Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2024
Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,016
- +359 vs. Q3 2024
- Shares held
- 1.60B
- +18.3M (+1.2%) vs. Q3 2024
- Total value
- $268.0B
- −$5.16B (−1.9%) vs. Q3 2024
- New holders
- 479
- 1,589 more added
- Sold out
- 120
- 1,521 more reduced
72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,042 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,048 | $229.1B |
| Q3 2025 | 3,907 | $240.7B |
| Q2 2025 | 3,968 | $255.3B |
| Q1 2025 | 4,027 | $274.0B |
| Q4 2024 | 4,017 | $268.0B |
| Q3 2024 | 3,730 | $274.8B |
| Q2 2024 | 3,664 | $261.8B |
| Q1 2024 | 3,658 | $254.9B |
| Q4 2023 | 3,588 | $226.9B |
| Q3 2023 | 3,412 | $223.8B |
| Q2 2023 | 3,418 | $231.7B |
| Q1 2023 | 3,385 | $226.4B |
| Q4 2022 | 3,406 | $230.3B |
| Q3 2022 | 3,201 | $191.5B |
| Q2 2022 | 3,262 | $220.9B |
| Q1 2022 | 3,296 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| United Bank | 102,121 | $17.1M | 2.04% | +882+0.9% | Added |
| Vident Advisory, LLC | 101,253 | $17.0M | 0.30% | −4,372−4.1% | Reduced |
| Nixon Peabody Trust Co | 100,849 | $16.9M | 1.39% | +853+0.9% | Added |
| Cornerstone Wealth Management, LLC | 100,785 | $16.9M | 1.14% | +1,226+1.2% | Added |
| Advisory Services Network, LLC | 100,471 | $16.8M | 0.31% | −5,118−4.8% | Reduced |
| Northeast Investment Management | 100,270 | $16.8M | 0.75% | −564−0.6% | Reduced |
| Generate Investment Management Ltd | 100,116 | $16.8M | 1.17% | +100,116 | New |
| Venture Visionary Partners LLC | 99,728 | $16.7M | 0.71% | −196−0.2% | Reduced |
| iA Global Asset Management Inc. | 99,723 | $16.7M | 0.29% | +12,859+14.8% | Added |
| Apollon Wealth Management, LLC | 98,877 | $16.6M | 0.38% | +13,478+15.8% | Added |
| Stack Financial Management, Inc | 98,272 | $16.5M | 1.51% | +962+1.0% | Added |
| SageView Advisory Group, LLC | 98,244 | $16.5M | 0.71% | +83,279+556.5% | Added |
| Axxcess Wealth Management, LLC | 97,421 | $16.3M | 0.40% | +1,806+1.9% | Added |
| Parsons Capital Management Inc | 97,346 | $16.3M | 0.89% | −981−1.0% | Reduced |
| Regal Investment Advisors LLC | 97,273 | $16.3M | 1.23% | +558+0.6% | Added |
| Hamilton Capital Partners Inc. | 96,906 | $16.2M | 1.21% | +13,328+15.9% | Added |
| Pallas Capital Advisors LLC | 96,619 | $16.2M | 0.69% | −350.0% | Reduced |
| Guyasuta Investment Advisors Inc | 96,295 | $16.1M | 1.02% | −371−0.4% | Reduced |
| Bragg Financial Advisors, Inc | 95,806 | $16.1M | 0.65% | −197−0.2% | Reduced |
| Galvin, Gaustad & Stein, LLC | 95,082 | $15.9M | 1.43% | +1,955+2.1% | Added |
| Trust Co of Virginia | 95,070 | $15.9M | 1.47% | −912−1.0% | Reduced |
| Concurrent Investment Advisors, LLC | 94,943 | $15.9M | 0.43% | +834+0.9% | Added |
| Baxter Bros Inc | 94,806 | $15.9M | 2.08% | −2,577−2.6% | Reduced |
| Lockheed Martin Investment Management Co | 94,800 | $15.9M | 0.63% | +13,930+17.2% | Added |
| Dodge & Cox | 94,426 | $15.8M | 0.01% | −302−0.3% | Reduced |
| Groupe la Francaise | 92,736 | $15.8M | 0.41% | +92,736 | New |
| Stephens Inc | 93,879 | $15.7M | 0.22% | −120.0% | Reduced |
| Callahan Advisors, LLC | 93,733 | $15.7M | 1.48% | +813+0.9% | Added |
| Wendell David Associates Inc | 93,280 | $15.6M | 1.55% | −160−0.2% | Reduced |
| Gabelli Funds LLC | 92,894 | $15.6M | 0.12% | −675−0.7% | Reduced |
| MainStreet Investment Advisors LLC | 92,698 | $15.5M | 2.18% | −1,540−1.6% | Reduced |
| Harfst & Associates, Inc. | 92,617 | $15.5M | 3.23% | −47−0.1% | Reduced |
| WSFS Capital Management, LLC | 91,765 | $15.4M | 0.83% | −7,235−7.3% | Reduced |
| Mogy Joel R Investment Counsel Inc | 91,638 | $15.4M | 0.91% | −31,106−25.3% | Reduced |
| GAM Holding AG | 91,485 | $15.3M | 1.14% | +82,415+908.7% | Added |
| Bleakley Financial Group, LLC | 90,588 | $15.2M | 0.46% | +6,772+8.1% | Added |
| Sound View Wealth Advisors Group, LLC | 90,502 | $15.2M | 1.22% | +1,106+1.2% | Added |
| Summit Wealth Partners, LLC | 90,492 | $15.2M | 3.12% | +87,783+3,240.4% | Added |
| Nearwater Capital Markets, Ltd | 90,000 | $15.1M | 0.43% | +90,000 | New |
| Ledyard National Bank | 89,745 | $15.0M | 1.42% | −922−1.0% | Reduced |
| Janney Capital Management LLC | 89,577 | $15.0M | 0.99% | −1,338−1.5% | Reduced |
| We Are One Seven, LLC | 89,555 | $15.0M | 0.58% | +8,787+10.9% | Added |
| Lynch & Associates | 89,499 | $15.0M | 3.26% | −665−0.7% | Reduced |
| Valeo Financial Advisors, LLC | 89,480 | $15.0M | 0.42% | +2,112+2.4% | Added |
| Coldstream Capital Management Inc | 88,669 | $14.9M | 0.32% | +3,892+4.6% | Added |
| James Investment Research Inc | 88,570 | $14.8M | 1.77% | +15,835+21.8% | Added |
| Willis Investment Counsel | 88,540 | $14.8M | 0.97% | −370.0% | Reduced |
| Narwhal Capital Management | 88,411 | $14.8M | 1.31% | −2,828−3.1% | Reduced |
| Lee Danner & Bass Inc | 88,190 | $14.8M | 1.17% | −190.0% | Reduced |
| Connor, Clark & Lunn Investment Management Ltd. | 86,915 | $14.6M | 0.07% | −410,485−82.5% | Reduced |
| Vance Wealth, Inc. | 86,859 | $14.6M | 5.62% | −367−0.4% | Reduced |
| GHP Investment Advisors, Inc. | 86,716 | $14.5M | 0.68% | +1,638+1.9% | Added |
| N.E.W. Advisory Services LLC | 86,526 | $14.5M | 1.38% | −1,194−1.4% | Reduced |
| Atlantic Union Bankshares Corp | 86,484 | $14.5M | 0.84% | +23,567+37.5% | Added |
| Trust Co of Toledo NA | 86,467 | $14.5M | 1.90% | +49+0.1% | Added |
| Spirepoint Private Client, LLC | 86,230 | $14.5M | 1.81% | +4,258+5.2% | Added |
| Park Avenue Securities LLC | 86,154 | $14.4M | 0.15% | +11,233+15.0% | Added |
| Woodmont Investment Counsel LLC | 85,386 | $14.3M | 1.06% | −229−0.3% | Reduced |
| Capital Analysts, LLC | 85,091 | $14.3M | 0.57% | +2,215+2.7% | Added |
| Pettyjohn, Wood & White, Inc | 84,904 | $14.2M | 2.61% | −759−0.9% | Reduced |
| Moneta Group Investment Advisors LLC | 84,750 | $14.2M | 0.20% | −1,030−1.2% | Reduced |
| Cassady Schiller Wealth Management, LLC | 84,434 | $14.2M | 5.19% | −2,176−2.5% | Reduced |
| U.S. Capital Wealth Advisors, LLC | 83,599 | $14.0M | 0.43% | +3,479+4.3% | Added |
| Lowe Brockenbrough & Co Inc | 83,423 | $14.0M | 0.90% | +404+0.5% | Added |
| Washington Trust Co | 83,168 | $13.9M | 0.50% | −1,980−2.3% | Reduced |
| Douglass Winthrop Advisors, LLC | 83,136 | $13.9M | 0.27% | +620+0.8% | Added |
| Resources Management Corp | 82,460 | $13.8M | 1.89% | −96−0.1% | Reduced |
| Atlas Wealth LLC | 82,297 | $13.8M | 5.22% | −2,798−3.3% | Reduced |
| Thompson Siegel & Walmsley LLC | 82,256 | $13.8M | 0.22% | +11,438+16.2% | Added |
| Camden National Bank | 81,679 | $13.7M | 2.05% | −636−0.8% | Reduced |
| Canandaigua National Bank & Trust Co | 81,533 | $13.7M | 1.35% | −1,295−1.6% | Reduced |
| Empirical Finance, LLC | 81,141 | $13.6M | 0.79% | −1,110−1.3% | Reduced |
| Livforsakringsbolaget Skandia, Omsesidigt | 80,620 | $13.5M | 0.72% | −200−0.2% | Reduced |
| Great Valley Advisor Group, Inc. | 80,598 | $13.5M | 0.30% | +1,764+2.2% | Added |
| Kingsview Wealth Management, LLC | 80,492 | $13.5M | 0.26% | +1,434+1.8% | Added |
| LCNB Corp | 80,295 | $13.5M | 4.91% | −420−0.5% | Reduced |
| Sit Investment Associates Inc | 80,245 | $13.5M | 0.31% | +10,330+14.8% | Added |
| Verity & Verity, LLC | 80,161 | $13.4M | 1.23% | +9,398+13.3% | Added |
| Woodstock Corp | 79,988 | $13.4M | 1.29% | −280.0% | Reduced |
| Legacy Financial Advisors, Inc. | 79,849 | $13.4M | 2.21% | +99+0.1% | Added |
| Tower Bridge Advisors | 79,513 | $13.3M | 1.42% | −523−0.7% | Reduced |
| Weatherly Asset Management L. P. | 79,494 | $13.3M | 1.18% | +4,875+6.5% | Added |
| Sonora Investment Management Group, LLC | 79,458 | $13.3M | 1.02% | −372−0.5% | Reduced |
| DuPont Capital Management Corp | 79,103 | $13.3M | 1.24% | −19,590−19.8% | Reduced |
| KMG Fiduciary Partners, LLC | 78,952 | $13.2M | 1.10% | +928+1.2% | Added |
| Cidel Asset Management Inc | 78,740 | $13.2M | 0.89% | +1,371+1.8% | Added |
| Burney Co | 78,577 | $13.2M | 0.47% | +637+0.8% | Added |
| Ritholtz Wealth Management | 78,318 | $13.1M | 0.39% | +2,421+3.2% | Added |
| Heritage Investors Management Corp | 78,235 | $13.1M | 0.42% | −711−0.9% | Reduced |
| South State Corp. | 77,668 | $13.0M | 0.85% | −1,327−1.7% | Reduced |
| Biondo Investment Advisors, LLC | 77,238 | $12.9M | 1.78% | +649+0.8% | Added |
| Georgetown University | 76,308 | $12.8M | 3.77% | +452+0.6% | Added |
| Charter Trust Co | 76,285 | $12.8M | 0.84% | +44+0.1% | Added |
| Evercore Wealth Management, LLC | 76,161 | $12.8M | 0.19% | −520−0.7% | Reduced |
| Osborne Partners Capital Management, LLC | 76,104 | $12.8M | 0.74% | −252−0.3% | Reduced |
| Penobscot Investment Management Company, Inc. | 76,020 | $12.7M | 1.16% | −3,881−4.9% | Reduced |
| BTC Capital Management, Inc. | 75,882 | $12.7M | 1.18% | −693−0.9% | Reduced |
| Johnson Financial Group, Inc. | 76,066 | $12.7M | 0.60% | +14,379+23.3% | Added |
| Meiji Yasuda Life Insurance Co | 75,742 | $12.7M | 0.24% | −6,395−7.8% | Reduced |
| Neville Rodie & Shaw Inc | 75,634 | $12.7M | 0.92% | −1,870−2.4% | Reduced |