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Bread Financial Holdings, Inc.

BFH
Exchange
NYSE
Industry
Personal Credit Institutions
SEC CIK
0001101215

In the last 90 days, Bread Financial Holdings, Inc. insiders filed 1 open-market purchase and 1 sale; 420 institutions reported holding it in 13F filings for Q2 2026, worth $4.30B in total; no superinvestor holds it.

Other share classesBFH.PABFH.PB

13F holders, Q1 2025

Institutional positions in Bread Financial Holdings, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
324
−2 vs. Q4 2024
Shares held
49.2M
+308.7K (+0.6%) vs. Q4 2024
Total value
$2.47B
−$518.8M (−17.4%) vs. Q4 2024
New holders
45
115 more added
Sold out
47
111 more reduced

3 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting BFH on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 324 institutions
Q1 2021: 384 institutionsQ2 2021: 388 institutionsQ3 2021: 359 institutionsQ4 2021: 347 institutionsQ1 2022: 307 institutionsQ2 2022: 288 institutionsQ3 2022: 266 institutionsQ4 2022: 269 institutionsQ1 2023: 257 institutionsQ2 2023: 255 institutionsQ3 2023: 263 institutionsQ4 2023: 271 institutionsQ1 2024: 278 institutionsQ2 2024: 289 institutionsQ3 2024: 328 institutionsQ4 2024: 329 institutionsQ1 2025: 324 institutionsQ2 2025: 339 institutionsQ3 2025: 345 institutionsQ4 2025: 375 institutionsQ1 2026: 389 institutionsQ2 2026: 420 institutions
Value heldQ1 2025: $2.47B
Q1 2021: $5.27BQ2 2021: $4.98BQ3 2021: $4.57BQ4 2021: $3.03BQ1 2022: $2.57BQ2 2022: $1.79BQ3 2022: $1.54BQ4 2022: $1.95BQ1 2023: $1.54BQ2 2023: $1.59BQ3 2023: $1.76BQ4 2023: $1.66BQ1 2024: $1.93BQ2 2024: $2.37BQ3 2024: $2.44BQ4 2024: $3.00BQ1 2025: $2.47BQ2 2025: $2.77BQ3 2025: $2.72BQ4 2025: $3.47BQ1 2026: $3.24BQ2 2026: $4.30B
Institutions holding BFH and their total value by quarter
QuarterHoldersValue
Q2 2026420$4.30B
Q1 2026389$3.24B
Q4 2025375$3.47B
Q3 2025345$2.72B
Q2 2025339$2.77B
Q1 2025324$2.47B
Q4 2024329$3.00B
Q3 2024328$2.44B
Q2 2024289$2.37B
Q1 2024278$1.93B
Q4 2023271$1.66B
Q3 2023263$1.76B
Q2 2023255$1.59B
Q1 2023257$1.54B
Q4 2022269$1.95B
Q3 2022266$1.54B
Q2 2022288$1.79B
Q1 2022307$2.57B
Q4 2021347$3.03B
Q3 2021359$4.57B
Q2 2021388$4.98B
Q1 2021384$5.27B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding Bread Financial Holdings, Inc.; share changes are against Q4 2024.

Institutions holding BFH in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Bank of New York Mellon Corp448,155$22.4M0.00%−26,028−5.5%Reduced
Neuberger Berman Group LLC464,804$23.3M0.02%−218,790−32.0%Reduced
Allianz Asset Management GmbH488,316$24.5M0.04%+13,656+2.9%Added
Jupiter Asset Management Ltd506,168$25.3M0.24%+158,557+45.6%Added
Invesco Ltd.529,049$26.5M0.01%+160,580+43.6%Added
Northern Trust Corp606,546$30.4M0.00%+5,291+0.9%Added
Charles Schwab Investment Management Inc680,011$34.1M0.01%−40,646−5.6%Reduced
Deutsche Bank AG706,366$35.4M0.01%+124,898+21.5%Added
Pzena Investment Management LLC728,204$36.5M0.13%+6,065+0.8%Added
Goldman Sachs Group Inc736,604$36.9M0.01%+376,920+104.8%Added
Macquarie Group Ltd798,038$40.0M0.05%−43,765−5.2%Reduced
Morgan Stanley860,204$43.1M0.00%−35,416−4.0%Reduced
Arrowstreet Capital, Limited Partnership985,684$49.4M0.04%+1,249+0.1%Added
Geode Capital Management, LLC1,190,484$59.6M0.00%+36,388+3.2%Added
Jacobs Levy Equity Management, Inc1,206,374$60.4M0.24%−35,192−2.8%Reduced
HSBC Holdings PLC1,253,837$62.2M0.04%−198,672−13.7%Reduced
Wellington Management Group LLP1,320,418$66.1M0.01%+39,877+3.1%Added
American Century Companies Inc1,461,844$73.2M0.04%+79,709+5.8%Added
Franklin Resources Inc1,472,212$73.7M0.02%+264,808+21.9%Added
State Street Corp1,981,595$99.2M0.00%−91,355−4.4%Reduced
Dimensional Fund Advisors LP3,092,090$154.8M0.04%−66,050−2.1%Reduced
Turtle Creek Asset Management Inc.4,004,747$200.6M5.64%+263,753+7.1%Added
BlackRock, Inc.4,812,625$241.0M0.01%−5,207−0.1%Reduced
Vanguard Group Inc5,526,579$276.8M0.01%−321,916−5.5%Reduced
Azora Capital LP0$00.00%−221,823−100.0%Sold out
ExodusPoint Capital Management, LP0$00.00%−101,222−100.0%Sold out
Rockefeller Capital Management L.P.0$00.00%−81,812−100.0%Sold out
Denali Advisors LLC0$00.00%−70,032−100.0%Sold out
Tudor Investment Corp Et Al0$00.00%−66,529−100.0%Sold out
Neo Ivy Capital Management0$00.00%−60,579−100.0%Sold out
Stratos Wealth Advisors, LLC0$00.00%−38,560−100.0%Sold out
Jefferies Financial Group Inc.0$00.00%−28,408−100.0%Sold out
Nierenberg Investment Management Company, Inc.0$00.00%−27,680−100.0%Sold out
Dynamic Technology Lab Private Ltd0$00.00%−21,028−100.0%Sold out
Fox Run Management, L.L.C.0$00.00%−19,996−100.0%Sold out
Interval Partners, LP0$00.00%−17,850−100.0%Sold out
Balyasny Asset Management LLC0$00.00%−15,972−100.0%Sold out
Bryce Point Capital, LLC0$00.00%−14,907−100.0%Sold out
Renaissance Technologies LLC0$00.00%−14,200−100.0%Sold out
CWM Advisors, LLC0$00.00%−13,438−100.0%Sold out
First Hawaiian Bank0$00.00%−9,011−100.0%Sold out
Gsa Capital Partners LLP0$00.00%−6,988−100.0%Sold out
Massar Capital Management, LP0$00.00%−6,705−100.0%Sold out
OmniStar Financial Group, Inc.0$00.00%−6,587−100.0%Sold out
Everence Capital Management Inc0$00.00%−6,590−100.0%Sold out
Bailard, Inc.0$00.00%−6,291−100.0%Sold out
CSS LLC0$00.00%−5,543−100.0%Sold out
Pathstone Holdings, LLC0$00.00%−5,535−100.0%Sold out
Wealth Enhancement Advisory Services, LLC0$00.00%−5,533−100.0%Sold out
Savant Capital, LLC0$00.00%−5,329−100.0%Sold out
CI Private Wealth, LLC0$00.00%−3,877−100.0%Sold out
Truist Financial Corp0$00.00%−3,705−100.0%Sold out
Cetera Investment Advisers0$00.00%−3,507−100.0%Sold out
Crossmark Global Holdings, Inc.0$00.00%−3,496−100.0%Sold out
Diversified Trust Co0$00.00%−3,427−100.0%Sold out
Oppenheimer & Co Inc0$00.00%−3,300−100.0%Sold out
RSM US Wealth Management LLC0$00.00%−3,277−100.0%Sold out
Marshall Wace, LLP0$00.00%−3,279−100.0%Sold out
Carolina Wealth Advisors, LLC0$00.00%−2,131−100.0%Sold out
Bayforest Capital Ltd0$00.00%−502−100.0%Sold out
Affinity Wealth LLC0$00.00%−320−100.0%Sold out
Leonteq Securities AG0$00.00%−278−100.0%Sold out
SRS Capital Advisors, Inc.0$00.00%−266−100.0%Sold out
National Bank of Canada0$00.00%−183−100.0%Sold out
Coppell Advisory Solutions LLC0$00.00%−113−100.0%Sold out
Continuum Advisory, LLC0$00.00%−25−100.0%Sold out
GPS Wealth Strategies Group, LLC0$00.00%−17−100.0%Sold out
Caitlin John, LLC0$00.00%−12−100.0%Sold out
Riverview Trust Co0$00.00%−11−100.0%Sold out
Eagle Bay Advisors LLC0$00.00%−1−100.0%Sold out
Kentucky Retirement Systems Insurance Trust Fund0$00.00%−1,725−100.0%Sold out
Nuveen Asset Management, LLC––––Not filed
Vise Technologies, Inc.––––Not filed
Legacy Investment Solutions, LLC––––Not filed