Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2025
Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,047
- +222 vs. Q3 2025
- Shares held
- 1.60B
- +36.4M (+2.3%) vs. Q3 2025
- Total value
- $229.1B
- −$10.7B (−4.5%) vs. Q3 2025
- New holders
- 412
- 1,416 more added
- Sold out
- 190
- 1,848 more reduced
81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,042 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,048 | $229.1B |
| Q3 2025 | 3,907 | $240.7B |
| Q2 2025 | 3,968 | $255.3B |
| Q1 2025 | 4,027 | $274.0B |
| Q4 2024 | 4,017 | $268.0B |
| Q3 2024 | 3,730 | $274.8B |
| Q2 2024 | 3,664 | $261.8B |
| Q1 2024 | 3,658 | $254.9B |
| Q4 2023 | 3,588 | $226.9B |
| Q3 2023 | 3,412 | $223.8B |
| Q2 2023 | 3,418 | $231.7B |
| Q1 2023 | 3,385 | $226.4B |
| Q4 2022 | 3,406 | $230.3B |
| Q3 2022 | 3,201 | $191.5B |
| Q2 2022 | 3,262 | $220.9B |
| Q1 2022 | 3,296 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Pallas Capital Advisors LLC | 99,853 | $14.3M | 0.47% | −3,749−3.6% | Reduced |
| Twinbeech Capital LP | 99,800 | $14.3M | 1.02% | +49,109+96.9% | Added |
| Alps Advisors Inc | 99,789 | $14.3M | 0.08% | −608−0.6% | Reduced |
| MASTERINVEST Kapitalanlage GmbH | 98,638 | $14.2M | 1.35% | +5,177+5.5% | Added |
| IMC-Chicago, LLC | 99,041 | $14.2M | 0.25% | +74,037+296.1% | Added |
| Broderick Brian C | 98,722 | $14.1M | 2.67% | +300.0% | Added |
| Isthmus Partners, LLC | 98,499 | $14.1M | 1.57% | −118−0.1% | Reduced |
| Bragg Financial Advisors, Inc | 98,302 | $14.1M | 0.46% | +608+0.6% | Added |
| Nixon Peabody Trust Co | 98,130 | $14.1M | 1.06% | −859−0.9% | Reduced |
| Lombard Odier Asset Management (Switzerland) SA | 97,875 | $14.0M | 0.60% | +86,700+775.8% | Added |
| Groupe la Francaise | 97,753 | $14.0M | 0.20% | −11,600−10.6% | Reduced |
| Coldstream Capital Management Inc | 97,719 | $14.0M | 0.18% | −4,998−4.9% | Reduced |
| Banco Bilbao Vizcaya Argentaria, S.A. | 97,149 | $13.9M | 0.10% | −55,584−36.4% | Reduced |
| Venture Visionary Partners LLC | 94,289 | $13.9M | 0.45% | −5,688−5.7% | Reduced |
| We Are One Seven, LLC | 96,484 | $13.8M | 0.28% | −3,081−3.1% | Reduced |
| New Age Alpha Advisors, LLC | 96,188 | $13.8M | 0.60% | +16,027+20.0% | Added |
| MUFG Securities EMEA plc | 95,796 | $13.7M | 0.16% | −293,539−75.4% | Reduced |
| BNP Paribas | 95,740 | $13.7M | 0.39% | +17,266+22.0% | Added |
| Logan Capital Management Inc | 95,319 | $13.7M | 0.57% | −916−1.0% | Reduced |
| Holocene Advisors, LP | 95,285 | $13.7M | 0.03% | −2,260,408−96.0% | Reduced |
| J.W. Cole Advisors, Inc. | 116,399 | $13.6M | 0.33% | −16,620−12.5% | Reduced |
| HORAN Wealth, LLC | 95,028 | $13.6M | 2.09% | +5,030+5.6% | Added |
| Cane Capital Partners, LLC | 94,819 | $13.6M | 5.70% | +94,819 | New |
| Trust Co of Virginia | 93,911 | $13.5M | 1.09% | +212+0.2% | Added |
| Kingsview Wealth Management, LLC | 93,321 | $13.4M | 0.19% | +6,681+7.7% | Added |
| Stack Financial Management, Inc | 92,982 | $13.3M | 1.02% | −2,679−2.8% | Reduced |
| Northeast Investment Management | 92,178 | $13.2M | 0.52% | −2,978−3.1% | Reduced |
| Tower Research Capital LLC (TRC) | 91,871 | $13.2M | 0.32% | +38,953+73.6% | Added |
| Stephens Inc | 91,733 | $13.1M | 0.16% | −1,026−1.1% | Reduced |
| Y-Intercept (Hong Kong) Ltd | 91,626 | $13.1M | 0.29% | +91,626 | New |
| Sapient Capital LLC | 90,941 | $13.1M | 0.18% | +2,733+3.1% | Added |
| BTC Capital Management, Inc. | 91,380 | $13.1M | 0.91% | +4,604+5.3% | Added |
| Talbot Financial, LLC | 91,256 | $13.1M | 1.08% | −2,820−3.0% | Reduced |
| Apollon Wealth Management, LLC | 91,103 | $13.1M | 0.23% | −3,510−3.7% | Reduced |
| Harfst & Associates, Inc. | 90,963 | $13.0M | 2.35% | +270.0% | Added |
| Dodge & Cox | 90,831 | $13.0M | 0.01% | +350.0% | Added |
| Parsons Capital Management Inc | 90,445 | $13.0M | 0.71% | −1,147−1.3% | Reduced |
| Vestmark Advisory Solutions, Inc. | 90,121 | $12.9M | 0.17% | +49,717+123.0% | Added |
| Guyasuta Investment Advisors Inc | 89,908 | $12.9M | 0.73% | −2,008−2.2% | Reduced |
| NewEdge Wealth, LLC | 89,876 | $12.9M | 0.15% | +14,857+19.8% | Added |
| Omers Administration Corp | 89,640 | $12.8M | 0.09% | −4,300−4.6% | Reduced |
| Wendell David Associates Inc | 89,599 | $12.8M | 1.30% | −2,766−3.0% | Reduced |
| South Dakota Investment Council | 88,967 | $12.8M | 0.24% | +43,388+95.2% | Added |
| Shelton Capital Management | 88,721 | $12.7M | 0.25% | +2,740+3.2% | Added |
| N.E.W. Advisory Services LLC | 88,689 | $12.7M | 0.94% | +10,113+12.9% | Added |
| E. Ohman J:or Asset Management AB | 88,298 | $12.7M | 0.30% | −10,637−10.8% | Reduced |
| Axxcess Wealth Management, LLC | 88,239 | $12.6M | 0.23% | −4,365−4.7% | Reduced |
| Accurate Wealth Management, LLC | 88,712 | $12.6M | 1.60% | +5,631+6.8% | Added |
| Atlantic Union Bankshares Corp | 87,596 | $12.6M | 0.24% | −2,519−2.8% | Reduced |
| Lynch & Associates | 87,009 | $12.5M | 2.36% | −90−0.1% | Reduced |
| Baxter Bros Inc | 86,888 | $12.5M | 1.44% | −1,375−1.6% | Reduced |
| Old National Bancorp | 86,796 | $12.4M | 0.21% | −8,536−9.0% | Reduced |
| GDS Wealth Management | 86,533 | $12.4M | 0.78% | +5,343+6.6% | Added |
| Nomura Asset Management International Inc. | 86,482 | $12.4M | 0.02% | +86,482 | New |
| GHP Investment Advisors, Inc. | 86,169 | $12.3M | 0.51% | −608−0.7% | Reduced |
| KMG Fiduciary Partners, LLC | 85,756 | $12.3M | 0.87% | +263+0.3% | Added |
| Lee Danner & Bass Inc | 85,697 | $12.3M | 0.88% | +1,091+1.3% | Added |
| Intech Investment Management LLC | 85,592 | $12.3M | 0.11% | +6,601+8.4% | Added |
| Valeo Financial Advisors, LLC | 85,393 | $12.2M | 0.27% | −3,894−4.4% | Reduced |
| Lockheed Martin Investment Management Co | 85,300 | $12.2M | 0.41% | −107,170−55.7% | Reduced |
| Trust Co of Toledo NA | 84,788 | $12.2M | 1.20% | −1,105−1.3% | Reduced |
| Woodmont Investment Counsel LLC | 84,746 | $12.1M | 0.76% | +2,009+2.4% | Added |
| Ramsay, Stattman, Vela & Price, Inc. | 84,572 | $12.1M | 2.18% | +5,590+7.1% | Added |
| Pettyjohn, Wood & White, Inc | 84,373 | $12.1M | 1.89% | +1,671+2.0% | Added |
| Hendershot Investments Inc. | 84,109 | $12.1M | 1.54% | +67,881+418.3% | Added |
| Caisse des Depots Et Consignations | 83,859 | $12.0M | 0.27% | +13,927+19.9% | Added |
| Ledyard National Bank | 83,564 | $12.0M | 1.03% | −1,473−1.7% | Reduced |
| Vident Advisory, LLC | 83,246 | $11.9M | 0.11% | −23,815−22.2% | Reduced |
| Vance Wealth, Inc. | 83,173 | $11.9M | 3.54% | −3,747−4.3% | Reduced |
| Madison Asset Management, LLC | 82,997 | $11.9M | 0.14% | +22,338+36.8% | Added |
| Pitcairn Wealth Advisors LLC | 82,768 | $11.9M | 1.07% | +82,768 | New |
| Brevan Howard Capital Management LP | 82,703 | $11.9M | 0.23% | +7,993+10.7% | Added |
| Verity & Verity, LLC | 82,642 | $11.8M | 0.92% | +3,621+4.6% | Added |
| Empirical Finance, LLC | 82,579 | $11.8M | 0.56% | −3,637−4.2% | Reduced |
| Narwhal Capital Management | 82,168 | $11.8M | 0.86% | −442−0.5% | Reduced |
| Wedbush Securities Inc | 81,994 | $11.8M | 0.34% | +9,302+12.8% | Added |
| Ascent Group, LLC | 81,977 | $11.7M | 0.40% | −2,772−3.3% | Reduced |
| Lowe Brockenbrough & Co Inc | 81,851 | $11.7M | 0.58% | −112−0.1% | Reduced |
| Legacy Financial Advisors, Inc. | 81,745 | $11.7M | 1.62% | +7,201+9.7% | Added |
| Bleakley Financial Group, LLC | 81,731 | $11.7M | 0.20% | +1,659+2.1% | Added |
| Pictet & Cie (Europe) SA | 81,587 | $11.7M | 0.23% | −359,516−81.5% | Reduced |
| Atlas Wealth LLC | 81,576 | $11.7M | 3.55% | −62−0.1% | Reduced |
| Stockman Wealth Management, Inc. | 81,562 | $11.7M | 1.36% | +4,056+5.2% | Added |
| Resources Management Corp | 81,511 | $11.7M | 1.51% | +1,737+2.2% | Added |
| Ritholtz Wealth Management | 81,394 | $11.7M | 0.21% | +9,188+12.7% | Added |
| Weatherly Asset Management L. P. | 81,187 | $11.6M | 0.90% | +95+0.1% | Added |
| Janney Capital Management LLC | 81,123 | $11.6M | 0.73% | −3,528−4.2% | Reduced |
| Freestone Capital Holdings, LLC | 81,109 | $11.6M | 0.34% | −4,956−5.8% | Reduced |
| Birch Hill Investment Advisors LLC | 80,868 | $11.6M | 0.48% | +32,029+65.6% | Added |
| North Dakota State Investment Board | 80,561 | $11.5M | 0.43% | +80,561 | New |
| Biondo Investment Advisors, LLC | 80,458 | $11.5M | 1.39% | +390.0% | Added |
| Bogart Wealth, LLC | 80,413 | $11.5M | 0.46% | +3,000+3.9% | Added |
| Sound View Wealth Advisors Group, LLC | 80,280 | $11.5M | 0.77% | −3,334−4.0% | Reduced |
| IHT Wealth Management, LLC | 79,858 | $11.4M | 0.28% | +2,198+2.8% | Added |
| Washington Trust Co | 79,704 | $11.4M | 0.37% | −666−0.8% | Reduced |
| Graham Capital Management, L.P. | 79,619 | $11.4M | 0.39% | +69,988+726.7% | Added |
| Gabelli Funds LLC | 79,600 | $11.4M | 0.08% | +1,000+1.3% | Added |
| Camden National Bank | 79,590 | $11.4M | 1.57% | +821+1.0% | Added |
| Vise Technologies, Inc. | 79,359 | $11.4M | 0.22% | +40,143+102.4% | Added |
| Sumitomo Life Insurance Co | 79,075 | $11.3M | 0.31% | −5,222−6.2% | Reduced |