Skip to main content

Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2024

Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,016
+359 vs. Q3 2024
Shares held
1.60B
+18.3M (+1.2%) vs. Q3 2024
Total value
$268.0B
−$5.16B (−1.9%) vs. Q3 2024
New holders
479
1,589 more added
Sold out
120
1,521 more reduced

72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,016 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ4 2024: $268.0B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.

Institutions holding PG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Alerus Financial NA42,834$7.18M0.55%+19,223+81.4%Added
Mirova42,706$7.16M1.24%−24,694−36.6%Reduced
Waldron Private Wealth LLC42,517$7.13M0.29%+180+0.4%Added
Picton Mahoney Asset Management42,436$7.12M0.27%−477−1.1%Reduced
Stablepoint Partners, LLC42,147$7.07M1.30%+151+0.4%Added
Coston, McIsaac & Partners42,120$7.06M2.09%−1,900−4.3%Reduced
Portfolio Design Labs, LLC41,880$7.02M1.44%+11,420+37.5%Added
Nia Impact Advisors, LLC41,777$7.00M2.28%00.0%Unchanged
Dana Investment Advisors, Inc.41,605$6.98M0.23%+3,784+10.0%Added
Confluence Wealth Services, Inc.41,835$6.95M0.45%+497+1.2%Added
Financial Freedom, LLC41,457$6.95M3.66%−43−0.1%Reduced
Goelzer Investment Management, Inc.41,452$6.95M0.40%−1,647−3.8%Reduced
Studio Investment Management LLC41,446$6.95M1.48%−676−1.6%Reduced
MCF Advisors LLC41,423$6.94M0.49%−300−0.7%Reduced
Gotham Asset Management, LLC41,361$6.93M0.07%−20,670−33.3%Reduced
Te Ahumairangi Investment Management Ltd41,322$6.93M1.45%−1,323−3.1%Reduced
NJ State Employees Deferred Compensation Plan41,300$6.92M0.84%−4,400−9.6%Reduced
Matthew Goff Investment Advisor, LLC41,267$6.92M1.29%−151−0.4%Reduced
Northwest Bancshares, Inc.41,198$6.91M1.28%−4,137−9.1%Reduced
North Star Investment Management Corp.41,175$6.90M0.48%+70+0.2%Added
Pacitti Group Inc.41,074$6.89M3.25%+309+0.8%Added
Keystone Financial Group40,991$6.88M0.68%+4,779+13.2%Added
Graham Capital Management, L.P.41,015$6.88M0.21%+18,011+78.3%Added
Edge Capital Group, LLC39$6.87M0.31%−41,011−99.9%Reduced
Crew Capital Management, Ltd.40,975$6.87M5.69%00.0%Unchanged
Slagle Financial, LLC40,972$6.87M3.09%+2,371+6.1%Added
J.P. Marvel Investment Advisors, LLC40,972$6.87M1.13%−230−0.6%Reduced
WMS Partners, LLC40,903$6.86M0.38%+890+2.2%Added
Wedmont Private Capital43,130$6.84M0.36%+6,489+17.7%Added
Flagship Harbor Advisors, LLC40,705$6.82M0.36%+6,620+19.4%Added
InvesTrust40,746$6.82M1.90%+40,746New
Jacobs & Co40,691$6.82M0.69%−1,668−3.9%Reduced
RFG Advisory, LLC40,652$6.82M0.19%+2,031+5.3%Added
Delaney Dennis R40,590$6.80M3.58%+150+0.4%Added
Notis-McConarty Edward40,557$6.80M3.29%−1,844−4.3%Reduced
Roundview Capital LLC40,542$6.80M0.47%+732+1.8%Added
Capstone Investment Advisors, LLC40,523$6.79M0.07%+37,109+1,087.0%Added
FourThought Financial Partners, LLC40,214$6.74M0.70%−90−0.2%Reduced
Kesler, Norman & Wride, LLC40,077$6.72M1.45%+607+1.5%Added
Jane Street Group, LLC40,073$6.72M0.01%−210,328−84.0%Reduced
Brighton Jones LLC40,068$6.72M0.19%+13,617+51.5%Added
Greystone Financial Group, LLC40,029$6.71M1.17%+1,739+4.5%Added
SP Asset Management LLC39,980$6.70M0.56%−153−0.4%Reduced
Equitable Trust Co39,916$6.69M0.37%−183−0.5%Reduced
WESPAC Advisors SoCal, LLC39,725$6.66M1.51%−300−0.7%Reduced
Jessup Wealth Management, Inc39,560$6.63M2.83%−18,725−32.1%Reduced
Oak Harvest Investment Services39,453$6.61M0.92%−1,329−3.3%Reduced
Sandhill Capital Partners LLC39,367$6.60M0.52%+226+0.6%Added
Davy Global Fund Management Ltd39,303$6.59M0.78%−1,962−4.8%Reduced
Tyche Wealth Partners LLC39,203$6.57M1.39%+1,376+3.6%Added
Change Path, LLC39,187$6.57M0.20%+6,066+18.3%Added
Klingenstein Fields & Co LP39,164$6.57M0.26%−276−0.7%Reduced
Abner Herrman & Brock LLC39,045$6.55M0.81%−782−2.0%Reduced
Clear Harbor Asset Management, LLC38,978$6.53M0.53%+3,365+9.4%Added
Rossmore Private Capital38,927$6.53M0.81%00.0%Unchanged
Summit Financial, LLC38,859$6.51M0.23%+2,482+6.8%Added
South Dakota Investment Council38,729$6.49M0.13%+10,338+36.4%Added
Capital Investment Counsel, Inc38,622$6.48M0.98%−333−0.9%Reduced
Chatham Capital Group, Inc.38,603$6.47M1.06%+100.0%Added
Capital Asset Advisory Services LLC39,079$6.45M0.32%+953+2.5%Added
Financial & Tax Architects, LLC38,492$6.45M1.64%+1,893+5.2%Added
Hilltop Holdings Inc.38,465$6.45M0.41%+2,377+6.6%Added
Lakeside Advisors, INC.38,348$6.43M4.25%−717−1.8%Reduced
Heritage Trust Co38,340$6.43M0.76%+38,340New
Gluskin Sheff & Assoc Inc38,330$6.43M0.77%−289−0.7%Reduced
GAMMA Investing LLC38,121$6.39M0.54%+2,666+7.5%Added
AlTi Global, Inc.38,544$6.39M0.15%+1,517+4.1%Added
Evoke Wealth, LLC38,039$6.38M0.18%+4,527+13.5%Added
Mill Capital Management, LLC38,036$6.38M0.50%−500−1.3%Reduced
Financial Avengers, Inc.38,012$6.37M3.01%+629+1.7%Added
WBH Advisory Inc37,887$6.35M0.59%−1,177−3.0%Reduced
Rehmann Capital Advisory Group37,781$6.33M0.40%+246+0.7%Added
Searle & Co.37,699$6.32M1.82%−89−0.2%Reduced
Northwest Capital Management Inc37,669$6.32M2.71%+7,508+24.9%Added
Buckingham Strategic Partners37,498$6.29M0.11%+8,119+27.6%Added
Summitry LLC37,343$6.26M0.31%+3,230+9.5%Added
Fifth Third Wealth Advisors LLC37,091$6.22M0.34%−388−1.0%Reduced
Sentinel Trust Co Lba37,063$6.21M0.71%+640+1.8%Added
YHB Investment Advisors, Inc.36,914$6.19M0.51%−46−0.1%Reduced
Farmers Trust Co36,899$6.19M1.15%−76−0.2%Reduced
NTV Asset Management LLC36,878$6.18M0.82%−200−0.5%Reduced
Private Advisory Group LLC36,864$6.18M0.69%+4,199+12.9%Added
Humankind Investments LLC36,835$6.18M1.56%+1,315+3.7%Added
Ethic Inc.36,807$6.17M0.12%+18,502+101.1%Added
Perkins Coie Trust Co36,627$6.14M1.35%−612−1.6%Reduced
Griffin Asset Management, Inc.36,618$6.14M0.72%−1,130−3.0%Reduced
Covington Investment Advisors Inc.36,529$6.12M0.92%+31+0.1%Added
Silverlake Wealth Management LLC36,526$6.12M2.37%−765−2.1%Reduced
Edmond de Rothschild Holding S.A.36,453$6.11M0.10%+1,581+4.5%Added
Plancorp, LLC36,437$6.11M0.25%+1,505+4.3%Added
Western Wealth Management, LLC36,352$6.09M0.33%+120.0%Added
RiverFront Investment Group, LLC36,298$6.09M0.14%+7,317+25.2%Added
Aviance Capital Partners, LLC36,293$6.08M0.84%+803+2.3%Added
Hennion & Walsh Asset Management, Inc.36,231$6.07M0.27%+3,774+11.6%Added
Burling Wealth Partners, LLC36,002$6.04M1.23%+36,002New
Stonebridge Financial Group, LLC35,942$6.03M0.66%+35,942New
Courier Capital LLC35,927$6.02M0.42%−2,386−6.2%Reduced
CCG Wealth Management, LLC35,865$6.01M3.35%−476−1.3%Reduced
Chicago Capital, LLC35,784$6.00M0.16%−551−1.5%Reduced
Oak Hill Wealth Advisors, LLC35,779$6.00M1.43%+35,779New