Bread Financial Holdings, Inc.
BFH- Exchange
- NYSE
- Industry
- Personal Credit Institutions
- SEC CIK
- 0001101215
In the last 90 days, Bread Financial Holdings, Inc. insiders filed 1 open-market purchase and 1 sale; 420 institutions reported holding it in 13F filings for Q2 2026, worth $4.30B in total; no superinvestor holds it.
13F holders, Q4 2025
Institutional positions in Bread Financial Holdings, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 375
- +35 vs. Q3 2025
- Shares held
- 46.8M
- −1.77M (−3.6%) vs. Q3 2025
- Total value
- $3.47B
- +$756.4M (+27.9%) vs. Q3 2025
- New holders
- 72
- 111 more added
- Sold out
- 37
- 133 more reduced
5 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting BFH on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 420 | $4.30B |
| Q1 2026 | 389 | $3.24B |
| Q4 2025 | 375 | $3.47B |
| Q3 2025 | 345 | $2.72B |
| Q2 2025 | 339 | $2.77B |
| Q1 2025 | 324 | $2.47B |
| Q4 2024 | 329 | $3.00B |
| Q3 2024 | 328 | $2.44B |
| Q2 2024 | 289 | $2.37B |
| Q1 2024 | 278 | $1.93B |
| Q4 2023 | 271 | $1.66B |
| Q3 2023 | 263 | $1.76B |
| Q2 2023 | 255 | $1.59B |
| Q1 2023 | 257 | $1.54B |
| Q4 2022 | 269 | $1.95B |
| Q3 2022 | 266 | $1.54B |
| Q2 2022 | 288 | $1.79B |
| Q1 2022 | 307 | $2.57B |
| Q4 2021 | 347 | $3.03B |
| Q3 2021 | 359 | $4.57B |
| Q2 2021 | 388 | $4.98B |
| Q1 2021 | 384 | $5.27B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Bread Financial Holdings, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Mather Group, LLC. | 0 | $0 | 0.00% | −180−100.0% | Sold out |
| Wealthspire Advisors, LLC | 0 | $0 | 0.00% | −161−100.0% | Sold out |
| Ameritas Advisory Services, LLC | 0 | $0 | 0.00% | −154−100.0% | Sold out |
| FWL Investment Management, LLC | 0 | $0 | 0.00% | −101−100.0% | Sold out |
| Principal Securities, Inc. | 0 | $0 | 0.00% | −97−100.0% | Sold out |
| Optiver Holding B.V. | 0 | $0 | 0.00% | −48−100.0% | Sold out |
| Atlantic Trust, LLC | 0 | $0 | 0.00% | −41−100.0% | Sold out |
| Hilltop National Bank | 0 | $0 | 0.00% | −40−100.0% | Sold out |
| Clearstead Advisors, LLC | 0 | $0 | 0.00% | −21−100.0% | Sold out |
| Cloud Capital Management, LLC | 0 | $0 | 0.00% | −26−100.0% | Sold out |
| Vermillion Wealth Management, Inc. | 0 | $0 | 0.00% | −8−100.0% | Sold out |
| JPL Wealth Management, LLC | 0 | $0 | 0.00% | −4−100.0% | Sold out |
| AXA Investment Managers S.A. | – | – | – | – | Not filed |
| CIBC Bancorp USA Inc. | – | – | – | – | Not filed |
| Shell Asset Management Co | – | – | – | – | Not filed |
| Hemington Wealth Management | – | – | – | – | Not filed |
| Guerra Advisors Inc | – | – | – | – | Not filed |