Bread Financial Holdings, Inc.
BFH- Exchange
- NYSE
- Industry
- Personal Credit Institutions
- SEC CIK
- 0001101215
In the last 90 days, Bread Financial Holdings, Inc. insiders filed 1 open-market purchase and 1 sale; 420 institutions reported holding it in 13F filings for Q2 2026, worth $4.30B in total; no superinvestor holds it.
13F holders, Q4 2024
Institutional positions in Bread Financial Holdings, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 329
- +4 vs. Q3 2024
- Shares held
- 49.1M
- −2.08M (−4.1%) vs. Q3 2024
- Total value
- $3.00B
- +$560.2M (+23.0%) vs. Q3 2024
- New holders
- 51
- 105 more added
- Sold out
- 47
- 127 more reduced
3 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting BFH on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 420 | $4.30B |
| Q1 2026 | 389 | $3.24B |
| Q4 2025 | 375 | $3.47B |
| Q3 2025 | 345 | $2.72B |
| Q2 2025 | 339 | $2.77B |
| Q1 2025 | 324 | $2.47B |
| Q4 2024 | 329 | $3.00B |
| Q3 2024 | 328 | $2.44B |
| Q2 2024 | 289 | $2.37B |
| Q1 2024 | 278 | $1.93B |
| Q4 2023 | 271 | $1.66B |
| Q3 2023 | 263 | $1.76B |
| Q2 2023 | 255 | $1.59B |
| Q1 2023 | 257 | $1.54B |
| Q4 2022 | 269 | $1.95B |
| Q3 2022 | 266 | $1.54B |
| Q2 2022 | 288 | $1.79B |
| Q1 2022 | 307 | $2.57B |
| Q4 2021 | 347 | $3.03B |
| Q3 2021 | 359 | $4.57B |
| Q2 2021 | 388 | $4.98B |
| Q1 2021 | 384 | $5.27B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding Bread Financial Holdings, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Eagle Bay Advisors LLC | 1 | $53 | 0.00% | 00.0% | Unchanged |
| Parkworth Wealth Management, Inc. | 2 | $122 | 0.00% | +2 | New |
| Asset Dedication, LLC | 2 | $123 | 0.00% | 00.0% | Unchanged |
| Global Financial Private Client, LLC | 3 | $183 | 0.00% | +3 | New |
| SBI Securities Co., Ltd. | 4 | $244 | 0.00% | +4 | New |
| Abound Wealth Management | 6 | $367 | 0.00% | 00.0% | Unchanged |
| SJS Investment Consulting Inc. | 7 | $428 | 0.00% | −2−22.2% | Reduced |
| Larson Financial Group LLC | 8 | $488 | 0.00% | 00.0% | Unchanged |
| DiNuzzo Private Wealth, Inc. | 10 | $611 | 0.00% | −1−9.1% | Reduced |
| Riverview Trust Co | 11 | $672 | 0.00% | +11 | New |
| Caitlin John, LLC | 12 | $733 | 0.00% | 00.0% | Unchanged |
| Parkside Financial Bank & Trust | 14 | $855 | 0.00% | 00.0% | Unchanged |
| GPS Wealth Strategies Group, LLC | 17 | $1.05K | 0.00% | 00.0% | Unchanged |
| Huntington National Bank | 19 | $1.16K | 0.00% | +14+280.0% | Added |
| Sierra Ocean, LLC | 21 | $1.28K | 0.00% | +21 | New |
| Hallmark Capital Management Inc | 23 | $1.40K | 0.00% | 00.0% | Unchanged |
| Allworth Financial LP | 22 | $1.43K | 0.00% | −14−38.9% | Reduced |
| HM Payson & Co | 24 | $1.47K | 0.00% | 00.0% | Unchanged |
| Continuum Advisory, LLC | 25 | $1.53K | 0.00% | −54−68.4% | Reduced |
| Bruce G. Allen Investments, LLC | 25 | $1.53K | 0.00% | 00.0% | Unchanged |
| Consultiva Wealth Management, Corp. | 27 | $1.65K | 0.01% | +27 | New |
| Lindbrook Capital, LLC | 27 | $1.65K | 0.00% | 00.0% | Unchanged |
| Trust Co of Vermont | 34 | $2.08K | 0.00% | −2−5.6% | Reduced |
| Signaturefd, LLC | 35 | $2.14K | 0.00% | 00.0% | Unchanged |
| Farmers & Merchants Investments Inc | 36 | $2.20K | 0.00% | 00.0% | Unchanged |
| JFS Wealth Advisors, LLC | 37 | $2.26K | 0.00% | +3+8.8% | Added |
| IFP Advisors, Inc | 38 | $2.32K | 0.00% | +5+15.2% | Added |
| Hemington Wealth Management | 61 | $3.00K | 0.00% | −76−55.5% | Reduced |
| Rothschild Investment LLC | 50 | $3.05K | 0.00% | 00.0% | Unchanged |
| Harbour Investments, Inc. | 52 | $3.21K | 0.00% | 00.0% | Unchanged |
| WPG Advisers, LLC | 58 | $3.54K | 0.00% | +58 | New |
| Red Tortoise LLC | 60 | $3.66K | 0.00% | 00.0% | Unchanged |
| Quarry LP | 61 | $3.73K | 0.00% | −363−85.6% | Reduced |
| Beaird Harris Wealth Management, LLC | 68 | $4.13K | 0.00% | 00.0% | Unchanged |
| True Wealth Design, LLC | 73 | $4.46K | 0.00% | +11+17.7% | Added |
| Private Wealth Management Group, LLC | 80 | $4.88K | 0.00% | 00.0% | Unchanged |
| Bell Investment Advisors, Inc | 83 | $5.07K | 0.00% | −63−43.2% | Reduced |
| Fortitude Family Office, LLC | 83 | $5.07K | 0.00% | 00.0% | Unchanged |
| Farther Finance Advisors, LLC | 94 | $5.74K | 0.00% | +9+10.6% | Added |
| Danske Bank A/S | 100 | $6.11K | 0.00% | −28,050−99.6% | Reduced |
| C M Bidwell & Associates Ltd | 110 | $6.72K | 0.00% | 00.0% | Unchanged |
| Aventura Private Wealth, LLC | 110 | $6.72K | 0.00% | +110 | New |
| Principal Securities, Inc. | 113 | $6.90K | 0.00% | 00.0% | Unchanged |
| Coppell Advisory Solutions LLC | 113 | $6.94K | 0.00% | −390−77.5% | Reduced |
| Umb Bank N A | 118 | $7.21K | 0.00% | +4+3.5% | Added |
| Quent Capital, LLC | 137 | $8.34K | 0.00% | −6−4.2% | Reduced |
| MAI Capital Management | 153 | $9.34K | 0.00% | +153 | New |
| WealthCollab, LLC | 154 | $9.40K | 0.01% | 00.0% | Unchanged |
| Jones Financial Companies LLLP | 174 | $10.6K | 0.00% | +147+544.4% | Added |
| Mather Group, LLC. | 180 | $11.0K | 0.00% | 00.0% | Unchanged |
| Legacy Investment Solutions, LLC | 178 | $11.0K | 0.01% | +27+17.9% | Added |
| Legacy Wealth Managment, LLC | 178 | $11.0K | 0.01% | +27+17.9% | Added |
| National Bank of Canada | 183 | $11.2K | 0.00% | −690−79.0% | Reduced |
| Geneos Wealth Management Inc. | 195 | $11.9K | 0.00% | +195 | New |
| Truvestments Capital LLC | 200 | $12.2K | 0.00% | 00.0% | Unchanged |
| Sunbelt Securities, Inc. | 211 | $13.0K | 0.00% | +1+0.5% | Added |
| Fifth Third Bancorp | 223 | $13.6K | 0.00% | +7+3.2% | Added |
| EverSource Wealth Advisors, LLC | 253 | $15.4K | 0.00% | −28−10.0% | Reduced |
| SRS Capital Advisors, Inc. | 266 | $16.2K | 0.00% | −17−6.0% | Reduced |
| Leonteq Securities AG | 278 | $17.0K | 0.00% | +246+768.8% | Added |
| Massmutual Trust Co FSB | 293 | $17.9K | 0.00% | 00.0% | Unchanged |
| CX Institutional | 317 | $19.4K | 0.00% | −53,830−99.4% | Reduced |
| Affinity Wealth LLC | 320 | $19.5K | 0.02% | +320 | New |
| Whittier Trust Co of Nevada Inc | 325 | $19.8K | 0.00% | 00.0% | Unchanged |
| Hexagon Capital Partners LLC | 336 | $20.5K | 0.00% | +23+7.3% | Added |
| Salomon & Ludwin, LLC | 376 | $23.0K | 0.00% | 00.0% | Unchanged |
| Frazier Financial Advisors, LLC | 402 | $24.7K | 0.02% | −182−31.2% | Reduced |
| Matrix Trust Co | 464 | $28.0K | 0.00% | +28+6.4% | Added |
| Versant Capital Management, Inc | 459 | $28.0K | 0.01% | +3+0.7% | Added |
| Point72 Asia (Singapore) Pte. Ltd. | 480 | $29.3K | 0.01% | −2,151−81.8% | Reduced |
| Northwestern Mutual Wealth Management Co | 493 | $30.1K | 0.00% | +7+1.4% | Added |
| Bayforest Capital Ltd | 502 | $30.7K | 0.04% | +502 | New |
| Quadrant Capital Group LLC | 509 | $31.1K | 0.00% | 00.0% | Unchanged |
| Picton Mahoney Asset Management | 524 | $32.0K | 0.00% | +500+2,083.3% | Added |
| GWM Advisors LLC | 737 | $45.0K | 0.00% | 00.0% | Unchanged |
| Pinnacle Holdings, LLC | 750 | $45.8K | 0.02% | +750 | New |
| Eukles Asset Management | 854 | $52.1K | 0.02% | −23−2.6% | Reduced |
| GAMMA Investing LLC | 1,138 | $69.5K | 0.01% | +103+10.0% | Added |
| Bessemer Group Inc | 1,289 | $79.0K | 0.00% | +101+8.5% | Added |
| STRS Ohio | 1,300 | $79.4K | 0.00% | −1,300−50.0% | Reduced |
| Smartleaf Asset Management LLC | 1,394 | $85.6K | 0.01% | +941+207.7% | Added |
| Steward Partners Investment Advisory, LLC | 1,711 | $104.5K | 0.00% | 00.0% | Unchanged |
| Nomura Asset Management Co Ltd | 1,760 | $107.5K | 0.00% | 00.0% | Unchanged |
| Covestor Ltd | 2,026 | $124.0K | 0.08% | +7+0.3% | Added |
| KBC Group NV | 2,103 | $128.0K | 0.00% | +558+36.1% | Added |
| Carolina Wealth Advisors, LLC | 2,131 | $130.1K | 0.07% | −57−2.6% | Reduced |
| CIBC Private Wealth Group, LLC | 2,969 | $176.0K | 0.00% | −248−7.7% | Reduced |
| Tower Research Capital LLC (TRC) | 2,907 | $177.5K | 0.00% | −428−12.8% | Reduced |
| Advisor Group Holdings, Inc. | 2,914 | $178.9K | 0.00% | −462−13.7% | Reduced |
| Group One Trading, L.P. | 2,980 | $182.0K | 0.01% | −6,116−67.2% | Reduced |
| Marshall Wace, LLP | 3,279 | $200.2K | 0.00% | +3,279 | New |
| RSM US Wealth Management LLC | 3,277 | $201.2K | 0.00% | +3,277 | New |
| Oppenheimer & Co Inc | 3,300 | $201.5K | 0.00% | +3,300 | New |
| Diversified Trust Co | 3,427 | $209.3K | 0.01% | +3,427 | New |
| Crossmark Global Holdings, Inc. | 3,496 | $213.0K | 0.00% | +3,496 | New |
| Cetera Investment Advisers | 3,507 | $214.1K | 0.00% | +3,507 | New |
| QRG Capital Management, Inc. | 3,664 | $223.7K | 0.00% | +3,664 | New |
| Truist Financial Corp | 3,705 | $226.2K | 0.00% | +3,705 | New |
| Vestcor Inc | 3,839 | $234.0K | 0.01% | +3,839 | New |
| CI Private Wealth, LLC | 3,877 | $236.8K | 0.00% | +3,877 | New |