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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2023

Institutional positions in Procter & Gamble Co as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,587
+227 vs. Q3 2023
Shares held
1.55B
+20.1M (+1.3%) vs. Q3 2023
Total value
$226.9B
+$3.70B (+1.7%) vs. Q3 2023
New holders
344
1,362 more added
Sold out
117
1,506 more reduced

51 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 3,587 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ4 2023: $226.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2023.

Institutions holding PG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Bridge Creek Capital Management LLC33,787$4.95M1.72%−8,580−20.3%Reduced
D L Carlson Investment Group Inc31,488$4.94M1.01%−10,558−25.1%Reduced
BlueCrest Capital Management Ltd33,627$4.93M0.82%+2,291+7.3%Added
Soltis Investment Advisors LLC33,617$4.93M0.56%−2,312−6.4%Reduced
Whitener Capital Management, Inc.33,612$4.93M1.78%+508+1.5%Added
Tectonic Advisors LLC33,555$4.92M0.41%+1,878+5.9%Added
Colonial Trust Co33,534$4.91M1.02%+2,745+8.9%Added
Profund Advisors LLC33,508$4.91M0.21%+3,454+11.5%Added
V-Square Quantitative Management LLC33,486$4.91M1.17%+16,509+97.2%Added
Arrow Financial Corp33,484$4.91M0.51%−2,129−6.0%Reduced
Laird Norton Trust Company, LLC33,365$4.89M0.58%+27,597+478.5%Added
Fortune Financial Advisors, LLC33,301$4.88M3.41%−188−0.6%Reduced
MidWestOne Financial Group, Inc.33,051$4.84M0.92%−223−0.7%Reduced
Humankind Investments LLC32,981$4.83M1.43%+40.0%Added
Adirondack Trust Co30,398$4.83M2.09%−987−3.1%Reduced
Cullen Investment Group, Ltd.32,852$4.81M0.84%+32,852New
Private Wealth Partners, LLC32,852$4.81M0.41%−500−1.5%Reduced
Moloney Securities Asset Management, LLC32,795$4.81M0.77%+292+0.9%Added
Transcend Wealth Collective, LLC32,793$4.81M0.43%−3,687−10.1%Reduced
FDx Advisors, Inc.32,778$4.80M0.37%−8,031−19.7%Reduced
Southland Equity Partners LLC32,771$4.80M1.50%−89−0.3%Reduced
Flagship Harbor Advisors, LLC32,702$4.79M0.35%−78−0.2%Reduced
Boston Partners32,581$4.77M0.01%+3,114+10.6%Added
GFS Advisors, LLC32,525$4.77M0.70%+10.0%Added
Pavion Blue Capital, LLC32,485$4.76M2.62%−231−0.7%Reduced
ProVise Management Group, LLC32,474$4.76M0.40%−61−0.2%Reduced
Petredis Investment Advisors LLC32,447$4.75M0.62%−974−2.9%Reduced
PDS Planning, Inc32,357$4.74M0.54%+1,267+4.1%Added
Sowell Financial Services LLC32,334$4.74M0.26%−3,101−8.8%Reduced
Ridgecrest Wealth Partners, LLC32,327$4.74M3.13%−40.0%Reduced
Grimes & Company, Inc.32,230$4.72M0.16%+4,928+18.0%Added
M Holdings Securities, Inc.32,206$4.72M0.53%+4,234+15.1%Added
SeaTown Holdings Pte. Ltd.32,050$4.70M0.65%−121,200−79.1%Reduced
Hennion & Walsh Asset Management, Inc.31,949$4.68M0.27%−196−0.6%Reduced
Hartford Financial Management Inc.31,899$4.67M1.06%+154+0.5%Added
Bill Few Associates, Inc.31,820$4.66M2.13%+935+3.0%Added
Prentiss Smith & Co Inc31,662$4.64M3.46%+3,150+11.0%Added
Jessup Wealth Management, Inc31,658$4.64M2.32%−284−0.9%Reduced
Hallmark Capital Management Inc31,560$4.62M0.36%−488−1.5%Reduced
Thematics Asset Management31,542$4.62M0.20%−3,135−9.0%Reduced
Eisler Capital (UK) Ltd.31,457$4.61M0.42%+31,457New
Pittenger & Anderson Inc31,425$4.61M0.21%00.0%Unchanged
American Trust31,412$4.60M0.34%−542−1.7%Reduced
Financial Advocates Investment Management31,411$4.60M0.30%−629−2.0%Reduced
Royal Fund Management, LLC31,382$4.60M0.58%−503−1.6%Reduced
Pegasus Asset Management, Inc.31,246$4.58M1.96%+275+0.9%Added
Koshinski Asset Management, Inc.31,207$4.57M0.70%+1,982+6.8%Added
Jackson, Grant Investment Advisers, Inc.31,185$4.57M2.02%−270−0.9%Reduced
CWA Asset Management Group, LLC31,157$4.57M0.31%+3,191+11.4%Added
Northwest Capital Management Inc31,130$4.56M1.53%−130.0%Reduced
Evergreen Capital Management LLC31,005$4.54M0.19%+368+1.2%Added
Nicholas Hoffman & Company, LLC.30,869$4.52M0.27%+178+0.6%Added
HTLF Bank30,781$4.51M0.53%+30,781New
Foster Dykema Cabot & Partners, LLC30,764$4.51M0.48%+30,764New
Manhattan West Asset Management, LLC30,764$4.51M1.26%+3,445+12.6%Added
Quotient Wealth Partners, LLC30,757$4.51M0.17%+30,757New
Icon Wealth Advisors, LLC30,715$4.50M0.47%+30,715New
Delta Financial Advisors LLC30,707$4.50M1.95%−1,120−3.5%Reduced
Aspiriant, LLC30,649$4.49M0.20%+105+0.3%Added
Town & Country Bank & Trust CO dba First Bankers Trust CO30,617$4.49M2.08%+621+2.1%Added
Murphy, Middleton, Hinkle & Parker, Inc.30,546$4.48M2.76%−83−0.3%Reduced
Institutional & Family Asset Management, LLC30,526$4.47M0.74%−1,097−3.5%Reduced
Taylor Hoffman Wealth Management30,459$4.46M2.01%+656+2.2%Added
China Universal Asset Management Co., Ltd.30,344$4.45M0.87%+9,456+45.3%Added
Financial Planning & Information Services, Inc.30,324$4.44M0.70%−901−2.9%Reduced
Exchange Capital Management, Inc.30,293$4.44M0.80%−1,410−4.4%Reduced
Advanced Asset Management Advisors Inc30,237$4.43M1.05%−39−0.1%Reduced
Fulton Bank, N.A.30,229$4.43M0.20%−616−2.0%Reduced
Mizuho Markets Americas LLC30,171$4.42M0.13%+8,081+36.6%Added
Patrick Mauro Investment Advisor, INC.30,144$4.42M2.63%+566+1.9%Added
Telemus Capital, LLC30,062$4.41M0.36%−337−1.1%Reduced
Oak Harbor Wealth Partners, LLC29,940$4.39M1.47%−795−2.6%Reduced
Estabrook Capital Management29,933$4.39M0.72%−148−0.5%Reduced
Vestmark Advisory Solutions, Inc.30,719$4.39M0.22%+1,664+5.7%Added
SYSTM Wealth Solutions LLC29,917$4.38M0.61%−2,333−7.2%Reduced
Radnor Capital Management, LLC29,920$4.38M0.82%−4,642−13.4%Reduced
Sigma Planning Corp29,877$4.38M0.34%−44,915−60.1%Reduced
Essex Savings Bank29,813$4.37M1.27%+1,430+5.0%Added
Paradigm, Strategies in Wealth Management, LLC29,730$4.36M2.87%00.0%Unchanged
Chicago Partners Investment Group LLC28,573$4.35M0.20%+372+1.3%Added
SevenBridge Financial Group, LLC29,659$4.35M1.03%+283+1.0%Added
Inspirion Wealth Advisors, LLC29,210$4.34M0.78%−398−1.3%Reduced
Fluent Financial, LLC29,644$4.34M2.58%−3,267−9.9%Reduced
Farther Finance Advisors, LLC29,635$4.34M0.31%+14,632+97.5%Added
Nwam LLC29,579$4.33M0.35%+5,521+22.9%Added
Pathway Financial Advisers, LLC29,538$4.33M1.65%−396−1.3%Reduced
Westhampton Capital, LLC29,491$4.32M2.57%+540+1.9%Added
WESPAC Advisors SoCal, LLC29,374$4.30M1.25%+1,884+6.9%Added
Patten & Patten Inc29,365$4.30M0.35%+1,022+3.6%Added
Grantham, Mayo, Van Otterloo & Co. LLC29,353$4.30M0.02%−12,434−29.8%Reduced
Drexel Morgan & Co.29,325$4.30M0.99%+89+0.3%Added
Coastline Trust Co29,324$4.30M0.57%−4,280−12.7%Reduced
Meeder Advisory Services, Inc.29,233$4.28M0.49%−387−1.3%Reduced
Atlantic Union Bankshares Corp29,189$4.28M0.40%−539−1.8%Reduced
Baystate Wealth Management LLC29,181$4.28M0.31%+304+1.1%Added
First Foundation Advisors29,153$4.27M0.19%−2,692−8.5%Reduced
Gray Wealth Management Inc.29,109$4.27M2.08%−867−2.9%Reduced
Beaton Management Co. Inc.29,040$4.26M2.55%−1,917−6.2%Reduced
Ayrshire Capital Management LLC28,780$4.22M2.43%+5,707+24.7%Added
SeaCrest Wealth Management, LLC28,590$4.21M0.52%−1,493−5.0%Reduced