Bread Financial Holdings, Inc.
BFH- Exchange
- NYSE
- Industry
- Personal Credit Institutions
- SEC CIK
- 0001101215
In the last 90 days, Bread Financial Holdings, Inc. insiders filed 1 open-market purchase and 1 sale; 420 institutions reported holding it in 13F filings for Q2 2026, worth $4.30B in total; no superinvestor holds it.
13F holders, Q3 2025
Institutional positions in Bread Financial Holdings, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 345
- +10 vs. Q2 2025
- Shares held
- 48.7M
- +518.6K (+1.1%) vs. Q2 2025
- Total value
- $2.72B
- −$36.5M (−1.3%) vs. Q2 2025
- New holders
- 54
- 115 more added
- Sold out
- 44
- 116 more reduced
4 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting BFH on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 420 | $4.30B |
| Q1 2026 | 389 | $3.24B |
| Q4 2025 | 375 | $3.47B |
| Q3 2025 | 345 | $2.72B |
| Q2 2025 | 339 | $2.77B |
| Q1 2025 | 324 | $2.47B |
| Q4 2024 | 329 | $3.00B |
| Q3 2024 | 328 | $2.44B |
| Q2 2024 | 289 | $2.37B |
| Q1 2024 | 278 | $1.93B |
| Q4 2023 | 271 | $1.66B |
| Q3 2023 | 263 | $1.76B |
| Q2 2023 | 255 | $1.59B |
| Q1 2023 | 257 | $1.54B |
| Q4 2022 | 269 | $1.95B |
| Q3 2022 | 266 | $1.54B |
| Q2 2022 | 288 | $1.79B |
| Q1 2022 | 307 | $2.57B |
| Q4 2021 | 347 | $3.03B |
| Q3 2021 | 359 | $4.57B |
| Q2 2021 | 388 | $4.98B |
| Q1 2021 | 384 | $5.27B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding Bread Financial Holdings, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Asset Dedication, LLC | 2 | $112 | 0.00% | 00.0% | Unchanged |
| HFM Investment Advisors, LLC | 3 | $167 | 0.00% | 00.0% | Unchanged |
| Rialto Wealth Management, LLC | 3 | $168 | 0.00% | 00.0% | Unchanged |
| Bay Harbor Wealth Management, LLC | 4 | $223 | 0.00% | 00.0% | Unchanged |
| Abound Wealth Management | 4 | $224 | 0.00% | 00.0% | Unchanged |
| JPL Wealth Management, LLC | 4 | $224 | 0.00% | +4 | New |
| Kilter Group LLC | 6 | $335 | 0.00% | 00.0% | Unchanged |
| SJS Investment Consulting Inc. | 7 | $391 | 0.00% | 00.0% | Unchanged |
| Vermillion Wealth Management, Inc. | 8 | $446 | 0.00% | +8 | New |
| Rossby Financial, LCC | 9 | $494 | 0.00% | +9 | New |
| Cedar Mountain Advisors, LLC | 9 | $502 | 0.00% | +9 | New |
| Creative Financial Designs Inc | 10 | $558 | 0.00% | 00.0% | Unchanged |
| Caitlin John, LLC | 12 | $669 | 0.00% | +12 | New |
| DiNuzzo Private Wealth, Inc. | 11 | $729 | 0.00% | −1−8.3% | Reduced |
| Sunbelt Securities, Inc. | 14 | $781 | 0.00% | −197−93.4% | Reduced |
| Bare Financial Services, Inc | 16 | $892 | 0.00% | 00.0% | Unchanged |
| Picton Mahoney Asset Management | 24 | $1.00K | 0.00% | −3,176−99.3% | Reduced |
| Cloud Capital Management, LLC | 26 | $1.00K | 0.00% | +26 | New |
| Huntington National Bank | 19 | $1.06K | 0.00% | 00.0% | Unchanged |
| Bruce G. Allen Investments, LLC | 20 | $1.11K | 0.00% | 00.0% | Unchanged |
| Retirement Wealth Solutions LLC | 20 | $1.12K | 0.00% | +20 | New |
| Clearstead Advisors, LLC | 21 | $1.17K | 0.00% | +21 | New |
| SWAN Capital LLC | 22 | $1.23K | 0.00% | −23−51.1% | Reduced |
| True Wealth Design, LLC | 22 | $1.23K | 0.00% | 00.0% | Unchanged |
| N.E.W. Advisory Services LLC | 23 | $1.28K | 0.00% | 00.0% | Unchanged |
| HM Payson & Co | 24 | $1.34K | 0.00% | 00.0% | Unchanged |
| Consultiva Wealth Management, Corp. | 27 | $1.51K | 0.00% | 00.0% | Unchanged |
| Farmers & Merchants Investments Inc | 29 | $1.62K | 0.00% | −2−6.5% | Reduced |
| Guerra Advisors Inc | 30 | $1.67K | 0.00% | +30 | New |
| JFS Wealth Advisors, LLC | 30 | $1.67K | 0.00% | 00.0% | Unchanged |
| SBI Securities Co., Ltd. | 31 | $1.73K | 0.00% | +10+47.6% | Added |
| Allworth Financial LP | 33 | $1.84K | 0.00% | +11+50.0% | Added |
| Trust Co of Vermont | 34 | $1.90K | 0.00% | 00.0% | Unchanged |
| WPG Advisers, LLC | 39 | $2.17K | 0.00% | 00.0% | Unchanged |
| Hilltop National Bank | 40 | $2.23K | 0.00% | 00.0% | Unchanged |
| Signaturefd, LLC | 40 | $2.23K | 0.00% | +5+14.3% | Added |
| Atlantic Trust, LLC | 41 | $2.29K | 0.00% | 00.0% | Unchanged |
| Barrow Hanley Mewhinney & Strauss LLC | 44 | $2.45K | 0.00% | +44 | New |
| Optiver Holding B.V. | 48 | $2.68K | 0.00% | +48 | New |
| MJT & Associates Financial Advisory Group, Inc. | 56 | $3.12K | 0.00% | −22−28.2% | Reduced |
| Essential Partners LLC | 59 | $3.29K | 0.00% | +6+11.3% | Added |
| Parkside Financial Bank & Trust | 59 | $3.29K | 0.00% | 00.0% | Unchanged |
| Red Tortoise LLC | 60 | $3.35K | 0.00% | 00.0% | Unchanged |
| Beaird Harris Wealth Management, LLC | 68 | $3.77K | 0.00% | 00.0% | Unchanged |
| Rothschild Investment LLC | 70 | $3.90K | 0.00% | −20−22.2% | Reduced |
| Fortitude Family Office, LLC | 70 | $3.90K | 0.00% | 00.0% | Unchanged |
| Hemington Wealth Management | 86 | $4.00K | 0.00% | +3+3.6% | Added |
| Private Wealth Management Group, LLC | 80 | $4.46K | 0.00% | 00.0% | Unchanged |
| Manchester Capital Management LLC | 84 | $4.68K | 0.00% | −42−33.3% | Reduced |
| Harbour Investments, Inc. | 89 | $4.96K | 0.00% | +89 | New |
| Bell Investment Advisors, Inc | 94 | $5.24K | 0.00% | 00.0% | Unchanged |
| Principal Securities, Inc. | 97 | $5.41K | 0.00% | 00.0% | Unchanged |
| Danske Bank A/S | 100 | $5.58K | 0.00% | −111−52.6% | Reduced |
| FWL Investment Management, LLC | 101 | $5.63K | 0.00% | +101 | New |
| Root Financial Partners, LLC | 103 | $5.74K | 0.00% | +103 | New |
| C M Bidwell & Associates Ltd | 110 | $6.13K | 0.00% | 00.0% | Unchanged |
| Aventura Private Wealth, LLC | 110 | $6.13K | 0.00% | 00.0% | Unchanged |
| Larson Financial Group LLC | 112 | $6.25K | 0.00% | +73+187.2% | Added |
| Quent Capital, LLC | 151 | $8.40K | 0.00% | +151 | New |
| Legacy Wealth Managment, LLC | 151 | $8.42K | 0.00% | +151 | New |
| WealthCollab, LLC | 154 | $8.59K | 0.00% | 00.0% | Unchanged |
| Ameritas Advisory Services, LLC | 154 | $8.60K | 0.00% | −14−8.3% | Reduced |
| IFP Advisors, Inc | 161 | $8.98K | 0.00% | +24+17.5% | Added |
| Wealthspire Advisors, LLC | 161 | $8.98K | 0.00% | +161 | New |
| Umb Bank N A | 176 | $9.82K | 0.00% | 00.0% | Unchanged |
| Mather Group, LLC. | 180 | $10.0K | 0.00% | +180 | New |
| Truvestments Capital LLC | 198 | $11.0K | 0.00% | 00.0% | Unchanged |
| Federation des caisses Desjardins du Quebec | 210 | $11.7K | 0.00% | +210 | New |
| South State Corp. | 212 | $11.8K | 0.00% | 00.0% | Unchanged |
| Frazier Financial Advisors, LLC | 222 | $12.4K | 0.01% | −213−49.0% | Reduced |
| MAI Capital Management | 246 | $13.7K | 0.00% | −187−43.2% | Reduced |
| Fifth Third Bancorp | 268 | $14.9K | 0.00% | −2−0.7% | Reduced |
| Massmutual Trust Co FSB | 293 | $16.3K | 0.00% | 00.0% | Unchanged |
| Whittier Trust Co of Nevada Inc | 325 | $18.1K | 0.00% | 00.0% | Unchanged |
| Matrix Trust Co | 398 | $22.0K | 0.00% | −82−17.1% | Reduced |
| STRS Ohio | 400 | $22.3K | 0.00% | +200+100.0% | Added |
| Pacer Advisors, Inc. | 400 | $22.3K | 0.00% | +400 | New |
| CX Institutional | 406 | $23.0K | 0.00% | −101,641−99.6% | Reduced |
| Farther Finance Advisors, LLC | 416 | $23.2K | 0.00% | +12+3.0% | Added |
| Jones Financial Companies LLLP | 454 | $27.0K | 0.00% | −186−29.1% | Reduced |
| SRS Capital Advisors, Inc. | 500 | $27.9K | 0.00% | +500 | New |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. | 524 | $29.0K | 0.00% | 00.0% | Unchanged |
| Curat Global, LLC | 555 | $31.0K | 0.03% | 00.0% | Unchanged |
| Northwestern Mutual Wealth Management Co | 562 | $31.3K | 0.00% | +329+141.2% | Added |
| Eukles Asset Management | 594 | $33.1K | 0.01% | −151−20.3% | Reduced |
| EverSource Wealth Advisors, LLC | 641 | $35.7K | 0.00% | −70−9.8% | Reduced |
| Rockefeller Capital Management L.P. | 660 | $36.8K | 0.00% | +660 | New |
| US Bancorp | 663 | $37.0K | 0.00% | −14,115−95.5% | Reduced |
| GWM Advisors LLC | 737 | $41.1K | 0.00% | 00.0% | Unchanged |
| Caitong International Asset Management Co., Ltd | 840 | $46.8K | 0.03% | +830+8,300.0% | Added |
| Quarry LP | 885 | $49.4K | 0.01% | +830+1,509.1% | Added |
| Salomon & Ludwin, LLC | 888 | $49.5K | 0.00% | +512+136.2% | Added |
| Walleye Trading LLC | 1,173 | $65.4K | 0.00% | +1,173 | New |
| Nomura Asset Management Co Ltd | 1,220 | $68.0K | 0.00% | 00.0% | Unchanged |
| Versant Capital Management, Inc | 1,285 | $71.7K | 0.01% | 00.0% | Unchanged |
| Bessemer Group Inc | 1,364 | $76.0K | 0.00% | +31+2.3% | Added |
| Smartleaf Asset Management LLC | 1,322 | $76.8K | 0.00% | +139+11.7% | Added |
| Quadrant Capital Group LLC | 1,511 | $84.3K | 0.00% | +1,511 | New |
| CIBC Private Wealth Group, LLC | 1,558 | $86.9K | 0.00% | −1,023−39.6% | Reduced |
| Covestor Ltd | 1,623 | $91.0K | 0.05% | −434−21.1% | Reduced |