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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2023

Institutional positions in Procter & Gamble Co as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,587
+227 vs. Q3 2023
Shares held
1.55B
+20.1M (+1.3%) vs. Q3 2023
Total value
$226.9B
+$3.70B (+1.7%) vs. Q3 2023
New holders
344
1,362 more added
Sold out
117
1,506 more reduced

51 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 3,587 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ4 2023: $226.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2023.

Institutions holding PG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
FourThought Financial Partners, LLC40,071$5.87M0.74%−1,436−3.5%Reduced
Schonfeld Strategic Advisors LLC39,960$5.86M0.05%−438−1.1%Reduced
Rehmann Capital Advisory Group39,884$5.84M0.48%+3,972+11.1%Added
WCG Wealth Advisors LLC39,882$5.84M0.43%+7,870+24.6%Added
Courier Capital LLC39,864$5.84M0.44%−3,038−7.1%Reduced
Tritonpoint Wealth, LLC39,664$5.81M0.57%+39,664New
Roundview Capital LLC39,546$5.80M0.53%−2,152−5.2%Reduced
Perkins Coie Trust Co39,526$5.79M1.46%−645−1.6%Reduced
CAPROCK Group, Inc.39,522$5.79M0.37%+16,872+74.5%Added
United Fire Group Inc39,300$5.76M10.47%00.0%Unchanged
Harbor Capital Advisors, Inc.39,284$5.76M1.12%+41+0.1%Added
Peoples Financial Services Corp.39,195$5.74M2.49%−33−0.1%Reduced
Asset Dedication, LLC39,133$5.73M0.47%+2,410+6.6%Added
Foster Victor Wealth Advisors, LLC38,401$5.71M0.58%+937+2.5%Added
Modern Wealth Management, LLC38,908$5.70M0.72%+38,908New
Bath Savings Trust Co38,905$5.70M0.64%+241+0.6%Added
Rossmore Private Capital38,902$5.70M0.81%−50.0%Reduced
Beach Investment Counsel Inc38,752$5.68M0.70%−7,411−16.1%Reduced
Martin Capital Partners, LLC38,663$5.67M2.31%+60+0.2%Added
YHB Investment Advisors, Inc.38,652$5.66M0.55%−274−0.7%Reduced
Dana Investment Advisors, Inc.38,638$5.66M0.27%−1,244−3.1%Reduced
Schnieders Capital Management LLC38,635$5.66M1.25%−13,031−25.2%Reduced
Claro Advisors LLC38,621$5.66M1.23%+147+0.4%Added
Plimoth Trust Co LLC38,548$5.65M1.63%−764−1.9%Reduced
Horan Securities, Inc.38,545$5.65M2.84%−5,070−11.6%Reduced
Griffin Asset Management, Inc.38,534$5.65M0.72%−460−1.2%Reduced
SlateStone Wealth, LLC38,508$5.64M0.73%−205−0.5%Reduced
First National Bank & Trust Co of Newtown38,467$5.64M1.21%−803−2.0%Reduced
WMS Partners, LLC38,301$5.61M0.41%−1,894−4.7%Reduced
Confluence Wealth Services, Inc.38,273$5.61M0.62%+1,236+3.3%Added
WBH Advisory Inc38,119$5.59M0.62%+402+1.1%Added
Sandhill Capital Partners LLC38,084$5.58M0.46%−2,909−7.1%Reduced
Edge Capital Group, LLC38,016$5.57M0.31%+9,514+33.4%Added
Mather Group, LLC.37,891$5.55M0.09%+3,524+10.3%Added
RFG Advisory, LLC37,808$5.54M0.22%+862+2.3%Added
Fundamentun, LLC37,803$5.54M0.66%+919+2.5%Added
Avestar Capital, LLC37,752$5.53M0.68%+1,613+4.5%Added
Midland Wealth Advisors LLC37,716$5.53M0.38%+37,716New
Chatham Capital Group, Inc.37,690$5.52M1.12%−150−0.4%Reduced
NEOS Investment Management LLC37,646$5.52M0.52%+9,187+32.3%Added
CoreCap Advisors, LLC37,552$5.50M0.36%+7,117+23.4%Added
Keystone Financial Group37,481$5.49M0.95%+1,516+4.2%Added
Farmers Trust Co37,359$5.47M1.14%+277+0.7%Added
Sentinel Trust Co Lba37,330$5.47M0.72%00.0%Unchanged
Murphy Pohlad Asset Management LLC37,300$5.47M2.26%−1,784−4.6%Reduced
Stablepoint Partners, LLC37,153$5.44M1.40%+37,153New
Kapstone Financial Advisors LLC34,930$5.44M4.26%+224+0.6%Added
Fairview Capital Investment Management, LLC37,091$5.44M0.32%−441−1.2%Reduced
Silverlake Wealth Management LLC37,067$5.43M2.99%+20+0.1%Added
Global Retirement Partners, LLC36,218$5.43M0.23%+1,463+4.2%Added
Prospector Partners LLC36,795$5.39M0.68%00.0%Unchanged
Jacobi Capital Management LLC36,780$5.39M0.55%−5,144−12.3%Reduced
Proequities, Inc.36,774$5.39M0.39%−182−0.5%Reduced
Financial Avengers, Inc.36,724$5.38M3.24%+212+0.6%Added
Equitable Trust Co36,672$5.37M0.40%00.0%Unchanged
Gardner Russo & Quinn LLCSuperinvestorGardner Russo & Quinn36,670$5.37M0.05%−140.0%Reduced
Aull & Monroe Investment Management Corp36,587$5.36M2.65%−250−0.7%Reduced
Walleye Capital LLC36,530$5.35M0.08%−135,997−78.8%Reduced
Dynamic Advisor Solutions LLC36,077$5.32M0.20%+2,614+7.8%Added
Abner Herrman & Brock LLC36,040$5.28M0.74%−353−1.0%Reduced
Portfolio Design Labs, LLC36,004$5.28M2.00%+36,004New
Caption Management, LLC36,000$5.28M0.57%+36,000New
Gladstone Institutional Advisory LLC35,932$5.27M0.30%+3,786+11.8%Added
Chicago Capital, LLC35,808$5.25M0.19%−1,432−3.8%Reduced
Berkshire Bank35,724$5.23M1.39%−1,140−3.1%Reduced
Pettee Investors, Inc.35,679$5.23M2.31%−403−1.1%Reduced
Smithbridge Asset Management Inc35,553$5.21M1.19%−435−1.2%Reduced
Oak Hill Wealth Advisors, LLC35,421$5.19M1.79%−59−0.2%Reduced
Benedict Financial Advisors Inc35,416$5.19M1.41%−383−1.1%Reduced
Csenge Advisory Group35,414$5.19M0.32%−1,419−3.9%Reduced
Covington Investment Advisors Inc.35,390$5.19M0.94%+1,608+4.8%Added
Capital Investment Advisory Services, LLC35,264$5.17M0.48%−28−0.1%Reduced
NTV Asset Management LLC35,230$5.16M0.87%−300−0.8%Reduced
Financial & Tax Architects, LLC35,226$5.16M1.53%−203−0.6%Reduced
Leonteq Securities AG35,121$5.15M0.66%+19,421+123.7%Added
Plancorp, LLC35,095$5.14M0.25%+441+1.3%Added
Annex Advisory Services, LLC34,982$5.13M0.21%−2,125−5.7%Reduced
New Hampshire Trust34,934$5.12M1.23%−820−2.3%Reduced
Arjuna Capital34,817$5.10M1.60%+18,332+111.2%Added
Smith, Moore & Co.34,916$5.10M0.60%−6,255−15.2%Reduced
Capital International Inc34,771$5.10M0.08%+16,711+92.5%Added
Waverton Investment Management Ltd34,734$5.09M0.12%−2,149−5.8%Reduced
Gluskin Sheff & Assoc Inc34,705$5.09M0.50%−11,467−24.8%Reduced
ExodusPoint Capital Management, LP34,601$5.07M0.06%+16,339+89.5%Added
Trustmark National Bank Trust Department34,585$5.07M0.46%−839−2.4%Reduced
McKinley Carter Wealth Services, Inc.34,584$5.07M0.37%+3,867+12.6%Added
Trinity Legacy Partners, LLC34,558$5.06M1.60%−213−0.6%Reduced
Chronos Wealth Management, LLC34,369$5.04M3.20%+429+1.3%Added
Vident Advisory, LLC34,363$5.04M0.13%−623−1.8%Reduced
Albion Financial Group34,316$5.03M0.41%+170.0%Added
Atlas Brown,Inc.34,264$5.02M2.08%−224−0.6%Reduced
Clear Harbor Asset Management, LLC34,181$5.01M0.48%−2,081−5.7%Reduced
Addenda Capital Inc.34,179$5.01M0.20%−34−0.1%Reduced
Ironwood Investment Counsel, LLC34,175$5.01M0.94%−1,541−4.3%Reduced
Shell Asset Management Co34,164$5.01M0.23%−37,239−52.2%Reduced
Pine Valley Investments Ltd Liability Co34,139$5.00M0.42%−306−0.9%Reduced
Summitry LLC34,017$4.98M0.29%+1,525+4.7%Added
Kovitz Investment Group Partners, LLC33,946$4.97M0.08%+15,203+81.1%Added
Sigma Investment Counselors Inc33,914$4.97M0.35%−86−0.3%Reduced
Coastal Investment Advisors, Inc.33,847$4.96M1.12%−2,679−7.3%Reduced