Bread Financial Holdings, Inc.
BFH- Exchange
- NYSE
- Industry
- Personal Credit Institutions
- SEC CIK
- 0001101215
In the last 90 days, Bread Financial Holdings, Inc. insiders filed 1 open-market purchase and 1 sale; 420 institutions reported holding it in 13F filings for Q2 2026, worth $4.30B in total; no superinvestor holds it.
13F holders, Q3 2025
Institutional positions in Bread Financial Holdings, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 345
- +10 vs. Q2 2025
- Shares held
- 48.7M
- +518.6K (+1.1%) vs. Q2 2025
- Total value
- $2.72B
- −$36.5M (−1.3%) vs. Q2 2025
- New holders
- 54
- 115 more added
- Sold out
- 44
- 116 more reduced
4 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting BFH on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 420 | $4.30B |
| Q1 2026 | 389 | $3.24B |
| Q4 2025 | 375 | $3.47B |
| Q3 2025 | 345 | $2.72B |
| Q2 2025 | 339 | $2.77B |
| Q1 2025 | 324 | $2.47B |
| Q4 2024 | 329 | $3.00B |
| Q3 2024 | 328 | $2.44B |
| Q2 2024 | 289 | $2.37B |
| Q1 2024 | 278 | $1.93B |
| Q4 2023 | 271 | $1.66B |
| Q3 2023 | 263 | $1.76B |
| Q2 2023 | 255 | $1.59B |
| Q1 2023 | 257 | $1.54B |
| Q4 2022 | 269 | $1.95B |
| Q3 2022 | 266 | $1.54B |
| Q2 2022 | 288 | $1.79B |
| Q1 2022 | 307 | $2.57B |
| Q4 2021 | 347 | $3.03B |
| Q3 2021 | 359 | $4.57B |
| Q2 2021 | 388 | $4.98B |
| Q1 2021 | 384 | $5.27B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding Bread Financial Holdings, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Russell Investments Group, Ltd. | 202,628 | $11.3M | 0.01% | +11,827+6.2% | Added |
| Millennium Management LLC | 205,896 | $11.5M | 0.01% | +99,155+92.9% | Added |
| Public Sector Pension Investment Board | 209,029 | $11.7M | 0.04% | +22,745+12.2% | Added |
| JPMorgan Chase & Co | 211,043 | $11.8M | 0.00% | −19,362−8.4% | Reduced |
| Citadel Advisors LLC | 211,049 | $11.8M | 0.01% | −131,501−38.4% | Reduced |
| Principal Financial Group Inc | 225,219 | $12.6M | 0.01% | −5,601−2.4% | Reduced |
| Acadian Asset Management LLC | 243,109 | $13.6M | 0.02% | +76,543+46.0% | Added |
| Trexquant Investment LP | 246,520 | $13.7M | 0.14% | +246,520 | New |
| Hudson Bay Capital Management LP | 252,642 | $14.1M | 0.09% | +252,642 | New |
| Prudential Financial Inc | 253,205 | $14.1M | 0.02% | +39,915+18.7% | Added |
| Bank of Montreal | 254,010 | $14.2M | 0.01% | +3,463+1.4% | Added |
| Miller Value Partners, LLC | 270,010 | $15.1M | 5.53% | −57,375−17.5% | Reduced |
| Ameriprise Financial Inc | 272,248 | $15.2M | 0.00% | −92,028−25.3% | Reduced |
| Qube Research & Technologies Ltd | 274,953 | $15.3M | 0.02% | +219,501+395.8% | Added |
| LSV Asset Management | 280,700 | $15.7M | 0.03% | −7,240−2.5% | Reduced |
| Invesco Ltd. | 289,785 | $16.2M | 0.00% | −205,800−41.5% | Reduced |
| Voloridge Investment Management, LLC | 341,124 | $19.0M | 0.06% | −17,546−4.9% | Reduced |
| Basswood Capital Management, L.L.C. | 341,696 | $19.1M | 0.89% | +32,732+10.6% | Added |
| Bridgeway Capital Management, LLC | 347,320 | $19.4M | 0.41% | +15,489+4.7% | Added |
| UBS Group AG | 357,637 | $19.9M | 0.00% | +116,446+48.3% | Added |
| Mizuho Markets Americas LLC | 363,445 | $20.3M | 0.43% | +37,466+11.5% | Added |
| Bank of New York Mellon Corp | 420,897 | $23.5M | 0.00% | −17,209−3.9% | Reduced |
| Neuberger Berman Group LLC | 453,727 | $25.4M | 0.02% | −6,696−1.5% | Reduced |
| Bank of America Corp | 537,067 | $30.0M | 0.00% | −589−0.1% | Reduced |
| Northern Trust Corp | 564,824 | $31.5M | 0.00% | +2810.0% | Added |
| Charles Schwab Investment Management Inc | 693,176 | $38.7M | 0.01% | +9,387+1.4% | Added |
| Morgan Stanley | 694,506 | $38.7M | 0.00% | −218,451−23.9% | Reduced |
| Macquarie Group Ltd | 744,100 | $41.5M | 0.05% | −51,050−6.4% | Reduced |
| Pzena Investment Management LLC | 785,417 | $43.8M | 0.14% | −14,726−1.8% | Reduced |
| HSBC Holdings PLC | 801,887 | $44.7M | 0.03% | −177,059−18.1% | Reduced |
| Victory Capital Management Inc | 822,655 | $45.9M | 0.03% | +550.0% | Added |
| Deutsche Bank AG | 825,108 | $46.0M | 0.02% | +179,776+27.9% | Added |
| Wellington Management Group LLP | 883,233 | $49.3M | 0.01% | −163,708−15.6% | Reduced |
| Allianz Asset Management GmbH | 943,659 | $52.6M | 0.06% | +290,803+44.5% | Added |
| Jacobs Levy Equity Management, Inc | 1,099,899 | $61.3M | 0.24% | −86,568−7.3% | Reduced |
| Geode Capital Management, LLC | 1,145,474 | $63.9M | 0.00% | +9,690+0.9% | Added |
| Goldman Sachs Group Inc | 1,175,136 | $65.5M | 0.01% | +245,278+26.4% | Added |
| Arrowstreet Capital, Limited Partnership | 1,189,305 | $66.3M | 0.04% | −43,816−3.6% | Reduced |
| American Century Companies Inc | 1,555,968 | $86.8M | 0.04% | +65,223+4.4% | Added |
| Franklin Resources Inc | 1,730,455 | $96.5M | 0.02% | +9,842+0.6% | Added |
| State Street Corp | 1,855,371 | $103.5M | 0.00% | −68,079−3.5% | Reduced |
| Dimensional Fund Advisors LP | 3,076,004 | $171.6M | 0.04% | +16,143+0.5% | Added |
| Turtle Creek Asset Management Inc. | 3,283,546 | $183.1M | 5.53% | −311,050−8.7% | Reduced |
| BlackRock, Inc. | 4,531,801 | $252.7M | 0.00% | +104,068+2.4% | Added |
| Vanguard Group Inc | 5,273,797 | $294.1M | 0.00% | +30,962+0.6% | Added |
| AXA S.A. | 0 | $0 | 0.00% | −124,149−100.0% | Sold out |
| Balyasny Asset Management LLC | 0 | $0 | 0.00% | −75,348−100.0% | Sold out |
| Cinctive Capital Management LP | 0 | $0 | 0.00% | −49,191−100.0% | Sold out |
| Jackson Creek Investment Advisors LLC | 0 | $0 | 0.00% | −32,969−100.0% | Sold out |
| Campbell & CO Investment Adviser LLC | 0 | $0 | 0.00% | −29,988−100.0% | Sold out |
| Anderson Financial Strategies, LLC | 0 | $0 | 0.00% | −27,634−100.0% | Sold out |
| Susquehanna Fundamental Investments, LLC | 0 | $0 | 0.00% | −23,830−100.0% | Sold out |
| Aquatic Capital Management LLC | 0 | $0 | 0.00% | −23,486−100.0% | Sold out |
| Graham Capital Management, L.P. | 0 | $0 | 0.00% | −17,133−100.0% | Sold out |
| Sierra Summit Advisors LLC | 0 | $0 | 0.00% | −12,868−100.0% | Sold out |
| XTX Topco Ltd | 0 | $0 | 0.00% | −10,930−100.0% | Sold out |
| Quadrature Capital Ltd | 0 | $0 | 0.00% | −10,127−100.0% | Sold out |
| Oxford Asset Management LLP | 0 | $0 | 0.00% | −9,831−100.0% | Sold out |
| AdvisorShares Investments LLC | 0 | $0 | 0.00% | −8,200−100.0% | Sold out |
| Optimize Financial Inc | 0 | $0 | 0.00% | −7,355−100.0% | Sold out |
| SummitTX Capital, L.P. | 0 | $0 | 0.00% | −7,333−100.0% | Sold out |
| Polymer Capital Management (US) LLC | 0 | $0 | 0.00% | −6,177−100.0% | Sold out |
| Cambridge Investment Research Advisors, Inc. | 0 | $0 | 0.00% | −6,015−100.0% | Sold out |
| Mariner, LLC | 0 | $0 | 0.00% | −5,898−100.0% | Sold out |
| Skandinaviska Enskilda Banken AB (publ) | 0 | $0 | 0.00% | −5,648−100.0% | Sold out |
| Innealta Capital, LLC | 0 | $0 | 0.00% | −4,850−100.0% | Sold out |
| Cetera Investment Advisers | 0 | $0 | 0.00% | −4,616−100.0% | Sold out |
| QRG Capital Management, Inc. | 0 | $0 | 0.00% | −4,043−100.0% | Sold out |
| ExodusPoint Capital Management, LP | 0 | $0 | 0.00% | −3,919−100.0% | Sold out |
| DRW Securities, LLC | 0 | $0 | 0.00% | −3,772−100.0% | Sold out |
| Commonwealth Equity Services, LLC | 0 | $0 | 0.00% | −3,624−100.0% | Sold out |
| Headlands Technologies LLC | 0 | $0 | 0.00% | −3,223−100.0% | Sold out |
| Simplex Trading, LLC | 0 | $0 | 0.00% | −2,107−100.0% | Sold out |
| Glenmede Investment Management, LP | 0 | $0 | 0.00% | −1,585−100.0% | Sold out |
| Bryn Mawr Trust Co | 0 | $0 | 0.00% | −1,268−100.0% | Sold out |
| BOK Financial Private Wealth, Inc. | 0 | $0 | 0.00% | −740−100.0% | Sold out |
| Group One Trading, L.P. | 0 | $0 | 0.00% | −494−100.0% | Sold out |
| Skopos Labs, Inc. | 0 | $0 | 0.00% | −478−100.0% | Sold out |
| Traub Capital Management LLC | 0 | $0 | 0.00% | −380−100.0% | Sold out |
| Twin Peaks Wealth Advisors, LLC | 0 | $0 | 0.00% | −179−100.0% | Sold out |
| Geneos Wealth Management Inc. | 0 | $0 | 0.00% | −130−100.0% | Sold out |
| Kestra Investment Management, LLC | 0 | $0 | 0.00% | −78−100.0% | Sold out |
| Sound Income Strategies, LLC | 0 | $0 | 0.00% | −75−100.0% | Sold out |
| Stephens Consulting, LLC | 0 | $0 | 0.00% | −25−100.0% | Sold out |
| Sierra Ocean, LLC | 0 | $0 | 0.00% | −21−100.0% | Sold out |
| Total Investment Management Inc | 0 | $0 | 0.00% | −10−100.0% | Sold out |
| NewSquare Capital LLC | 0 | $0 | 0.00% | −6−100.0% | Sold out |
| Annis Gardner Whiting Capital Advisors, LLC | 0 | $0 | 0.00% | −1−100.0% | Sold out |
| Wealth Watch Advisors, INC | 0 | $0 | 0.00% | −26−100.0% | Sold out |
| Norges Bank | – | – | – | – | Not filed |
| CIBC World Markets Corp | – | – | – | – | Not filed |
| Atria Wealth Solutions, Inc. | – | – | – | – | Not filed |
| Parkworth Wealth Management, Inc. | – | – | – | – | Not filed |