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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2024

Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,016
+359 vs. Q3 2024
Shares held
1.60B
+18.3M (+1.2%) vs. Q3 2024
Total value
$268.0B
−$5.16B (−1.9%) vs. Q3 2024
New holders
479
1,589 more added
Sold out
120
1,521 more reduced

72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,016 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ4 2024: $268.0B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.

Institutions holding PG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Fundamentun, LLC35,750$5.99M0.36%−983−2.7%Reduced
Generali Investments CEE, investicni spolecnost, a.s.35,710$5.99M0.62%+35,710New
PDS Planning, Inc35,645$5.98M0.53%+2,987+9.1%Added
Jacobi Capital Management LLC35,468$5.95M0.44%−413−1.2%Reduced
Gladstone Institutional Advisory LLC35,369$5.93M0.28%−99−0.3%Reduced
D L Carlson Investment Group Inc35,230$5.91M1.05%−686−1.9%Reduced
DSG Capital Advisors, LLC35,185$5.90M1.07%+35,185New
Turtle Creek Wealth Advisors, LLC35,095$5.88M1.36%+1,861+5.6%Added
Fiera Capital Corp34,937$5.86M0.02%+7,572+27.7%Added
Whitener Capital Management, Inc.34,921$5.85M1.64%−1,103−3.1%Reduced
Pine Valley Investments Ltd Liability Co34,853$5.84M0.38%+1,551+4.7%Added
MUFG Securities Americas Inc.34,764$5.83M0.74%+34,764New
Claro Advisors LLC34,668$5.81M0.79%−2,848−7.6%Reduced
Chronos Wealth Management, LLC34,651$5.81M2.97%−172−0.5%Reduced
Soltis Investment Advisors LLC34,506$5.78M0.54%+801+2.4%Added
Parkwood LLC34,468$5.78M0.71%+34,468New
Csenge Advisory Group34,355$5.76M0.31%−1,365−3.8%Reduced
Ostrum Asset Management34,349$5.76M0.50%−3,319−8.8%Reduced
Benedict Financial Advisors Inc34,317$5.75M1.40%−214−0.6%Reduced
Trinity Legacy Partners, LLC34,255$5.74M1.48%+1,285+3.9%Added
Walter & Keenan Financial Consulting Co34,228$5.74M1.73%−71−0.2%Reduced
Annex Advisory Services, LLC34,215$5.74M0.17%+1,712+5.3%Added
Lighthouse Investment Partners, LLC34,146$5.72M0.22%+34,146New
Murphy Pohlad Asset Management LLC34,035$5.71M2.46%00.0%Unchanged
Addenda Capital Inc.33,982$5.70M0.20%−97−0.3%Reduced
Bridge Creek Capital Management LLC33,882$5.68M1.75%−100.0%Reduced
Plimoth Trust Co LLC33,873$5.68M1.46%−264−0.8%Reduced
Atomi Financial Group, Inc.33,849$5.67M0.29%+3,895+13.0%Added
Harbor Capital Advisors, Inc.33,647$5.64M0.25%+822+2.5%Added
Garland Capital Management Inc33,616$5.64M4.62%−3,485−9.4%Reduced
DJE Kapital AG33,700$5.63M0.13%+33,700New
Wealthcare Advisory Partners LLC33,414$5.60M0.16%−188−0.6%Reduced
Laird Norton Trust Company, LLC33,365$5.59M0.76%00.0%Unchanged
Sigma Investment Counselors Inc33,316$5.59M0.33%−278−0.8%Reduced
McKinley Carter Wealth Services, Inc.33,286$5.58M0.34%−771−2.3%Reduced
Berkshire Bank33,215$5.57M1.29%+465+1.4%Added
First National Bank & Trust Co of Newtown33,158$5.56M1.16%−2,670−7.5%Reduced
Grimes & Company, Inc.33,151$5.56M0.16%+485+1.5%Added
Capital Investment Advisory Services, LLC33,147$5.56M0.53%+242+0.7%Added
Sterling Capital Management LLC33,119$5.55M0.08%−1,942−5.5%Reduced
Aspiriant, LLC33,076$5.55M0.20%+2,510+8.2%Added
Albion Financial Group33,058$5.54M0.38%+320+1.0%Added
Petredis Investment Advisors LLC32,919$5.52M0.57%−610−1.8%Reduced
Essex Savings Bank32,870$5.51M1.36%−1,117−3.3%Reduced
Shell Asset Management Co32,868$5.51M0.24%−235−0.7%Reduced
Financial Strategies Group, Inc.34,748$5.51M1.32%+2,574+8.0%Added
Nations Financial Group Inc,32,861$5.51M0.40%−1,125−3.3%Reduced
Principal Securities, Inc.32,664$5.48M0.12%+4,037+14.1%Added
New Hampshire Trust32,624$5.47M1.15%+185+0.6%Added
GFS Advisors, LLC32,571$5.46M0.83%+22+0.1%Added
Wolverine Trading, LLC32,681$5.46M0.12%+27,936+588.7%Added
Trace Wealth Advisors, LLC32,465$5.44M4.88%+32,465New
Chicago Partners Investment Group LLC33,475$5.43M0.18%+52+0.2%Added
Atlas Brown,Inc.32,317$5.42M1.85%+202+0.6%Added
Evergreen Capital Management LLC32,316$5.42M0.18%−23−0.1%Reduced
Ayrshire Capital Management LLC32,282$5.41M2.64%+939+3.0%Added
Bill Few Associates, Inc.32,255$5.41M1.90%+101+0.3%Added
Aull & Monroe Investment Management Corp32,230$5.40M2.75%−1,501−4.4%Reduced
Consolidated Planning Corp32,225$5.40M0.74%+28,868+859.9%Added
Pavion Blue Capital, LLC32,163$5.39M2.53%−89−0.3%Reduced
Tritonpoint Wealth, LLC32,149$5.39M0.49%−1,434−4.3%Reduced
Global Wealth Management Investment Advisory, Inc.32,077$5.38M1.11%+1,340+4.4%Added
SevenBridge Financial Group, LLC31,726$5.38M1.02%+737+2.4%Added
RIA Advisory Group LLC31,826$5.34M1.81%+3,694+13.1%Added
Arrow Financial Corp31,733$5.32M0.51%−256−0.8%Reduced
MidWestOne Financial Group, Inc.31,728$5.32M0.75%−376−1.2%Reduced
Catalyst Financial Partners LLC31,715$5.32M1.00%+14,432+83.5%Added
Private Wealth Partners, LLC31,683$5.31M0.41%+81+0.3%Added
Manhattan West Asset Management, LLC31,579$5.29M1.43%+969+3.2%Added
Montecito Bank & Trust31,496$5.28M0.91%+220+0.7%Added
Pegasus Asset Management, Inc.31,485$5.28M1.99%+80.0%Added
Hartford Financial Management Inc.31,415$5.27M1.08%−151−0.5%Reduced
Phoenix Holdings Ltd.31,410$5.27M0.07%−6,214−16.5%Reduced
Ridgecrest Wealth Partners, LLC31,392$5.26M2.85%−1,210−3.7%Reduced
Transcend Wealth Collective, LLC31,362$5.26M0.38%−791−2.5%Reduced
Morgan Dempsey Capital Management LLC31,242$5.24M2.11%−3,406−9.8%Reduced
Kapstone Financial Advisors LLC31,412$5.22M2.79%−1,902−5.7%Reduced
Delta Financial Advisors LLC31,015$5.20M1.93%+24+0.1%Added
TD Private Client Wealth LLC30,856$5.17M0.14%−12,669−29.1%Reduced
Trustmark National Bank Trust Department30,813$5.17M0.38%−847−2.7%Reduced
Smartleaf Asset Management LLC30,852$5.16M0.53%+7,221+30.6%Added
Smith, Moore & Co.30,711$5.15M0.47%−166−0.5%Reduced
Peoples Financial Services Corp.30,519$5.12M2.37%−642−2.1%Reduced
Everhart Financial Group, Inc.30,461$5.11M1.05%−1,765−5.5%Reduced
Icon Wealth Advisors, LLC30,447$5.10M0.42%+1,834+6.4%Added
Royal Fund Management, LLC29,998$5.10M0.55%−20,890−41.1%Reduced
Cullen Investment Group, Ltd.30,381$5.09M0.75%−481−1.6%Reduced
Pictet North America Advisors SA30,283$5.08M0.48%−39,973−56.9%Reduced
Segall Bryant & Hamill, LLC30,265$5.07M0.07%−49−0.2%Reduced
Rockline Wealth Management, LLC30,230$5.07M1.35%+1,461+5.1%Added
Schnieders Capital Management LLC30,084$5.04M1.00%−6,102−16.9%Reduced
Advanced Asset Management Advisors Inc29,954$5.02M1.32%−221−0.7%Reduced
Nelson, Van Denburg & Campbell Wealth Management Group, LLC30,451$5.01M0.18%−736−2.4%Reduced
Nwam LLC29,775$4.99M0.31%+194+0.7%Added
Foster Dykema Cabot & Partners, LLC29,594$4.96M0.39%+146+0.5%Added
Drexel Morgan & Co.29,590$4.96M1.02%00.0%Unchanged
Jackson, Grant Investment Advisers, Inc.29,589$4.96M1.91%−498−1.7%Reduced
Family Management Corp30,380$4.96M0.80%+1,309+4.5%Added
Westhampton Capital, LLC29,541$4.95M2.53%+25+0.1%Added
Texas Bank & Trust Co29,503$4.95M2.04%+29,503New