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Livermore
Livermore
ZHEN

My Personal CFO, LLC

SEC CIK
0001916366
Latest filing
Jul 21, 2026

Holdings in Q1 2023

Holdings as of Mar 31, 2023, filed Apr 21, 2023. Long positions only; changes compare share counts with Q4 2022.

Institution overview
Positions
75
−820 vs. Q4 2022
Portfolio value
$117.2M
+$16.1M (+15.9%) vs. Q4 2022
Filed
Apr 21, 2023
SEC
Holdings of My Personal CFO, LLC in Q1 2023
SecurityClassSharesValue% of portfolioShare changeActionHistory
Vanguard Morningstar Total Stock Market ETF922908769ETF67,279$13.7M11.7%+39,909+145.8%Added–
MSFTMicrosoft CorpStock35,298$10.2M8.7%+10,982+45.2%AddedHistory
OKTAOkta, Inc.CL A105,334$9.08M7.8%+88,909+541.3%AddedHistory
Invesco QQQ Trust Series I46090E103ETF14,222$4.56M3.9%+6,398+81.8%Added–
American Centy ETF Tr025072885US EQT ETF64,204$4.55M3.9%+52,080+429.6%Added–
STGWStagwell IncCOM CL A607,744$4.51M3.8%−927,250−60.4%ReducedHistory
AAPLApple Inc.Stock25,229$4.16M3.6%+23,317+1,219.5%AddedHistory
iShares Tr464288273EAFE SML CP ETF65,268$3.88M3.3%+31,614+93.9%Added–
SPYSPDR S&P 500 ETF TrustETF8,597$3.52M3.0%+3,111+56.7%AddedHistory
BRK.BBerkshire Hathaway IncStock9,252$2.86M2.4%+9,183+13,308.7%AddedHistory
iShares Select Dividend ETF464287168ETF23,456$2.75M2.3%+11,990+104.6%Added–
Dimensional ETF Trust25434V104US CORE EQT MKT87,794$2.53M2.2%+79,121+912.3%Added–
Innovator ETFs Trust45782C433US EQTY BUFR FEB68,900$2.20M1.9%+59,666+646.2%Added–
Vanguard Total Bond Market ETF921937835ETF29,151$2.15M1.8%+25,026+606.7%Added–
Vanguard Real Estate ETF922908553ETF24,812$2.06M1.8%+15,078+154.9%Added–
Vanguard World FD921910733ESG US STK ETF27,716$1.99M1.7%+3,067+12.4%Added–
Innovator ETFs Trust45782C888US EQT BUFR APR56,900$1.91M1.6%+33,576+144.0%Added–
Innovator ETFs Trust45782C557US EQTY BUF DEC55,640$1.88M1.6%+33,019+146.0%Added–
JPMorgan Chase & Co46625H365ALERIAN ML ETN83,006$1.84M1.6%+52,655+173.5%Added–
Vanguard Energy ETF92204A306ETF16,010$1.83M1.6%+9,246+136.7%Added–
Innovator ETFs Trust45782C524INTRNL DEV JAN61,150$1.74M1.5%+61,150New–
Innovator ETFs Trust45782C466GRWT100 PWR BF39,000$1.48M1.3%+39,000New–
State Street SPDR Portfolio S&P 500 ETF78464A854ETF30,000$1.44M1.2%00.0%Unchanged–
Vanguard High Dividend Yield Index ETF921946406ETF13,165$1.39M1.2%+3,899+42.1%Added–
iShares Tr464287762US HLTHCARE ETF4,950$1.35M1.2%+4,946+123,650.0%Added–
Dimensional ETF Trust25434V203INTL CORE EQT MK50,079$1.35M1.2%+32,100+178.5%Added–
iShares Core S&P 500 ETF464287200ETF3,149$1.29M1.1%+2,122+206.6%Added–
Innovator ETFs Trust45782C391US EQTY BUFR MAR35,200$1.22M1.0%+24,193+219.8%Added–
Innovator ETFs Trust45782C409US EQTY BUFR JAN33,160$1.17M1.0%+28,653+635.7%Added–
iShares Tr464287150CORE S&P TTL STK11,967$1.08M0.9%00.0%Unchanged–
iShares Russell Midcap ETF464287499ETF15,211$1.06M0.9%+8,903+141.1%Added–
iShares Tr46434V456MSCI INTL QUALTY27,805$981.5K0.8%+25,805+1,290.3%Added–
Innovator ETFs Trust45782C516EMRGNG MKT JAN33,890$955.4K0.8%+33,890New–
UNHUnitedHealth Group IncStock1,942$917.8K0.8%+1,941+194,100.0%AddedHistory
AMATApplied Materials IncStock7,139$876.9K0.7%+7,132+101,885.7%AddedHistory
iShares Tr464287556ISHARES BIOTECH6,653$859.3K0.7%+6,647+110,783.3%Added–
Innovator ETFs Trust45782C581US EQTY BUF NOV25,840$816.7K0.7%+16,141+166.4%Added–
Vanguard Short-Term Bond ETF921937827ETF9,690$741.2K0.6%+5,687+142.1%Added–
JNJJohnson & JohnsonStock4,587$711.0K0.6%+3,905+572.6%AddedHistory
Innovator ETFs Trust45782C789US EQTY BUFR JUL21,600$705.7K0.6%+11,588+115.7%Added–
Vanguard Ftse Emerging Markets ETF922042858ETF17,065$689.4K0.6%+2,670+18.5%Added–
INTCIntel CorpStock20,481$669.1K0.6%+18,050+742.5%AddedHistory
HDHome Depot, Inc.Stock2,065$609.4K0.5%+1,464+243.6%AddedHistory
Vanguard Mun BD FDS922907746TAX EXEMPT BD12,000$607.9K0.5%−10,010−45.5%Reduced–
AMDAdvanced Micro Devices IncStock6,089$596.8K0.5%+5,909+3,282.8%AddedHistory
Innovator U.S. Equity Buffer ETF - October45782C771ETF17,300$584.9K0.5%+17,282+96,011.1%Added–
NKENIKE, Inc.Stock4,556$558.7K0.5%+594+15.0%AddedHistory
Innovator ETFs Trust45782C508US EQTY PWR BUF16,214$538.5K0.5%+14,743+1,002.2%Added–
DISWalt Disney CoStock4,998$500.4K0.4%+4,507+917.9%AddedHistory
AAgilent Technologies, Inc.COM3,503$484.6K0.4%+3,500+116,666.7%AddedHistory
Schwab International Equity ETF808524805ETF13,288$462.4K0.4%00.0%Unchanged–
JPMJPMorgan Chase & CoStock2,928$381.5K0.3%+2,636+902.7%AddedHistory
Vanguard Ftse Developed Markets ETF921943858ETF8,272$373.6K0.3%+8,264+103,300.0%Added–
Innovator ETFs Trust45782C342US SML CP PWR ET13,731$365.2K0.3%+8,392+157.2%Added–
iShares Core S&P Mid-Cap ETF464287507ETF1,420$355.2K0.3%+1,400+7,000.0%Added–
SPDR Series Trust78464A763ST STR SP DIV2,800$346.4K0.3%+2,798+139,900.0%Added–
State Street Health Care Select Sector SPDR ETF81369Y209ETF2,525$326.9K0.3%+2,523+126,150.0%Added–
First Trust Nasdaq Clean Edge Green Energy Index Fund33733E500ETF5,896$307.9K0.3%+5,461+1,255.4%Added–
Vanguard Morningstar Small-Cap ETF922908751ETF1,524$288.9K0.2%+25+1.7%Added–
Vanguard Morningstar Small-Cap Value ETF922908611ETF1,709$271.3K0.2%+4+0.2%Added–
BACBank of America CorpStock9,271$265.1K0.2%+9,262+102,911.1%AddedHistory
XOMExxonMobil Holdings CorpCOM2,373$260.2K0.2%+2,071+685.8%AddedHistory
State Street Consumer Staples Select Sector SPDR ETF81369Y308ETF3,413$255.0K0.2%+3,410+113,666.7%Added–
Vanguard Morningstar Mid-Cap Value ETF922908512ETF1,854$248.6K0.2%+1,468+380.3%Added–
iShares Tr4642886613 7 YR TREAS BD2,096$246.6K0.2%+2,094+104,700.0%Added–
Innovator U.S. Equity Power Buffer ETF - October45782C797ETF7,519$237.8K0.2%+5,965+383.8%Added–
iShares Core MSCI Emerging Markets ETF46434G103ETF4,874$237.8K0.2%+2,693+123.5%Added–
Vanguard Utilities ETF92204A876ETF1,580$233.1K0.2%+40+2.6%Added–
iShares Tr464288885EAFE GRWTH ETF2,476$232.0K0.2%00.0%Unchanged–
Vanguard Dividend Appreciation ETF921908844ETF1,505$231.8K0.2%00.0%Unchanged–
TSLATesla, Inc.Stock1,114$231.1K0.2%+76+7.3%AddedHistory
AMZNAmazon Com IncStock2,148$221.9K0.2%−99−4.4%ReducedHistory
iShares Tr464288414NATIONAL MUN ETF2,000$215.5K0.2%00.0%Unchanged–
Innovator ETFs Trust45782C870US EQT PWR BUF7,009$206.1K0.2%+5,364+326.1%Added–
Innovator ETFs Trust45782C813US EQTY PWR BUF6,466$204.6K0.2%+4,977+334.3%Added–

Sold out since Q4 2022 (823)

Positions held at the end of Q4 2022 that are gone from this filing.

The largest 100 of 823 by value last quarter.

Positions of My Personal CFO, LLC sold out since Q4 2022
SecurityClassShares in Q4 2022Value in Q4 2022% of portfolio in Q4 2022History
State Street Real Estate Select Sector SPDR ETF81369Y860ETF2,634$263.3K0.3%–
iShares Tr464287689RUSSELL 3000 ETF964$212.7K0.2%–
Schwab US Dividend Equity ETF808524797ETF2,618$197.8K0.2%–
Vanguard Morningstar Mid-Cap ETF922908629ETF817$166.4K0.2%–
Vanguard Morningstar Large-Cap ETF922908637ETF931$162.2K0.2%–
iShares Tr464287630RUS 2000 VAL ETF1,115$154.6K0.2%–
PYPLPayPal Holdings, Inc.Stock2,119$150.9K0.1%History
iShares Tr46435G425ESG AWR MSCI USA1,533$129.9K0.1%–
LMTLockheed Martin CorpStock258$125.5K0.1%History
GSGoldman Sachs Group IncStock364$125.0K0.1%History
Vanguard Star FDS921909768VG TL INTL STK F2,286$118.2K0.1%–
CVXChevron CorpStock646$116.0K0.1%History
CATCaterpillar IncStock465$111.4K0.1%History
BABoeing CoStock580$110.5K0.1%History
iShares Russell 2000 ETF464287655ETF579$101.0K0.1%–
Vanguard Morningstar Small-Cap Growth ETF922908595ETF500$100.3K0.1%–
PEPPepsiCo IncStock555$100.3K0.1%History
EMREmerson Electric CoStock1,037$99.6K0.1%History
ROSTRoss Stores, Inc.COM857$99.5K0.1%History
State Street Industrial Select Sector SPDR ETF81369Y704ETF985$96.7K0.1%–
State Street Consumer Discretionary Select Sector SPDR ETF81369Y407ETF723$93.4K0.1%–
GOOGLAlphabet Inc.Stock1,056$93.2K0.1%History
SYKStryker CorpStock365$89.2K0.1%History
MDYSPDR S&P Midcap 400 ETF TrustETF200$88.6K0.1%History
PGProcter & Gamble CoStock537$81.4K0.1%History
MCDMcDonalds CorpStock304$80.1K0.1%History
iShares Tr464287754US INDUSTRIALS819$79.0K0.1%–
iShares Core S&P Small Cap ETF464287804ETF792$75.0K0.1%–
CTVACorteva, Inc.Stock1,267$74.5K0.1%History
COSTCostco Wholesale CorpStock159$72.6K0.1%History
Invesco Exchange Traded FD T46137V308BUYBACK ACHIEV835$71.4K0.1%–
iShares S&P 500 Value ETF464287408ETF490$71.1K0.1%–
iShares Tr464288877EAFE VALUE ETF1,508$69.2K0.1%–
LYBLyondellBasell Industries N.V.SHS - A -795$66.0K0.1%History
iShares Global Clean Energy ETF464288224ETF3,301$65.5K0.1%–
SYYSysco CorpStock852$65.1K0.1%History
TERTeradyne, IncStock721$63.0K0.1%History
Vanguard S&P 500 ETF922908363ETF179$62.9K0.1%–
State Street Energy Select Sector SPDR ETF81369Y506ETF715$62.6K0.1%–
TKRTimken CoCOM846$59.8K0.1%History
MRKMerck & Co., Inc.Stock528$58.6K0.1%History
ELVElevance Health, Inc.Stock114$58.5K0.1%History
Vanguard Total World Stock ETF922042742ETF647$55.8K0.1%–
NFLXNetflix IncStock182$53.7K0.1%History
NVDANVIDIA CorpStock363$53.0K0.1%History
AFLAflac IncStock734$52.8K0.1%History
TSMTaiwan Semiconductor Manufacturing Co LtdADR704$52.4K0.1%History
APDAir Products & Chemicals, Inc.Stock169$52.1K0.1%History
METAMeta Platforms, Inc.Stock431$51.9K0.1%History
TMToyota Motor CorpADS368$50.3K<0.1%History
NSITInsight Enterprises IncCOM500$50.1K<0.1%History
iShares Tr464287622RUS 1000 ETF235$49.5K<0.1%–
CBChubb LtdStock224$49.4K<0.1%History
LOWLowes Companies IncStock246$49.0K<0.1%History
DEDeere & CoStock112$48.0K<0.1%History
TJXTJX Companies IncStock590$47.0K<0.1%History
Invesco Exchange Traded FD T46137V142WATER RES ETF900$46.4K<0.1%–
CSWCSW Industrials, Inc.COM400$46.4K<0.1%History
ADBEAdobe Inc.Stock135$45.4K<0.1%History
NEENextera Energy IncStock542$45.3K<0.1%History
TGTTarget CorpStock298$44.4K<0.1%History
Invesco Exchange Traded FD T46137V274S&P500 EQL UTL380$44.2K<0.1%–
LINLinde PLCSHS135$44.0K<0.1%History
INGING Groep NVSPONSORED ADR3,500$42.6K<0.1%History
QCOMQualcomm IncStock349$38.4K<0.1%History
SOSouthern CoStock528$37.7K<0.1%History
Fidelity MSCI Health Care Index ETF316092600ETF580$37.1K<0.1%–
HONHoneywell International IncCOM171$36.6K<0.1%History
RRXRegal Rexnord CorpCOM301$36.1K<0.1%History
BMYBristol Myers Squibb CoStock480$34.5K<0.1%History
GOOGAlphabet Inc.Stock379$33.6K<0.1%History
VEEVVeeva Systems IncStock203$32.8K<0.1%History
PFEPfizer IncStock634$32.5K<0.1%History
ABBVAbbVie Inc.Stock199$32.2K<0.1%History
RTXRTX CorpStock314$31.7K<0.1%History
PMPhilip Morris International Inc.Stock310$31.4K<0.1%History
FDXFedEx CorpStock179$31.0K<0.1%History
TXNTexas Instruments IncStock185$30.6K<0.1%History
iShares Tr46434V613CORE UNIVRSL USD676$30.4K<0.1%–
MSMorgan StanleyStock357$30.4K<0.1%History
iShares Inc46434G863ESG AWR MSCI EM1,007$30.3K<0.1%–
AXPAmerican Express CoStock201$29.7K<0.1%History
iShares Core Dividend Growth ETF46434V621ETF593$29.7K<0.1%–
MAMastercard IncStock84$29.2K<0.1%History
DHRDanaher CorpStock110$29.2K<0.1%History
ADIAnalog Devices IncStock176$28.9K<0.1%History
CSCOCisco Systems, Inc.Stock574$27.3K<0.1%History
iShares Tr464287291GLOBAL TECH ETF603$27.0K<0.1%–
ACNAccenture plcStock100$26.7K<0.1%History
SPDR Ser Tr78468R655S&P KENSHO CLEAN309$25.3K<0.1%–
Vanguard Financials ETF92204A405ETF300$24.8K<0.1%–
SBUXStarbucks CorpStock250$24.8K<0.1%History
WMTWalmart Inc.Stock174$24.7K<0.1%History
BROBrown & Brown, Inc.Stock431$24.6K<0.1%History
KOCoca Cola CoStock386$24.6K<0.1%History
Invesco Exch Traded FD Tr II46138G805TAXABLE MUN BD950$24.4K<0.1%–
FANGDiamondback Energy, Inc.Stock178$24.3K<0.1%History
AVGOBroadcom Inc.Stock43$24.0K<0.1%History
iShares Tr464287796U.S. ENERGY ETF489$22.7K<0.1%–
State Street Communication Services Select Sector SPDR ETF81369Y852ETF467$22.4K<0.1%–