Herold Advisors, Inc.
- SEC CIK
- 0001891713
- Latest filing
- Jul 22, 2026
Holdings in Q3 2025
Holdings as of Sep 30, 2025, filed Nov 13, 2025. Long positions only; changes compare share counts with Q2 2025.
- Positions
- 248
- −63 vs. Q2 2025
- Portfolio value
- $431.5M
- −$45.5M (−9.5%) vs. Q2 2025
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AMATApplied Materials Inc | Stock | 3,061 | $626.7K | 0.1% | −680−18.2% | Reduced | History |
| BAMBrookfield Asset Management Ltd. | CL A LMT VTG SHS | 11,294 | $643.0K | 0.1% | −1,499−11.7% | Reduced | History |
| Invesco Exch Traded FD Tr II46138G656 | S&P ULTRA DIVIDE | 12,351 | $643.8K | 0.1% | −283−2.2% | Reduced | – |
| Flexshares Tr33939L803 | M STAR DEV MKT | 7,507 | $666.2K | 0.2% | −943−11.2% | Reduced | – |
| VRTVertiv Holdings Co | COM CL A | 4,527 | $682.9K | 0.2% | +239+5.6% | Added | History |
| CMPRCIMPRESS plc | SHS EURO | 10,900 | $687.1K | 0.2% | 00.0% | Unchanged | History |
| IQVIQVIA Holdings Inc. | Stock | 3,700 | $702.8K | 0.2% | 00.0% | Unchanged | History |
| KMIKinder Morgan, Inc. | Stock | 25,022 | $708.4K | 0.2% | −3,150−11.2% | Reduced | History |
| WMBWilliams Companies, Inc. | COM | 11,227 | $711.2K | 0.2% | +15+0.1% | Added | History |
| Fidelity Covington Trust316092832 | DIVID ETF RISI | 12,320 | $722.2K | 0.2% | +4,940+66.9% | Added | – |
| CCICrown Castle Inc. | REIT | 7,634 | $736.7K | 0.2% | −132−1.7% | Reduced | History |
| Flexshares Tr33939L670 | CRE SLCT BD FD | 33,262 | $748.2K | 0.2% | −2,970−8.2% | Reduced | – |
| GILDGilead Sciences, Inc. | Stock | 6,790 | $753.7K | 0.2% | −623−8.4% | Reduced | History |
| BRK.ABerkshire Hathaway Inc | CL A | 1 | $754.2K | 0.2% | −1−50.0% | Reduced | History |
| HUBBHubbell Inc | COM | 1,763 | $758.6K | 0.2% | +10+0.6% | Added | History |
| CVSCVS Health Corp | Stock | 10,109 | $762.2K | 0.2% | −867−7.9% | Reduced | History |
| APDAir Products & Chemicals, Inc. | Stock | 2,808 | $765.8K | 0.2% | +726+34.9% | Added | History |
| MOAltria Group, Inc. | Stock | 11,742 | $775.8K | 0.2% | −361−3.0% | Reduced | History |
| Flexshares Tr33939L845 | QLT DIV DEF IDX | 9,878 | $790.1K | 0.2% | −952−8.8% | Reduced | – |
| PEPPepsiCo Inc | Stock | 5,934 | $833.4K | 0.2% | +98+1.7% | Added | History |
| BPBP PLC | ADR | 24,430 | $842.0K | 0.2% | +5,472+28.9% | Added | History |
| Flexshares Tr33939L662 | HIG YLD VL ETF | 20,535 | $846.1K | 0.2% | −745−3.5% | Reduced | – |
| NGGNational Grid PLC | SPONSORED ADR NE | 11,653 | $847.1K | 0.2% | +27+0.2% | Added | History |
| CMCSAComcast Corp | Stock | 27,350 | $859.3K | 0.2% | −13,878−33.7% | Reduced | History |
| ICEIntercontinental Exchange, Inc. | Stock | 5,121 | $862.8K | 0.2% | +1,490+41.0% | Added | History |
| TMUST-Mobile US, Inc. | Stock | 3,619 | $866.3K | 0.2% | +730+25.3% | Added | History |
| UNPUnion Pacific Corp | Stock | 3,680 | $869.8K | 0.2% | +930+33.8% | Added | History |
| IBNIcici Bank Ltd | ADR | 28,950 | $875.2K | 0.2% | 00.0% | Unchanged | History |
| IRMIron Mountain Inc | COM | 8,650 | $881.8K | 0.2% | −108−1.2% | Reduced | History |
| Flexshares Tr33939L654 | US QT LW VLTY | 12,266 | $882.5K | 0.2% | −2,051−14.3% | Reduced | – |
| American Centy ETF Tr025072133 | AVAN US VALU ETF | 12,912 | $889.5K | 0.2% | +6,200+92.4% | Added | – |
| SCHWSchwab Charles Corp | Stock | 9,355 | $893.1K | 0.2% | +1,400+17.6% | Added | History |
| TSCOTractor Supply Co | COM | 15,751 | $895.8K | 0.2% | +6,026+62.0% | Added | History |
| Dimensional ETF Trust25434V831 | US HIGH PROF ETF | 23,969 | $905.3K | 0.2% | +1,851+8.4% | Added | – |
| SLViShares Silver Trust | ETF | 21,680 | $918.6K | 0.2% | −3,625−14.3% | Reduced | History |
| CCitigroup Inc | Stock | 9,161 | $929.8K | 0.2% | −1,400−13.3% | Reduced | History |
| GLWCorning Inc | COM | 11,444 | $938.8K | 0.2% | −1,600−12.3% | Reduced | History |
| BXBlackstone Inc. | COM | 5,612 | $958.9K | 0.2% | +503+9.8% | Added | History |
| ALLEAllegion plc | ORD SHS | 5,433 | $963.5K | 0.2% | +305+5.9% | Added | History |
| MMM3M Co | Stock | 6,247 | $969.6K | 0.2% | −219−3.4% | Reduced | History |
| GEGeneral Electric Co | Stock | 3,241 | $975.2K | 0.2% | −29−0.9% | Reduced | History |
| AMGNAmgen Inc | Stock | 3,478 | $981.6K | 0.2% | −263−7.0% | Reduced | History |
| iShares Core Dividend Growth ETF46434V621 | ETF | 14,843 | $1.01M | 0.2% | −49,702−77.0% | Reduced | – |
| PMPhilip Morris International Inc. | Stock | 6,336 | $1.03M | 0.2% | −1,725−21.4% | Reduced | History |
| LRCXLam Research Corp | Stock | 7,839 | $1.05M | 0.2% | −677−7.9% | Reduced | History |
| NFLXNetflix Inc | Stock | 891 | $1.07M | 0.2% | −620−41.0% | Reduced | History |
| HSYHershey Co | COM | 5,812 | $1.09M | 0.3% | −1,125−16.2% | Reduced | History |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 12,075 | $1.09M | 0.3% | +317+2.7% | Added | – |
| WisdomTree Tr97717W588 | US LARGECAP FUND | 15,860 | $1.09M | 0.3% | −1,500−8.6% | Reduced | – |
| KLACKLA Corp | COM NEW | 1,041 | $1.12M | 0.3% | +303+41.1% | Added | History |
| iShares Tr46435G102 | CONV BD ETF | 11,400 | $1.14M | 0.3% | +2,500+28.1% | Added | – |
| PEGPublic Service Enterprise Group Inc | COM | 14,389 | $1.20M | 0.3% | −326−2.2% | Reduced | History |
| J P Morgan Exchange Traded F46654Q781 | EQUITY FOCUS ETF | 16,292 | $1.21M | 0.3% | +977+6.4% | Added | – |
| UNHUnitedHealth Group Inc | Stock | 3,501 | $1.21M | 0.3% | +446+14.6% | Added | History |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 18,222 | $1.23M | 0.3% | −4,583−20.1% | Reduced | – |
| DEDeere & Co | Stock | 2,702 | $1.24M | 0.3% | +619+29.7% | Added | History |
| American Centy ETF Tr025072604 | AVANTIS EMGMKT | 16,699 | $1.25M | 0.3% | +2,537+17.9% | Added | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 2,642 | $1.27M | 0.3% | +829+45.7% | Added | – |
| PLDPrologis, Inc. | REIT | 11,133 | $1.27M | 0.3% | +3,502+45.9% | Added | History |
| BLKBlackRock, Inc. | Stock | 1,095 | $1.28M | 0.3% | −16−1.4% | Reduced | History |
| NUENucor Corp | COM | 9,440 | $1.28M | 0.3% | +2,500+36.0% | Added | History |
| MSMorgan Stanley | Stock | 8,215 | $1.31M | 0.3% | −357−4.2% | Reduced | History |
| AMTAmerican Tower Corp | REIT | 6,890 | $1.33M | 0.3% | −29−0.4% | Reduced | History |
| CSCOCisco Systems, Inc. | Stock | 20,018 | $1.37M | 0.3% | −1,450−6.8% | Reduced | History |
| CATCaterpillar Inc | Stock | 2,876 | $1.37M | 0.3% | −306−9.6% | Reduced | History |
| WisdomTree Tr97717Y790 | US EFFIC CORE FD | 26,000 | $1.40M | 0.3% | −1,000−3.7% | Reduced | – |
| J P Morgan Exchange Traded F46641Q761 | US QUALTY FCTR | 22,330 | $1.40M | 0.3% | −4,949−18.1% | Reduced | – |
| DISWalt Disney Co | Stock | 12,319 | $1.41M | 0.3% | −1,932−13.6% | Reduced | History |
| BNY Mellon ETF Trust09661T107 | US LRG CP CORE | 11,090 | $1.42M | 0.3% | −3,436−23.7% | Reduced | – |
| ORCLOracle Corp | Stock | 5,082 | $1.43M | 0.3% | −774−13.2% | Reduced | History |
| MCDMcDonalds Corp | Stock | 4,894 | $1.49M | 0.3% | +109+2.3% | Added | History |
| NKENIKE, Inc. | Stock | 21,829 | $1.52M | 0.4% | +2,532+13.1% | Added | History |
| SHELShell plc | ADR | 21,806 | $1.56M | 0.4% | +80.0% | Added | History |
| LMTLockheed Martin Corp | Stock | 3,145 | $1.57M | 0.4% | +563+21.8% | Added | History |
| BABoeing Co | Stock | 7,331 | $1.58M | 0.4% | +1,000+15.8% | Added | History |
| ABTAbbott Laboratories | Stock | 12,690 | $1.70M | 0.4% | +2,050+19.3% | Added | History |
| BMYBristol Myers Squibb Co | Stock | 37,767 | $1.70M | 0.4% | +558+1.5% | Added | History |
| GSGoldman Sachs Group Inc | Stock | 2,141 | $1.70M | 0.4% | +795+59.1% | Added | History |
| EDConsolidated Edison Inc | Stock | 17,162 | $1.73M | 0.4% | −193−1.1% | Reduced | History |
| RTXRTX Corp | Stock | 10,316 | $1.73M | 0.4% | −116−1.1% | Reduced | History |
| NEENextera Energy Inc | Stock | 23,595 | $1.78M | 0.4% | +892+3.9% | Added | History |
| BACBank of America Corp | Stock | 34,536 | $1.78M | 0.4% | −10,388−23.1% | Reduced | History |
| PFEPfizer Inc | Stock | 70,226 | $1.79M | 0.4% | −5,629−7.4% | Reduced | History |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 39,040 | $1.81M | 0.4% | −3,318−7.8% | Reduced | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 60,779 | $1.94M | 0.4% | +6,388+11.7% | Added | – |
| Capital Group Dividend Value14020W106 | SHS CREAT UNIT | 46,754 | $1.97M | 0.5% | −11,426−19.6% | Reduced | – |
| JPMorgan Nasdaq Equity Premium Income ETF46654Q203 | ETF | 34,363 | $1.98M | 0.5% | +1,086+3.3% | Added | – |
| OKEONEOK Inc | COM | 27,193 | $1.98M | 0.5% | −3,496−11.4% | Reduced | History |
| Goldman Sachs ETF Tr381430503 | ACTIVEBETA US LG | 16,032 | $2.09M | 0.5% | −394−2.4% | Reduced | – |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 46,000 | $2.10M | 0.5% | +321+0.7% | Added | – |
| GLDSPDR Gold Trust | ETF | 5,984 | $2.13M | 0.5% | +269+4.7% | Added | History |
| GOOGAlphabet Inc. | Stock | 8,830 | $2.15M | 0.5% | −6,369−41.9% | Reduced | History |
| CBChubb Ltd | Stock | 7,629 | $2.15M | 0.5% | +841+12.4% | Added | History |
| COSTCostco Wholesale Corp | Stock | 2,338 | $2.16M | 0.5% | +314+15.5% | Added | History |
| QCOMQualcomm Inc | Stock | 13,092 | $2.18M | 0.5% | −199−1.5% | Reduced | History |
| PSXPhillips 66 | Stock | 16,503 | $2.24M | 0.5% | +1,031+6.7% | Added | History |
| American Centy ETF Tr025072349 | US LARGE CAP VLU | 32,468 | $2.35M | 0.5% | +4,088+14.4% | Added | – |
| SPGIS&P Global Inc. | Stock | 4,835 | $2.35M | 0.5% | +181+3.9% | Added | History |
| MRKMerck & Co., Inc. | Stock | 30,410 | $2.55M | 0.6% | −1,156−3.7% | Reduced | History |
| iShares Tr464288638 | ISHS 5-10YR INVT | 48,327 | $2.61M | 0.6% | −999−2.0% | Reduced | – |
Sold out since Q2 2025 (68)
Positions held at the end of Q2 2025 that are gone from this filing.
| Security | Class | Shares in Q2 2025 | Value in Q2 2025 | % of portfolio in Q2 2025 | History |
|---|---|---|---|---|---|
| Invesco Exchange Traded FD T46137V357 | S&P500 EQL WGT | 39,696 | $7.21M | 1.5% | – |
| State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663 | ETF | 75,161 | $6.89M | 1.4% | – |
| Vanguard Total Bond Market ETF921937835 | ETF | 64,633 | $4.76M | 1.0% | – |
| iShares Iboxx $ Investment Grade Corporate Bond ETF464287242 | ETF | 37,306 | $4.09M | 0.9% | – |
| Dimensional World Ex U.S. Core Equity 2 ETF25434V880 | ETF | 113,893 | $3.35M | 0.7% | – |
| iShares Tr46434V456 | MSCI INTL QUALTY | 64,174 | $2.77M | 0.6% | – |
| Schwab Strategic Tr808524862 | SHT TM US TRES | 101,034 | $2.46M | 0.5% | – |
| PIMCO ETF Tr72201R205 | 1-5 US TIP IDX | 33,125 | $1.78M | 0.4% | – |
| SPDR Series Trust78468R606 | ST PORT HIGH ETF | 68,594 | $1.63M | 0.3% | – |
| First Tr Exchange-Traded FD33739Q408 | FIRST TR ENH NEW | 25,183 | $1.51M | 0.3% | – |
| DSLDoubleLine Income Solutions Fund | COM | 114,950 | $1.41M | 0.3% | History |
| iShares Core S&P 500 ETF464287200 | ETF | 1,869 | $1.16M | 0.2% | – |
| iShares MSCI USA Quality Factor ETF46432F339 | ETF | 6,328 | $1.16M | 0.2% | – |
| iShares S&P 500 Growth ETF464287309 | ETF | 7,583 | $834.9K | 0.2% | – |
| First Tr Exchange-Traded FD33738D879 | FT VEST RIS | 31,958 | $789.7K | 0.2% | – |
| BlackRock ETF Trust09290C103 | ISHARES US EQUIT | 13,210 | $719.4K | 0.2% | – |
| Capital Group Global Equity14020R107 | SHS | 24,323 | $710.0K | 0.1% | – |
| State Street SPDR Portfolio S&P 500 Value ETF78464A508 | ETF | 12,839 | $672.0K | 0.1% | – |
| iShares Tr464288877 | EAFE VALUE ETF | 10,211 | $648.2K | 0.1% | – |
| iShares Tr464287432 | 20 YR TR BD ETF | 7,245 | $639.4K | 0.1% | – |
| Capital Group Core Balanced14021D107 | SHS | 18,220 | $609.3K | 0.1% | – |
| Schwab US Dividend Equity ETF808524797 | ETF | 19,854 | $526.1K | 0.1% | – |
| Vanguard Total World Stock ETF922042742 | ETF | 3,961 | $509.0K | 0.1% | – |
| UTFCohen & Steers Infrastructure Fund Inc | COM | 18,501 | $498.6K | 0.1% | History |
| HWMHowmet Aerospace Inc. | Stock | 2,547 | $474.1K | 0.1% | History |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 1,503 | $456.8K | 0.1% | – |
| First Tr Exchange-Traded FD33733E823 | GROWTH STRENGTH | 13,275 | $453.8K | 0.1% | – |
| iShares Core MSCI Emerging Markets ETF46434G103 | ETF | 7,224 | $433.6K | 0.1% | – |
| ECCEagle Point Credit Co | COM | 53,050 | $406.4K | 0.1% | History |
| KYNKayne Anderson Energy Infrastructure Fund, Inc. | COM | 31,800 | $404.5K | 0.1% | History |
| J P Morgan Exchange Traded F46641Q852 | INTL BD OPP ETF | 7,402 | $359.9K | 0.1% | – |
| Capital Group Core Equity Et14020V108 | SHS CREAT UNIT | 9,736 | $359.6K | 0.1% | – |
| ADBEAdobe Inc. | Stock | 928 | $359.0K | 0.1% | History |
| First Tr Exchange-Traded FD33734X846 | NASDAQ CYB ETF | 4,384 | $331.4K | 0.1% | – |
| BlackRock ETF Trust09290C806 | ISHA US THEM ETF | 9,143 | $325.3K | 0.1% | – |
| iShares S&P 100 ETF464287101 | ETF | 1,066 | $324.4K | 0.1% | – |
| First Tr Exchange-Traded FD337344105 | NASDAQ-100 SEL | 2,320 | $316.7K | 0.1% | – |
| PFNPIMCO Income Strategy Fund II | COM | 40,250 | $297.4K | 0.1% | History |
| Capital Group Dividend Growe14021L109 | SHS ETF | 8,752 | $294.3K | 0.1% | – |
| Vanguard Morningstar Small-Cap ETF922908751 | ETF | 1,233 | $292.2K | 0.1% | – |
| Goldman Sachs ETF Tr381430123 | MARKETBETA US EQ | 3,368 | $288.2K | 0.1% | – |
| First Tr Exchange-Traded FD33739Q200 | FST LOW OPPT EFT | 5,812 | $286.3K | 0.1% | – |
| IAUiShares Gold Trust | ETF | 4,589 | $286.2K | 0.1% | History |
| DVNDevon Energy Corp | Stock | 8,900 | $283.1K | 0.1% | History |
| iShares Tr464288885 | EAFE GRWTH ETF | 2,519 | $282.1K | 0.1% | – |
| Capital Grp Fixed Incm ETF T14020Y300 | US MULTI-SECTOR | 10,059 | $277.8K | 0.1% | – |
| iShares Flexible Income Active ETF092528603 | ETF | 5,183 | $273.9K | 0.1% | – |
| COHRCoherent Corp. | COM | 2,858 | $255.0K | 0.1% | History |
| CMGChipotle Mexican Grill Inc | COM | 4,320 | $242.6K | 0.1% | History |
| FDXFedEx Corp | Stock | 1,060 | $240.9K | 0.1% | History |
| PFLPIMCO Income Strategy Fund | COM | 28,780 | $240.0K | 0.1% | History |
| BNTXBioNTech SE | SPONSORED ADS | 2,250 | $239.6K | 0.1% | History |
| PIMCO Enhanced Short Maturity Active Exchange-Traded Fund72201R833 | ETF | 2,354 | $236.7K | <0.1% | – |
| American Centy ETF Tr025072299 | AVAN RE INTL ETF | 3,396 | $229.4K | <0.1% | – |
| Invesco Exch Traded FD Tr II46138E339 | S&P 500 MOMNTM | 2,032 | $228.5K | <0.1% | – |
| Capital Grp Fixed Incm ETF T14020Y508 | CORE BOND ETF | 8,679 | $228.3K | <0.1% | – |
| Capital Group GBL Growth EQT14020X104 | SHS CREAT UNIT | 6,906 | $220.8K | <0.1% | – |
| ONONOn Holding AG | Stock | 4,200 | $218.6K | <0.1% | History |
| BNY Mellon ETF Trust09661T602 | CORE BOND ETF | 5,153 | $217.4K | <0.1% | – |
| HESHess Corp | Stock | 1,500 | $207.8K | <0.1% | History |
| CTVACorteva, Inc. | Stock | 2,746 | $204.7K | <0.1% | History |
| WBDWarner Bros. Discovery, Inc. | Stock | 10,180 | $116.7K | <0.1% | History |
| PNIPIMCO New York Municipal Income Fund II | COM | 16,948 | $113.9K | <0.1% | History |
| ASGLiberty All Star Growth Fund Inc. | COM | 16,749 | $91.6K | <0.1% | History |
| IGDVoya GLOBAL EQUITY DIVIDEND & PREMIUM OPPORTUNITY FUND | COM | 14,736 | $85.5K | <0.1% | History |
| PYNPIMCO New York Municipal Income Fund III | COM | 10,258 | $53.8K | <0.1% | History |
| RIGTransocean Ltd. | REGISTERED SHS | 11,450 | $29.7K | <0.1% | History |
| CHPTChargePoint Holdings, Inc. | COM CL A | 13,000 | $9.14K | <0.1% | History |