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Livermore
ZHEN

Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2023

Institutional positions in Procter & Gamble Co as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,588
+227 vs. Q3 2023
Shares held
1.55B
+20.1M (+1.3%) vs. Q3 2023
Total value
$226.9B
+$3.70B (+1.7%) vs. Q3 2023
New holders
344
1,363 more added
Sold out
117
1,506 more reduced

51 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 3,588 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ4 2023: $226.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2023.

Institutions holding PG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
TLW Wealth Management, LLC1$1470.00%−13,928−100.0%Reduced
Cedar Wealth Management, LLC4$5860.00%00.0%Unchanged
Robbins Farley LLC5$7330.00%00.0%Unchanged
Disciplined Equity Management, Inc.6$8800.00%+6New
Delos Wealth Advisors, LLC8$1.17K0.00%00.0%Unchanged
Perritt Capital Management Inc13$1.91K0.00%+13New
Mowery & Schoenfeld Wealth Management, LLC13$1.91K0.00%+13New
Financial Connections Group, Inc.16$2.00K0.00%+16New
Costello Asset Management, INC14$2.05K0.00%−50−78.1%Reduced
Quarry LP15$2.20K0.00%−352−95.9%Reduced
Your Advocates Ltd., LLP25$3.66K0.00%00.0%Unchanged
Horizons Wealth Management26$3.81K0.00%00.0%Unchanged
Vaughan Nelson Investment Management, L.P.24$4.00K0.00%+24New
FWL Investment Management, LLC32$4.69K0.00%+32New
Friedenthal Financial33$4.84K0.00%+33New
Knott David M Jr35$5.00K0.00%00.0%Unchanged
Davidson Capital Management Inc.36$5.28K0.00%+36New
ClariVest Asset Management LLC43$6.29K0.00%00.0%Unchanged
Bay Harbor Wealth Management, LLC43$6.30K0.00%00.0%Unchanged
PayPay Securities Corp46$6.81K0.33%−22−32.4%Reduced
Spire Wealth Management62$9.09K0.00%+62New
Gould Capital, LLC63$9.23K0.01%00.0%Unchanged
Macroview Investment Management LLC63$9.23K0.01%−76−54.7%Reduced
Tanaka Capital Management Inc73$11.0K0.03%−5−6.4%Reduced
Valued Wealth Advisors LLC79$11.5K0.01%+79New
Richelieu Gestion PLC87$13.0K0.01%+87New
Spotlight Asset Group, Inc.98$14.3K0.01%00.0%Unchanged
MidAtlantic Capital Management, Inc.100$14.7K0.01%+100New
Lowe Wealth Advisors, LLC105$15.4K0.01%00.0%Unchanged
Atlantic Private Wealth, LLC106$15.5K0.01%+1+1.0%Added
Signature Resources Capital Management, LLC106$15.5K0.01%+106New
West Financial Advisors, LLC106$15.5K0.00%−46−30.3%Reduced
Bare Financial Services, Inc108$15.8K0.03%+108New
Hoey Investments, Inc111$16.3K0.00%00.0%Unchanged
Frank, Rimerman Advisors LLC117$17.1K0.00%+117New
Ruedi Wealth Management, Inc.119$17.4K0.01%+26+28.0%Added
Grayhawk Investment Strategies Inc.122$17.9K0.01%00.0%Unchanged
Wiser Advisor Group LLC132$19.3K0.03%+132New
NewSquare Capital LLC133$19.5K0.00%−494−78.8%Reduced
JCIC Asset Management Inc.150$22.0K0.01%00.0%Unchanged
Avion Wealth152$22.0K0.01%−7−4.4%Reduced
IAG Wealth Partners, LLC153$22.4K0.01%00.0%Unchanged
WestEnd Advisors, LLC154$22.6K0.00%+2+1.3%Added
Legend Financial Advisors, Inc.172$25.1K0.02%00.0%Unchanged
Altshuler Shaham Ltd174$25.5K0.00%−4−2.2%Reduced
EntryPoint Capital, LLC175$25.6K0.02%+175New
Long Island Wealth Management, Inc.177$26.0K0.02%+177New
Advantage Trust Co192$28.1K0.02%+192New
Naples Money Management LLC195$28.6K0.03%+195New
Game Plan Financial Advisors, LLC195$28.6K0.02%+195New
Wyrmwood Management LLC200$29.3K28.06%+200New
Level Financial Advisors, Inc.201$29.5K0.01%−50−19.9%Reduced
Retirement Group, LLC207$30.3K0.01%+1+0.5%Added
Transcendent Capital Group LLC211$30.9K0.02%+211New
DecisionPoint Financial, LLC225$33.0K0.01%00.0%Unchanged
MeadowBrook Investment Advisors LLC227$33.3K0.03%+227New
Criterion Capital Advisors, LLC228$33.4K0.02%+228New
Aspect Partners, LLC237$34.7K0.02%+237New
Pacific Capital Wealth Advisors, Inc238$34.9K0.01%+238New
Vima LLC242$35.5K0.08%+242New
Luken Investment Analytics, LLC246$36.0K0.02%00.0%Unchanged
Bourgeon Capital Management LLC249$36.5K0.01%00.0%Unchanged
Fairfield Financial Advisors, LTD266$38.9K0.01%+2+0.8%Added
Wunderlich Capital Managemnt266$39.0K0.02%00.0%Unchanged
Caitlin John, LLC278$40.7K0.03%+278New
Clear Street Markets LLC300$44.0K0.02%00.0%Unchanged
Kepos Capital LP297$44.0K0.01%+18+6.5%Added
Mendota Financial Group, LLC302$44.3K0.03%+261+636.6%Added
Ogorek Anthony Joseph336$49.0K0.02%+72+27.3%Added
Tfo-TDC, LLC335$49.1K0.01%−11−3.2%Reduced
Mizuho Securities Co. Ltd.340$49.8K0.18%00.0%Unchanged
Itau Unibanco Holding S.A.350$51.3K0.00%+19+5.7%Added
JDM Financial Group LLC352$51.6K0.04%00.0%Unchanged
Cranbrook Wealth Management, LLC353$51.7K0.01%00.0%Unchanged
DiNuzzo Private Wealth, Inc.384$56.3K0.01%+384New
AJOVista, LLC387$56.7K0.07%+387New
VitalStone Financial, LLC389$57.0K0.05%00.0%Unchanged
HBC Financial Services, PLLC390$57.0K0.04%+1+0.3%Added
Livelsberger Financial Advisory396$58.0K0.05%+396New
Park Circle Co400$58.6K0.06%00.0%Unchanged
Silicon Valley Capital Partners401$58.8K0.01%+1+0.3%Added
CGC Financial Services, LLC404$59.2K0.03%+40+11.0%Added
Financial Synergies Wealth Advisors, Inc.391$59.3K0.01%−482−55.2%Reduced
Abich Financial Wealth Management LLC414$60.7K0.06%+414New
Morton Brown Family Wealth, LLC417$61.1K0.03%+281+206.6%Added
Vermillion & White Wealth Management Group, LLC424$62.2K0.06%+424New
WealthCollab, LLC427$62.6K0.05%+427New
Evergreen Private Wealth LLC433$63.5K0.03%+433New
Goodman Advisory Group, LLC435$63.7K0.02%00.0%Unchanged
Paloma Partners Management Co436$63.9K0.01%−1,542−78.0%Reduced
Dogwood Wealth Management LLC452$66.3K0.05%+452New
Activest Wealth Management455$66.7K0.04%+151+49.7%Added
Insight Financial Services465$68.3K0.08%00.0%Unchanged
Intelligent Financial Strategies466$68.3K0.05%−273−36.9%Reduced
Tanglewood Legacy Advisors, LLC479$70.2K0.04%00.0%Unchanged
Voisard Asset Management Group, Inc.510$74.7K0.04%+510New
Bromfield Sneider Wealth Advisors515$75.5K0.05%00.0%Unchanged
Dunhill Financial, LLC541$79.3K0.07%−331−38.0%Reduced
Evolution Advisers, Inc.540$80.0K0.05%00.0%Unchanged
New Millennium Group LLC561$82.2K0.07%00.0%Unchanged