unchanged |
| Stratos Wealth Partners, LTD. | 147,271 | $21.1M | 0.24% | −495−0.3% | Reduced |
| Howland Capital Management LLC | 146,480 | $21.0M | 0.80% | −12,805−8.0% | Reduced |
| FineMark National Bank & Trust | 144,027 | $20.6M | 0.64% | −2,625−1.8% | Reduced |
| Harvest Portfolios Group Inc. | 143,710 | $20.6M | 0.36% | +12,739+9.7% | Added |
| Oppenheimer & Co Inc | 143,503 | $20.6M | 0.29% | +4,515+3.2% | Added |
| Moors & Cabot, Inc. | 143,350 | $20.5M | 0.88% | +2,393+1.7% | Added |
| ABN AMRO Bank N.V. | 143,666 | $20.5M | 0.19% | −13,081−8.3% | Reduced |
| Miracle Mile Advisors, LLC | 143,314 | $20.5M | 0.29% | +1,875+1.3% | Added |
| ZWJ Investment Counsel Inc | 142,928 | $20.5M | 0.74% | −1,026−0.7% | Reduced |
| Heritage Wealth Management, Inc. | 142,830 | $20.5M | 5.69% | −7,984−5.3% | Reduced |
| Modera Wealth Management, LLC | 142,685 | $20.4M | 0.24% | −2,912−2.0% | Reduced |
| Bailard, Inc. | 142,108 | $20.4M | 0.45% | −11,845−7.7% | Reduced |
| Cornerstone Capital, Inc. | 142,005 | $20.4M | 2.01% | −2,033−1.4% | Reduced |
| Stonebridge Capital Advisors LLC | 141,887 | $20.3M | 1.41% | +8,181+6.1% | Added |
| Meiji Yasuda Asset Management Co Ltd. | 141,676 | $20.3M | 0.98% | +7,854+5.9% | Added |
| Gillespie Robinson & Grimm Inc | 138,936 | $19.9M | 1.40% | −121,953−46.7% | Reduced |
| First Citizens Bank & Trust Co | 138,827 | $19.9M | 0.42% | +11,581+9.1% | Added |
| First American Bank | 138,357 | $19.8M | 1.20% | −1,445−1.0% | Reduced |
| BancorpSouth Bank | 138,301 | $19.8M | 1.16% | +304+0.2% | Added |