My Personal CFO, LLC
- SEC CIK
- 0001916366
- Latest filing
- Jul 21, 2026
Holdings in Q2 2024
Holdings as of Jun 30, 2024, filed Jul 26, 2024. Long positions only; changes compare share counts with Q1 2024.
- Positions
- 101
- +4 vs. Q1 2024
- Portfolio value
- $187.3M
- +$13.8M (+8.0%) vs. Q1 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 88,561 | $23.7M | 12.6% | +6,002+7.3% | Added | – |
| MSFTMicrosoft Corp | Stock | 39,817 | $17.8M | 9.5% | +12,012+43.2% | Added | History |
| OKTAOkta, Inc. | CL A | 119,627 | $11.2M | 6.0% | −110.0% | Reduced | History |
| American Centy ETF Tr025072885 | US EQT ETF | 109,329 | $9.86M | 5.3% | +8,978+8.9% | Added | – |
| STGWStagwell Inc | COM CL A | 1,349,440 | $9.20M | 4.9% | −41,407−3.0% | Reduced | History |
| Invesco QQQ Trust Series I46090E103 | ETF | 15,654 | $7.50M | 4.0% | +650+4.3% | Added | – |
| AAPLApple Inc. | Stock | 28,002 | $5.90M | 3.1% | +179+0.6% | Added | History |
| SPYSPDR S&P 500 ETF Trust | ETF | 8,714 | $4.74M | 2.5% | +104+1.2% | Added | History |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 119,625 | $4.48M | 2.4% | +3,358+2.9% | Added | – |
| iShares Tr464288273 | EAFE SML CP ETF | 68,518 | $4.22M | 2.3% | +4,948+7.8% | Added | – |
| BRK.BBerkshire Hathaway Inc | Stock | 8,698 | $3.54M | 1.9% | −21−0.2% | Reduced | History |
| Innovator ETFs Trust45782C888 | US EQT BUFR APR | 83,420 | $3.46M | 1.8% | +24,020+40.4% | Added | – |
| Innovator ETFs Trust45782C433 | US EQTY BUFR FEB | 74,825 | $3.04M | 1.6% | −300−0.4% | Reduced | – |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 12,522 | $3.03M | 1.6% | +2,501+25.0% | Added | – |
| Innovator ETFs Trust45782C557 | US EQTY BUF DEC | 68,480 | $2.87M | 1.5% | −1,200−1.7% | Reduced | – |
| NVDANVIDIA Corp | Stock | 22,088 | $2.73M | 1.5% | −452−2.0% | ReducedConverted for a 10-for-1 split | History |
| Vanguard Real Estate ETF922908553 | ETF | 32,283 | $2.70M | 1.4% | +2,183+7.3% | Added | – |
| Vanguard World FD921910733 | ESG US STK ETF | 27,728 | $2.68M | 1.4% | +20.0% | Added | – |
| iShares Select Dividend ETF464287168 | ETF | 19,817 | $2.40M | 1.3% | −1,799−8.3% | Reduced | – |
| Innovator ETFs Trust45782C391 | US EQTY BUFR MAR | 52,310 | $2.26M | 1.2% | 00.0% | Unchanged | – |
| Innovator ETFs Trust45782C409 | US EQTY BUFR JAN | 47,390 | $2.14M | 1.1% | 00.0% | Unchanged | – |
| Vanguard Energy ETF92204A306 | ETF | 16,282 | $2.08M | 1.1% | +86+0.5% | Added | – |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 17,165 | $2.04M | 1.1% | 00.0% | Unchanged | – |
| State Street SPDR Portfolio S&P 500 ETF78464A854 | ETF | 30,748 | $1.97M | 1.1% | +748+2.5% | Added | – |
| Innovator ETFs Trust45782C789 | US EQTY BUFR JUL | 46,920 | $1.96M | 1.0% | +9,900+26.7% | Added | – |
| Innovator ETFs Trust45782C581 | US EQTY BUF NOV | 50,950 | $1.90M | 1.0% | 00.0% | Unchanged | – |
| Innovator ETFs Trust45782C524 | INTRNL DEV JAN | 60,150 | $1.89M | 1.0% | 00.0% | Unchanged | – |
| iShares Tr46434V456 | MSCI INTL QUALTY | 45,810 | $1.79M | 1.0% | +7,871+20.7% | Added | – |
| Innovator ETFs Trust45782C466 | GRWT100 PWR BF | 39,000 | $1.77M | 0.9% | 00.0% | Unchanged | – |
| iShares Core S&P 500 ETF464287200 | ETF | 3,196 | $1.75M | 0.9% | +98+3.2% | Added | – |
| AMATApplied Materials Inc | Stock | 7,098 | $1.68M | 0.9% | −43−0.6% | Reduced | History |
| iShares Tr464287762 | US HLTHCARE ETF | 24,750 | $1.52M | 0.8% | 00.0% | Unchanged | – |
| iShares Tr464287150 | CORE S&P TTL STK | 11,967 | $1.42M | 0.8% | 00.0% | Unchanged | – |
| METAMeta Platforms, Inc. | Stock | 2,804 | $1.41M | 0.8% | +160+6.1% | Added | History |
| NKENIKE, Inc. | Stock | 16,022 | $1.21M | 0.6% | −370−2.3% | Reduced | History |
| WWayfair Inc. | CL A | 22,779 | $1.20M | 0.6% | +22,779 | New | History |
| Vanguard S&P 500 ETF922908363 | ETF | 2,287 | $1.14M | 0.6% | +90+4.1% | Added | – |
| Vanguard Total Bond Market ETF921937835 | ETF | 15,338 | $1.11M | 0.6% | −1,132−6.9% | Reduced | – |
| AMDAdvanced Micro Devices Inc | Stock | 6,798 | $1.10M | 0.6% | −122−1.8% | Reduced | History |
| AMZNAmazon Com Inc | Stock | 5,529 | $1.07M | 0.6% | −4,522−45.0% | Reduced | History |
| UNHUnitedHealth Group Inc | Stock | 1,882 | $958.4K | 0.5% | −19−1.0% | Reduced | History |
| iShares Tr464287556 | ISHARES BIOTECH | 6,640 | $911.4K | 0.5% | 00.0% | Unchanged | – |
| Dimensional ETF Trust25434V203 | INTL CORE EQT MK | 30,202 | $896.1K | 0.5% | −11,497−27.6% | Reduced | – |
| Innovator ETFs Trust45782C755 | US EQTY BUFR JUN | 21,900 | $855.9K | 0.5% | 00.0% | Unchanged | – |
| Innovator ETFs Trust45782C516 | EMRGNG MKT JAN | 28,190 | $840.9K | 0.4% | 00.0% | Unchanged | – |
| Innovator U.S. Equity Buffer ETF - October45782C771 | ETF | 18,300 | $760.8K | 0.4% | 00.0% | Unchanged | – |
| Innovator ETFs Trust45782C664 | US EQTY BUF SEP | 18,230 | $741.5K | 0.4% | 00.0% | Unchanged | – |
| HDHome Depot, Inc. | Stock | 2,112 | $727.1K | 0.4% | −7−0.3% | Reduced | History |
| Schwab US Dividend Equity ETF808524797 | ETF | 9,209 | $716.1K | 0.4% | +15+0.2% | Added | – |
| Innovator ETFs Trust45782C508 | US EQTY PWR BUF | 17,564 | $706.6K | 0.4% | −330−1.8% | Reduced | – |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 15,571 | $681.4K | 0.4% | +303+2.0% | Added | – |
| Vanguard Utilities ETF92204A876 | ETF | 4,518 | $668.3K | 0.4% | −148−3.2% | Reduced | – |
| Vanguard Ftse Developed Markets ETF921943858 | ETF | 13,445 | $664.4K | 0.4% | +1,029+8.3% | Added | – |
| American Centy ETF Tr025072877 | US SML CP VALU | 7,178 | $644.0K | 0.3% | +3,913+119.8% | Added | – |
| JNJJohnson & Johnson | Stock | 4,371 | $638.9K | 0.3% | −141−3.1% | Reduced | History |
| JPMJPMorgan Chase & Co | Stock | 2,941 | $594.9K | 0.3% | −77−2.6% | Reduced | History |
| iShares Russell Midcap ETF464287499 | ETF | 7,189 | $582.9K | 0.3% | +20.0% | Added | – |
| Vanguard Morningstar Small-Cap ETF922908751 | ETF | 2,671 | $582.3K | 0.3% | +58+2.2% | Added | – |
| Schwab International Equity ETF808524805 | ETF | 14,730 | $565.9K | 0.3% | +492+3.5% | Added | – |
| Vanguard Short-Term Bond ETF921937827 | ETF | 7,037 | $539.8K | 0.3% | −2,496−26.2% | Reduced | – |
| Schwab U.S. Broad Market ETF808524102 | ETF | 8,375 | $526.6K | 0.3% | +1,987+31.1% | Added | – |
| State Street Health Care Select Sector SPDR ETF81369Y209 | ETF | 3,357 | $489.3K | 0.3% | +6+0.2% | Added | – |
| Vanguard Morningstar Mid-Cap Value ETF922908512 | ETF | 3,125 | $470.0K | 0.3% | −46−1.5% | Reduced | – |
| AAgilent Technologies, Inc. | COM | 3,514 | $455.5K | 0.2% | −13−0.4% | Reduced | History |
| GOOGAlphabet Inc. | Stock | 2,446 | $448.6K | 0.2% | −884−26.5% | Reduced | History |
| Vanguard Information Technology ETF92204A702 | ETF | 774 | $446.4K | 0.2% | +389+101.0% | Added | – |
| Innovator ETFs Trust45782C342 | US SML CP PWR ET | 13,731 | $422.9K | 0.2% | 00.0% | Unchanged | – |
| DISWalt Disney Co | Stock | 4,233 | $420.3K | 0.2% | −38−0.9% | Reduced | History |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 7,180 | $420.2K | 0.2% | 00.0% | Unchanged | – |
| Dimensional ETF Trust25434V666 | US LARG VALU ETF | 14,235 | $411.5K | 0.2% | 00.0% | Unchanged | – |
| American Centy ETF Tr025072349 | US LARGE CAP VLU | 6,524 | $410.0K | 0.2% | +1,894+40.9% | Added | – |
| Vanguard Morningstar Small-Cap Value ETF922908611 | ETF | 2,240 | $408.9K | 0.2% | −72−3.1% | Reduced | – |
| Ea Series Trust02072L565 | ALPHA ARCH 1-3 | 3,591 | $387.2K | 0.2% | +3,591 | New | – |
| INTCIntel Corp | Stock | 11,761 | $364.2K | 0.2% | −1,792−13.2% | Reduced | History |
| SPDR Series Trust78464A763 | ST STR SP DIV | 2,800 | $356.1K | 0.2% | 00.0% | Unchanged | – |
| Vanguard Morningstar Large-Cap ETF922908637 | ETF | 1,385 | $345.6K | 0.2% | 00.0% | Unchanged | – |
| Vanguard Scottsdale FDS92206C680 | VNG RUS1000GRW | 3,647 | $342.1K | 0.2% | +3,647 | New | – |
| Innovator U.S. Equity Power Buffer ETF - October45782C797 | ETF | 8,915 | $341.4K | 0.2% | −488−5.2% | Reduced | – |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 1,463 | $331.0K | 0.2% | −42−2.8% | Reduced | – |
| American Centy ETF Tr025072125 | AVA MID EQU ETF | 5,528 | $327.8K | 0.2% | +5,528 | New | – |
| Vanguard Star FDS921909768 | VG TL INTL STK F | 5,315 | $320.5K | 0.2% | +25+0.5% | Added | – |
| iShares Core MSCI Emerging Markets ETF46434G103 | ETF | 5,931 | $317.5K | 0.2% | −915−13.4% | Reduced | – |
| XOMExxonMobil Holdings Corp | COM | 2,729 | $314.1K | 0.2% | −163−5.6% | Reduced | History |
| Innovator ETFs Trust45782C813 | US EQTY PWR BUF | 7,883 | $306.3K | 0.2% | −344−4.2% | Reduced | – |
| TSLATesla, Inc. | Stock | 1,537 | $304.1K | 0.2% | −106−6.5% | Reduced | History |
| Innovator ETFs Trust45782C870 | US EQT PWR BUF | 8,553 | $296.4K | 0.2% | −378−4.2% | Reduced | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 1,620 | $295.7K | 0.2% | +77+5.0% | Added | – |
| Dimensional U.S. Small Cap ETF25434V500 | ETF | 4,709 | $282.9K | 0.2% | 00.0% | Unchanged | – |
| BACBank of America Corp | Stock | 6,819 | $271.2K | 0.1% | −278−3.9% | Reduced | History |
| NFLXNetflix Inc | Stock | 397 | $267.9K | 0.1% | −5−1.2% | Reduced | History |
| GOOGLAlphabet Inc. | Stock | 1,467 | $267.3K | 0.1% | −58−3.8% | Reduced | History |
| State Street Consumer Staples Select Sector SPDR ETF81369Y308 | ETF | 3,443 | $263.7K | 0.1% | +18+0.5% | Added | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 692 | $258.7K | 0.1% | 00.0% | Unchanged | – |
| iShares Tr464288885 | EAFE GRWTH ETF | 2,447 | $250.3K | 0.1% | −29−1.2% | Reduced | – |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 2,667 | $243.1K | 0.1% | +2,667 | New | – |
| iShares Tr464288661 | 3 7 YR TREAS BD | 2,096 | $242.0K | 0.1% | 00.0% | Unchanged | – |
| CRMSalesforce, Inc. | Stock | 939 | $241.5K | 0.1% | +90+10.6% | Added | History |
| American Centy ETF Tr025072158 | AVANTIS US LARG | 3,760 | $236.0K | 0.1% | +3,760 | New | – |
| Vanguard S&P 500 Growth ETF921932505 | ETF | 677 | $225.9K | 0.1% | +10+1.5% | Added | – |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | ETF | 4,101 | $210.4K | 0.1% | 00.0% | Unchanged | – |
Sold out since Q1 2024 (2)
Positions held at the end of Q1 2024 that are gone from this filing.
| Security | Class | Shares in Q1 2024 | Value in Q1 2024 | % of portfolio in Q1 2024 | History |
|---|---|---|---|---|---|
| JPMorgan Chase & Co46625H365 | ALERIAN ML ETN | 72,591 | $2.07M | 1.2% | – |
| iShares Tr464287630 | RUS 2000 VAL ETF | 1,531 | $243.2K | 0.1% | – |