Herold Advisors, Inc.
- SEC CIK
- 0001891713
- Latest filing
- Jul 22, 2026
Holdings in Q3 2024
Holdings as of Sep 30, 2024, filed Nov 14, 2024. Long positions only; changes compare share counts with Q2 2024.
- Positions
- 272
- +9 vs. Q2 2024
- Portfolio value
- $460.5M
- +$28.2M (+6.5%) vs. Q2 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AAPLApple Inc. | Stock | 96,926 | $22.6M | 4.9% | −648−0.7% | Reduced | History |
| MSFTMicrosoft Corp | Stock | 38,058 | $16.4M | 3.6% | −123−0.3% | Reduced | History |
| American Centy ETF Tr025072885 | US EQT ETF | 154,968 | $14.7M | 3.2% | +863+0.6% | Added | – |
| NVDANVIDIA Corp | Stock | 120,869 | $14.7M | 3.2% | +594+0.5% | Added | History |
| LLYEli Lilly & Co | Stock | 11,362 | $10.1M | 2.2% | −294−2.5% | Reduced | History |
| MAMastercard Inc | Stock | 17,282 | $8.53M | 1.9% | −97−0.6% | Reduced | History |
| ABBVAbbVie Inc. | Stock | 38,744 | $7.65M | 1.7% | −405−1.0% | Reduced | History |
| VVisa Inc. | Stock | 27,768 | $7.64M | 1.7% | −203−0.7% | Reduced | History |
| American Centy ETF Tr025072877 | US SML CP VALU | 76,008 | $7.29M | 1.6% | +3,087+4.2% | Added | – |
| Invesco Exchange Traded FD T46137V357 | S&P500 EQL WGT | 40,626 | $7.28M | 1.6% | +80+0.2% | Added | – |
| JPMJPMorgan Chase & Co | Stock | 31,427 | $6.63M | 1.4% | −547−1.7% | Reduced | History |
| WMTWalmart Inc. | Stock | 81,526 | $6.58M | 1.4% | −1,176−1.4% | Reduced | History |
| METAMeta Platforms, Inc. | Stock | 10,566 | $6.05M | 1.3% | −802−7.1% | Reduced | History |
| ETF Ser Solutions26922A321 | DISTILLATE US | 102,655 | $5.82M | 1.3% | −9,525−8.5% | Reduced | – |
| American Centy ETF Tr025072562 | AVANTIS CORE FI | 136,518 | $5.80M | 1.3% | +16,988+14.2% | Added | – |
| HDHome Depot, Inc. | Stock | 13,599 | $5.51M | 1.2% | −66−0.5% | Reduced | History |
| GOOGLAlphabet Inc. | Stock | 32,244 | $5.35M | 1.2% | −196−0.6% | Reduced | History |
| AMZNAmazon Com Inc | Stock | 28,337 | $5.28M | 1.1% | −226−0.8% | Reduced | History |
| Dimensional ETF Trust25434V872 | CORE FIXE IN ETF | 121,973 | $5.27M | 1.1% | +9,157+8.1% | Added | – |
| XOMExxonMobil Holdings Corp | COM | 39,576 | $4.64M | 1.0% | +994+2.6% | Added | History |
| IBMInternational Business Machines Corp | Stock | 20,710 | $4.58M | 1.0% | +48+0.2% | Added | History |
| iShares Core Dividend Growth ETF46434V621 | ETF | 68,686 | $4.31M | 0.9% | +67+0.1% | Added | – |
| Dimensional ETF Trust25434V401 | US EQUI MARK ETF | 68,167 | $4.24M | 0.9% | +6,122+9.9% | Added | – |
| MRKMerck & Co., Inc. | Stock | 37,279 | $4.23M | 0.9% | +70+0.2% | Added | History |
| CTASCintas Corp | Stock | 19,681 | $4.05M | 0.9% | −435−2.2% | ReducedConverted for a 4-for-1 split | History |
| Vanguard Total Bond Market ETF921937835 | ETF | 53,941 | $4.05M | 0.9% | +456+0.9% | Added | – |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 78,283 | $3.97M | 0.9% | +2,334+3.1% | Added | – |
| PGProcter & Gamble Co | Stock | 22,485 | $3.90M | 0.8% | +203+0.9% | Added | History |
| CVXChevron Corp | Stock | 25,699 | $3.78M | 0.8% | +893+3.6% | Added | History |
| BIPBrookfield Infrastructure Partners L.P. | LP INT UNIT | 102,364 | $3.59M | 0.8% | −245−0.2% | Reduced | History |
| iShares Iboxx $ Investment Grade Corporate Bond ETF464287242 | ETF | 30,875 | $3.49M | 0.8% | +130+0.4% | Added | – |
| PSXPhillips 66 | Stock | 25,535 | $3.36M | 0.7% | +444+1.8% | Added | History |
| Dimensional World Ex U.S. Core Equity 2 ETF25434V880 | ETF | 122,241 | $3.30M | 0.7% | +530+0.4% | Added | – |
| BRK.BBerkshire Hathaway Inc | Stock | 7,084 | $3.26M | 0.7% | +696+10.9% | Added | History |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 36,258 | $3.18M | 0.7% | −123−0.3% | Reduced | – |
| TSLATesla, Inc. | Stock | 12,148 | $3.18M | 0.7% | +845+7.5% | Added | History |
| VZVerizon Communications Inc | Stock | 70,647 | $3.17M | 0.7% | +4,802+7.3% | Added | History |
| ISRGIntuitive Surgical Inc | COM NEW | 6,450 | $3.17M | 0.7% | 00.0% | Unchanged | History |
| ETNEaton Corp plc | Stock | 9,443 | $3.13M | 0.7% | +15+0.2% | Added | History |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 51,760 | $3.08M | 0.7% | +3,714+7.7% | Added | – |
| INTUIntuit Inc. | Stock | 4,894 | $3.04M | 0.7% | −34−0.7% | Reduced | History |
| SPGIS&P Global Inc. | Stock | 5,785 | $2.99M | 0.6% | −300−4.9% | Reduced | History |
| JNJJohnson & Johnson | Stock | 18,257 | $2.96M | 0.6% | −249−1.3% | Reduced | History |
| WisdomTree Tr97717X669 | US QTLY DIV GRT | 34,964 | $2.91M | 0.6% | +704+2.1% | Added | – |
| OKEONEOK Inc | COM | 31,328 | $2.85M | 0.6% | −497−1.6% | Reduced | History |
| iShares Tr46434V456 | MSCI INTL QUALTY | 66,116 | $2.74M | 0.6% | +260+0.4% | Added | – |
| WisdomTree Tr97717Y527 | FLOATNG RAT TREA | 53,987 | $2.71M | 0.6% | +1,073+2.0% | Added | – |
| GOOGAlphabet Inc. | Stock | 16,018 | $2.68M | 0.6% | −198−1.2% | Reduced | History |
| BNBROOKFIELD Corp | CL A LTD VT SH | 49,283 | $2.62M | 0.6% | −187−0.4% | Reduced | History |
| APHAmphenol Corp | CL A | 38,980 | $2.54M | 0.6% | 00.0% | Unchanged | History |
| AVGOBroadcom Inc. | Stock | 14,440 | $2.49M | 0.5% | −560−3.7% | ReducedConverted for a 10-for-1 split | History |
| American Centy ETF Tr025072703 | INTL EQT ETF | 36,037 | $2.42M | 0.5% | +416+1.2% | Added | – |
| UNHUnitedHealth Group Inc | Stock | 4,053 | $2.37M | 0.5% | −111−2.7% | Reduced | History |
| NKENIKE, Inc. | Stock | 26,465 | $2.34M | 0.5% | −698−2.6% | Reduced | History |
| Flexshares Tr33939L746 | US QUALITY CAP | 35,186 | $2.29M | 0.5% | +11,362+47.7% | Added | – |
| CMCSAComcast Corp | Stock | 53,029 | $2.22M | 0.5% | +1,859+3.6% | Added | History |
| QCOMQualcomm Inc | Stock | 12,930 | $2.20M | 0.5% | +66+0.5% | Added | History |
| Goldman Sachs ETF Tr381430503 | ACTIVEBETA US LG | 18,849 | $2.13M | 0.5% | −1,640−8.0% | Reduced | – |
| CBChubb Ltd | Stock | 7,367 | $2.12M | 0.5% | 00.0% | Unchanged | History |
| Schwab Strategic Tr808524862 | SHT TM US TRES | 40,890 | $2.00M | 0.4% | +2,160+5.6% | Added | – |
| American Centy ETF Tr025072349 | US LARGE CAP VLU | 30,098 | $1.98M | 0.4% | −240−0.8% | Reduced | – |
| PFEPfizer Inc | Stock | 68,258 | $1.98M | 0.4% | +6,182+10.0% | Added | History |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 41,989 | $1.95M | 0.4% | +281+0.7% | Added | – |
| LMTLockheed Martin Corp | Stock | 3,317 | $1.94M | 0.4% | 00.0% | Unchanged | History |
| NEENextera Energy Inc | Stock | 22,841 | $1.93M | 0.4% | −200−0.9% | Reduced | History |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 33,007 | $1.91M | 0.4% | −574−1.7% | Reduced | – |
| BMYBristol Myers Squibb Co | Stock | 36,397 | $1.88M | 0.4% | +1,955+5.7% | Added | History |
| TAT&T Inc. | Stock | 82,965 | $1.83M | 0.4% | +6,700+8.8% | Added | History |
| EDConsolidated Edison Inc | Stock | 17,324 | $1.80M | 0.4% | +314+1.8% | Added | History |
| COSTCostco Wholesale Corp | Stock | 2,024 | $1.79M | 0.4% | −86−4.1% | Reduced | History |
| Flexshares Tr33939L829 | INT QLTDVDYNAM | 57,162 | $1.78M | 0.4% | +2,220+4.0% | Added | – |
| Dimensional ETF Trust25434V807 | INTERNATNAL VAL | 46,606 | $1.77M | 0.4% | +1,740+3.9% | Added | – |
| PLDPrologis, Inc. | REIT | 13,920 | $1.76M | 0.4% | +75+0.5% | Added | History |
| BACBank of America Corp | Stock | 44,059 | $1.75M | 0.4% | −654−1.5% | Reduced | History |
| AMGNAmgen Inc | Stock | 5,297 | $1.71M | 0.4% | −7−0.1% | Reduced | History |
| GLDSPDR Gold Trust | ETF | 6,985 | $1.70M | 0.4% | +1,030+17.3% | Added | History |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 15,896 | $1.66M | 0.4% | +570+3.7% | Added | – |
| NUENucor Corp | COM | 10,890 | $1.64M | 0.4% | −80−0.7% | Reduced | History |
| AMTAmerican Tower Corp | REIT | 6,874 | $1.60M | 0.3% | +125+1.9% | Added | History |
| WisdomTree Tr97717Y477 | US QUALITY GROW | 34,749 | $1.59M | 0.3% | +5,517+18.9% | Added | – |
| J P Morgan Exchange Traded F46641Q761 | US QUALTY FCTR | 28,012 | $1.58M | 0.3% | +466+1.7% | Added | – |
| MCDMcDonalds Corp | Stock | 5,007 | $1.52M | 0.3% | +35+0.7% | Added | History |
| SPDR Series Trust78468R606 | ST PORT HIGH ETF | 62,868 | $1.51M | 0.3% | +3,250+5.5% | Added | – |
| BLKBlackRock, Inc. | COM | 1,522 | $1.45M | 0.3% | −82−5.1% | Reduced | History |
| HSYHershey Co | COM | 7,479 | $1.43M | 0.3% | −1,609−17.7% | Reduced | History |
| BNY Mellon ETF Trust09661T107 | US LRG CP CORE | 13,016 | $1.43M | 0.3% | +1,161+9.8% | Added | – |
| PIMCO ETF Tr72201R205 | 1-5 US TIP IDX | 26,649 | $1.41M | 0.3% | +2,170+8.9% | Added | – |
| TMUST-Mobile US, Inc. | Stock | 6,781 | $1.40M | 0.3% | −389−5.4% | Reduced | History |
| APDAir Products & Chemicals, Inc. | Stock | 4,687 | $1.40M | 0.3% | +23+0.5% | Added | History |
| ABTAbbott Laboratories | Stock | 12,240 | $1.40M | 0.3% | −40−0.3% | Reduced | History |
| ICEIntercontinental Exchange, Inc. | Stock | 8,658 | $1.39M | 0.3% | −535−5.8% | Reduced | History |
| SHELShell plc | ADR | 21,022 | $1.39M | 0.3% | +80.0% | Added | History |
| BRK.ABerkshire Hathaway Inc | CL A | 2 | $1.38M | 0.3% | 00.0% | Unchanged | History |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 23,193 | $1.37M | 0.3% | +699+3.1% | Added | – |
| CSCOCisco Systems, Inc. | Stock | 25,444 | $1.35M | 0.3% | +115+0.5% | Added | History |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 33,759 | $1.34M | 0.3% | +286+0.9% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J619 | RUSL 1000 DYNM | 25,130 | $1.33M | 0.3% | −26,417−51.2% | Reduced | – |
| PHParker-Hannifin Corp | Stock | 2,106 | $1.33M | 0.3% | −107−4.8% | Reduced | History |
| First Tr Exchange-Traded FD33738D879 | FT VEST RIS | 53,984 | $1.33M | 0.3% | +271+0.5% | Added | – |
| MLMMartin Marietta Materials Inc | COM | 2,435 | $1.31M | 0.3% | +240+10.9% | Added | History |
Sold out since Q2 2024 (7)
Positions held at the end of Q2 2024 that are gone from this filing.
| Security | Class | Shares in Q2 2024 | Value in Q2 2024 | % of portfolio in Q2 2024 | History |
|---|---|---|---|---|---|
| AMATApplied Materials Inc | Stock | 2,816 | $664.5K | 0.2% | History |
| Aim ETF Products Trust00888H786 | ALLIA US FEB ETF | 9,767 | $289.4K | 0.1% | – |
| MRNAModerna, Inc. | Stock | 2,405 | $285.6K | 0.1% | History |
| First Tr Exchange-Traded FD33738D804 | LTD DUR INVT ETF | 13,327 | $249.8K | 0.1% | – |
| Goldman Sachs ETF Tr381430396 | JUST US LRG CP | 3,000 | $234.4K | 0.1% | – |
| iShares Tr46434V803 | HDG MSCI EAFE | 5,700 | $202.7K | <0.1% | – |
| Flagstar Bank, National Association649445103 | COM | 36,629 | $118.0K | <0.1% | – |