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My Personal CFO, LLC

SEC CIK
0001916366
Latest filing
Jul 21, 2026

Holdings in Q4 2022

Holdings as of Dec 31, 2022, filed Jan 11, 2023. Long positions only; changes compare share counts with Q3 2022.

Institution overview
Positions
895
+836 vs. Q3 2022
Portfolio value
$101.1M
+$35.9M (+55.0%) vs. Q3 2022
Filed
Jan 11, 2023
SEC
Holdings of My Personal CFO, LLC in Q4 2022
SecurityClassSharesValue% of portfolioShare changeActionHistory
STGWStagwell IncCOM CL A1,534,994$10.9M10.8%+50,678+3.4%AddedHistory
Vanguard Morningstar Total Stock Market ETF922908769ETF27,370$9.80M9.7%−742−2.6%Reduced–
MSFTMicrosoft CorpStock24,316$8.15M8.1%+1,048+4.5%AddedHistory
OKTAOkta, Inc.CL A16,425$7.20M7.1%+60+0.4%AddedHistory
Invesco QQQ Trust Series I46090E103ETF7,824$3.79M3.7%+19+0.2%Added–
SPYSPDR S&P 500 ETF TrustETF5,486$3.29M3.3%00.0%UnchangedHistory
AAPLApple Inc.Stock1,912$3.26M3.2%00.0%UnchangedHistory
iShares Tr464288273EAFE SML CP ETF33,654$3.09M3.1%+80.0%Added–
BRK.BBerkshire Hathaway IncStock69$2.87M2.8%+69NewHistory
iShares Select Dividend ETF464287168ETF11,466$2.48M2.5%+1,576+15.9%Added–
Vanguard World FD921910733ESG US STK ETF24,649$2.22M2.2%+10.0%Added–
Vanguard Energy ETF92204A306ETF6,764$1.94M1.9%00.0%Unchanged–
JPMorgan Chase & Co46625H365ALERIAN ML ETN30,351$1.84M1.8%−10.0%Reduced–
Vanguard Real Estate ETF922908553ETF9,734$1.60M1.6%+750+8.3%Added–
Vanguard Mun BD FDS922907746TAX EXEMPT BD22,010$1.58M1.6%00.0%Unchanged–
Innovator ETFs Trust45782C888US EQT BUFR APR23,324$1.49M1.5%00.0%Unchanged–
Innovator ETFs Trust45782C557US EQTY BUF DEC22,621$1.40M1.4%+22,621New–
Dimensional ETF Trust25434V104US CORE EQT MKT8,673$1.37M1.4%−13,533−60.9%Reduced–
Vanguard Total Bond Market ETF921937835ETF4,125$1.35M1.3%−38,864−90.4%Reduced–
State Street SPDR Portfolio S&P 500 ETF78464A854ETF30,000$1.35M1.3%00.0%Unchanged–
Innovator ETFs Trust45782C433US EQTY BUFR FEB9,234$1.32M1.3%00.0%Unchanged–
Dimensional ETF Trust25434V203INTL CORE EQT MK17,979$1.23M1.2%−696−3.7%Reduced–
iShares Core S&P 500 ETF464287200ETF1,027$1.21M1.2%00.0%Unchanged–
Vanguard High Dividend Yield Index ETF921946406ETF9,266$1.15M1.1%00.0%Unchanged–
UNHUnitedHealth Group IncStock1$1.03M1.0%+1NewHistory
iShares Tr464287150CORE S&P TTL STK11,967$1.01M1.0%00.0%Unchanged–
American Centy ETF Tr025072885US EQT ETF12,124$995.9K1.0%+12,124New–
Innovator ETFs Trust45782C581US EQTY BUF NOV9,699$861.7K0.9%+9,699New–
JNJJohnson & JohnsonStock682$820.4K0.8%00.0%UnchangedHistory
iShares Russell Midcap ETF464287499ETF6,308$692.0K0.7%+3,003+90.9%Added–
Innovator ETFs Trust45782C789US EQTY BUFR JUL10,012$686.2K0.7%00.0%Unchanged–
Vanguard Ftse Emerging Markets ETF922042858ETF14,395$669.1K0.7%+10.0%Added–
HDHome Depot, Inc.Stock601$652.6K0.6%00.0%UnchangedHistory
NKENIKE, Inc.Stock3,962$643.6K0.6%+1,011+34.3%AddedHistory
Innovator ETFs Trust45782C391US EQTY BUFR MAR11,007$579.2K0.6%00.0%Unchanged–
iShares Tr46434V456MSCI INTL QUALTY2,000$576.7K0.6%+3+0.2%Added–
Vanguard Short-Term Bond ETF921937827ETF4,003$575.9K0.6%−15,008−78.9%Reduced–
DISWalt Disney CoStock491$434.9K0.4%−2−0.4%ReducedHistory
Schwab International Equity ETF808524805ETF13,288$428.0K0.4%00.0%Unchanged–
Innovator ETFs Trust45782C409US EQTY BUFR JAN4,507$409.7K0.4%−353−7.3%Reduced–
AMDAdvanced Micro Devices IncStock180$405.3K0.4%+174+2,900.0%AddedHistory
INTCIntel CorpStock2,431$403.0K0.4%+595+32.4%AddedHistory
JPMJPMorgan Chase & CoStock292$392.2K0.4%00.0%UnchangedHistory
SPDR Series Trust78464A763ST STR SP DIV2$350.3K0.3%00.0%Unchanged–
Innovator ETFs Trust45782C342US SML CP PWR ET5,339$347.2K0.3%−20.0%Reduced–
First Trust Nasdaq Clean Edge Green Energy Index Fund33733E500ETF435$287.6K0.3%−2−0.5%Reduced–
Vanguard Morningstar Small-Cap ETF922908751ETF1,499$275.2K0.3%+3+0.2%Added–
Vanguard Morningstar Small-Cap Value ETF922908611ETF1,705$270.7K0.3%+1,705New–
State Street Real Estate Select Sector SPDR ETF81369Y860ETF2,634$263.3K0.3%+2,634New–
XOMExxonMobil Holdings CorpCOM302$261.7K0.3%+300+15,000.0%AddedHistory
Vanguard Utilities ETF92204A876ETF1,540$236.2K0.2%+1,540New–
Vanguard Dividend Appreciation ETF921908844ETF1,505$228.5K0.2%00.0%Unchanged–
Vanguard Morningstar Mid-Cap Value ETF922908512ETF386$227.5K0.2%+53+15.9%Added–
iShares Core MSCI Emerging Markets ETF46434G103ETF2,181$212.9K0.2%+2,181New–
iShares Tr464287689RUSSELL 3000 ETF964$212.7K0.2%+963+96,300.0%Added–
iShares Tr464288414NATIONAL MUN ETF2,000$211.0K0.2%00.0%Unchanged–
iShares Tr464288885EAFE GRWTH ETF2,476$207.4K0.2%+2,476New–
Schwab US Dividend Equity ETF808524797ETF2,618$197.8K0.2%+2,618New–
AMZNAmazon Com IncStock2,247$188.7K0.2%−154−6.4%ReducedHistory
Vanguard Morningstar Mid-Cap ETF922908629ETF817$166.4K0.2%+817New–
Vanguard Morningstar Large-Cap ETF922908637ETF931$162.2K0.2%+931New–
iShares Tr464287630RUS 2000 VAL ETF1,115$154.6K0.2%+1,115New–
PYPLPayPal Holdings, Inc.Stock2,119$150.9K0.1%+2,119NewHistory
iShares Tr46435G425ESG AWR MSCI USA1,533$129.9K0.1%+1,533New–
TSLATesla, Inc.Stock1,038$127.9K0.1%+1,038NewHistory
LMTLockheed Martin CorpStock258$125.5K0.1%+258NewHistory
GSGoldman Sachs Group IncStock364$125.0K0.1%+364NewHistory
Vanguard Star FDS921909768VG TL INTL STK F2,286$118.2K0.1%+2,286New–
CVXChevron CorpStock646$116.0K0.1%+646NewHistory
Innovator U.S. Equity Power Buffer ETF - October45782C797ETF1,554$114.7K0.1%+1,554New–
CATCaterpillar IncStock465$111.4K0.1%+465NewHistory
BABoeing CoStock580$110.5K0.1%+580NewHistory
iShares Russell 2000 ETF464287655ETF579$101.0K0.1%+579New–
Vanguard Morningstar Small-Cap Growth ETF922908595ETF500$100.3K0.1%+500New–
PEPPepsiCo IncStock555$100.3K0.1%+555NewHistory
EMREmerson Electric CoStock1,037$99.6K0.1%+1,037NewHistory
ROSTRoss Stores, Inc.COM857$99.5K0.1%+857NewHistory
State Street Industrial Select Sector SPDR ETF81369Y704ETF985$96.7K0.1%+985New–
State Street Consumer Discretionary Select Sector SPDR ETF81369Y407ETF723$93.4K0.1%+723New–
GOOGLAlphabet Inc.Stock1,056$93.2K0.1%+1,056NewHistory
SYKStryker CorpStock365$89.2K0.1%+365NewHistory
MDYSPDR S&P Midcap 400 ETF TrustETF200$88.6K0.1%+200NewHistory
Innovator ETFs Trust45782C508US EQTY PWR BUF1,471$84.6K0.1%+1,471New–
Innovator ETFs Trust45782C870US EQT PWR BUF1,645$84.0K0.1%+1,645New–
Innovator ETFs Trust45782C813US EQTY PWR BUF1,489$82.8K0.1%+1,489New–
PGProcter & Gamble CoStock537$81.4K0.1%+537NewHistory
MCDMcDonalds CorpStock304$80.1K0.1%+304NewHistory
iShares Tr464287754US INDUSTRIALS819$79.0K0.1%+819New–
iShares Core S&P Small Cap ETF464287804ETF792$75.0K0.1%+792New–
CTVACorteva, Inc.Stock1,267$74.5K0.1%+1,267NewHistory
COSTCostco Wholesale CorpStock159$72.6K0.1%+159NewHistory
Invesco Exchange Traded FD T46137V308BUYBACK ACHIEV835$71.4K0.1%+835New–
iShares S&P 500 Value ETF464287408ETF490$71.1K0.1%+490New–
iShares Tr464288877EAFE VALUE ETF1,508$69.2K0.1%+1,508New–
LYBLyondellBasell Industries N.V.SHS - A -795$66.0K0.1%+795NewHistory
iShares Global Clean Energy ETF464288224ETF3,301$65.5K0.1%+3,301New–
SYYSysco CorpStock852$65.1K0.1%+852NewHistory
TERTeradyne, IncStock721$63.0K0.1%+721NewHistory
Vanguard S&P 500 ETF922908363ETF179$62.9K0.1%+179New–
State Street Energy Select Sector SPDR ETF81369Y506ETF715$62.6K0.1%+715New–

Sold out since Q3 2022 (1)

Positions held at the end of Q3 2022 that are gone from this filing.

Positions of My Personal CFO, LLC sold out since Q3 2022
SecurityClassShares in Q3 2022Value in Q3 2022% of portfolio in Q3 2022History
Vanguard Intermediate-Term Corporate Bond ETF92206C870ETF6$462.0K0.7%–