Bread Financial Holdings, Inc.
BFH- Exchange
- NYSE
- Industry
- Personal Credit Institutions
- SEC CIK
- 0001101215
In the last 90 days, Bread Financial Holdings, Inc. insiders filed 1 open-market purchase and 1 sale; 420 institutions reported holding it in 13F filings for Q2 2026, worth $4.30B in total; no superinvestor holds it.
13F holders, Q1 2026
Institutional positions in Bread Financial Holdings, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 389
- +23 vs. Q4 2025
- Shares held
- 43.3M
- +1.84M (+4.4%) vs. Q4 2025
- Total value
- $3.24B
- +$172.0M (+5.6%) vs. Q4 2025
- New holders
- 63
- 126 more added
- Sold out
- 40
- 134 more reduced
9 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting BFH on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 420 | $4.30B |
| Q1 2026 | 389 | $3.24B |
| Q4 2025 | 375 | $3.47B |
| Q3 2025 | 345 | $2.72B |
| Q2 2025 | 339 | $2.77B |
| Q1 2025 | 324 | $2.47B |
| Q4 2024 | 329 | $3.00B |
| Q3 2024 | 328 | $2.44B |
| Q2 2024 | 289 | $2.37B |
| Q1 2024 | 278 | $1.93B |
| Q4 2023 | 271 | $1.66B |
| Q3 2023 | 263 | $1.76B |
| Q2 2023 | 255 | $1.59B |
| Q1 2023 | 257 | $1.54B |
| Q4 2022 | 269 | $1.95B |
| Q3 2022 | 266 | $1.54B |
| Q2 2022 | 288 | $1.79B |
| Q1 2022 | 307 | $2.57B |
| Q4 2021 | 347 | $3.03B |
| Q3 2021 | 359 | $4.57B |
| Q2 2021 | 388 | $4.98B |
| Q1 2021 | 384 | $5.27B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding Bread Financial Holdings, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| BNP Paribas Arbitrage, SA | 51,641 | $3.87M | 0.00% | +5,364+11.6% | Added |
| Wells Fargo & Company | 52,123 | $3.90M | 0.00% | −3,665−6.6% | Reduced |
| Grantham, Mayo, Van Otterloo & Co. LLC | 52,791 | $3.95M | 0.01% | −8,013−13.2% | Reduced |
| California State Teachers Retirement System | 54,175 | $4.06M | 0.00% | +10,347+23.6% | Added |
| Price T Rowe Associates Inc | 55,046 | $4.12M | 0.00% | +7,946+16.9% | Added |
| Jefferies Financial Group Inc. | 58,900 | $4.41M | 0.05% | −7,115−10.8% | Reduced |
| First Trust Advisors LP | 62,820 | $4.70M | 0.00% | +1,425+2.3% | Added |
| Intech Investment Management LLC | 63,173 | $4.73M | 0.05% | −93,516−59.7% | Reduced |
| Mackenzie Financial Corp | 63,658 | $4.77M | 0.01% | +23,727+59.4% | Added |
| HRT Financial LP | 67,283 | $5.04M | 0.01% | +33,498+99.2% | Added |
| Citigroup Inc | 70,445 | $5.28M | 0.00% | −19,188−21.4% | Reduced |
| Bessemer Group Inc | 71,078 | $5.32M | 0.01% | +21,471+43.3% | Added |
| Moran Wealth Management, LLC | 73,814 | $5.53M | 0.17% | +35,672+93.5% | Added |
| Great Lakes Advisors, LLC | 77,266 | $5.79M | 0.05% | −7,059−8.4% | Reduced |
| BW Gestao de Investimentos Ltda. | 80,000 | $5.99M | 0.27% | +80,000 | New |
| Susquehanna Portfolio Strategies, LLC | 80,854 | $6.06M | 0.09% | 00.0% | Unchanged |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. | 82,120 | $6.15M | 0.01% | −213−0.3% | Reduced |
| Winton Group Ltd | 89,022 | $6.67M | 0.23% | −6,548−6.9% | Reduced |
| Swiss National Bank | 90,323 | $6.76M | 0.00% | −1,700−1.8% | Reduced |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main | 92,938 | $6.96M | 0.01% | 00.0% | Unchanged |
| O'Shaughnessy Asset Management, LLC | 94,320 | $7.06M | 0.04% | +52,199+123.9% | Added |
| ExodusPoint Capital Management, LP | 96,761 | $7.25M | 0.07% | +88,486+1,069.3% | Added |
| Brooktree Capital Management | 98,534 | $7.38M | 5.85% | −63,530−39.2% | Reduced |
| Trexquant Investment LP | 100,627 | $7.54M | 0.05% | +16,937+20.2% | Added |
| Robeco Institutional Asset Management B.V. | 104,434 | $7.82M | 0.01% | 00.0% | Unchanged |
| Jupiter Asset Management Ltd | 106,163 | $7.95M | 0.04% | −12,676−10.7% | Reduced |
| Victory Capital Management Inc | 114,292 | $8.56M | 0.01% | −519,442−82.0% | Reduced |
| Legal & General Group Plc | 116,108 | $8.70M | 0.00% | −10,521−8.3% | Reduced |
| SEI Investments Co | 122,177 | $9.15M | 0.01% | −35,480−22.5% | Reduced |
| D. E. Shaw & Co., Inc. | 125,363 | $9.39M | 0.01% | −53,661−30.0% | Reduced |
| Capital Fund Management S.A. | 126,344 | $9.46M | 0.08% | +31,769+33.6% | Added |
| Hillsdale Investment Management Inc. | 128,700 | $9.64M | 0.26% | 00.0% | Unchanged |
| UBS Asset Management Americas Inc | 131,015 | $9.81M | 0.00% | −21,816−14.3% | Reduced |
| Rhumbline Advisers | 131,192 | $9.82M | 0.01% | −1,262−1.0% | Reduced |
| Hudson Bay Capital Management LP | 131,602 | $9.86M | 0.06% | −121,649−48.0% | Reduced |
| J. Goldman & Co LP | 132,585 | $9.93M | 0.46% | +132,585 | New |
| Cambria Investment Management, L.P. | 132,811 | $9.95M | 0.56% | +6,919+5.5% | Added |
| Schroder Investment Management Group | 138,112 | $10.1M | 0.01% | +138,112 | New |
| Two Sigma Investments, LP | 138,238 | $10.4M | 0.01% | +73,749+114.4% | Added |
| Citadel Advisors LLC | 147,248 | $11.0M | 0.01% | +147,248 | New |
| Assetmark, Inc | 158,588 | $11.9M | 0.02% | +9,042+6.0% | Added |
| Basswood Capital Management, L.L.C. | 158,693 | $11.9M | 0.61% | −148,193−48.3% | Reduced |
| Deutsche Bank AG | 163,154 | $12.2M | 0.00% | −424,027−72.2% | Reduced |
| Philadelphia Financial Management of San Francisco, LLC | 172,156 | $12.9M | 4.13% | −19,783−10.3% | Reduced |
| Millennium Management LLC | 180,754 | $13.5M | 0.01% | −485,058−72.9% | Reduced |
| Hotchkis & Wiley Capital Management LLC | 182,623 | $13.7M | 0.04% | −16,605−8.3% | Reduced |
| Russell Investments Group, Ltd. | 185,241 | $13.9M | 0.01% | −8,858−4.6% | Reduced |
| AQR Capital Management LLC | 187,683 | $14.0M | 0.01% | +81,124+76.1% | Added |
| JPMorgan Chase & Co | 197,088 | $14.4M | 0.00% | +72,977+58.8% | Added |
| Empowered Funds, LLC | 193,123 | $14.5M | 0.09% | +193,123 | New |
| Miller Value Partners, LLC | 193,697 | $14.5M | 3.79% | −7,718−3.8% | Reduced |
| Prudential Financial Inc | 203,128 | $15.2M | 0.02% | −60,590−23.0% | Reduced |
| Squarepoint Ops LLC | 203,553 | $15.2M | 0.03% | +45,571+28.8% | Added |
| Panagora Asset Management Inc | 206,133 | $15.4M | 0.06% | +115,165+126.6% | Added |
| Storebrand Asset Management AS | 213,571 | $16.0M | 0.05% | 00.0% | Unchanged |
| Ameriprise Financial Inc | 219,901 | $16.5M | 0.00% | −25,693−10.5% | Reduced |
| Nuveen, LLC | 264,410 | $19.8M | 0.01% | +1,327+0.5% | Added |
| Invesco Ltd. | 274,705 | $20.6M | 0.00% | −7,093−2.5% | Reduced |
| Vanguard Fiduciary Trust Co | 281,589 | $21.1M | 0.01% | +281,589 | New |
| Public Sector Pension Investment Board | 284,075 | $21.3M | 0.07% | +90,654+46.9% | Added |
| Bridgeway Capital Management, LLC | 330,475 | $24.7M | 0.50% | −10,615−3.1% | Reduced |
| SG Americas Securities, LLC | 350,061 | $26.2M | 0.03% | +315,034+899.4% | Added |
| Bank of New York Mellon Corp | 385,907 | $28.9M | 0.01% | −17,177−4.3% | Reduced |
| Principal Financial Group Inc | 396,691 | $29.7M | 0.02% | +179,059+82.3% | Added |
| LSV Asset Management | 425,611 | $31.9M | 0.07% | +118,700+38.7% | Added |
| UBS Group AG | 435,265 | $32.6M | 0.01% | −281,460−39.3% | Reduced |
| Neuberger Berman Group LLC | 444,393 | $33.2M | 0.03% | +4,936+1.1% | Added |
| Northern Trust Corp | 536,102 | $40.1M | 0.01% | +11,002+2.1% | Added |
| Pzena Investment Management LLC | 613,673 | $46.0M | 0.15% | −26,457−4.1% | Reduced |
| Morgan Stanley | 615,628 | $46.1M | 0.00% | −294,673−32.4% | Reduced |
| Bank of America Corp | 630,225 | $47.2M | 0.00% | +96,771+18.1% | Added |
| Charles Schwab Investment Management Inc | 654,149 | $49.0M | 0.01% | −26,248−3.9% | Reduced |
| Nomura Asset Management International Inc. | 708,466 | $53.1M | 0.09% | −11,117−1.5% | Reduced |
| Goldman Sachs Group Inc | 753,014 | $56.4M | 0.01% | −80,430−9.7% | Reduced |
| Wellington Management Group LLP | 828,270 | $62.0M | 0.01% | −50,748−5.8% | Reduced |
| Jacobs Levy Equity Management, Inc | 946,267 | $70.9M | 0.30% | −85,057−8.2% | Reduced |
| HSBC Holdings PLC | 1,009,890 | $74.7M | 0.04% | +129,774+14.7% | Added |
| Arrowstreet Capital, Limited Partnership | 1,103,584 | $82.6M | 0.04% | −87,993−7.4% | Reduced |
| Franklin Resources Inc | 1,149,456 | $86.1M | 0.02% | −880,438−43.4% | Reduced |
| Geode Capital Management, LLC | 1,185,210 | $88.8M | 0.01% | +25,479+2.2% | Added |
| Allianz Asset Management GmbH | 1,346,602 | $100.8M | 0.12% | +199,236+17.4% | Added |
| American Century Companies Inc | 1,631,621 | $122.2M | 0.06% | +100,501+6.6% | Added |
| State Street Corp | 1,764,783 | $132.2M | 0.00% | −52,788−2.9% | Reduced |
| Vanguard Capital Management LLC | 1,869,385 | $140.0M | 0.00% | +1,869,385 | New |
| Turtle Creek Asset Management Inc. | 2,431,102 | $182.1M | 6.81% | −120,330−4.7% | Reduced |
| Vanguard Portfolio Management LLC | 2,756,336 | $206.4M | 0.01% | +2,756,336 | New |
| Dimensional Fund Advisors LP | 3,086,060 | $231.1M | 0.05% | +9,854+0.3% | Added |
| BlackRock, Inc. | 4,224,700 | $316.4M | 0.01% | −288,829−6.4% | Reduced |
| Kentucky Retirement Systems | 4,022 | – | – | +4,022 | New |
| Mizuho Markets Americas LLC | 0 | $0 | 0.00% | −262,175−100.0% | Sold out |
| Voloridge Investment Management, LLC | 0 | $0 | 0.00% | −195,466−100.0% | Sold out |
| Natixis | 0 | $0 | 0.00% | −56,000−100.0% | Sold out |
| Y-Intercept (Hong Kong) Ltd | 0 | $0 | 0.00% | −49,365−100.0% | Sold out |
| Tudor Investment Corp Et Al | 0 | $0 | 0.00% | −46,926−100.0% | Sold out |
| Two Sigma Advisers, LP | 0 | $0 | 0.00% | −40,100−100.0% | Sold out |
| Castlekeep Investment Advisors LLC | 0 | $0 | 0.00% | −30,834−100.0% | Sold out |
| Cinctive Capital Management LP | 0 | $0 | 0.00% | −28,064−100.0% | Sold out |
| Omers Administration Corp | 0 | $0 | 0.00% | −23,054−100.0% | Sold out |
| Caxton Associates LLP | 0 | $0 | 0.00% | −10,854−100.0% | Sold out |
| Verition Fund Management LLC | 0 | $0 | 0.00% | −10,431−100.0% | Sold out |