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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2023

Institutional positions in Procter & Gamble Co as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,587
+227 vs. Q3 2023
Shares held
1.55B
+20.1M (+1.3%) vs. Q3 2023
Total value
$226.9B
+$3.70B (+1.7%) vs. Q3 2023
New holders
344
1,362 more added
Sold out
117
1,506 more reduced

51 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 3,587 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ4 2023: $226.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2023.

Institutions holding PG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Wealth Alliance28,724$4.21M0.59%−77−0.3%Reduced
Hikari Tsushin, Inc.28,722$4.21M0.39%−6,409−18.2%Reduced
Connors Investor Services Inc28,672$4.20M0.47%−68,869−70.6%Reduced
PFC Capital Group, Inc.28,622$4.19M2.49%+28,622New
BFSG, LLC28,606$4.19M0.61%−924−3.1%Reduced
Cape Cod Five Cents Savings Bank28,558$4.18M0.43%−30,508−51.7%Reduced
Kampmann Melissa S.28,505$4.18M3.58%+555+2.0%Added
Wedmont Private Capital28,090$4.18M0.34%+2,050+7.9%Added
South Dakota Investment Council28,422$4.17M0.09%00.0%Unchanged
Albar Capital Ltd28,319$4.15M0.89%+28,319New
Nelson, Van Denburg & Campbell Wealth Management Group, LLC29,731$4.15M0.25%+100.0%Added
Roman Butler Fullerton & Co26,541$4.14M1.61%+199+0.8%Added
Iyo Bank, Ltd.28,220$4.13M1.96%00.0%Unchanged
StoneX Group Inc.28,223$4.13M0.41%+1,878+7.1%Added
Total Wealth Planning, LLC28,206$4.13M0.75%−371−1.3%Reduced
Qtron Investments LLC28,147$4.12M0.68%+1,165+4.3%Added
BSW Wealth Partners28,054$4.11M0.82%−2,078−6.9%Reduced
Horan Capital Advisors, LLC.28,030$4.11M1.51%+1,447+5.4%Added
Northern Oak Wealth Management Inc27,989$4.10M0.49%−4,455−13.7%Reduced
Cornell Pochily Investment Advisors, Inc.27,922$4.09M1.70%−950−3.3%Reduced
Cypress Asset Management Inc27,902$4.09M1.23%−227−0.8%Reduced
Circle Wealth Management, LLC27,891$4.09M0.10%−1,811−6.1%Reduced
London & Capital Asset Management Ltd27,887$4.09M0.34%−9,123−24.7%Reduced
Wealthcare Advisory Partners LLC27,876$4.08M0.16%−149−0.5%Reduced
RBA Wealth Management, LLC27,730$4.06M1.77%+83+0.3%Added
Truvestments Capital LLC27,709$4.06M1.83%−577−2.0%Reduced
Accurate Wealth Management, LLC26,951$4.06M1.26%−819−2.9%Reduced
Strategic Investment Advisors27,659$4.05M0.59%+288+1.1%Added
Bray Capital Advisors27,606$4.05M1.12%−4,778−14.8%Reduced
Johnson Financial Group, Inc.27,468$4.03M0.22%−1,966−6.7%Reduced
Marietta Investment Partners LLC27,461$4.02M1.00%+154+0.6%Added
GQG Partners LLC27,374$4.01M0.01%+27,374New
Tikehau Investment Management27,231$3.99M3.30%−3,784−12.2%Reduced
Brookmont Capital Management27,213$3.99M2.23%−166−0.6%Reduced
Summit X, LLC27,209$3.99M1.14%−153−0.6%Reduced
Barr E S & Co27,181$3.98M0.27%+137+0.5%Added
Kames Capital plc27,130$3.98M0.06%+27,130New
Stokes Family Office, LLC27,114$3.97M0.54%−14,040−34.1%Reduced
Independence Bank of Kentucky27,077$3.97M1.39%+710+2.7%Added
Kentucky Farm Bureau Mutual Insurance Co27,000$3.96M1.02%00.0%Unchanged
SkyOak Wealth, LLC26,976$3.95M1.03%−26−0.1%Reduced
Shilanski & Associates, Inc.26,960$3.95M1.51%−123−0.5%Reduced
First Community Trust NA26,893$3.94M4.28%−705−2.6%Reduced
Cypress Capital Group26,884$3.94M0.51%−945−3.4%Reduced
Checchi Capital Advisers, LLC26,869$3.94M0.32%+165+0.6%Added
Physicians Financial Services, Inc.26,860$3.94M1.49%−105−0.4%Reduced
Warren Averett Asset Management, LLC26,828$3.93M0.15%+1,241+4.9%Added
Means Investment Co., Inc.26,791$3.93M0.57%−149−0.6%Reduced
Northwest Investment Counselors, LLC26,778$3.92M1.05%−146−0.5%Reduced
Romano Brothers and Company26,727$3.92M0.58%−2,578−8.8%Reduced
Broadwater Capital Management LLC26,718$3.92M3.07%+26,718New
Investmark Advisory Group LLC26,705$3.91M2.30%+600+2.3%Added
Commonwealth Retirement Investments LLC26,603$3.90M2.07%−13,541−33.7%Reduced
Herold Advisors, Inc.26,592$3.90M1.08%+581+2.2%Added
Moody National Bank Trust Division26,556$3.89M0.30%−25,654−49.1%Reduced
Ostrum Asset Management26,525$3.89M0.34%+2,789+11.8%Added
Nations Financial Group Inc,26,471$3.88M0.36%−1,706−6.1%Reduced
Family Legacy, Inc.26,460$3.88M1.48%+108+0.4%Added
Trust Point Inc.26,405$3.87M0.32%+26,405New
Duff & Phelps Investment Management Co26,358$3.86M0.05%+300+1.2%Added
Rockline Wealth Management, LLC26,292$3.85M1.60%+26,292New
Jag Capital Management, LLC26,266$3.85M0.59%−57−0.2%Reduced
Global Wealth Management Investment Advisory, Inc.26,207$3.84M0.99%+2,886+12.4%Added
Syon Capital LLC26,178$3.84M0.39%+10,432+66.3%Added
Financial Advisory Partners, LLC26,153$3.83M1.39%+128+0.5%Added
Auto-Owners Insurance Co26,109$3.83M0.12%00.0%Unchanged
Relyea Zuckerberg Hanson LLC26,094$3.82M0.75%+16,809+181.0%Added
Northeast Financial Consultants Inc26,072$3.82M0.21%−30.0%Reduced
Robertson Stephens Wealth Management, LLC26,060$3.82M0.24%−22,677−46.5%Reduced
Dash Acquisitions Inc.25,435$3.81M1.36%+3,202+14.4%Added
Creegan & Nassoura Financial Group, LLC25,993$3.81M2.76%00.0%Unchanged
Graypoint LLC25,932$3.80M0.31%−1,960−7.0%Reduced
Excalibur Management Corp25,917$3.80M1.78%−207−0.8%Reduced
Clarius Group, LLC25,756$3.77M0.31%+2,582+11.1%Added
Connable Office Inc25,693$3.77M0.46%−128−0.5%Reduced
Delta Capital Management LLC25,685$3.76M2.63%−70−0.3%Reduced
Scarborough Advisors, LLC25,660$3.76M0.77%+58+0.2%Added
Constitution Capital LLC25,657$3.76M2.27%+511+2.0%Added
Poplar Forest Capital LLC25,508$3.74M0.54%00.0%Unchanged
Boit C F David25,274$3.74M2.12%+1,602+6.8%Added
Engineers Gate Manager LP25,481$3.73M0.11%−3,655−12.5%Reduced
Field & Main Bank25,402$3.72M1.57%−21−0.1%Reduced
Quilter Plc25,482$3.72M0.13%+508+2.0%Added
Dempze Nancy E25,334$3.71M3.11%−224−0.9%Reduced
Peak Asset Management, LLC25,308$3.71M0.82%+540+2.2%Added
Intrua Financial, LLC25,242$3.70M0.58%−2,437−8.8%Reduced
iA Global Asset Management Inc.25,185$3.69M0.09%−22,088−46.7%Reduced
Bridges Investment Management Inc25,184$3.69M0.12%+3,262+14.9%Added
J. W. Coons Advisors, LLC25,178$3.69M1.00%00.0%Unchanged
Arete Wealth Advisors, LLC25,139$3.68M0.28%+330+1.3%Added
DFPG Investments, LLC24,892$3.68M0.29%+424+1.7%Added
Cigna Investments Inc25,105$3.68M0.76%−86−0.3%Reduced
Holderness Investments Co25,091$3.68M1.01%+632+2.6%Added
RiverFront Investment Group, LLC25,044$3.67M0.12%+25,044New
SageView Advisory Group, LLC23,298$3.67M0.16%+5,312+29.5%Added
Delta Financial Group, Inc.24,908$3.65M1.15%−467−1.8%Reduced
Financial Advisory Service, Inc.24,877$3.65M0.35%+2,279+10.1%Added
Avantax Planning Partners, Inc.24,861$3.64M0.14%−3,424−12.1%Reduced
Eudaimonia Partners, LLC24,826$3.64M0.95%−5,744−18.8%Reduced
Crescent Sterling, Ltd.24,784$3.63M3.62%−733−2.9%Reduced