Herold Advisors, Inc.
- SEC CIK
- 0001891713
- Latest filing
- Jul 22, 2026
Holdings in Q4 2024
Holdings as of Dec 31, 2024, filed Feb 14, 2025. Long positions only; changes compare share counts with Q3 2024.
- Positions
- 275
- +3 vs. Q3 2024
- Portfolio value
- $458.9M
- −$1.64M (−0.4%) vs. Q3 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| CVSCVS Health Corp | Stock | 12,377 | $555.7K | 0.1% | −5,080−29.1% | Reduced | History |
| Invesco Exchange Traded FD T46137V431 | S&P 500 GARP ETF | 5,444 | $571.1K | 0.1% | 00.0% | Unchanged | – |
| ABAlliancebernstein Holding L.P. | UNIT LTD PARTN | 15,700 | $582.3K | 0.1% | 00.0% | Unchanged | History |
| AXPAmerican Express Co | Stock | 1,972 | $585.6K | 0.1% | +119+6.4% | Added | History |
| First Tr Exchange-Traded FD337344105 | NASDAQ-100 SEL | 4,736 | $592.1K | 0.1% | +10.0% | Added | – |
| First Tr Exchange-Traded FD33739Q408 | FIRST TR ENH NEW | 9,910 | $592.7K | 0.1% | +1,313+15.3% | Added | – |
| Invesco Exch Traded FD Tr II46138G656 | S&P ULTRA DIVIDE | 12,291 | $593.1K | 0.1% | +40.0% | Added | – |
| MOAltria Group, Inc. | Stock | 11,509 | $602.0K | 0.1% | +142+1.2% | Added | History |
| Vanguard Total World Stock ETF922042742 | ETF | 5,130 | $602.7K | 0.1% | +38+0.7% | Added | – |
| Flexshares Tr33939L803 | M STAR DEV MKT | 8,849 | $609.6K | 0.1% | +512+6.1% | Added | – |
| CCDCalamos Dynamic Convertible & Income Fund | COM | 25,256 | $613.9K | 0.1% | +830+3.4% | Added | History |
| GLWCorning Inc | COM | 13,154 | $625.1K | 0.1% | +153+1.2% | Added | History |
| Fidelity Covington Trust316092832 | DIVID ETF RISI | 12,320 | $633.0K | 0.1% | 00.0% | Unchanged | – |
| BPBP PLC | ADR | 21,818 | $645.0K | 0.1% | +131+0.6% | Added | History |
| BlackRock ETF Trust09290C103 | ISHARES US EQUIT | 12,633 | $647.4K | 0.1% | −500−3.8% | Reduced | – |
| CCitigroup Inc | Stock | 9,236 | $650.1K | 0.1% | −150−1.6% | Reduced | History |
| NGGNational Grid PLC | SPONSORED ADR NE | 11,050 | $656.9K | 0.1% | +183+1.7% | Added | History |
| SLViShares Silver Trust | ETF | 24,955 | $657.1K | 0.1% | 00.0% | Unchanged | History |
| DHIHorton D R Inc | COM | 4,700 | $657.2K | 0.1% | 00.0% | Unchanged | History |
| Invesco Exch TRD SLF Idx FD46138J619 | RUSL 1000 DYNM | 12,490 | $677.3K | 0.1% | −12,640−50.3% | Reduced | – |
| Dimensional ETF Trust25434V831 | US HIGH PROF ETF | 20,168 | $681.5K | 0.1% | 00.0% | Unchanged | – |
| ODFLOld Dominion Freight Line, Inc. | COM | 3,893 | $686.8K | 0.1% | −832−17.6% | Reduced | History |
| MMM3M Co | Stock | 5,327 | $687.9K | 0.1% | +10.0% | Added | History |
| BAMBrookfield Asset Management Ltd. | CL A LMT VTG SHS | 12,793 | $693.6K | 0.2% | 00.0% | Unchanged | History |
| Flexshares Tr33939L845 | QLT DIV DEF IDX | 10,144 | $712.4K | 0.2% | 00.0% | Unchanged | – |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 2,699 | $712.9K | 0.2% | +406+17.7% | Added | – |
| American Centy ETF Tr025072604 | AVANTIS EMGMKT | 12,161 | $715.0K | 0.2% | +654+5.7% | Added | – |
| GILDGilead Sciences, Inc. | Stock | 7,745 | $715.4K | 0.2% | +29+0.4% | Added | History |
| American Centy ETF Tr025072133 | AVAN US VALU ETF | 10,975 | $716.4K | 0.2% | +805+7.9% | Added | – |
| CATCaterpillar Inc | Stock | 2,081 | $755.1K | 0.2% | −510−19.7% | Reduced | History |
| IQVIQVIA Holdings Inc. | Stock | 3,900 | $766.4K | 0.2% | −1,100−22.0% | Reduced | History |
| KMIKinder Morgan, Inc. | Stock | 28,355 | $776.9K | 0.2% | −259−0.9% | Reduced | History |
| ACNAccenture plc | Stock | 2,256 | $793.9K | 0.2% | −333−12.9% | Reduced | History |
| LRCXLam Research Corp | Stock | 11,013 | $795.5K | 0.2% | −2,017−15.5% | ReducedConverted for a 10-for-1 split | History |
| First Tr Exchange-Traded FD33733E104 | CAP STRENGTH ETF | 9,125 | $801.7K | 0.2% | +30+0.3% | Added | – |
| iShares S&P 500 Growth ETF464287309 | ETF | 8,007 | $813.0K | 0.2% | −35−0.4% | Reduced | – |
| ORCLOracle Corp | Stock | 5,113 | $852.1K | 0.2% | −198−3.7% | Reduced | History |
| IBNIcici Bank Ltd | ADR | 28,950 | $864.4K | 0.2% | 00.0% | Unchanged | History |
| NFLXNetflix Inc | Stock | 972 | $866.4K | 0.2% | 00.0% | Unchanged | History |
| iShares MSCI USA Quality Factor ETF46432F339 | ETF | 4,863 | $866.5K | 0.2% | +1,418+41.2% | Added | – |
| First Tr Exchange-Traded FD33739Q705 | FT VEST S&P 500 | 18,202 | $914.1K | 0.2% | +1,106+6.5% | Added | – |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 11,800 | $919.1K | 0.2% | 00.0% | Unchanged | – |
| IRMIron Mountain Inc | COM | 8,756 | $920.4K | 0.2% | +10.0% | Added | History |
| CMPRCIMPRESS plc | SHS EURO | 12,900 | $925.2K | 0.2% | −2,000−13.4% | Reduced | History |
| First Tr Exchange-Traded FD33733E823 | GROWTH STRENGTH | 29,524 | $927.4K | 0.2% | +110.0% | Added | – |
| DKSDick's Sporting Goods, Inc. | Stock | 4,055 | $927.9K | 0.2% | 00.0% | Unchanged | History |
| SCHWSchwab Charles Corp | Stock | 12,597 | $932.3K | 0.2% | +138+1.1% | Added | History |
| Flexshares Tr33939L654 | US QT LW VLTY | 14,316 | $934.1K | 0.2% | +10.0% | Added | – |
| UNPUnion Pacific Corp | Stock | 4,120 | $939.5K | 0.2% | 00.0% | Unchanged | History |
| PMPhilip Morris International Inc. | Stock | 7,886 | $949.1K | 0.2% | +107+1.4% | Added | History |
| Flexshares Tr33939L662 | HIG YLD VL ETF | 23,501 | $956.1K | 0.2% | +1,758+8.1% | Added | – |
| KLACKLA Corp | COM NEW | 1,530 | $964.1K | 0.2% | −139−8.3% | Reduced | History |
| ALLEAllegion plc | ORD SHS | 7,384 | $964.9K | 0.2% | −1,156−13.5% | Reduced | History |
| IRIngersoll Rand Inc. | COM | 10,713 | $969.1K | 0.2% | −1,790−14.3% | Reduced | History |
| Vanguard Morningstar Growth ETF922908736 | ETF | 2,442 | $1.00M | 0.2% | +4+0.2% | Added | – |
| iShares Tr46435G102 | CONV BD ETF | 11,870 | $1.01M | 0.2% | 00.0% | Unchanged | – |
| GSGoldman Sachs Group Inc | Stock | 1,776 | $1.02M | 0.2% | 00.0% | Unchanged | History |
| PEPPepsiCo Inc | Stock | 6,750 | $1.03M | 0.2% | +97+1.5% | Added | History |
| TSCOTractor Supply Co | COM | 19,471 | $1.03M | 0.2% | 00.0% | UnchangedConverted for a 5-for-1 split | History |
| iShares Tr464288638 | ISHS 5-10YR INVT | 20,086 | $1.03M | 0.2% | +3,873+23.9% | Added | – |
| Flexshares Tr33939L670 | CRE SLCT BD FD | 47,951 | $1.04M | 0.2% | +314+0.7% | Added | – |
| MSMorgan Stanley | Stock | 8,321 | $1.05M | 0.2% | +468+6.0% | Added | History |
| WisdomTree Tr97717W588 | US LARGECAP FUND | 17,360 | $1.06M | 0.2% | −400−2.3% | Reduced | – |
| HUBBHubbell Inc | COM | 2,590 | $1.08M | 0.2% | −447−14.7% | Reduced | History |
| DEDeere & Co | Stock | 2,634 | $1.12M | 0.2% | +50+1.9% | Added | History |
| ICEIntercontinental Exchange, Inc. | Stock | 7,596 | $1.13M | 0.2% | −1,062−12.3% | Reduced | History |
| MLMMartin Marietta Materials Inc | COM | 2,194 | $1.13M | 0.2% | −241−9.9% | Reduced | History |
| PHParker-Hannifin Corp | Stock | 1,794 | $1.14M | 0.2% | −312−14.8% | Reduced | History |
| BXBlackstone Inc. | COM | 6,747 | $1.16M | 0.3% | −216−3.1% | Reduced | History |
| BABoeing Co | Stock | 6,685 | $1.18M | 0.3% | +150+2.3% | Added | History |
| Flexshares Tr33939L761 | CR SCD US BD | 24,885 | $1.19M | 0.3% | +24,885 | New | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 6,196 | $1.21M | 0.3% | +687+12.5% | Added | – |
| RTXRTX Corp | Stock | 10,614 | $1.23M | 0.3% | +68+0.6% | Added | History |
| PEGPublic Service Enterprise Group Inc | COM | 14,715 | $1.24M | 0.3% | +281+1.9% | Added | History |
| iShares Core S&P 500 ETF464287200 | ETF | 2,116 | $1.25M | 0.3% | +23+1.1% | Added | – |
| WisdomTree Tr97717Y790 | US EFFIC CORE FD | 27,000 | $1.26M | 0.3% | 00.0% | Unchanged | – |
| TMUST-Mobile US, Inc. | Stock | 5,713 | $1.26M | 0.3% | −1,068−15.7% | Reduced | History |
| AMTAmerican Tower Corp | REIT | 6,909 | $1.27M | 0.3% | +35+0.5% | Added | History |
| NUENucor Corp | COM | 10,890 | $1.27M | 0.3% | 00.0% | Unchanged | History |
| AMGNAmgen Inc | Stock | 5,001 | $1.30M | 0.3% | −296−5.6% | Reduced | History |
| HSYHershey Co | COM | 7,711 | $1.31M | 0.3% | +232+3.1% | Added | History |
| SHELShell plc | ADR | 20,931 | $1.31M | 0.3% | −91−0.4% | Reduced | History |
| First Tr Exchange-Traded FD33738D879 | FT VEST RIS | 54,564 | $1.32M | 0.3% | +580+1.1% | Added | – |
| CSCOCisco Systems, Inc. | Stock | 22,839 | $1.35M | 0.3% | −2,605−10.2% | Reduced | History |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 22,948 | $1.36M | 0.3% | −245−1.1% | Reduced | – |
| BLKBlackRock, Inc. | Stock | 1,324 | $1.36M | 0.3% | −198−13.0% | Reduced | History |
| BRK.ABerkshire Hathaway Inc | CL A | 2 | $1.36M | 0.3% | 00.0% | Unchanged | History |
| APDAir Products & Chemicals, Inc. | Stock | 4,763 | $1.38M | 0.3% | +76+1.6% | Added | History |
| JPMorgan Nasdaq Equity Premium Income ETF46654Q203 | ETF | 24,565 | $1.39M | 0.3% | +2,160+9.6% | Added | – |
| ABTAbbott Laboratories | Stock | 12,340 | $1.40M | 0.3% | +100+0.8% | Added | History |
| SPDR Series Trust78468R606 | ST PORT HIGH ETF | 61,751 | $1.45M | 0.3% | −1,117−1.8% | Reduced | – |
| PLDPrologis, Inc. | REIT | 13,962 | $1.48M | 0.3% | +42+0.3% | Added | History |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 36,826 | $1.49M | 0.3% | +3,067+9.1% | Added | – |
| MCDMcDonalds Corp | Stock | 5,268 | $1.53M | 0.3% | +261+5.2% | Added | History |
| DISWalt Disney Co | Stock | 13,825 | $1.54M | 0.3% | +291+2.2% | Added | History |
| EDConsolidated Edison Inc | Stock | 17,931 | $1.60M | 0.3% | +607+3.5% | Added | History |
| LMTLockheed Martin Corp | Stock | 3,300 | $1.60M | 0.3% | −17−0.5% | Reduced | History |
| GLDSPDR Gold Trust | ETF | 6,664 | $1.61M | 0.4% | −321−4.6% | Reduced | History |
| PIMCO ETF Tr72201R205 | 1-5 US TIP IDX | 31,133 | $1.63M | 0.4% | +4,484+16.8% | Added | – |
| J P Morgan Exchange Traded F46641Q761 | US QUALTY FCTR | 28,658 | $1.64M | 0.4% | +646+2.3% | Added | – |
Sold out since Q3 2024 (8)
Positions held at the end of Q3 2024 that are gone from this filing.
| Security | Class | Shares in Q3 2024 | Value in Q3 2024 | % of portfolio in Q3 2024 | History |
|---|---|---|---|---|---|
| Flexshares Tr33939L506 | IBOXX 3R TARGT | 42,721 | $1.03M | 0.2% | – |
| DVNDevon Energy Corp | Stock | 6,700 | $262.1K | 0.1% | History |
| UBERUber Technologies, Inc | Stock | 3,450 | $259.3K | 0.1% | History |
| TMOThermo Fisher Scientific Inc. | Stock | 378 | $233.9K | 0.1% | History |
| First Tr Exchange-Traded FD33738D788 | CORE INVESTMENT | 10,540 | $228.0K | <0.1% | – |
| INSPInspire Medical Systems, Inc. | COM | 1,000 | $211.1K | <0.1% | History |
| HESHess Corp | Stock | 1,500 | $203.7K | <0.1% | History |
| VKQInvesco Municipal Trust | COM | 10,293 | $105.6K | <0.1% | History |