My Personal CFO, LLC
- SEC CIK
- 0001916366
- Latest filing
- Jul 21, 2026
Holdings in Q4 2023
Holdings as of Dec 31, 2023, filed Jan 23, 2024. Long positions only; changes compare share counts with Q3 2023.
- Positions
- 90
- +7 vs. Q3 2023
- Portfolio value
- $153.6M
- +$29.8M (+24.0%) vs. Q3 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 79,013 | $18.7M | 12.2% | +7,997+11.3% | Added | – |
| OKTAOkta, Inc. | CL A | 120,077 | $10.9M | 7.1% | +14,753+14.0% | Added | History |
| MSFTMicrosoft Corp | Stock | 27,551 | $10.4M | 6.7% | −3,278−10.6% | Reduced | History |
| STGWStagwell Inc | COM CL A | 1,333,440 | $8.84M | 5.8% | +807,505+153.5% | Added | History |
| American Centy ETF Tr025072885 | US EQT ETF | 87,065 | $7.10M | 4.6% | +8,027+10.2% | Added | – |
| Invesco QQQ Trust Series I46090E103 | ETF | 14,959 | $6.13M | 4.0% | −172−1.1% | Reduced | – |
| AAPLApple Inc. | Stock | 27,501 | $5.29M | 3.4% | +1,201+4.6% | Added | History |
| SPYSPDR S&P 500 ETF Trust | ETF | 8,579 | $4.08M | 2.7% | −57−0.7% | Reduced | History |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 116,815 | $3.88M | 2.5% | +14,828+14.5% | Added | – |
| iShares Tr464288273 | EAFE SML CP ETF | 61,420 | $3.80M | 2.5% | +735+1.2% | Added | – |
| BRK.BBerkshire Hathaway Inc | Stock | 8,857 | $3.16M | 2.1% | −417−4.5% | Reduced | History |
| Innovator ETFs Trust45782C557 | US EQTY BUF DEC | 69,680 | $2.67M | 1.7% | +17,040+32.4% | Added | – |
| Vanguard Real Estate ETF922908553 | ETF | 29,018 | $2.56M | 1.7% | +6,175+27.0% | Added | – |
| iShares Select Dividend ETF464287168 | ETF | 21,595 | $2.53M | 1.6% | +56+0.3% | Added | – |
| Innovator ETFs Trust45782C433 | US EQTY BUFR FEB | 68,500 | $2.51M | 1.6% | 00.0% | Unchanged | – |
| Vanguard World FD921910733 | ESG US STK ETF | 27,724 | $2.36M | 1.5% | +30.0% | Added | – |
| Innovator ETFs Trust45782C888 | US EQT BUFR APR | 59,400 | $2.27M | 1.5% | 00.0% | Unchanged | – |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 8,882 | $2.07M | 1.3% | +2,579+40.9% | Added | – |
| JPMorgan Chase & Co46625H365 | ALERIAN ML ETN | 79,277 | $2.01M | 1.3% | −2,100−2.6% | Reduced | – |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 17,165 | $1.92M | 1.2% | 00.0% | Unchanged | – |
| Vanguard Energy ETF92204A306 | ETF | 15,691 | $1.84M | 1.2% | +47+0.3% | Added | – |
| Innovator ETFs Trust45782C524 | INTRNL DEV JAN | 60,150 | $1.83M | 1.2% | −1,000−1.6% | Reduced | – |
| Innovator ETFs Trust45782C581 | US EQTY BUF NOV | 51,200 | $1.79M | 1.2% | +25,500+99.2% | Added | – |
| State Street SPDR Portfolio S&P 500 ETF78464A854 | ETF | 30,000 | $1.68M | 1.1% | 00.0% | Unchanged | – |
| Innovator ETFs Trust45782C466 | GRWT100 PWR BF | 39,000 | $1.63M | 1.1% | 00.0% | Unchanged | – |
| Innovator ETFs Trust45782C409 | US EQTY BUFR JAN | 37,340 | $1.53M | 1.0% | +4,380+13.3% | Added | – |
| iShares Core S&P 500 ETF464287200 | ETF | 3,131 | $1.50M | 1.0% | +8+0.3% | Added | – |
| iShares Tr46434V456 | MSCI INTL QUALTY | 38,439 | $1.44M | 0.9% | +10,622+38.2% | Added | – |
| iShares Tr464287762 | US HLTHCARE ETF | 4,950 | $1.42M | 0.9% | 00.0% | Unchanged | – |
| Innovator ETFs Trust45782C789 | US EQTY BUFR JUL | 37,320 | $1.40M | 0.9% | 00.0% | Unchanged | – |
| Innovator ETFs Trust45782C391 | US EQTY BUFR MAR | 35,200 | $1.39M | 0.9% | 00.0% | Unchanged | – |
| NKENIKE, Inc. | Stock | 12,067 | $1.31M | 0.9% | +6,438+114.4% | Added | History |
| iShares Tr464287150 | CORE S&P TTL STK | 11,967 | $1.26M | 0.8% | 00.0% | Unchanged | – |
| Vanguard Total Bond Market ETF921937835 | ETF | 16,291 | $1.20M | 0.8% | −11,487−41.4% | Reduced | – |
| Dimensional ETF Trust25434V203 | INTL CORE EQT MK | 41,669 | $1.19M | 0.8% | −5,895−12.4% | Reduced | – |
| AMATApplied Materials Inc | Stock | 7,138 | $1.16M | 0.8% | +45+0.6% | Added | History |
| Vanguard Short-Term Bond ETF921937827 | ETF | 13,560 | $1.04M | 0.7% | −2,450−15.3% | Reduced | – |
| UNHUnitedHealth Group Inc | Stock | 1,965 | $1.03M | 0.7% | +34+1.8% | Added | History |
| AMDAdvanced Micro Devices Inc | Stock | 6,709 | $989.0K | 0.6% | +602+9.9% | Added | History |
| Innovator ETFs Trust45782C516 | EMRGNG MKT JAN | 33,890 | $971.6K | 0.6% | 00.0% | Unchanged | – |
| METAMeta Platforms, Inc. | Stock | 2,729 | $966.0K | 0.6% | +2,729 | New | History |
| iShares Tr464287556 | ISHARES BIOTECH | 6,655 | $904.1K | 0.6% | −13−0.2% | Reduced | – |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 19,264 | $791.8K | 0.5% | +2,146+12.5% | Added | – |
| Innovator ETFs Trust45782C755 | US EQTY BUFR JUN | 21,900 | $781.8K | 0.5% | 00.0% | Unchanged | – |
| AMZNAmazon Com Inc | Stock | 5,017 | $762.3K | 0.5% | +2,901+137.1% | Added | History |
| HDHome Depot, Inc. | Stock | 2,109 | $730.9K | 0.5% | +49+2.4% | Added | History |
| JNJJohnson & Johnson | Stock | 4,550 | $713.2K | 0.5% | +62+1.4% | Added | History |
| Innovator U.S. Equity Buffer ETF - October45782C771 | ETF | 18,300 | $704.0K | 0.5% | 00.0% | Unchanged | – |
| Innovator ETFs Trust45782C508 | US EQTY PWR BUF | 18,469 | $687.8K | 0.4% | −936−4.8% | Reduced | – |
| Schwab US Dividend Equity ETF808524797 | ETF | 8,979 | $683.6K | 0.4% | +8,979 | New | – |
| Innovator ETFs Trust45782C664 | US EQTY BUF SEP | 18,230 | $668.7K | 0.4% | 00.0% | Unchanged | – |
| Vanguard Ftse Developed Markets ETF921943858 | ETF | 12,387 | $593.4K | 0.4% | +7,435+150.1% | Added | – |
| iShares Tr464288356 | CALIF MUN BD ETF | 10,000 | $579.4K | 0.4% | 00.0% | Unchanged | – |
| INTCIntel Corp | Stock | 11,464 | $576.1K | 0.4% | −8,974−43.9% | Reduced | History |
| iShares Russell Midcap ETF464287499 | ETF | 7,185 | $558.5K | 0.4% | +30.0% | Added | – |
| Vanguard Morningstar Small-Cap ETF922908751 | ETF | 2,609 | $556.6K | 0.4% | +1,080+70.6% | Added | – |
| Vanguard Utilities ETF92204A876 | ETF | 4,024 | $551.6K | 0.4% | +406+11.2% | Added | – |
| JPMJPMorgan Chase & Co | Stock | 2,999 | $510.1K | 0.3% | +116+4.0% | Added | History |
| Schwab International Equity ETF808524805 | ETF | 13,560 | $501.2K | 0.3% | +272+2.0% | Added | – |
| AAgilent Technologies, Inc. | COM | 3,530 | $490.8K | 0.3% | +27+0.8% | Added | History |
| Vanguard Morningstar Mid-Cap Value ETF922908512 | ETF | 3,243 | $470.3K | 0.3% | −644−16.6% | Reduced | – |
| State Street Health Care Select Sector SPDR ETF81369Y209 | ETF | 3,388 | $462.1K | 0.3% | +7+0.2% | Added | – |
| GOOGAlphabet Inc. | Stock | 3,029 | $426.8K | 0.3% | +3,029 | New | History |
| Dimensional ETF Trust25434V666 | US LARG VALU ETF | 15,366 | $415.6K | 0.3% | +4,162+37.1% | Added | – |
| Vanguard Morningstar Small-Cap Value ETF922908611 | ETF | 2,306 | $415.0K | 0.3% | +589+34.3% | Added | – |
| Innovator ETFs Trust45782C342 | US SML CP PWR ET | 13,731 | $400.6K | 0.3% | 00.0% | Unchanged | – |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 1,436 | $398.0K | 0.3% | 00.0% | Unchanged | – |
| DISWalt Disney Co | Stock | 4,163 | $375.9K | 0.2% | +281+7.2% | Added | History |
| Innovator U.S. Equity Power Buffer ETF - October45782C797 | ETF | 9,880 | $356.9K | 0.2% | −961−8.9% | Reduced | – |
| Schwab U.S. Broad Market ETF808524102 | ETF | 6,388 | $355.6K | 0.2% | +6,388 | New | – |
| SPDR Series Trust78464A763 | ST STR SP DIV | 2,800 | $349.9K | 0.2% | 00.0% | Unchanged | – |
| NVDANVIDIA Corp | Stock | 703 | $348.1K | 0.2% | +243+52.8% | Added | History |
| iShares Core MSCI Emerging Markets ETF46434G103 | ETF | 6,846 | $346.3K | 0.2% | +1,972+40.5% | Added | – |
| TSLATesla, Inc. | Stock | 1,321 | $328.2K | 0.2% | +240+22.2% | Added | History |
| Innovator ETFs Trust45782C813 | US EQTY PWR BUF | 8,815 | $319.0K | 0.2% | −978−10.0% | Reduced | – |
| Innovator ETFs Trust45782C870 | US EQT PWR BUF | 9,603 | $313.9K | 0.2% | −1,043−9.8% | Reduced | – |
| Vanguard Star FDS921909768 | VG TL INTL STK F | 5,278 | $305.9K | 0.2% | +5,278 | New | – |
| Vanguard Morningstar Large-Cap ETF922908637 | ETF | 1,383 | $301.7K | 0.2% | +1,383 | New | – |
| Dimensional U.S. Small Cap ETF25434V500 | ETF | 4,979 | $296.8K | 0.2% | +4,979 | New | – |
| XOMExxonMobil Holdings Corp | COM | 2,942 | $294.1K | 0.2% | +588+25.0% | Added | History |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 1,505 | $289.6K | 0.2% | +1+0.1% | Added | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 1,543 | $262.9K | 0.2% | +38+2.5% | Added | – |
| iShares Tr464288661 | 3 7 YR TREAS BD | 2,096 | $245.5K | 0.2% | 00.0% | Unchanged | – |
| State Street Consumer Staples Select Sector SPDR ETF81369Y308 | ETF | 3,407 | $245.4K | 0.2% | −39−1.1% | Reduced | – |
| iShares Tr464288885 | EAFE GRWTH ETF | 2,476 | $239.8K | 0.2% | 00.0% | Unchanged | – |
| iShares Tr464287630 | RUS 2000 VAL ETF | 1,531 | $237.8K | 0.2% | −296−16.2% | Reduced | – |
| BACBank of America Corp | Stock | 7,048 | $237.3K | 0.2% | +7,048 | New | History |
| Vanguard Morningstar Growth ETF922908736 | ETF | 691 | $214.8K | 0.1% | +691 | New | – |
| CRMSalesforce, Inc. | Stock | 814 | $214.2K | 0.1% | −256−23.9% | Reduced | History |
| MNTXManitex International, Inc. | COM | 10,000 | $63.3K | <0.1% | +10,000 | New | History |
Sold out since Q3 2023 (3)
Positions held at the end of Q3 2023 that are gone from this filing.
| Security | Class | Shares in Q3 2023 | Value in Q3 2023 | % of portfolio in Q3 2023 | History |
|---|---|---|---|---|---|
| State Street Real Estate Select Sector SPDR ETF81369Y860 | ETF | 10,266 | $349.8K | 0.3% | – |
| First Trust Nasdaq Clean Edge Green Energy Index Fund33733E500 | ETF | 4,697 | $200.2K | 0.2% | – |
| NRDYNerdy Inc. | CL A COM | 12,482 | $46.2K | <0.1% | History |