Herold Advisors, Inc.
- SEC CIK
- 0001891713
- Latest filing
- Jul 22, 2026
Holdings in Q1 2025
Holdings as of Mar 31, 2025, filed May 13, 2025. Long positions only; changes compare share counts with Q4 2024.
- Positions
- 282
- +7 vs. Q4 2024
- Portfolio value
- $455.4M
- −$3.53M (−0.8%) vs. Q4 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AAPLApple Inc. | Stock | 99,670 | $22.1M | 4.9% | +4,076+4.3% | Added | History |
| American Centy ETF Tr025072885 | US EQT ETF | 158,711 | $14.7M | 3.2% | +11,830+8.1% | Added | – |
| MSFTMicrosoft Corp | Stock | 37,757 | $14.2M | 3.1% | −347−0.9% | Reduced | History |
| NVDANVIDIA Corp | Stock | 114,446 | $12.4M | 2.7% | −5,420−4.5% | Reduced | History |
| VVisa Inc. | Stock | 25,582 | $8.97M | 2.0% | −1,191−4.4% | Reduced | History |
| MAMastercard Inc | Stock | 16,049 | $8.80M | 1.9% | −647−3.9% | Reduced | History |
| LLYEli Lilly & Co | Stock | 10,536 | $8.70M | 1.9% | −984−8.5% | Reduced | History |
| XOMExxonMobil Holdings Corp | COM | 64,955 | $7.73M | 1.7% | +2,751+4.4% | Added | History |
| ABBVAbbVie Inc. | Stock | 35,966 | $7.54M | 1.7% | −1,776−4.7% | Reduced | History |
| JPMJPMorgan Chase & Co | Stock | 30,396 | $7.46M | 1.6% | +160+0.5% | Added | History |
| Invesco Exchange Traded FD T46137V357 | S&P500 EQL WGT | 39,410 | $6.83M | 1.5% | +1,179+3.1% | Added | – |
| American Centy ETF Tr025072562 | AVANTIS CORE FI | 160,694 | $6.65M | 1.5% | +15,399+10.6% | Added | – |
| American Centy ETF Tr025072877 | US SML CP VALU | 75,690 | $6.60M | 1.4% | +2,145+2.9% | Added | – |
| WMTWalmart Inc. | Stock | 72,898 | $6.40M | 1.4% | −6,459−8.1% | Reduced | History |
| Dimensional ETF Trust25434V872 | CORE FIXE IN ETF | 150,714 | $6.34M | 1.4% | +15,163+11.2% | Added | – |
| METAMeta Platforms, Inc. | Stock | 9,879 | $5.70M | 1.3% | −348−3.4% | Reduced | History |
| Dimensional ETF Trust25434V401 | US EQUI MARK ETF | 89,900 | $5.44M | 1.2% | +14,910+19.9% | Added | – |
| ETF Ser Solutions26922A321 | DISTILLATE US | 97,578 | $5.29M | 1.2% | −2,838−2.8% | Reduced | – |
| IBMInternational Business Machines Corp | Stock | 20,779 | $5.17M | 1.1% | +203+1.0% | Added | History |
| AMZNAmazon Com Inc | Stock | 26,279 | $5.00M | 1.1% | −1,474−5.3% | Reduced | History |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 91,419 | $4.63M | 1.0% | +6,571+7.7% | Added | – |
| Vanguard Total Bond Market ETF921937835 | ETF | 62,883 | $4.62M | 1.0% | +5,040+8.7% | Added | – |
| GOOGLAlphabet Inc. | Stock | 29,714 | $4.60M | 1.0% | −1,864−5.9% | Reduced | History |
| HDHome Depot, Inc. | Stock | 12,501 | $4.58M | 1.0% | −637−4.8% | Reduced | History |
| CVXChevron Corp | Stock | 25,765 | $4.31M | 0.9% | −324−1.2% | Reduced | History |
| PGProcter & Gamble Co | Stock | 25,042 | $4.27M | 0.9% | +2,241+9.8% | Added | History |
| iShares Core Dividend Growth ETF46434V621 | ETF | 68,087 | $4.21M | 0.9% | +3,007+4.6% | Added | – |
| iShares Iboxx $ Investment Grade Corporate Bond ETF464287242 | ETF | 35,946 | $3.91M | 0.9% | +2,962+9.0% | Added | – |
| BRK.BBerkshire Hathaway Inc | Stock | 7,100 | $3.78M | 0.8% | −864−10.8% | Reduced | History |
| Dimensional World Ex U.S. Core Equity 2 ETF25434V880 | ETF | 126,896 | $3.32M | 0.7% | +3,855+3.1% | Added | – |
| VZVerizon Communications Inc | Stock | 72,961 | $3.31M | 0.7% | +136+0.2% | Added | History |
| American Centy ETF Tr025072158 | AVANTIS US LARG | 50,117 | $3.22M | 0.7% | +16,108+47.4% | Added | – |
| WisdomTree Tr97717X669 | US QTLY DIV GRT | 40,124 | $3.20M | 0.7% | +2,770+7.4% | Added | – |
| ISRGIntuitive Surgical Inc | COM NEW | 6,450 | $3.19M | 0.7% | 00.0% | Unchanged | History |
| OKEONEOK Inc | COM | 31,735 | $3.15M | 0.7% | +1,349+4.4% | Added | History |
| CTASCintas Corp | Stock | 15,136 | $3.11M | 0.7% | −3,629−19.3% | Reduced | History |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 33,078 | $3.09M | 0.7% | +212+0.6% | Added | – |
| MRKMerck & Co., Inc. | Stock | 34,425 | $3.09M | 0.7% | −1,822−5.0% | Reduced | History |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 53,120 | $3.04M | 0.7% | +174+0.3% | Added | – |
| WisdomTree Tr97717Y527 | FLOATNG RAT TREA | 59,187 | $2.98M | 0.7% | +3,622+6.5% | Added | – |
| BIPBrookfield Infrastructure Partners L.P. | LP INT UNIT | 99,947 | $2.98M | 0.7% | −1,480−1.5% | Reduced | History |
| JNJJohnson & Johnson | Stock | 17,938 | $2.98M | 0.7% | −310−1.7% | Reduced | History |
| American Centy ETF Tr025072703 | INTL EQT ETF | 44,818 | $2.97M | 0.7% | +6,953+18.4% | Added | – |
| iShares Tr46434V456 | MSCI INTL QUALTY | 69,200 | $2.75M | 0.6% | +2,229+3.3% | Added | – |
| SPGIS&P Global Inc. | Stock | 5,365 | $2.73M | 0.6% | −20−0.4% | Reduced | History |
| INTUIntuit Inc. | Stock | 4,339 | $2.66M | 0.6% | −313−6.7% | Reduced | History |
| Flexshares Tr33939L746 | US QUALITY CAP | 41,634 | $2.66M | 0.6% | +4,554+12.3% | Added | – |
| APHAmphenol Corp | CL A | 39,464 | $2.59M | 0.6% | +484+1.2% | Added | History |
| TSLATesla, Inc. | Stock | 9,934 | $2.58M | 0.6% | −2,066−17.2% | Reduced | History |
| BNBROOKFIELD Corp | CL A LTD VT SH | 47,284 | $2.47M | 0.5% | 00.0% | Unchanged | History |
| PSXPhillips 66 | Stock | 19,923 | $2.46M | 0.5% | −4,598−18.8% | Reduced | History |
| CBChubb Ltd | Stock | 8,087 | $2.44M | 0.5% | +701+9.5% | Added | History |
| Dimensional ETF Trust25434V807 | INTERNATNAL VAL | 61,691 | $2.43M | 0.5% | +10,830+21.3% | Added | – |
| TAT&T Inc. | Stock | 85,563 | $2.42M | 0.5% | −1,672−1.9% | Reduced | History |
| Schwab Strategic Tr808524862 | SHT TM US TRES | 97,803 | $2.38M | 0.5% | +4,584+4.9% | Added | – |
| GOOGAlphabet Inc. | Stock | 15,197 | $2.37M | 0.5% | −336−2.2% | Reduced | History |
| WisdomTree Tr97717Y477 | US QUALITY GROW | 52,513 | $2.31M | 0.5% | +11,108+26.8% | Added | – |
| Flexshares Tr33939L829 | INT QLTDVDYNAM | 77,110 | $2.24M | 0.5% | +15,238+24.6% | Added | – |
| BMYBristol Myers Squibb Co | Stock | 36,673 | $2.24M | 0.5% | +1,685+4.8% | Added | History |
| iShares Tr464288638 | ISHS 5-10YR INVT | 42,362 | $2.22M | 0.5% | +22,276+110.9% | Added | – |
| Flexshares Tr33939L761 | CR SCD US BD | 46,034 | $2.22M | 0.5% | +21,149+85.0% | Added | – |
| ETNEaton Corp plc | Stock | 7,861 | $2.14M | 0.5% | −1,201−13.3% | Reduced | History |
| American Centy ETF Tr025072349 | US LARGE CAP VLU | 32,141 | $2.10M | 0.5% | +1,367+4.4% | Added | – |
| QCOMQualcomm Inc | Stock | 13,214 | $2.03M | 0.4% | +63+0.5% | Added | History |
| BACBank of America Corp | Stock | 47,942 | $2.00M | 0.4% | +3,132+7.0% | Added | History |
| EDConsolidated Edison Inc | Stock | 17,847 | $1.97M | 0.4% | −84−0.5% | Reduced | History |
| Goldman Sachs ETF Tr381430503 | ACTIVEBETA US LG | 17,926 | $1.97M | 0.4% | 00.0% | Unchanged | – |
| NEENextera Energy Inc | Stock | 27,485 | $1.95M | 0.4% | +4,455+19.3% | Added | History |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 41,753 | $1.92M | 0.4% | −703−1.7% | Reduced | – |
| GLDSPDR Gold Trust | ETF | 6,614 | $1.91M | 0.4% | −50−0.8% | Reduced | History |
| BNY Mellon ETF Trust09661T107 | US LRG CP CORE | 17,550 | $1.87M | 0.4% | +2,653+17.8% | Added | – |
| COSTCostco Wholesale Corp | Stock | 1,928 | $1.82M | 0.4% | +120+6.6% | Added | History |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 32,906 | $1.80M | 0.4% | −194−0.6% | Reduced | – |
| PIMCO ETF Tr72201R205 | 1-5 US TIP IDX | 33,257 | $1.80M | 0.4% | +2,124+6.8% | Added | – |
| UNHUnitedHealth Group Inc | Stock | 3,414 | $1.79M | 0.4% | +79+2.4% | Added | History |
| First Tr Exchange-Traded FD33739Q408 | FIRST TR ENH NEW | 29,130 | $1.74M | 0.4% | +19,220+193.9% | Added | – |
| PFEPfizer Inc | Stock | 67,926 | $1.72M | 0.4% | −1,636−2.4% | Reduced | History |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 68,196 | $1.71M | 0.4% | +2,396+3.6% | Added | – |
| CMCSAComcast Corp | Stock | 46,261 | $1.71M | 0.4% | −2,026−4.2% | Reduced | History |
| MCDMcDonalds Corp | Stock | 5,457 | $1.70M | 0.4% | +189+3.6% | Added | History |
| ABTAbbott Laboratories | Stock | 12,340 | $1.64M | 0.4% | 00.0% | Unchanged | History |
| AVGOBroadcom Inc. | Stock | 9,737 | $1.63M | 0.4% | −3,697−27.5% | Reduced | History |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 42,068 | $1.62M | 0.4% | +5,242+14.2% | Added | – |
| BRK.ABerkshire Hathaway Inc | CL A | 2 | $1.60M | 0.4% | 00.0% | Unchanged | History |
| SPDR Series Trust78468R606 | ST PORT HIGH ETF | 66,340 | $1.55M | 0.3% | +4,589+7.4% | Added | – |
| J P Morgan Exchange Traded F46641Q761 | US QUALTY FCTR | 27,188 | $1.54M | 0.3% | −1,470−5.1% | Reduced | – |
| SHELShell plc | ADR | 20,939 | $1.53M | 0.3% | +80.0% | Added | History |
| PLDPrologis, Inc. | REIT | 13,708 | $1.53M | 0.3% | −254−1.8% | Reduced | History |
| NKENIKE, Inc. | Stock | 23,928 | $1.52M | 0.3% | −244−1.0% | Reduced | History |
| AMTAmerican Tower Corp | REIT | 6,840 | $1.49M | 0.3% | −69−1.0% | Reduced | History |
| JPMorgan Nasdaq Equity Premium Income ETF46654Q203 | ETF | 28,302 | $1.47M | 0.3% | +3,737+15.2% | Added | – |
| LMTLockheed Martin Corp | Stock | 3,262 | $1.46M | 0.3% | −38−1.2% | Reduced | History |
| RTXRTX Corp | Stock | 10,480 | $1.39M | 0.3% | −134−1.3% | Reduced | History |
| DISWalt Disney Co | Stock | 13,745 | $1.36M | 0.3% | −80−0.6% | Reduced | History |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 22,801 | $1.33M | 0.3% | −147−0.6% | Reduced | – |
| NFLXNetflix Inc | Stock | 1,402 | $1.31M | 0.3% | +430+44.2% | Added | History |
| CSCOCisco Systems, Inc. | Stock | 20,993 | $1.30M | 0.3% | −1,846−8.1% | Reduced | History |
| NUENucor Corp | COM | 10,740 | $1.29M | 0.3% | −150−1.4% | Reduced | History |
| DEDeere & Co | Stock | 2,752 | $1.29M | 0.3% | +118+4.5% | Added | History |
| BABoeing Co | Stock | 7,360 | $1.26M | 0.3% | +675+10.1% | Added | History |
Sold out since Q4 2024 (9)
Positions held at the end of Q4 2024 that are gone from this filing.
| Security | Class | Shares in Q4 2024 | Value in Q4 2024 | % of portfolio in Q4 2024 | History |
|---|---|---|---|---|---|
| ODFLOld Dominion Freight Line, Inc. | COM | 3,893 | $686.8K | 0.1% | History |
| MCHPMicrochip Technology Inc | Stock | 6,553 | $375.8K | 0.1% | History |
| BENFranklin Templeton Inc | COM | 14,750 | $299.3K | 0.1% | History |
| LWLamb Weston Holdings, Inc. | Stock | 4,176 | $279.1K | 0.1% | History |
| COHRCoherent Corp. | COM | 2,858 | $270.7K | 0.1% | History |
| OXYOccidental Petroleum Corp | Stock | 4,907 | $242.5K | 0.1% | History |
| KRKroger Co | Stock | 3,900 | $238.5K | 0.1% | History |
| CGCarlyle Group Inc. | COM | 4,500 | $227.2K | <0.1% | History |
| PYPLPayPal Holdings, Inc. | Stock | 2,350 | $200.6K | <0.1% | History |