My Personal CFO, LLC
- SEC CIK
- 0001916366
- Latest filing
- Jul 21, 2026
Holdings in Q1 2024
Holdings as of Mar 31, 2024, filed Apr 24, 2024. Long positions only; changes compare share counts with Q4 2023.
- Positions
- 97
- +7 vs. Q4 2023
- Portfolio value
- $173.5M
- +$19.9M (+13.0%) vs. Q4 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 82,559 | $21.5M | 12.4% | +3,546+4.5% | Added | – |
| OKTAOkta, Inc. | CL A | 119,638 | $12.5M | 7.2% | −439−0.4% | Reduced | History |
| MSFTMicrosoft Corp | Stock | 27,805 | $11.7M | 6.7% | +254+0.9% | Added | History |
| American Centy ETF Tr025072885 | US EQT ETF | 100,351 | $8.98M | 5.2% | +13,286+15.3% | Added | – |
| STGWStagwell Inc | COM CL A | 1,390,847 | $8.65M | 5.0% | +57,407+4.3% | Added | History |
| Invesco QQQ Trust Series I46090E103 | ETF | 15,004 | $6.66M | 3.8% | +45+0.3% | Added | – |
| AAPLApple Inc. | Stock | 27,823 | $4.77M | 2.7% | +322+1.2% | Added | History |
| SPYSPDR S&P 500 ETF Trust | ETF | 8,610 | $4.50M | 2.6% | +31+0.4% | Added | History |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 116,267 | $4.25M | 2.4% | −548−0.5% | Reduced | – |
| iShares Tr464288273 | EAFE SML CP ETF | 63,570 | $4.03M | 2.3% | +2,150+3.5% | Added | – |
| BRK.BBerkshire Hathaway Inc | Stock | 8,719 | $3.67M | 2.1% | −138−1.6% | Reduced | History |
| Innovator ETFs Trust45782C433 | US EQTY BUFR FEB | 75,125 | $2.95M | 1.7% | +6,625+9.7% | Added | – |
| Innovator ETFs Trust45782C557 | US EQTY BUF DEC | 69,680 | $2.83M | 1.6% | 00.0% | Unchanged | – |
| iShares Select Dividend ETF464287168 | ETF | 21,616 | $2.66M | 1.5% | +21+0.1% | Added | – |
| Vanguard Real Estate ETF922908553 | ETF | 30,100 | $2.60M | 1.5% | +1,082+3.7% | Added | – |
| Vanguard World FD921910733 | ESG US STK ETF | 27,726 | $2.58M | 1.5% | +20.0% | Added | – |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 10,021 | $2.50M | 1.4% | +1,139+12.8% | Added | – |
| Innovator ETFs Trust45782C888 | US EQT BUFR APR | 59,400 | $2.38M | 1.4% | 00.0% | Unchanged | – |
| Innovator ETFs Trust45782C391 | US EQTY BUFR MAR | 52,310 | $2.18M | 1.3% | +17,110+48.6% | Added | – |
| Vanguard Energy ETF92204A306 | ETF | 16,196 | $2.13M | 1.2% | +505+3.2% | Added | – |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 17,165 | $2.08M | 1.2% | 00.0% | Unchanged | – |
| JPMorgan Chase & Co46625H365 | ALERIAN ML ETN | 72,591 | $2.07M | 1.2% | −6,686−8.4% | Reduced | – |
| Innovator ETFs Trust45782C409 | US EQTY BUFR JAN | 47,390 | $2.06M | 1.2% | +10,050+26.9% | Added | – |
| NVDANVIDIA Corp | Stock | 2,254 | $2.04M | 1.2% | +1,551+220.6% | Added | History |
| Innovator ETFs Trust45782C524 | INTRNL DEV JAN | 60,150 | $1.88M | 1.1% | 00.0% | Unchanged | – |
| Innovator ETFs Trust45782C581 | US EQTY BUF NOV | 50,950 | $1.86M | 1.1% | −250−0.5% | Reduced | – |
| State Street SPDR Portfolio S&P 500 ETF78464A854 | ETF | 30,000 | $1.85M | 1.1% | 00.0% | Unchanged | – |
| AMZNAmazon Com Inc | Stock | 10,051 | $1.81M | 1.0% | +5,034+100.3% | Added | History |
| Innovator ETFs Trust45782C466 | GRWT100 PWR BF | 39,000 | $1.70M | 1.0% | 00.0% | Unchanged | – |
| iShares Core S&P 500 ETF464287200 | ETF | 3,098 | $1.63M | 0.9% | −33−1.1% | Reduced | – |
| NKENIKE, Inc. | Stock | 16,392 | $1.54M | 0.9% | +4,325+35.8% | Added | History |
| iShares Tr464287762 | US HLTHCARE ETF | 24,750 | $1.53M | 0.9% | 00.0% | UnchangedConverted for a 5-for-1 split | – |
| iShares Tr46434V456 | MSCI INTL QUALTY | 37,939 | $1.50M | 0.9% | −500−1.3% | Reduced | – |
| Innovator ETFs Trust45782C789 | US EQTY BUFR JUL | 37,020 | $1.49M | 0.9% | −300−0.8% | Reduced | – |
| AMATApplied Materials Inc | Stock | 7,141 | $1.47M | 0.8% | +30.0% | Added | History |
| iShares Tr464287150 | CORE S&P TTL STK | 11,967 | $1.38M | 0.8% | 00.0% | Unchanged | – |
| METAMeta Platforms, Inc. | Stock | 2,644 | $1.28M | 0.7% | −85−3.1% | Reduced | History |
| Dimensional ETF Trust25434V203 | INTL CORE EQT MK | 41,699 | $1.26M | 0.7% | +30+0.1% | Added | – |
| AMDAdvanced Micro Devices Inc | Stock | 6,920 | $1.25M | 0.7% | +211+3.1% | Added | History |
| Vanguard Total Bond Market ETF921937835 | ETF | 16,470 | $1.20M | 0.7% | +179+1.1% | Added | – |
| Vanguard S&P 500 ETF922908363 | ETF | 2,197 | $1.06M | 0.6% | +2,197 | New | – |
| UNHUnitedHealth Group Inc | Stock | 1,901 | $940.4K | 0.5% | −64−3.3% | Reduced | History |
| iShares Tr464287556 | ISHARES BIOTECH | 6,640 | $911.1K | 0.5% | −15−0.2% | Reduced | – |
| Innovator ETFs Trust45782C755 | US EQTY BUFR JUN | 21,900 | $823.4K | 0.5% | 00.0% | Unchanged | – |
| Innovator ETFs Trust45782C516 | EMRGNG MKT JAN | 28,190 | $815.8K | 0.5% | −5,700−16.8% | Reduced | – |
| HDHome Depot, Inc. | Stock | 2,119 | $812.8K | 0.5% | +10+0.5% | Added | History |
| Schwab US Dividend Equity ETF808524797 | ETF | 9,194 | $741.3K | 0.4% | +215+2.4% | Added | – |
| Innovator U.S. Equity Buffer ETF - October45782C771 | ETF | 18,300 | $740.6K | 0.4% | 00.0% | Unchanged | – |
| Vanguard Short-Term Bond ETF921937827 | ETF | 9,533 | $730.9K | 0.4% | −4,027−29.7% | Reduced | – |
| Innovator ETFs Trust45782C664 | US EQTY BUF SEP | 18,230 | $716.1K | 0.4% | 00.0% | Unchanged | – |
| JNJJohnson & Johnson | Stock | 4,512 | $713.8K | 0.4% | −38−0.8% | Reduced | History |
| Innovator ETFs Trust45782C508 | US EQTY PWR BUF | 17,894 | $699.8K | 0.4% | −575−3.1% | Reduced | – |
| Vanguard Utilities ETF92204A876 | ETF | 4,666 | $665.3K | 0.4% | +642+16.0% | Added | – |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 15,268 | $637.8K | 0.4% | −3,996−20.7% | Reduced | – |
| Vanguard Ftse Developed Markets ETF921943858 | ETF | 12,416 | $622.9K | 0.4% | +29+0.2% | Added | – |
| JPMJPMorgan Chase & Co | Stock | 3,018 | $604.5K | 0.3% | +19+0.6% | Added | History |
| iShares Russell Midcap ETF464287499 | ETF | 7,187 | $604.4K | 0.3% | +20.0% | Added | – |
| INTCIntel Corp | Stock | 13,553 | $598.0K | 0.3% | +2,089+18.2% | Added | History |
| Vanguard Morningstar Small-Cap ETF922908751 | ETF | 2,613 | $597.2K | 0.3% | +4+0.2% | Added | – |
| Schwab International Equity ETF808524805 | ETF | 14,238 | $555.6K | 0.3% | +678+5.0% | Added | – |
| DISWalt Disney Co | Stock | 4,271 | $522.6K | 0.3% | +108+2.6% | Added | History |
| AAgilent Technologies, Inc. | COM | 3,527 | $513.2K | 0.3% | −3−0.1% | Reduced | History |
| GOOGAlphabet Inc. | Stock | 3,330 | $506.9K | 0.3% | +301+9.9% | Added | History |
| State Street Health Care Select Sector SPDR ETF81369Y209 | ETF | 3,351 | $495.0K | 0.3% | −37−1.1% | Reduced | – |
| Vanguard Morningstar Mid-Cap Value ETF922908512 | ETF | 3,171 | $494.3K | 0.3% | −72−2.2% | Reduced | – |
| Vanguard Morningstar Small-Cap Value ETF922908611 | ETF | 2,312 | $443.7K | 0.3% | +6+0.3% | Added | – |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 7,180 | $436.1K | 0.3% | 00.0% | UnchangedConverted for a 5-for-1 split | – |
| Innovator ETFs Trust45782C342 | US SML CP PWR ET | 13,731 | $427.9K | 0.2% | 00.0% | Unchanged | – |
| Dimensional ETF Trust25434V666 | US LARG VALU ETF | 14,235 | $426.9K | 0.2% | −1,131−7.4% | Reduced | – |
| Schwab U.S. Broad Market ETF808524102 | ETF | 6,388 | $390.0K | 0.2% | 00.0% | Unchanged | – |
| SPDR Series Trust78464A763 | ST STR SP DIV | 2,800 | $367.5K | 0.2% | 00.0% | Unchanged | – |
| iShares Core MSCI Emerging Markets ETF46434G103 | ETF | 6,846 | $353.3K | 0.2% | 00.0% | Unchanged | – |
| Innovator U.S. Equity Power Buffer ETF - October45782C797 | ETF | 9,403 | $352.5K | 0.2% | −477−4.8% | Reduced | – |
| XOMExxonMobil Holdings Corp | COM | 2,892 | $336.2K | 0.2% | −50−1.7% | Reduced | History |
| Vanguard Morningstar Large-Cap ETF922908637 | ETF | 1,385 | $332.0K | 0.2% | +2+0.1% | Added | – |
| Vanguard Star FDS921909768 | VG TL INTL STK F | 5,290 | $319.0K | 0.2% | +12+0.2% | Added | – |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 1,505 | $313.4K | 0.2% | 00.0% | Unchanged | – |
| Innovator ETFs Trust45782C813 | US EQTY PWR BUF | 8,227 | $312.5K | 0.2% | −588−6.7% | Reduced | – |
| American Centy ETF Tr025072877 | US SML CP VALU | 3,265 | $305.9K | 0.2% | +3,265 | New | – |
| Innovator ETFs Trust45782C870 | US EQT PWR BUF | 8,931 | $300.0K | 0.2% | −672−7.0% | Reduced | – |
| American Centy ETF Tr025072349 | US LARGE CAP VLU | 4,630 | $297.5K | 0.2% | +4,630 | New | – |
| Dimensional U.S. Small Cap ETF25434V500 | ETF | 4,709 | $293.6K | 0.2% | −270−5.4% | Reduced | – |
| TSLATesla, Inc. | Stock | 1,643 | $288.8K | 0.2% | +322+24.4% | Added | History |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 1,543 | $281.8K | 0.2% | 00.0% | Unchanged | – |
| BACBank of America Corp | Stock | 7,097 | $269.1K | 0.2% | +49+0.7% | Added | History |
| State Street Consumer Staples Select Sector SPDR ETF81369Y308 | ETF | 3,425 | $261.5K | 0.2% | +18+0.5% | Added | – |
| iShares Tr464288885 | EAFE GRWTH ETF | 2,476 | $257.0K | 0.1% | 00.0% | Unchanged | – |
| CRMSalesforce, Inc. | Stock | 849 | $255.7K | 0.1% | +35+4.3% | Added | History |
| NFLXNetflix Inc | Stock | 402 | $244.1K | 0.1% | +402 | New | History |
| iShares Tr464287630 | RUS 2000 VAL ETF | 1,531 | $243.2K | 0.1% | 00.0% | Unchanged | – |
| iShares Tr464288661 | 3 7 YR TREAS BD | 2,096 | $242.7K | 0.1% | 00.0% | Unchanged | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 692 | $238.1K | 0.1% | +1+0.1% | Added | – |
| GOOGLAlphabet Inc. | Stock | 1,525 | $230.2K | 0.1% | +1,525 | New | History |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | ETF | 4,101 | $218.7K | 0.1% | +4,101 | New | – |
| Vanguard S&P 500 Growth ETF921932505 | ETF | 667 | $203.4K | 0.1% | +667 | New | – |
| Vanguard Information Technology ETF92204A702 | ETF | 385 | $201.9K | 0.1% | +385 | New | – |
| MNTXManitex International, Inc. | COM | 10,000 | $63.3K | <0.1% | 00.0% | Unchanged | History |
Sold out since Q4 2023 (1)
Positions held at the end of Q4 2023 that are gone from this filing.
| Security | Class | Shares in Q4 2023 | Value in Q4 2023 | % of portfolio in Q4 2023 | History |
|---|---|---|---|---|---|
| iShares Tr464288356 | CALIF MUN BD ETF | 10,000 | $579.4K | 0.4% | – |