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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2024

Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,016
+359 vs. Q3 2024
Shares held
1.60B
+18.3M (+1.2%) vs. Q3 2024
Total value
$268.0B
−$5.16B (−1.9%) vs. Q3 2024
New holders
479
1,589 more added
Sold out
120
1,521 more reduced

72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,016 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ4 2024: $268.0B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.

Institutions holding PG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Adirondack Trust Co29,500$4.95M1.89%−401−1.3%Reduced
Town & Country Bank & Trust CO dba First Bankers Trust CO29,424$4.93M1.93%+456+1.6%Added
Moody National Bank Trust Division29,373$4.92M0.52%−705−2.3%Reduced
Commonwealth Retirement Investments LLC29,361$4.92M2.03%+692+2.4%Added
Bremer Bank National Association29,342$4.92M0.97%−1,070−3.5%Reduced
Meridian Wealth Advisors, LLC29,317$4.91M0.81%+3,729+14.6%Added
Fidelis Capital Partners, LLC29,121$4.91M0.49%+5,430+22.9%Added
Garrison Point Advisors, LLC29,313$4.91M2.33%+22,988+363.4%Added
Patrick Mauro Investment Advisor, INC.29,307$4.91M2.81%−96−0.3%Reduced
CFS Investment Advisory Services, LLC29,263$4.91M0.44%+1,432+5.1%Added
Pittenger & Anderson Inc29,249$4.90M0.18%−310−1.0%Reduced
Cooper Financial Group29,201$4.90M0.59%+628+2.2%Added
Exchange Capital Management, Inc.29,179$4.89M0.78%−214−0.7%Reduced
Oak Harbor Wealth Partners, LLC29,141$4.89M1.42%−356−1.2%Reduced
RBA Wealth Management, LLC29,048$4.87M1.85%+85+0.3%Added
HTLF Bank28,984$4.86M0.55%−487−1.7%Reduced
Qtron Investments LLC28,931$4.85M0.68%−5,202−15.2%Reduced
Gray Wealth Management Inc.28,923$4.85M1.84%−62−0.2%Reduced
M Holdings Securities, Inc.28,919$4.85M0.78%+17,201+146.8%Added
Sowell Financial Services LLC28,842$4.84M0.25%−2,010−6.5%Reduced
Belmont Capital, LLC28,830$4.83M0.79%00.0%Unchanged
Alphinity Investment Management Pty Ltd28,823$4.83M0.03%−431−1.5%Reduced
PCA Investment Advisory Services Inc.28,758$4.82M2.23%+871+3.1%Added
Beaton Management Co. Inc.28,733$4.82M2.48%−100−0.3%Reduced
Hikari Tsushin, Inc.28,722$4.82M0.35%00.0%Unchanged
Koshinski Asset Management, Inc.28,680$4.81M0.41%+351+1.2%Added
Kentucky Trust Co28,667$4.81M2.83%+28,667New
JFS Wealth Advisors, LLC28,667$4.81M0.33%−572−2.0%Reduced
Vise Technologies, Inc.28,636$4.80M0.40%+13,117+84.5%Added
Ironwood Investment Counsel, LLC28,551$4.79M0.82%−1,120−3.8%Reduced
Consolidated Portfolio Review Corp28,482$4.77M0.76%+16,671+141.1%Added
WCG Wealth Advisors LLC28,289$4.74M0.31%+86+0.3%Added
Iyo Bank, Ltd.28,220$4.73M1.62%00.0%Unchanged
Prentiss Smith & Co Inc28,191$4.73M3.09%−3,111−9.9%Reduced
Nicholas Hoffman & Company, LLC.28,114$4.71M0.19%−546−1.9%Reduced
Dynamic Advisor Solutions LLC28,026$4.70M0.20%−3,898−12.2%Reduced
Patten & Patten Inc27,987$4.69M0.31%+345+1.2%Added
Cornell Pochily Investment Advisors, Inc.27,981$4.69M1.64%−192−0.7%Reduced
International Assets Investment Management, LLC28,249$4.69M0.39%−3,665,344−99.2%Reduced
Summit X, LLC27,888$4.67M1.04%+73+0.3%Added
Advisors Management Group Inc27,829$4.67M1.10%−159−0.6%Reduced
Princeton Global Asset Management LLC27,808$4.66M0.87%+250+0.9%Added
Estabrook Capital Management27,751$4.65M0.72%−591−2.1%Reduced
Artemis Investment Management LLP27,738$4.65M0.07%−25,892−48.3%Reduced
Empirical Financial Services, LLC d.b.a. Empirical Wealth Management27,724$4.65M0.13%+769+2.9%Added
Financial Advisory Service, Inc.27,690$4.64M0.39%+549+2.0%Added
PFC Capital Group, Inc.27,672$4.64M2.24%−1,140−4.0%Reduced
Jag Capital Management, LLC27,649$4.64M0.65%+183+0.7%Added
Fulton Bank, N.A.27,630$4.63M0.18%+366+1.3%Added
Advisors Capital Management, LLC27,588$4.63M0.07%+40.0%Added
Inspirion Wealth Advisors, LLC28,567$4.61M0.64%−595−2.0%Reduced
Marietta Investment Partners LLC27,461$4.60M1.01%00.0%Unchanged
Strategic Investment Advisors27,424$4.60M0.49%−691−2.5%Reduced
Stokes Family Office, LLC27,388$4.59M0.49%+1,916+7.5%Added
Wallace Capital Management Inc.27,305$4.58M0.63%+1,812+7.1%Added
Altrius Capital Management Inc27,284$4.57M1.23%−90.0%Reduced
Roberts Wealth Advisors, LLC28,634$4.57M1.39%+1,564+5.8%Added
Paradigm, Strategies in Wealth Management, LLC27,254$4.57M3.01%+20.0%Added
G&S Capital LLC27,202$4.56M1.88%+15,288+128.3%Added
MONECO Advisors, LLC27,149$4.55M0.48%+1,345+5.2%Added
Syon Capital LLC27,078$4.54M0.41%−3,716−12.1%Reduced
Fluent Financial, LLC27,029$4.53M2.00%−1,000−3.6%Reduced
Kentucky Farm Bureau Mutual Insurance Co27,000$4.53M1.02%00.0%Unchanged
Constitution Capital LLC26,996$4.53M2.54%−390−1.4%Reduced
Delta Capital Management LLC26,860$4.50M2.57%+210+0.8%Added
Cordatus Wealth Management LLC26,840$4.50M1.19%+976+3.8%Added
Hudson Capital Management LLC26,712$4.48M1.39%−29−0.1%Reduced
BSW Wealth Partners26,676$4.47M0.66%−1,460−5.2%Reduced
Family Legacy, Inc.27,578$4.47M1.51%+479+1.8%Added
Penn Davis McFarland Inc26,628$4.46M0.49%−309−1.1%Reduced
Mirabaud & Cie SA26,611$4.46M1.43%−27,566−50.9%Reduced
Radnor Capital Management, LLC26,597$4.46M0.75%−6,342−19.3%Reduced
Circle Wealth Management, LLC26,472$4.44M0.09%+176+0.7%Added
Kampmann Melissa S.26,439$4.43M3.49%−3,265−11.0%Reduced
Broadwater Capital Management LLC26,418$4.43M3.39%−100−0.4%Reduced
Pensionfund Sabic26,400$4.43M1.17%+9,000+51.7%Added
Checchi Capital Advisers, LLC26,394$4.42M0.33%−355−1.3%Reduced
Shilanski & Associates, Inc.26,290$4.41M1.42%−182−0.7%Reduced
Investmark Advisory Group LLC26,263$4.40M2.16%+26+0.1%Added
Westpac Banking Corp26,241$4.40M0.29%+1,768+7.2%Added
Financial Advocates Investment Management26,232$4.40M0.25%−3,103−10.6%Reduced
Cypress Asset Management Inc25,857$4.40M1.09%−709−2.7%Reduced
BFSG, LLC26,155$4.38M0.51%−408−1.5%Reduced
Auto-Owners Insurance Co26,109$4.38M0.10%00.0%Unchanged
Joseph Group Capital Management26,101$4.38M1.72%+2,947+12.7%Added
J. W. Coons Advisors, LLC26,089$4.37M1.12%−70−0.3%Reduced
Field & Main Bank26,087$4.37M1.54%+310+1.2%Added
Graypoint LLC25,943$4.35M0.26%−542−2.0%Reduced
OneAscent Financial Services LLC25,879$4.34M0.37%+6,787+35.5%Added
Brookmont Capital Management25,821$4.33M2.31%−214−0.8%Reduced
Moloney Securities Asset Management, LLC25,819$4.33M0.58%−329−1.3%Reduced
Capital & Planning, LLC25,810$4.33M3.16%+25,810New
R.H. Investment Group, LLC25,796$4.32M4.08%+25,796New
Proequities, Inc.26,246$4.32M0.24%+683+2.7%Added
Rothschild Investment LLC25,783$4.32M0.28%+1,311+5.4%Added
Excalibur Management Corp25,763$4.32M1.72%+32+0.1%Added
SeaCrest Wealth Management, LLC25,759$4.32M0.45%+1,075+4.4%Added
First Community Trust NA25,745$4.32M3.08%−948−3.6%Reduced
Pinkerton Retirement Specialists, LLC25,745$4.32M0.63%+840+3.4%Added
E Fund Management Co., Ltd.25,738$4.31M0.22%+9,991+63.4%Added