My Personal CFO, LLC
- SEC CIK
- 0001916366
- Latest filing
- Jul 21, 2026
Holdings in Q3 2023
Holdings as of Sep 30, 2023, filed Nov 6, 2023. Long positions only; changes compare share counts with Q2 2023.
- Positions
- 83
- +1 vs. Q2 2023
- Portfolio value
- $123.8M
- −$3.49M (−2.7%) vs. Q2 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 71,016 | $15.1M | 12.2% | +1,810+2.6% | Added | – |
| MSFTMicrosoft Corp | Stock | 30,829 | $9.73M | 7.9% | +850+2.8% | Added | History |
| OKTAOkta, Inc. | CL A | 105,324 | $8.58M | 6.9% | −100.0% | Reduced | History |
| American Centy ETF Tr025072885 | US EQT ETF | 79,038 | $5.79M | 4.7% | +5,430+7.4% | Added | – |
| Invesco QQQ Trust Series I46090E103 | ETF | 15,131 | $5.42M | 4.4% | +594+4.1% | Added | – |
| AAPLApple Inc. | Stock | 26,300 | $4.50M | 3.6% | +24+0.1% | Added | History |
| SPYSPDR S&P 500 ETF Trust | ETF | 8,636 | $3.69M | 3.0% | 00.0% | Unchanged | History |
| iShares Tr464288273 | EAFE SML CP ETF | 60,685 | $3.43M | 2.8% | −4,100−6.3% | Reduced | – |
| BRK.BBerkshire Hathaway Inc | Stock | 9,274 | $3.25M | 2.6% | +9+0.1% | Added | History |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 101,987 | $3.05M | 2.5% | +2,920+2.9% | Added | – |
| STGWStagwell Inc | COM CL A | 525,935 | $2.47M | 2.0% | −151,000−22.3% | Reduced | History |
| iShares Select Dividend ETF464287168 | ETF | 21,539 | $2.32M | 1.9% | −107−0.5% | Reduced | – |
| Innovator ETFs Trust45782C433 | US EQTY BUFR FEB | 68,500 | $2.28M | 1.8% | 00.0% | Unchanged | – |
| Vanguard World FD921910733 | ESG US STK ETF | 27,721 | $2.09M | 1.7% | +30.0% | Added | – |
| Innovator ETFs Trust45782C888 | US EQT BUFR APR | 59,400 | $2.08M | 1.7% | 00.0% | Unchanged | – |
| JPMorgan Chase & Co46625H365 | ALERIAN ML ETN | 81,377 | $2.01M | 1.6% | −1,650−2.0% | Reduced | – |
| Vanguard Energy ETF92204A306 | ETF | 15,644 | $1.98M | 1.6% | −366−2.3% | Reduced | – |
| Vanguard Total Bond Market ETF921937835 | ETF | 27,778 | $1.94M | 1.6% | −4,120−12.9% | Reduced | – |
| Innovator ETFs Trust45782C557 | US EQTY BUF DEC | 52,640 | $1.84M | 1.5% | −3,000−5.4% | Reduced | – |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 17,165 | $1.77M | 1.4% | 00.0% | Unchanged | – |
| Vanguard Real Estate ETF922908553 | ETF | 22,843 | $1.73M | 1.4% | −106−0.5% | Reduced | – |
| Innovator ETFs Trust45782C524 | INTRNL DEV JAN | 61,150 | $1.70M | 1.4% | 00.0% | Unchanged | – |
| Innovator ETFs Trust45782C466 | GRWT100 PWR BF | 39,000 | $1.58M | 1.3% | 00.0% | Unchanged | – |
| State Street SPDR Portfolio S&P 500 ETF78464A854 | ETF | 30,000 | $1.51M | 1.2% | 00.0% | Unchanged | – |
| iShares Core S&P 500 ETF464287200 | ETF | 3,123 | $1.34M | 1.1% | 00.0% | Unchanged | – |
| iShares Tr464287762 | US HLTHCARE ETF | 4,950 | $1.34M | 1.1% | 00.0% | Unchanged | – |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 6,303 | $1.31M | 1.1% | +32+0.5% | Added | – |
| Innovator ETFs Trust45782C789 | US EQTY BUFR JUL | 37,320 | $1.29M | 1.0% | +10,670+40.0% | Added | – |
| Innovator ETFs Trust45782C391 | US EQTY BUFR MAR | 35,200 | $1.28M | 1.0% | 00.0% | Unchanged | – |
| Dimensional ETF Trust25434V203 | INTL CORE EQT MK | 47,564 | $1.24M | 1.0% | −2,715−5.4% | Reduced | – |
| Innovator ETFs Trust45782C409 | US EQTY BUFR JAN | 32,960 | $1.21M | 1.0% | −200−0.6% | Reduced | – |
| Vanguard Short-Term Bond ETF921937827 | ETF | 16,010 | $1.20M | 1.0% | −1,960−10.9% | Reduced | – |
| iShares Tr464287150 | CORE S&P TTL STK | 11,967 | $1.13M | 0.9% | 00.0% | Unchanged | – |
| AMATApplied Materials Inc | Stock | 7,093 | $982.0K | 0.8% | −30.0% | Reduced | History |
| UNHUnitedHealth Group Inc | Stock | 1,931 | $973.6K | 0.8% | −4−0.2% | Reduced | History |
| iShares Tr46434V456 | MSCI INTL QUALTY | 27,817 | $934.9K | 0.8% | 00.0% | Unchanged | – |
| Innovator ETFs Trust45782C516 | EMRGNG MKT JAN | 33,890 | $927.9K | 0.7% | 00.0% | Unchanged | – |
| Innovator ETFs Trust45782C581 | US EQTY BUF NOV | 25,700 | $841.1K | 0.7% | 00.0% | Unchanged | – |
| iShares Tr464287556 | ISHARES BIOTECH | 6,668 | $815.4K | 0.7% | 00.0% | Unchanged | – |
| INTCIntel Corp | Stock | 20,438 | $726.6K | 0.6% | −29−0.1% | Reduced | History |
| Innovator ETFs Trust45782C755 | US EQTY BUFR JUN | 21,900 | $718.8K | 0.6% | 00.0% | Unchanged | – |
| JNJJohnson & Johnson | Stock | 4,488 | $699.0K | 0.6% | −79−1.7% | Reduced | History |
| Innovator ETFs Trust45782C508 | US EQTY PWR BUF | 19,405 | $675.2K | 0.5% | +1,595+9.0% | Added | – |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 17,118 | $671.2K | 0.5% | −123−0.7% | Reduced | – |
| Innovator U.S. Equity Buffer ETF - October45782C771 | ETF | 18,300 | $649.6K | 0.5% | +3,000+19.6% | Added | – |
| AMDAdvanced Micro Devices Inc | Stock | 6,107 | $627.9K | 0.5% | +4+0.1% | Added | History |
| HDHome Depot, Inc. | Stock | 2,060 | $622.5K | 0.5% | 00.0% | Unchanged | History |
| Innovator ETFs Trust45782C664 | US EQTY BUF SEP | 18,230 | $613.6K | 0.5% | +18,230 | New | – |
| iShares Tr464288356 | CALIF MUN BD ETF | 10,000 | $548.4K | 0.4% | +10,000 | New | – |
| NKENIKE, Inc. | Stock | 5,629 | $538.2K | 0.4% | +1,202+27.2% | Added | History |
| Vanguard Morningstar Mid-Cap Value ETF922908512 | ETF | 3,887 | $509.0K | 0.4% | +331+9.3% | Added | – |
| iShares Russell Midcap ETF464287499 | ETF | 7,182 | $497.3K | 0.4% | 00.0% | Unchanged | – |
| Vanguard Utilities ETF92204A876 | ETF | 3,618 | $461.4K | 0.4% | +353+10.8% | Added | – |
| Schwab International Equity ETF808524805 | ETF | 13,288 | $451.3K | 0.4% | 00.0% | Unchanged | – |
| State Street Health Care Select Sector SPDR ETF81369Y209 | ETF | 3,381 | $435.3K | 0.4% | −6−0.2% | Reduced | – |
| JPMJPMorgan Chase & Co | Stock | 2,883 | $418.1K | 0.3% | +2+0.1% | Added | History |
| AAgilent Technologies, Inc. | COM | 3,503 | $391.7K | 0.3% | −2−0.1% | Reduced | History |
| Innovator U.S. Equity Power Buffer ETF - October45782C797 | ETF | 10,841 | $368.2K | 0.3% | +1,663+18.1% | Added | – |
| Innovator ETFs Trust45782C342 | US SML CP PWR ET | 13,731 | $367.3K | 0.3% | 00.0% | Unchanged | – |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 1,436 | $358.1K | 0.3% | 00.0% | Unchanged | – |
| State Street Real Estate Select Sector SPDR ETF81369Y860 | ETF | 10,266 | $349.8K | 0.3% | −532−4.9% | Reduced | – |
| Innovator ETFs Trust45782C813 | US EQTY PWR BUF | 9,793 | $330.0K | 0.3% | +1,664+20.5% | Added | – |
| Innovator ETFs Trust45782C870 | US EQT PWR BUF | 10,646 | $325.9K | 0.3% | +1,828+20.7% | Added | – |
| SPDR Series Trust78464A763 | ST STR SP DIV | 2,800 | $322.0K | 0.3% | 00.0% | Unchanged | – |
| DISWalt Disney Co | Stock | 3,882 | $314.6K | 0.3% | −19−0.5% | Reduced | History |
| Vanguard Morningstar Small-Cap ETF922908751 | ETF | 1,529 | $289.1K | 0.2% | +3+0.2% | Added | – |
| Dimensional ETF Trust25434V666 | US LARG VALU ETF | 11,204 | $278.0K | 0.2% | +2,820+33.6% | Added | – |
| XOMExxonMobil Holdings Corp | COM | 2,354 | $276.8K | 0.2% | +9+0.4% | Added | History |
| Vanguard Morningstar Small-Cap Value ETF922908611 | ETF | 1,717 | $273.9K | 0.2% | +4+0.2% | Added | – |
| TSLATesla, Inc. | Stock | 1,081 | $270.5K | 0.2% | +23+2.2% | Added | History |
| AMZNAmazon Com Inc | Stock | 2,116 | $269.0K | 0.2% | +6+0.3% | Added | History |
| iShares Tr464287630 | RUS 2000 VAL ETF | 1,827 | $247.7K | 0.2% | 00.0% | Unchanged | – |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 1,504 | $246.6K | 0.2% | 00.0% | Unchanged | – |
| iShares Tr464288661 | 3 7 YR TREAS BD | 2,096 | $237.2K | 0.2% | 00.0% | Unchanged | – |
| State Street Consumer Staples Select Sector SPDR ETF81369Y308 | ETF | 3,446 | $237.1K | 0.2% | +16+0.5% | Added | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 1,505 | $233.8K | 0.2% | 00.0% | Unchanged | – |
| iShares Core MSCI Emerging Markets ETF46434G103 | ETF | 4,874 | $232.0K | 0.2% | −216−4.2% | Reduced | – |
| CRMSalesforce, Inc. | Stock | 1,070 | $217.0K | 0.2% | +1,070 | New | History |
| Vanguard Ftse Developed Markets ETF921943858 | ETF | 4,952 | $216.5K | 0.2% | 00.0% | Unchanged | – |
| iShares Tr464288885 | EAFE GRWTH ETF | 2,476 | $213.7K | 0.2% | 00.0% | Unchanged | – |
| First Trust Nasdaq Clean Edge Green Energy Index Fund33733E500 | ETF | 4,697 | $200.2K | 0.2% | −999−17.5% | Reduced | – |
| NVDANVIDIA Corp | Stock | 460 | $200.1K | 0.2% | +460 | New | History |
| NRDYNerdy Inc. | CL A COM | 12,482 | $46.2K | <0.1% | 00.0% | Unchanged | History |
Sold out since Q2 2023 (3)
Positions held at the end of Q2 2023 that are gone from this filing.