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My Personal CFO, LLC

SEC CIK
0001916366
Latest filing
Jul 21, 2026

Holdings in Q2 2023

Holdings as of Jun 30, 2023, filed Jul 13, 2023. Long positions only; changes compare share counts with Q1 2023.

Institution overview
Positions
82
+7 vs. Q1 2023
Portfolio value
$127.3M
+$10.1M (+8.7%) vs. Q1 2023
Filed
Jul 13, 2023
SEC
Holdings of My Personal CFO, LLC in Q2 2023
SecurityClassSharesValue% of portfolioShare changeActionHistory
Vanguard Morningstar Total Stock Market ETF922908769ETF69,206$15.2M12.0%+1,927+2.9%Added–
MSFTMicrosoft CorpStock29,979$10.2M8.0%−5,319−15.1%ReducedHistory
OKTAOkta, Inc.CL A105,334$7.30M5.7%00.0%UnchangedHistory
American Centy ETF Tr025072885US EQT ETF73,608$5.53M4.3%+9,404+14.6%Added–
Invesco QQQ Trust Series I46090E103ETF14,537$5.37M4.2%+315+2.2%Added–
AAPLApple Inc.Stock26,276$5.10M4.0%+1,047+4.1%AddedHistory
STGWStagwell IncCOM CL A676,935$4.88M3.8%+69,191+11.4%AddedHistory
SPYSPDR S&P 500 ETF TrustETF8,636$3.83M3.0%+39+0.5%AddedHistory
iShares Tr464288273EAFE SML CP ETF64,785$3.82M3.0%−483−0.7%Reduced–
BRK.BBerkshire Hathaway IncStock9,265$3.16M2.5%+13+0.1%AddedHistory
Dimensional ETF Trust25434V104US CORE EQT MKT99,067$3.07M2.4%+11,273+12.8%Added–
iShares Select Dividend ETF464287168ETF21,646$2.45M1.9%−1,810−7.7%Reduced–
Innovator ETFs Trust45782C433US EQTY BUFR FEB68,500$2.34M1.8%−400−0.6%Reduced–
Vanguard Total Bond Market ETF921937835ETF31,898$2.32M1.8%+2,747+9.4%Added–
Vanguard World FD921910733ESG US STK ETF27,718$2.17M1.7%+20.0%Added–
Innovator ETFs Trust45782C888US EQT BUFR APR59,400$2.13M1.7%+2,500+4.4%Added–
Innovator ETFs Trust45782C557US EQTY BUF DEC55,640$2.02M1.6%00.0%Unchanged–
Vanguard Real Estate ETF922908553ETF22,949$1.92M1.5%−1,863−7.5%Reduced–
JPMorgan Chase & Co46625H365ALERIAN ML ETN83,027$1.90M1.5%+210.0%Added–
Vanguard High Dividend Yield Index ETF921946406ETF17,165$1.82M1.4%+4,000+30.4%Added–
Vanguard Energy ETF92204A306ETF16,010$1.81M1.4%00.0%Unchanged–
Innovator ETFs Trust45782C524INTRNL DEV JAN61,150$1.78M1.4%00.0%Unchanged–
State Street SPDR Portfolio S&P 500 ETF78464A854ETF30,000$1.56M1.2%00.0%Unchanged–
Innovator ETFs Trust45782C466GRWT100 PWR BF39,000$1.56M1.2%00.0%Unchanged–
iShares Core S&P 500 ETF464287200ETF3,123$1.39M1.1%−26−0.8%Reduced–
iShares Tr464287762US HLTHCARE ETF4,950$1.39M1.1%00.0%Unchanged–
Vanguard Morningstar Mid-Cap ETF922908629ETF6,271$1.38M1.1%+6,271New–
Dimensional ETF Trust25434V203INTL CORE EQT MK50,279$1.37M1.1%+200+0.4%Added–
Vanguard Short-Term Bond ETF921937827ETF17,970$1.36M1.1%+8,280+85.4%Added–
Innovator ETFs Trust45782C391US EQTY BUFR MAR35,200$1.31M1.0%00.0%Unchanged–
Innovator ETFs Trust45782C409US EQTY BUFR JAN33,160$1.25M1.0%00.0%Unchanged–
iShares Tr464287150CORE S&P TTL STK11,967$1.17M0.9%00.0%Unchanged–
AMATApplied Materials IncStock7,096$1.03M0.8%−43−0.6%ReducedHistory
iShares Tr46434V456MSCI INTL QUALTY27,817$990.3K0.8%+120.0%Added–
Innovator ETFs Trust45782C516EMRGNG MKT JAN33,890$961.7K0.8%00.0%Unchanged–
Innovator ETFs Trust45782C789US EQTY BUFR JUL26,650$940.1K0.7%+5,050+23.4%Added–
UNHUnitedHealth Group IncStock1,935$930.0K0.7%−7−0.4%ReducedHistory
Innovator ETFs Trust45782C581US EQTY BUF NOV25,700$873.1K0.7%−140−0.5%Reduced–
iShares Tr464287556ISHARES BIOTECH6,668$846.6K0.7%+15+0.2%Added–
JNJJohnson & JohnsonStock4,567$755.9K0.6%−20−0.4%ReducedHistory
Innovator ETFs Trust45782C755US EQTY BUFR JUN21,900$734.7K0.6%+21,900New–
Vanguard Ftse Emerging Markets ETF922042858ETF17,241$701.4K0.6%+176+1.0%Added–
AMDAdvanced Micro Devices IncStock6,103$695.2K0.5%+14+0.2%AddedHistory
INTCIntel CorpStock20,467$684.4K0.5%−14−0.1%ReducedHistory
HDHome Depot, Inc.Stock2,060$639.9K0.5%−5−0.2%ReducedHistory
Innovator ETFs Trust45782C508US EQTY PWR BUF17,810$625.3K0.5%+1,596+9.8%Added–
Vanguard Mun BD FDS922907746TAX EXEMPT BD12,000$602.6K0.5%00.0%Unchanged–
Innovator U.S. Equity Buffer ETF - October45782C771ETF15,300$556.8K0.4%−2,000−11.6%Reduced–
iShares Russell Midcap ETF464287499ETF7,182$524.5K0.4%−8,029−52.8%Reduced–
Vanguard Morningstar Mid-Cap Value ETF922908512ETF3,556$492.1K0.4%+1,702+91.8%Added–
NKENIKE, Inc.Stock4,427$488.6K0.4%−129−2.8%ReducedHistory
Schwab International Equity ETF808524805ETF13,288$473.7K0.4%00.0%Unchanged–
Vanguard Utilities ETF92204A876ETF3,265$464.2K0.4%+1,685+106.6%Added–
State Street Health Care Select Sector SPDR ETF81369Y209ETF3,387$449.5K0.4%+862+34.1%Added–
AAgilent Technologies, Inc.COM3,505$421.5K0.3%+2+0.1%AddedHistory
JPMJPMorgan Chase & CoStock2,881$419.0K0.3%−47−1.6%ReducedHistory
State Street Real Estate Select Sector SPDR ETF81369Y860ETF10,798$407.0K0.3%+10,798New–
Innovator ETFs Trust45782C342US SML CP PWR ET13,731$378.2K0.3%00.0%Unchanged–
iShares Core S&P Mid-Cap ETF464287507ETF1,436$375.5K0.3%+16+1.1%Added–
DISWalt Disney CoStock3,901$348.3K0.3%−1,097−21.9%ReducedHistory
SPDR Series Trust78464A763ST STR SP DIV2,800$343.2K0.3%00.0%Unchanged–
Innovator U.S. Equity Power Buffer ETF - October45782C797ETF9,178$307.2K0.2%+1,659+22.1%Added–
Vanguard Morningstar Small-Cap ETF922908751ETF1,526$303.6K0.2%+2+0.1%Added–
First Trust Nasdaq Clean Edge Green Energy Index Fund33733E500ETF5,696$291.4K0.2%−200−3.4%Reduced–
Vanguard Morningstar Small-Cap Value ETF922908611ETF1,713$283.4K0.2%+4+0.2%Added–
Innovator ETFs Trust45782C813US EQTY PWR BUF8,129$278.2K0.2%+1,663+25.7%Added–
TSLATesla, Inc.Stock1,058$277.0K0.2%−56−5.0%ReducedHistory
AMZNAmazon Com IncStock2,110$275.1K0.2%−38−1.8%ReducedHistory
Innovator ETFs Trust45782C870US EQT PWR BUF8,818$272.5K0.2%+1,809+25.8%Added–
State Street Technology Select Sector SPDR ETF81369Y803ETF1,504$261.5K0.2%+1,504New–
BACBank of America CorpStock9,066$260.1K0.2%−205−2.2%ReducedHistory
iShares Tr464287630RUS 2000 VAL ETF1,827$257.2K0.2%+1,827New–
State Street Consumer Staples Select Sector SPDR ETF81369Y308ETF3,430$254.4K0.2%+17+0.5%Added–
XOMExxonMobil Holdings CorpCOM2,345$251.5K0.2%−28−1.2%ReducedHistory
iShares Core MSCI Emerging Markets ETF46434G103ETF5,090$250.9K0.2%+216+4.4%Added–
Vanguard Dividend Appreciation ETF921908844ETF1,505$244.5K0.2%00.0%Unchanged–
iShares Tr4642886613 7 YR TREAS BD2,096$241.6K0.2%00.0%Unchanged–
iShares Tr464288885EAFE GRWTH ETF2,476$236.2K0.2%00.0%Unchanged–
Vanguard Ftse Developed Markets ETF921943858ETF4,952$228.7K0.2%−3,320−40.1%Reduced–
iShares Tr464288414NATIONAL MUN ETF2,000$213.5K0.2%00.0%Unchanged–
Dimensional ETF Trust25434V666US LARG VALU ETF8,384$213.0K0.2%+8,384New–
NRDYNerdy Inc.CL A COM12,482$52.0K<0.1%+12,482NewHistory