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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2024

Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,016
+359 vs. Q3 2024
Shares held
1.60B
+18.3M (+1.2%) vs. Q3 2024
Total value
$268.0B
−$5.16B (−1.9%) vs. Q3 2024
New holders
479
1,589 more added
Sold out
120
1,521 more reduced

72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,016 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ4 2024: $268.0B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.

Institutions holding PG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
American Trust25,728$4.31M0.33%−198−0.8%Reduced
SkyOak Wealth, LLC25,712$4.31M0.92%−637−2.4%Reduced
Creegan & Nassoura Financial Group, LLC25,704$4.31M2.90%00.0%Unchanged
Belpointe Asset Management LLC25,093$4.30M0.26%+4,905+24.3%Added
Northeast Financial Consultants Inc25,660$4.30M0.18%+63+0.2%Added
Scarborough Advisors, LLC25,632$4.30M0.61%+20.0%Added
Thematics Asset Management25,607$4.29M0.19%00.0%Unchanged
Pathway Financial Advisers, LLC25,601$4.29M1.45%+111+0.4%Added
Northern Oak Wealth Management Inc25,586$4.29M0.54%−39−0.2%Reduced
WCM Investment Management, LLC25,669$4.29M0.01%+15,351+148.8%Added
Cape Cod Five Cents Savings Bank24,719$4.28M0.38%00.0%Unchanged
Cypress Capital Group25,530$4.28M0.53%−1,479−5.5%Reduced
Accurate Wealth Management, LLC26,920$4.27M0.82%+455+1.7%Added
Physicians Financial Services, Inc.25,447$4.27M1.30%−348−1.3%Reduced
Gries Financial LLC25,423$4.26M0.76%+523+2.1%Added
Crystal Rock Capital Management25,375$4.25M2.61%+850+3.5%Added
Bank Ozk25,334$4.25M1.76%+271+1.1%Added
Arlington Partners LLC25,327$4.25M1.65%+2,592+11.4%Added
Thurston, Springer, Miller, Herd & Titak, Inc.25,322$4.25M0.86%+8,100+47.0%Added
Manchester Capital Management LLC25,299$4.24M0.49%−26−0.1%Reduced
Prosperity Consulting Group, LLC25,292$4.24M0.32%+560+2.3%Added
Boit C F David25,274$4.24M2.14%00.0%Unchanged
Relyea Zuckerberg Hanson LLC25,246$4.23M0.57%−66−0.3%Reduced
Garrett Investment Advisors LLC25,227$4.23M0.41%+22+0.1%Added
MV Capital Management, Inc.25,200$4.22M0.45%+99+0.4%Added
Roman Butler Fullerton & Co24,893$4.22M1.34%−738−2.9%Reduced
Trust Point Inc.25,098$4.21M0.29%+1,780+7.6%Added
Bray Capital Advisors25,027$4.20M1.14%00.0%Unchanged
Future Financial Wealth Managment LLC24,979$4.19M3.06%+77+0.3%Added
Focus Financial Network, Inc.24,963$4.19M0.17%−1,170−4.5%Reduced
Asset Dedication, LLC24,946$4.18M0.33%−9,497−27.6%Reduced
Means Investment Co., Inc.24,857$4.17M0.43%−45−0.2%Reduced
Founders Financial Securities LLC24,857$4.17M0.38%+174+0.7%Added
Aviso Financial Inc.24,854$4.17M0.21%+2,502+11.2%Added
B&L Asset Management LLC24,821$4.16M2.64%00.0%Unchanged
Mathes Company, Inc.24,785$4.16M1.52%+21,219+595.0%Added
Coastline Trust Co24,664$4.13M0.48%−743−2.9%Reduced
Balyasny Asset Management LLC24,623$4.13M0.01%+24,623New
Hallmark Capital Management Inc24,497$4.11M0.31%−2,274−8.5%Reduced
Empire Financial Management Company, LLC24,424$4.09M1.28%+2,000+8.9%Added
Peak Asset Management, LLC24,423$4.09M0.76%−64−0.3%Reduced
Connable Office Inc24,421$4.09M0.42%−584−2.3%Reduced
Biltmore Family Office, LLC24,420$4.09M0.69%−326−1.3%Reduced
Greenwood Capital Associates LLC24,398$4.09M0.53%+684+2.9%Added
Zhang Financial LLC24,371$4.09M0.23%+288+1.2%Added
Romano Brothers and Company24,276$4.07M0.51%−1,992−7.6%Reduced
NovaPoint Capital, LLC24,258$4.07M1.24%+907+3.9%Added
Forum Financial Management, LP24,234$4.06M0.07%+2,720+12.6%Added
Virginia Wealth Management Group, Inc.24,211$4.06M2.51%+13+0.1%Added
ORBA Wealth Advisors, L.L.C.24,193$4.06M2.12%00.0%Unchanged
Truvestments Capital LLC24,089$4.04M1.04%−5,011−17.2%Reduced
Cigna Investments Inc24,086$4.04M0.71%−214−0.9%Reduced
Univest Financial Corp24,065$4.03M0.25%−369−1.5%Reduced
Wealth Alliance24,054$4.03M0.48%−1,691−6.6%Reduced
Kelly Lawrence W & Associates Inc24,010$4.03M0.94%−230−0.9%Reduced
Finer Wealth Management, Inc.23,944$4.01M2.30%+31+0.1%Added
Fairview Capital Investment Management, LLC23,941$4.01M0.21%−1,311−5.2%Reduced
Resonant Capital Advisors, LLC23,937$4.01M0.29%+476+2.0%Added
GDS Wealth Management23,915$4.01M0.37%+7,640+46.9%Added
Dempze Nancy E23,888$4.00M2.31%−190−0.8%Reduced
Profund Advisors LLC23,886$4.00M0.15%−5,036−17.4%Reduced
Poplar Forest Capital LLC23,849$4.00M0.74%00.0%Unchanged
Horan Capital Advisors, LLC.23,839$4.00M1.35%+463+2.0%Added
Kinloch Capital, LLC23,832$4.00M2.00%+498+2.1%Added
Gardner Russo & Quinn LLCSuperinvestorGardner Russo & Quinn23,754$3.98M0.05%−7,523−24.1%Reduced
First Command Advisory Services, Inc.23,677$3.97M0.04%+863+3.8%Added
Holderness Investments Co23,652$3.97M0.87%−533−2.2%Reduced
Provident Wealth Management, LLC23,579$3.95M1.32%−625−2.6%Reduced
Anb Bank23,573$3.95M1.74%+23,573New
Redmond Asset Management, LLC23,569$3.95M0.99%+17,028+260.3%Added
Pettee Investors, Inc.23,562$3.95M2.01%00.0%Unchanged
Brady Family Wealth, LLC23,555$3.95M1.21%−562−2.3%Reduced
St. Clair Advisors, LLC23,401$3.92M1.13%+533+2.3%Added
Heck Capital Advisors, LLC23,372$3.92M0.45%−50−0.2%Reduced
Wescott Financial Advisory Group, LLC23,271$3.90M0.40%+80+0.3%Added
Analyst IMS Investment Management Services Ltd.23,211$3.89M0.14%+2,712+13.2%Added
VSM Wealth Advisory, LLC23,174$3.89M1.39%+23,174New
Home Federal Bank of Tennessee23,168$3.88M1.15%−347−1.5%Reduced
Delta Financial Group, Inc.23,167$3.88M0.91%+23,167New
Bull Street Advisors, LLC23,069$3.87M1.86%−20−0.1%Reduced
Joho Capital LLC23,050$3.86M0.67%00.0%Unchanged
Advisor OS, LLC23,050$3.86M0.45%+1,214+5.6%Added
TCG Advisory Services, LLC23,019$3.86M0.16%−276−1.2%Reduced
Schaper Benz & Wise Investment Counsel Inc23,018$3.86M0.31%−125−0.5%Reduced
L & S Advisors Inc22,929$3.84M0.42%−69−0.3%Reduced
Willis Johnson & Associates, Inc.22,924$3.84M0.30%−931−3.9%Reduced
Kennedy Investment Group22,881$3.84M1.74%−270−1.2%Reduced
Thompson Investment Management, Inc.22,862$3.83M0.55%−201−0.9%Reduced
BankPlus Trust Department22,856$3.83M1.26%+22,856New
Calamos Wealth Management LLC22,855$3.83M0.19%+5,931+35.0%Added
DT Investment Partners, LLC22,821$3.83M0.32%−326−1.4%Reduced
Barr E S & Co22,819$3.83M0.23%−207−0.9%Reduced
Herold Advisors, Inc.22,801$3.82M0.83%+316+1.4%Added
Mitchell McLeod Pugh & Williams Inc22,787$3.82M0.80%−950−4.0%Reduced
Legacy Advisors, LLC22,699$3.81M0.37%−2,341−9.3%Reduced
S&CO Inc22,674$3.80M0.26%00.0%Unchanged
Exchange Bank22,671$3.80M3.06%−187−0.8%Reduced
Stiles Financial Services Inc22,639$3.80M1.37%+116+0.5%Added
Jericho Financial, LLP22,623$3.79M2.75%+22,623New
AllGen Financial Advisors, Inc.22,553$3.78M1.27%+427+1.9%Added