Herold Advisors, Inc.
- SEC CIK
- 0001891713
- Latest filing
- Jul 22, 2026
Holdings in Q4 2024
Holdings as of Dec 31, 2024, filed Feb 14, 2025. Long positions only; changes compare share counts with Q3 2024.
- Positions
- 275
- +3 vs. Q3 2024
- Portfolio value
- $458.9M
- −$1.64M (−0.4%) vs. Q3 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AAPLApple Inc. | Stock | 95,594 | $23.9M | 5.2% | −1,332−1.4% | Reduced | History |
| NVDANVIDIA Corp | Stock | 119,866 | $16.1M | 3.5% | −1,003−0.8% | Reduced | History |
| MSFTMicrosoft Corp | Stock | 38,104 | $16.1M | 3.5% | +46+0.1% | Added | History |
| American Centy ETF Tr025072885 | US EQT ETF | 146,881 | $14.2M | 3.1% | −8,087−5.2% | Reduced | – |
| LLYEli Lilly & Co | Stock | 11,520 | $8.89M | 1.9% | +158+1.4% | Added | History |
| MAMastercard Inc | Stock | 16,696 | $8.79M | 1.9% | −586−3.4% | Reduced | History |
| VVisa Inc. | Stock | 26,773 | $8.46M | 1.8% | −995−3.6% | Reduced | History |
| JPMJPMorgan Chase & Co | Stock | 30,236 | $7.25M | 1.6% | −1,191−3.8% | Reduced | History |
| WMTWalmart Inc. | Stock | 79,357 | $7.17M | 1.6% | −2,169−2.7% | Reduced | History |
| American Centy ETF Tr025072877 | US SML CP VALU | 73,545 | $7.10M | 1.5% | −2,463−3.2% | Reduced | – |
| ABBVAbbVie Inc. | Stock | 37,742 | $6.71M | 1.5% | −1,002−2.6% | Reduced | History |
| Invesco Exchange Traded FD T46137V357 | S&P500 EQL WGT | 38,231 | $6.70M | 1.5% | −2,395−5.9% | Reduced | – |
| XOMExxonMobil Holdings Corp | COM | 62,204 | $6.69M | 1.5% | +22,628+57.2% | Added | History |
| AMZNAmazon Com Inc | Stock | 27,753 | $6.09M | 1.3% | −584−2.1% | Reduced | History |
| METAMeta Platforms, Inc. | Stock | 10,227 | $5.99M | 1.3% | −339−3.2% | Reduced | History |
| GOOGLAlphabet Inc. | Stock | 31,578 | $5.98M | 1.3% | −666−2.1% | Reduced | History |
| American Centy ETF Tr025072562 | AVANTIS CORE FI | 145,295 | $5.89M | 1.3% | +8,777+6.4% | Added | – |
| Dimensional ETF Trust25434V872 | CORE FIXE IN ETF | 135,551 | $5.59M | 1.2% | +13,578+11.1% | Added | – |
| ETF Ser Solutions26922A321 | DISTILLATE US | 100,416 | $5.52M | 1.2% | −2,239−2.2% | Reduced | – |
| HDHome Depot, Inc. | Stock | 13,138 | $5.11M | 1.1% | −461−3.4% | Reduced | History |
| TSLATesla, Inc. | Stock | 12,000 | $4.85M | 1.1% | −148−1.2% | Reduced | History |
| Dimensional ETF Trust25434V401 | US EQUI MARK ETF | 74,990 | $4.78M | 1.0% | +6,823+10.0% | Added | – |
| IBMInternational Business Machines Corp | Stock | 20,576 | $4.52M | 1.0% | −134−0.6% | Reduced | History |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 84,848 | $4.27M | 0.9% | +6,565+8.4% | Added | – |
| Vanguard Total Bond Market ETF921937835 | ETF | 57,843 | $4.16M | 0.9% | +3,902+7.2% | Added | – |
| iShares Core Dividend Growth ETF46434V621 | ETF | 65,080 | $3.99M | 0.9% | −3,606−5.2% | Reduced | – |
| PGProcter & Gamble Co | Stock | 22,801 | $3.82M | 0.8% | +316+1.4% | Added | History |
| CVXChevron Corp | Stock | 26,089 | $3.78M | 0.8% | +390+1.5% | Added | History |
| BRK.BBerkshire Hathaway Inc | Stock | 7,964 | $3.61M | 0.8% | +880+12.4% | Added | History |
| MRKMerck & Co., Inc. | Stock | 36,247 | $3.61M | 0.8% | −1,032−2.8% | Reduced | History |
| iShares Iboxx $ Investment Grade Corporate Bond ETF464287242 | ETF | 32,984 | $3.52M | 0.8% | +2,109+6.8% | Added | – |
| CTASCintas Corp | Stock | 18,765 | $3.43M | 0.7% | −916−4.7% | Reduced | History |
| ISRGIntuitive Surgical Inc | COM NEW | 6,450 | $3.37M | 0.7% | 00.0% | Unchanged | History |
| BIPBrookfield Infrastructure Partners L.P. | LP INT UNIT | 101,427 | $3.22M | 0.7% | −937−0.9% | Reduced | History |
| AVGOBroadcom Inc. | Stock | 13,434 | $3.11M | 0.7% | −1,006−7.0% | Reduced | History |
| Dimensional World Ex U.S. Core Equity 2 ETF25434V880 | ETF | 123,041 | $3.06M | 0.7% | +800+0.7% | Added | – |
| OKEONEOK Inc | COM | 30,386 | $3.05M | 0.7% | −942−3.0% | Reduced | History |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 52,946 | $3.05M | 0.7% | +1,186+2.3% | Added | – |
| WisdomTree Tr97717X669 | US QTLY DIV GRT | 37,354 | $3.02M | 0.7% | +2,390+6.8% | Added | – |
| ETNEaton Corp plc | Stock | 9,062 | $3.01M | 0.7% | −381−4.0% | Reduced | History |
| GOOGAlphabet Inc. | Stock | 15,533 | $2.96M | 0.6% | −485−3.0% | Reduced | History |
| INTUIntuit Inc. | Stock | 4,652 | $2.92M | 0.6% | −242−4.9% | Reduced | History |
| VZVerizon Communications Inc | Stock | 72,825 | $2.91M | 0.6% | +2,178+3.1% | Added | History |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 32,866 | $2.82M | 0.6% | −3,392−9.4% | Reduced | – |
| WisdomTree Tr97717Y527 | FLOATNG RAT TREA | 55,565 | $2.80M | 0.6% | +1,578+2.9% | Added | – |
| PSXPhillips 66 | Stock | 24,521 | $2.79M | 0.6% | −1,014−4.0% | Reduced | History |
| BNBROOKFIELD Corp | CL A LTD VT SH | 47,284 | $2.72M | 0.6% | −1,999−4.1% | Reduced | History |
| APHAmphenol Corp | CL A | 38,980 | $2.71M | 0.6% | 00.0% | Unchanged | History |
| SPGIS&P Global Inc. | Stock | 5,385 | $2.68M | 0.6% | −400−6.9% | Reduced | History |
| JNJJohnson & Johnson | Stock | 18,248 | $2.64M | 0.6% | −90.0% | Reduced | History |
| iShares Tr46434V456 | MSCI INTL QUALTY | 66,971 | $2.49M | 0.5% | +855+1.3% | Added | – |
| Flexshares Tr33939L746 | US QUALITY CAP | 37,080 | $2.46M | 0.5% | +1,894+5.4% | Added | – |
| American Centy ETF Tr025072703 | INTL EQT ETF | 37,865 | $2.32M | 0.5% | +1,828+5.1% | Added | – |
| American Centy ETF Tr025072158 | AVANTIS US LARG | 34,009 | $2.30M | 0.5% | +18,285+116.3% | Added | – |
| Schwab Strategic Tr808524862 | SHT TM US TRES | 93,219 | $2.24M | 0.5% | +11,439+14.0% | AddedConverted for a 2-for-1 split | – |
| Goldman Sachs ETF Tr381430503 | ACTIVEBETA US LG | 17,926 | $2.06M | 0.4% | −923−4.9% | Reduced | – |
| American Centy ETF Tr025072349 | US LARGE CAP VLU | 30,774 | $2.05M | 0.4% | +676+2.2% | Added | – |
| CBChubb Ltd | Stock | 7,386 | $2.04M | 0.4% | +19+0.3% | Added | History |
| WisdomTree Tr97717Y477 | US QUALITY GROW | 41,405 | $2.04M | 0.4% | +6,656+19.2% | Added | – |
| QCOMQualcomm Inc | Stock | 13,151 | $2.02M | 0.4% | +221+1.7% | Added | History |
| TAT&T Inc. | Stock | 87,235 | $1.99M | 0.4% | +4,270+5.1% | Added | History |
| BMYBristol Myers Squibb Co | Stock | 34,988 | $1.98M | 0.4% | −1,409−3.9% | Reduced | History |
| BACBank of America Corp | Stock | 44,810 | $1.97M | 0.4% | +751+1.7% | Added | History |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 42,456 | $1.94M | 0.4% | +467+1.1% | Added | – |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 33,100 | $1.87M | 0.4% | +93+0.3% | Added | – |
| PFEPfizer Inc | Stock | 69,562 | $1.85M | 0.4% | +1,304+1.9% | Added | History |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 65,800 | $1.83M | 0.4% | +2,216+3.5% | AddedConverted for a 4-for-1 split | – |
| NKENIKE, Inc. | Stock | 24,172 | $1.83M | 0.4% | −2,293−8.7% | Reduced | History |
| CMCSAComcast Corp | Stock | 48,287 | $1.81M | 0.4% | −4,742−8.9% | Reduced | History |
| Dimensional ETF Trust25434V807 | INTERNATNAL VAL | 50,861 | $1.80M | 0.4% | +4,255+9.1% | Added | – |
| Flexshares Tr33939L829 | INT QLTDVDYNAM | 61,872 | $1.71M | 0.4% | +4,710+8.2% | Added | – |
| UNHUnitedHealth Group Inc | Stock | 3,335 | $1.69M | 0.4% | −718−17.7% | Reduced | History |
| BNY Mellon ETF Trust09661T107 | US LRG CP CORE | 14,897 | $1.67M | 0.4% | +1,881+14.5% | Added | – |
| COSTCostco Wholesale Corp | Stock | 1,808 | $1.66M | 0.4% | −216−10.7% | Reduced | History |
| NEENextera Energy Inc | Stock | 23,030 | $1.65M | 0.4% | +189+0.8% | Added | History |
| J P Morgan Exchange Traded F46641Q761 | US QUALTY FCTR | 28,658 | $1.64M | 0.4% | +646+2.3% | Added | – |
| PIMCO ETF Tr72201R205 | 1-5 US TIP IDX | 31,133 | $1.63M | 0.4% | +4,484+16.8% | Added | – |
| GLDSPDR Gold Trust | ETF | 6,664 | $1.61M | 0.4% | −321−4.6% | Reduced | History |
| LMTLockheed Martin Corp | Stock | 3,300 | $1.60M | 0.3% | −17−0.5% | Reduced | History |
| EDConsolidated Edison Inc | Stock | 17,931 | $1.60M | 0.3% | +607+3.5% | Added | History |
| DISWalt Disney Co | Stock | 13,825 | $1.54M | 0.3% | +291+2.2% | Added | History |
| MCDMcDonalds Corp | Stock | 5,268 | $1.53M | 0.3% | +261+5.2% | Added | History |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 36,826 | $1.49M | 0.3% | +3,067+9.1% | Added | – |
| PLDPrologis, Inc. | REIT | 13,962 | $1.48M | 0.3% | +42+0.3% | Added | History |
| SPDR Series Trust78468R606 | ST PORT HIGH ETF | 61,751 | $1.45M | 0.3% | −1,117−1.8% | Reduced | – |
| ABTAbbott Laboratories | Stock | 12,340 | $1.40M | 0.3% | +100+0.8% | Added | History |
| JPMorgan Nasdaq Equity Premium Income ETF46654Q203 | ETF | 24,565 | $1.39M | 0.3% | +2,160+9.6% | Added | – |
| APDAir Products & Chemicals, Inc. | Stock | 4,763 | $1.38M | 0.3% | +76+1.6% | Added | History |
| BRK.ABerkshire Hathaway Inc | CL A | 2 | $1.36M | 0.3% | 00.0% | Unchanged | History |
| BLKBlackRock, Inc. | Stock | 1,324 | $1.36M | 0.3% | −198−13.0% | Reduced | History |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 22,948 | $1.36M | 0.3% | −245−1.1% | Reduced | – |
| CSCOCisco Systems, Inc. | Stock | 22,839 | $1.35M | 0.3% | −2,605−10.2% | Reduced | History |
| First Tr Exchange-Traded FD33738D879 | FT VEST RIS | 54,564 | $1.32M | 0.3% | +580+1.1% | Added | – |
| SHELShell plc | ADR | 20,931 | $1.31M | 0.3% | −91−0.4% | Reduced | History |
| HSYHershey Co | COM | 7,711 | $1.31M | 0.3% | +232+3.1% | Added | History |
| AMGNAmgen Inc | Stock | 5,001 | $1.30M | 0.3% | −296−5.6% | Reduced | History |
| NUENucor Corp | COM | 10,890 | $1.27M | 0.3% | 00.0% | Unchanged | History |
| AMTAmerican Tower Corp | REIT | 6,909 | $1.27M | 0.3% | +35+0.5% | Added | History |
| TMUST-Mobile US, Inc. | Stock | 5,713 | $1.26M | 0.3% | −1,068−15.7% | Reduced | History |
| WisdomTree Tr97717Y790 | US EFFIC CORE FD | 27,000 | $1.26M | 0.3% | 00.0% | Unchanged | – |
Sold out since Q3 2024 (8)
Positions held at the end of Q3 2024 that are gone from this filing.
| Security | Class | Shares in Q3 2024 | Value in Q3 2024 | % of portfolio in Q3 2024 | History |
|---|---|---|---|---|---|
| Flexshares Tr33939L506 | IBOXX 3R TARGT | 42,721 | $1.03M | 0.2% | – |
| DVNDevon Energy Corp | Stock | 6,700 | $262.1K | 0.1% | History |
| UBERUber Technologies, Inc | Stock | 3,450 | $259.3K | 0.1% | History |
| TMOThermo Fisher Scientific Inc. | Stock | 378 | $233.9K | 0.1% | History |
| First Tr Exchange-Traded FD33738D788 | CORE INVESTMENT | 10,540 | $228.0K | <0.1% | – |
| INSPInspire Medical Systems, Inc. | COM | 1,000 | $211.1K | <0.1% | History |
| HESHess Corp | Stock | 1,500 | $203.7K | <0.1% | History |
| VKQInvesco Municipal Trust | COM | 10,293 | $105.6K | <0.1% | History |