My Personal CFO, LLC
- SEC CIK
- 0001916366
- Latest filing
- Jul 21, 2026
Holdings in Q3 2024
Holdings as of Sep 30, 2024, filed Oct 21, 2024. Long positions only; changes compare share counts with Q2 2024.
- Positions
- 88
- −13 vs. Q2 2024
- Portfolio value
- $182.4M
- −$4.93M (−2.6%) vs. Q2 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 93,318 | $26.4M | 14.5% | +4,757+5.4% | Added | – |
| MSFTMicrosoft Corp | Stock | 38,365 | $16.5M | 9.1% | −1,452−3.6% | Reduced | History |
| American Centy ETF Tr025072885 | US EQT ETF | 128,159 | $12.2M | 6.7% | +18,830+17.2% | Added | – |
| OKTAOkta, Inc. | CL A | 119,615 | $8.89M | 4.9% | −120.0% | Reduced | History |
| Invesco QQQ Trust Series I46090E103 | ETF | 15,698 | $7.66M | 4.2% | +44+0.3% | Added | – |
| AAPLApple Inc. | Stock | 24,718 | $5.76M | 3.2% | −3,284−11.7% | Reduced | History |
| SPYSPDR S&P 500 ETF Trust | ETF | 8,906 | $5.11M | 2.8% | +192+2.2% | Added | History |
| iShares Tr464288273 | EAFE SML CP ETF | 74,187 | $5.02M | 2.8% | +5,669+8.3% | Added | – |
| STGWStagwell Inc | COM CL A | 567,440 | $3.98M | 2.2% | −782,000−57.9% | Reduced | History |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 100,285 | $3.98M | 2.2% | −19,340−16.2% | Reduced | – |
| BRK.BBerkshire Hathaway Inc | Stock | 8,472 | $3.90M | 2.1% | −226−2.6% | Reduced | History |
| Innovator ETFs Trust45782C888 | US EQT BUFR APR | 82,620 | $3.58M | 2.0% | −800−1.0% | Reduced | – |
| Innovator ETFs Trust45782C433 | US EQTY BUFR FEB | 74,125 | $3.11M | 1.7% | −700−0.9% | Reduced | – |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 11,575 | $3.05M | 1.7% | −947−7.6% | Reduced | – |
| Vanguard Real Estate ETF922908553 | ETF | 30,081 | $2.93M | 1.6% | −2,202−6.8% | Reduced | – |
| Innovator ETFs Trust45782C557 | US EQTY BUF DEC | 66,980 | $2.89M | 1.6% | −1,500−2.2% | Reduced | – |
| Vanguard S&P 500 ETF922908363 | ETF | 5,464 | $2.88M | 1.6% | +3,177+138.9% | Added | – |
| Vanguard World FD921910733 | ESG US STK ETF | 27,552 | $2.80M | 1.5% | −176−0.6% | Reduced | – |
| iShares Select Dividend ETF464287168 | ETF | 19,640 | $2.65M | 1.5% | −177−0.9% | Reduced | – |
| Innovator ETFs Trust45782C789 | US EQTY BUFR JUL | 58,020 | $2.53M | 1.4% | +11,100+23.7% | Added | – |
| Innovator ETFs Trust45782C391 | US EQTY BUFR MAR | 50,760 | $2.29M | 1.3% | −1,550−3.0% | Reduced | – |
| NVDANVIDIA Corp | Stock | 18,557 | $2.25M | 1.2% | −3,531−16.0% | Reduced | History |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 17,165 | $2.20M | 1.2% | 00.0% | Unchanged | – |
| Innovator ETFs Trust45782C409 | US EQTY BUFR JAN | 47,015 | $2.19M | 1.2% | −375−0.8% | Reduced | – |
| State Street SPDR Portfolio S&P 500 ETF78464A854 | ETF | 30,906 | $2.09M | 1.1% | +158+0.5% | Added | – |
| Vanguard Energy ETF92204A306 | ETF | 16,455 | $2.02M | 1.1% | +173+1.1% | Added | – |
| Innovator ETFs Trust45782C524 | INTRNL DEV JAN | 59,880 | $1.97M | 1.1% | −270−0.4% | Reduced | – |
| Innovator ETFs Trust45782C581 | US EQTY BUF NOV | 50,950 | $1.94M | 1.1% | 00.0% | Unchanged | – |
| iShares Core S&P 500 ETF464287200 | ETF | 3,354 | $1.93M | 1.1% | +158+4.9% | Added | – |
| iShares Tr46434V456 | MSCI INTL QUALTY | 45,928 | $1.91M | 1.0% | +118+0.3% | Added | – |
| Innovator ETFs Trust45782C466 | GRWT100 PWR BF | 39,000 | $1.81M | 1.0% | 00.0% | Unchanged | – |
| iShares Tr464287762 | US HLTHCARE ETF | 24,750 | $1.61M | 0.9% | 00.0% | Unchanged | – |
| METAMeta Platforms, Inc. | Stock | 2,692 | $1.54M | 0.8% | −112−4.0% | Reduced | History |
| iShares Tr464287150 | CORE S&P TTL STK | 11,967 | $1.50M | 0.8% | 00.0% | Unchanged | – |
| AMATApplied Materials Inc | Stock | 7,059 | $1.43M | 0.8% | −39−0.5% | Reduced | History |
| WWayfair Inc. | CL A | 21,006 | $1.18M | 0.6% | −1,773−7.8% | Reduced | History |
| NKENIKE, Inc. | Stock | 12,900 | $1.14M | 0.6% | −3,122−19.5% | Reduced | History |
| AMDAdvanced Micro Devices Inc | Stock | 6,731 | $1.10M | 0.6% | −67−1.0% | Reduced | History |
| UNHUnitedHealth Group Inc | Stock | 1,822 | $1.07M | 0.6% | −60−3.2% | Reduced | History |
| iShares Tr464287556 | ISHARES BIOTECH | 6,640 | $966.8K | 0.5% | 00.0% | Unchanged | – |
| Innovator ETFs Trust45782C664 | US EQTY BUF SEP | 22,180 | $934.3K | 0.5% | +3,950+21.7% | Added | – |
| Innovator ETFs Trust45782C516 | EMRGNG MKT JAN | 28,190 | $883.5K | 0.5% | 00.0% | Unchanged | – |
| Innovator ETFs Trust45782C755 | US EQTY BUFR JUN | 20,400 | $830.3K | 0.5% | −1,500−6.8% | Reduced | – |
| HDHome Depot, Inc. | Stock | 1,992 | $807.2K | 0.4% | −120−5.7% | Reduced | History |
| Dimensional ETF Trust25434V203 | INTL CORE EQT MK | 25,350 | $805.6K | 0.4% | −4,852−16.1% | Reduced | – |
| Schwab US Dividend Equity ETF808524797 | ETF | 9,316 | $787.5K | 0.4% | +107+1.2% | Added | – |
| Innovator U.S. Equity Buffer ETF - October45782C771 | ETF | 18,300 | $776.8K | 0.4% | 00.0% | Unchanged | – |
| Vanguard Total Bond Market ETF921937835 | ETF | 10,322 | $775.3K | 0.4% | −5,016−32.7% | Reduced | – |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 15,930 | $762.3K | 0.4% | +359+2.3% | Added | – |
| Vanguard Ftse Developed Markets ETF921943858 | ETF | 14,379 | $759.4K | 0.4% | +934+6.9% | Added | – |
| JNJJohnson & Johnson | Stock | 4,225 | $684.7K | 0.4% | −146−3.3% | Reduced | History |
| AMZNAmazon Com Inc | Stock | 3,605 | $671.7K | 0.4% | −1,924−34.8% | Reduced | History |
| Vanguard Morningstar Small-Cap ETF922908751 | ETF | 2,677 | $635.1K | 0.3% | +6+0.2% | Added | – |
| JPMJPMorgan Chase & Co | Stock | 2,956 | $623.2K | 0.3% | +15+0.5% | Added | History |
| Schwab International Equity ETF808524805 | ETF | 14,635 | $601.8K | 0.3% | −95−0.6% | Reduced | – |
| Schwab U.S. Broad Market ETF808524102 | ETF | 8,388 | $558.0K | 0.3% | +13+0.2% | Added | – |
| AAgilent Technologies, Inc. | COM | 3,503 | $520.1K | 0.3% | −11−0.3% | Reduced | History |
| State Street Health Care Select Sector SPDR ETF81369Y209 | ETF | 3,363 | $518.0K | 0.3% | +6+0.2% | Added | – |
| iShares Russell Midcap ETF464287499 | ETF | 5,708 | $503.1K | 0.3% | −1,481−20.6% | Reduced | – |
| Vanguard Short-Term Bond ETF921937827 | ETF | 5,786 | $455.3K | 0.2% | −1,251−17.8% | Reduced | – |
| Vanguard Information Technology ETF92204A702 | ETF | 775 | $454.4K | 0.2% | +1+0.1% | Added | – |
| Innovator ETFs Trust45782C342 | US SML CP PWR ET | 13,731 | $445.7K | 0.2% | 00.0% | Unchanged | – |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 7,140 | $445.0K | 0.2% | −40−0.6% | Reduced | – |
| Innovator ETFs Trust45782C508 | US EQTY PWR BUF | 10,270 | $424.4K | 0.2% | −7,294−41.5% | Reduced | – |
| SPDR Series Trust78464A763 | ST STR SP DIV | 2,800 | $397.7K | 0.2% | 00.0% | Unchanged | – |
| GOOGAlphabet Inc. | Stock | 2,302 | $384.8K | 0.2% | −144−5.9% | Reduced | History |
| Vanguard Morningstar Large-Cap ETF922908637 | ETF | 1,386 | $364.9K | 0.2% | +1+0.1% | Added | – |
| DISWalt Disney Co | Stock | 3,784 | $364.0K | 0.2% | −449−10.6% | Reduced | History |
| Vanguard Scottsdale FDS92206C680 | VNG RUS1000GRW | 3,652 | $352.5K | 0.2% | +5+0.1% | Added | – |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 1,446 | $326.5K | 0.2% | −17−1.2% | Reduced | – |
| iShares Core MSCI Emerging Markets ETF46434G103 | ETF | 5,643 | $324.0K | 0.2% | −288−4.9% | Reduced | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 1,620 | $320.9K | 0.2% | 00.0% | Unchanged | – |
| Vanguard Scottsdale FDS92206C102 | SHORT TERM TREAS | 5,236 | $309.0K | 0.2% | +5,236 | New | – |
| Vanguard Morningstar Small-Cap Value ETF922908611 | ETF | 1,527 | $306.6K | 0.2% | −713−31.8% | Reduced | – |
| XOMExxonMobil Holdings Corp | COM | 2,574 | $301.7K | 0.2% | −155−5.7% | Reduced | History |
| State Street Consumer Staples Select Sector SPDR ETF81369Y308 | ETF | 3,457 | $286.9K | 0.2% | +14+0.4% | Added | – |
| BACBank of America Corp | Stock | 6,942 | $275.5K | 0.2% | +123+1.8% | Added | History |
| iShares Tr464288885 | EAFE GRWTH ETF | 2,447 | $263.4K | 0.1% | 00.0% | Unchanged | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 673 | $258.5K | 0.1% | −19−2.7% | Reduced | – |
| iShares Tr464288661 | 3 7 YR TREAS BD | 2,096 | $250.7K | 0.1% | 00.0% | Unchanged | – |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 2,675 | $234.8K | 0.1% | +8+0.3% | Added | – |
| Vanguard S&P 500 Growth ETF921932505 | ETF | 678 | $234.2K | 0.1% | +1+0.1% | Added | – |
| Vanguard Utilities ETF92204A876 | ETF | 1,329 | $231.3K | 0.1% | −3,189−70.6% | Reduced | – |
| CRMSalesforce, Inc. | Stock | 832 | $227.8K | 0.1% | −107−11.4% | Reduced | History |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | ETF | 4,101 | $224.2K | 0.1% | 00.0% | Unchanged | – |
| GOOGLAlphabet Inc. | Stock | 1,323 | $219.3K | 0.1% | −144−9.8% | Reduced | History |
| Vanguard Star FDS921909768 | VG TL INTL STK F | 3,172 | $205.3K | 0.1% | −2,143−40.3% | Reduced | – |
| MNTXManitex International, Inc. | COM | 10,000 | $63.3K | <0.1% | 00.0% | Unchanged | History |
Sold out since Q2 2024 (14)
Positions held at the end of Q2 2024 that are gone from this filing.
| Security | Class | Shares in Q2 2024 | Value in Q2 2024 | % of portfolio in Q2 2024 | History |
|---|---|---|---|---|---|
| American Centy ETF Tr025072877 | US SML CP VALU | 7,178 | $644.0K | 0.3% | – |
| Vanguard Morningstar Mid-Cap Value ETF922908512 | ETF | 3,125 | $470.0K | 0.3% | – |
| Dimensional ETF Trust25434V666 | US LARG VALU ETF | 14,235 | $411.5K | 0.2% | – |
| American Centy ETF Tr025072349 | US LARGE CAP VLU | 6,524 | $410.0K | 0.2% | – |
| Ea Series Trust02072L565 | ALPHA ARCH 1-3 | 3,591 | $387.2K | 0.2% | – |
| INTCIntel Corp | Stock | 11,761 | $364.2K | 0.2% | History |
| Innovator U.S. Equity Power Buffer ETF - October45782C797 | ETF | 8,915 | $341.4K | 0.2% | – |
| American Centy ETF Tr025072125 | AVA MID EQU ETF | 5,528 | $327.8K | 0.2% | – |
| Innovator ETFs Trust45782C813 | US EQTY PWR BUF | 7,883 | $306.3K | 0.2% | – |
| TSLATesla, Inc. | Stock | 1,537 | $304.1K | 0.2% | History |
| Innovator ETFs Trust45782C870 | US EQT PWR BUF | 8,553 | $296.4K | 0.2% | – |
| Dimensional U.S. Small Cap ETF25434V500 | ETF | 4,709 | $282.9K | 0.2% | – |
| NFLXNetflix Inc | Stock | 397 | $267.9K | 0.1% | History |
| American Centy ETF Tr025072158 | AVANTIS US LARG | 3,760 | $236.0K | 0.1% | – |