My Personal CFO, LLC
- SEC CIK
- 0001916366
- Latest filing
- Jul 21, 2026
Holdings in Q4 2022
Holdings as of Dec 31, 2022, filed Jan 11, 2023. Long positions only; changes compare share counts with Q3 2022.
- Positions
- 895
- +836 vs. Q3 2022
- Portfolio value
- $101.1M
- +$35.9M (+55.0%) vs. Q3 2022
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| STGWStagwell Inc | COM CL A | 1,534,994 | $10.9M | 10.8% | +50,678+3.4% | Added | History |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 27,370 | $9.80M | 9.7% | −742−2.6% | Reduced | – |
| MSFTMicrosoft Corp | Stock | 24,316 | $8.15M | 8.1% | +1,048+4.5% | Added | History |
| OKTAOkta, Inc. | CL A | 16,425 | $7.20M | 7.1% | +60+0.4% | Added | History |
| Invesco QQQ Trust Series I46090E103 | ETF | 7,824 | $3.79M | 3.7% | +19+0.2% | Added | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 5,486 | $3.29M | 3.3% | 00.0% | Unchanged | History |
| AAPLApple Inc. | Stock | 1,912 | $3.26M | 3.2% | 00.0% | Unchanged | History |
| iShares Tr464288273 | EAFE SML CP ETF | 33,654 | $3.09M | 3.1% | +80.0% | Added | – |
| BRK.BBerkshire Hathaway Inc | Stock | 69 | $2.87M | 2.8% | +69 | New | History |
| iShares Select Dividend ETF464287168 | ETF | 11,466 | $2.48M | 2.5% | +1,576+15.9% | Added | – |
| Vanguard World FD921910733 | ESG US STK ETF | 24,649 | $2.22M | 2.2% | +10.0% | Added | – |
| Vanguard Energy ETF92204A306 | ETF | 6,764 | $1.94M | 1.9% | 00.0% | Unchanged | – |
| JPMorgan Chase & Co46625H365 | ALERIAN ML ETN | 30,351 | $1.84M | 1.8% | −10.0% | Reduced | – |
| Vanguard Real Estate ETF922908553 | ETF | 9,734 | $1.60M | 1.6% | +750+8.3% | Added | – |
| Vanguard Mun BD FDS922907746 | TAX EXEMPT BD | 22,010 | $1.58M | 1.6% | 00.0% | Unchanged | – |
| Innovator ETFs Trust45782C888 | US EQT BUFR APR | 23,324 | $1.49M | 1.5% | 00.0% | Unchanged | – |
| Innovator ETFs Trust45782C557 | US EQTY BUF DEC | 22,621 | $1.40M | 1.4% | +22,621 | New | – |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 8,673 | $1.37M | 1.4% | −13,533−60.9% | Reduced | – |
| Vanguard Total Bond Market ETF921937835 | ETF | 4,125 | $1.35M | 1.3% | −38,864−90.4% | Reduced | – |
| State Street SPDR Portfolio S&P 500 ETF78464A854 | ETF | 30,000 | $1.35M | 1.3% | 00.0% | Unchanged | – |
| Innovator ETFs Trust45782C433 | US EQTY BUFR FEB | 9,234 | $1.32M | 1.3% | 00.0% | Unchanged | – |
| Dimensional ETF Trust25434V203 | INTL CORE EQT MK | 17,979 | $1.23M | 1.2% | −696−3.7% | Reduced | – |
| iShares Core S&P 500 ETF464287200 | ETF | 1,027 | $1.21M | 1.2% | 00.0% | Unchanged | – |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 9,266 | $1.15M | 1.1% | 00.0% | Unchanged | – |
| UNHUnitedHealth Group Inc | Stock | 1 | $1.03M | 1.0% | +1 | New | History |
| iShares Tr464287150 | CORE S&P TTL STK | 11,967 | $1.01M | 1.0% | 00.0% | Unchanged | – |
| American Centy ETF Tr025072885 | US EQT ETF | 12,124 | $995.9K | 1.0% | +12,124 | New | – |
| Innovator ETFs Trust45782C581 | US EQTY BUF NOV | 9,699 | $861.7K | 0.9% | +9,699 | New | – |
| JNJJohnson & Johnson | Stock | 682 | $820.4K | 0.8% | 00.0% | Unchanged | History |
| iShares Russell Midcap ETF464287499 | ETF | 6,308 | $692.0K | 0.7% | +3,003+90.9% | Added | – |
| Innovator ETFs Trust45782C789 | US EQTY BUFR JUL | 10,012 | $686.2K | 0.7% | 00.0% | Unchanged | – |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 14,395 | $669.1K | 0.7% | +10.0% | Added | – |
| HDHome Depot, Inc. | Stock | 601 | $652.6K | 0.6% | 00.0% | Unchanged | History |
| NKENIKE, Inc. | Stock | 3,962 | $643.6K | 0.6% | +1,011+34.3% | Added | History |
| Innovator ETFs Trust45782C391 | US EQTY BUFR MAR | 11,007 | $579.2K | 0.6% | 00.0% | Unchanged | – |
| iShares Tr46434V456 | MSCI INTL QUALTY | 2,000 | $576.7K | 0.6% | +3+0.2% | Added | – |
| Vanguard Short-Term Bond ETF921937827 | ETF | 4,003 | $575.9K | 0.6% | −15,008−78.9% | Reduced | – |
| DISWalt Disney Co | Stock | 491 | $434.9K | 0.4% | −2−0.4% | Reduced | History |
| Schwab International Equity ETF808524805 | ETF | 13,288 | $428.0K | 0.4% | 00.0% | Unchanged | – |
| Innovator ETFs Trust45782C409 | US EQTY BUFR JAN | 4,507 | $409.7K | 0.4% | −353−7.3% | Reduced | – |
| AMDAdvanced Micro Devices Inc | Stock | 180 | $405.3K | 0.4% | +174+2,900.0% | Added | History |
| INTCIntel Corp | Stock | 2,431 | $403.0K | 0.4% | +595+32.4% | Added | History |
| JPMJPMorgan Chase & Co | Stock | 292 | $392.2K | 0.4% | 00.0% | Unchanged | History |
| SPDR Series Trust78464A763 | ST STR SP DIV | 2 | $350.3K | 0.3% | 00.0% | Unchanged | – |
| Innovator ETFs Trust45782C342 | US SML CP PWR ET | 5,339 | $347.2K | 0.3% | −20.0% | Reduced | – |
| First Trust Nasdaq Clean Edge Green Energy Index Fund33733E500 | ETF | 435 | $287.6K | 0.3% | −2−0.5% | Reduced | – |
| Vanguard Morningstar Small-Cap ETF922908751 | ETF | 1,499 | $275.2K | 0.3% | +3+0.2% | Added | – |
| Vanguard Morningstar Small-Cap Value ETF922908611 | ETF | 1,705 | $270.7K | 0.3% | +1,705 | New | – |
| State Street Real Estate Select Sector SPDR ETF81369Y860 | ETF | 2,634 | $263.3K | 0.3% | +2,634 | New | – |
| XOMExxonMobil Holdings Corp | COM | 302 | $261.7K | 0.3% | +300+15,000.0% | Added | History |
| Vanguard Utilities ETF92204A876 | ETF | 1,540 | $236.2K | 0.2% | +1,540 | New | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 1,505 | $228.5K | 0.2% | 00.0% | Unchanged | – |
| Vanguard Morningstar Mid-Cap Value ETF922908512 | ETF | 386 | $227.5K | 0.2% | +53+15.9% | Added | – |
| iShares Core MSCI Emerging Markets ETF46434G103 | ETF | 2,181 | $212.9K | 0.2% | +2,181 | New | – |
| iShares Tr464287689 | RUSSELL 3000 ETF | 964 | $212.7K | 0.2% | +963+96,300.0% | Added | – |
| iShares Tr464288414 | NATIONAL MUN ETF | 2,000 | $211.0K | 0.2% | 00.0% | Unchanged | – |
| iShares Tr464288885 | EAFE GRWTH ETF | 2,476 | $207.4K | 0.2% | +2,476 | New | – |
| Schwab US Dividend Equity ETF808524797 | ETF | 2,618 | $197.8K | 0.2% | +2,618 | New | – |
| AMZNAmazon Com Inc | Stock | 2,247 | $188.7K | 0.2% | −154−6.4% | Reduced | History |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 817 | $166.4K | 0.2% | +817 | New | – |
| Vanguard Morningstar Large-Cap ETF922908637 | ETF | 931 | $162.2K | 0.2% | +931 | New | – |
| iShares Tr464287630 | RUS 2000 VAL ETF | 1,115 | $154.6K | 0.2% | +1,115 | New | – |
| PYPLPayPal Holdings, Inc. | Stock | 2,119 | $150.9K | 0.1% | +2,119 | New | History |
| iShares Tr46435G425 | ESG AWR MSCI USA | 1,533 | $129.9K | 0.1% | +1,533 | New | – |
| TSLATesla, Inc. | Stock | 1,038 | $127.9K | 0.1% | +1,038 | New | History |
| LMTLockheed Martin Corp | Stock | 258 | $125.5K | 0.1% | +258 | New | History |
| GSGoldman Sachs Group Inc | Stock | 364 | $125.0K | 0.1% | +364 | New | History |
| Vanguard Star FDS921909768 | VG TL INTL STK F | 2,286 | $118.2K | 0.1% | +2,286 | New | – |
| CVXChevron Corp | Stock | 646 | $116.0K | 0.1% | +646 | New | History |
| Innovator U.S. Equity Power Buffer ETF - October45782C797 | ETF | 1,554 | $114.7K | 0.1% | +1,554 | New | – |
| CATCaterpillar Inc | Stock | 465 | $111.4K | 0.1% | +465 | New | History |
| BABoeing Co | Stock | 580 | $110.5K | 0.1% | +580 | New | History |
| iShares Russell 2000 ETF464287655 | ETF | 579 | $101.0K | 0.1% | +579 | New | – |
| Vanguard Morningstar Small-Cap Growth ETF922908595 | ETF | 500 | $100.3K | 0.1% | +500 | New | – |
| PEPPepsiCo Inc | Stock | 555 | $100.3K | 0.1% | +555 | New | History |
| EMREmerson Electric Co | Stock | 1,037 | $99.6K | 0.1% | +1,037 | New | History |
| ROSTRoss Stores, Inc. | COM | 857 | $99.5K | 0.1% | +857 | New | History |
| State Street Industrial Select Sector SPDR ETF81369Y704 | ETF | 985 | $96.7K | 0.1% | +985 | New | – |
| State Street Consumer Discretionary Select Sector SPDR ETF81369Y407 | ETF | 723 | $93.4K | 0.1% | +723 | New | – |
| GOOGLAlphabet Inc. | Stock | 1,056 | $93.2K | 0.1% | +1,056 | New | History |
| SYKStryker Corp | Stock | 365 | $89.2K | 0.1% | +365 | New | History |
| MDYSPDR S&P Midcap 400 ETF Trust | ETF | 200 | $88.6K | 0.1% | +200 | New | History |
| Innovator ETFs Trust45782C508 | US EQTY PWR BUF | 1,471 | $84.6K | 0.1% | +1,471 | New | – |
| Innovator ETFs Trust45782C870 | US EQT PWR BUF | 1,645 | $84.0K | 0.1% | +1,645 | New | – |
| Innovator ETFs Trust45782C813 | US EQTY PWR BUF | 1,489 | $82.8K | 0.1% | +1,489 | New | – |
| PGProcter & Gamble Co | Stock | 537 | $81.4K | 0.1% | +537 | New | History |
| MCDMcDonalds Corp | Stock | 304 | $80.1K | 0.1% | +304 | New | History |
| iShares Tr464287754 | US INDUSTRIALS | 819 | $79.0K | 0.1% | +819 | New | – |
| iShares Core S&P Small Cap ETF464287804 | ETF | 792 | $75.0K | 0.1% | +792 | New | – |
| CTVACorteva, Inc. | Stock | 1,267 | $74.5K | 0.1% | +1,267 | New | History |
| COSTCostco Wholesale Corp | Stock | 159 | $72.6K | 0.1% | +159 | New | History |
| Invesco Exchange Traded FD T46137V308 | BUYBACK ACHIEV | 835 | $71.4K | 0.1% | +835 | New | – |
| iShares S&P 500 Value ETF464287408 | ETF | 490 | $71.1K | 0.1% | +490 | New | – |
| iShares Tr464288877 | EAFE VALUE ETF | 1,508 | $69.2K | 0.1% | +1,508 | New | – |
| LYBLyondellBasell Industries N.V. | SHS - A - | 795 | $66.0K | 0.1% | +795 | New | History |
| iShares Global Clean Energy ETF464288224 | ETF | 3,301 | $65.5K | 0.1% | +3,301 | New | – |
| SYYSysco Corp | Stock | 852 | $65.1K | 0.1% | +852 | New | History |
| TERTeradyne, Inc | Stock | 721 | $63.0K | 0.1% | +721 | New | History |
| Vanguard S&P 500 ETF922908363 | ETF | 179 | $62.9K | 0.1% | +179 | New | – |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 715 | $62.6K | 0.1% | +715 | New | – |
Sold out since Q3 2022 (1)
Positions held at the end of Q3 2022 that are gone from this filing.
| Security | Class | Shares in Q3 2022 | Value in Q3 2022 | % of portfolio in Q3 2022 | History |
|---|---|---|---|---|---|
| Vanguard Intermediate-Term Corporate Bond ETF92206C870 | ETF | 6 | $462.0K | 0.7% | – |