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Livermore
Livermore
ZHEN

Herold Advisors, Inc.

SEC CIK
0001891713
Latest filing
Jul 22, 2026

Holdings in Q4 2023

Holdings as of Dec 31, 2023, filed Feb 2, 2024. Long positions only; changes compare share counts with Q3 2023.

Institution overview
Positions
244
−2 vs. Q3 2023
Portfolio value
$361.5M
+$32.8M (+10.0%) vs. Q3 2023
Filed
Feb 2, 2024
SEC
Holdings of Herold Advisors, Inc. in Q4 2023
SecurityClassSharesValue% of portfolioShare changeActionHistory
GILDGilead Sciences, Inc.Stock7,288$590.5K0.2%−1,033−12.4%ReducedHistory
ADBEAdobe Inc.Stock1,000$596.6K0.2%00.0%UnchangedHistory
BAMBrookfield Asset Management Ltd.CL A LMT VTG SHS14,813$598.0K0.2%00.0%UnchangedHistory
BNY Mellon ETF Trust09661T107US LRG CP CORE6,715$607.0K0.2%00.0%Unchanged–
ORCLOracle CorpStock5,800$611.5K0.2%−496−7.9%ReducedHistory
Vanguard Morningstar Mid-Cap ETF922908629ETF2,631$612.2K0.2%−268−9.2%Reduced–
IRMIron Mountain IncCOM8,753$612.6K0.2%+10.0%AddedHistory
Flexshares Tr33939L845QLT DIV DEF IDX10,436$616.4K0.2%−394−3.6%Reduced–
JPMorgan Nasdaq Equity Premium Income ETF46654Q203ETF12,484$623.3K0.2%+2,139+20.7%Added–
BENFranklin Templeton IncCOM21,850$650.9K0.2%00.0%UnchangedHistory
MSMorgan StanleyStock7,233$674.5K0.2%+20.0%AddedHistory
First Tr Exchange-Traded FD33739Q705FT VEST S&P 50013,109$677.6K0.2%+6,798+107.7%Added–
GSGoldman Sachs Group IncStock1,776$685.1K0.2%00.0%UnchangedHistory
FDXFedEx CorpStock2,760$698.2K0.2%−150−5.2%ReducedHistory
Flexshares Tr33939L662HIG YLD VL ETF18,032$737.0K0.2%+1,640+10.0%Added–
First Tr Exchange-Traded FD33733E104CAP STRENGTH ETF9,339$747.7K0.2%−220−2.3%Reduced–
iShares Tr464288638ISHS 5-10YR INVT14,402$748.9K0.2%+2,692+23.0%Added–
NGGNational Grid PLCSPONSORED ADR NE11,074$753.3K0.2%+632+6.1%AddedHistory
Vanguard Morningstar Growth ETF922908736ETF2,459$764.5K0.2%−10.0%Reduced–
First Tr Exchange-Traded FD33733E823GROWTH STRENGTH28,152$766.7K0.2%+4,194+17.5%Added–
First Tr Exchange-Traded FD33739Q408FIRST TR ENH NEW12,909$770.3K0.2%+12,909New–
PMPhilip Morris International Inc.Stock8,502$799.9K0.2%−650−7.1%ReducedHistory
INTCIntel CorpStock16,275$817.9K0.2%+136+0.8%AddedHistory
ACNAccenture plcStock2,360$828.1K0.2%00.0%UnchangedHistory
ODFLOld Dominion Freight Line, Inc.COM2,061$835.4K0.2%00.0%UnchangedHistory
LOWLowes Companies IncStock3,764$837.7K0.2%00.0%UnchangedHistory
UPSUnited Parcel Service IncStock5,449$856.8K0.2%−901−14.2%ReducedHistory
TSCOTractor Supply CoCOM4,192$901.6K0.2%−1,000−19.3%ReducedHistory
RTXRTX CorpStock10,757$905.4K0.3%−11,711−52.1%ReducedHistory
DKSDick's Sporting Goods, Inc.Stock6,206$912.0K0.3%00.0%UnchangedHistory
TMOThermo Fisher Scientific Inc.Stock1,729$917.8K0.3%+240+16.1%AddedHistory
PEGPublic Service Enterprise Group IncCOM15,452$944.9K0.3%00.0%UnchangedHistory
IBNIcici Bank LtdADR39,950$952.4K0.3%00.0%UnchangedHistory
BXBlackstone Inc.COM7,324$959.1K0.3%−374−4.9%ReducedHistory
State Street SPDR Bloomberg Convertible Securities ETF78464A359ETF13,300$959.6K0.3%00.0%Unchanged–
Vanguard Dividend Appreciation ETF921908844ETF5,656$963.9K0.3%+20.0%Added–
iShares Tr46435G102CONV BD ETF12,560$987.1K0.3%00.0%Unchanged–
COSTCostco Wholesale CorpStock1,507$994.7K0.3%−200−11.7%ReducedHistory
FANGDiamondback Energy, Inc.Stock6,451$1.00M0.3%00.0%UnchangedHistory
Flexshares Tr33939L654US QT LW VLTY17,812$1.00M0.3%+831+4.9%Added–
UNPUnion Pacific CorpStock4,120$1.01M0.3%00.0%UnchangedHistory
Flexshares Tr33939L407MORNSTAR UPSTR25,097$1.03M0.3%−1,964−7.3%Reduced–
Flexshares Tr33939L670CRE SLCT BD FD45,985$1.03M0.3%+5,622+13.9%Added–
LRCXLam Research CorpCOM1,337$1.05M0.3%00.0%UnchangedHistory
WisdomTree Tr97717W588US LARGECAP FUND21,030$1.05M0.3%−20−0.1%Reduced–
BRK.BBerkshire Hathaway IncStock2,975$1.06M0.3%+31+1.1%AddedHistory
WisdomTree Tr97717Y790US EFFIC CORE FD27,100$1.07M0.3%00.0%Unchanged–
ELVElevance Health, Inc.Stock2,282$1.08M0.3%−67−2.9%ReducedHistory
BRK.ABerkshire Hathaway IncCL A2$1.09M0.3%00.0%UnchangedHistory
DISWalt Disney CoStock12,262$1.11M0.3%−54−0.4%ReducedHistory
PEPPepsiCo IncStock6,536$1.11M0.3%+99+1.5%AddedHistory
GLDSPDR Gold TrustETF5,955$1.14M0.3%00.0%UnchangedHistory
PIMCO ETF Tr72201R2051-5 US TIP IDX22,310$1.14M0.3%+22,310New–
TAT&T Inc.Stock69,490$1.17M0.3%+3,880+5.9%AddedHistory
Schwab U.S. Large-Cap Growth ETF808524300ETF14,280$1.18M0.3%00.0%Unchanged–
CMPRCIMPRESS plcSHS EURO14,900$1.19M0.3%−500−3.2%ReducedHistory
First Tr Exchange-Traded FD33738D879FT VEST RIS53,069$1.22M0.3%+876+1.7%Added–
BEPBrookfield Renewable Partners L.P.PARTNERSHIP UNIT47,088$1.24M0.3%−2,136−4.3%ReducedHistory
BLKBlackRock, Inc.COM1,530$1.24M0.3%−27−1.7%ReducedHistory
IQVIQVIA Holdings Inc.Stock5,400$1.25M0.3%−200−3.6%ReducedHistory
American Centy ETF Tr025072703INTL EQT ETF20,864$1.26M0.3%−825−3.8%Reduced–
Flexshares Tr33939L506IBOXX 3R TARGT53,471$1.26M0.3%+505+1.0%Added–
HSYHershey CoCOM6,852$1.28M0.4%+1,950+39.8%AddedHistory
First Trust Rising Dividend Achievers ETF33738R506ETF25,504$1.32M0.4%−1,500−5.6%Reduced–
APDAir Products & Chemicals, Inc.Stock4,847$1.33M0.4%−200−4.0%ReducedHistory
NEENextera Energy IncStock22,578$1.37M0.4%+201+0.9%AddedHistory
SHELShell plcADR20,898$1.38M0.4%+78+0.4%AddedHistory
Invesco Exchange Traded FD T46137V431S&P 500 GARP ETF14,071$1.38M0.4%+618+4.6%Added–
SPDR Series Trust78468R606ST PORT HIGH ETF59,157$1.38M0.4%+59,157New–
J P Morgan Exchange Traded F46641Q761US QUALTY FCTR29,204$1.40M0.4%+1,003+3.6%Added–
WMWaste Management IncStock7,946$1.42M0.4%00.0%UnchangedHistory
MCDMcDonalds CorpStock4,884$1.45M0.4%−100−2.0%ReducedHistory
AMTAmerican Tower CorpREIT6,712$1.45M0.4%00.0%UnchangedHistory
CSCOCisco Systems, Inc.Stock30,119$1.52M0.4%−1,209−3.9%ReducedHistory
LMTLockheed Martin CorpStock3,448$1.56M0.4%00.0%UnchangedHistory
iShares Core S&P 500 ETF464287200ETF3,301$1.58M0.4%−178−5.1%Reduced–
BACBank of America CorpStock47,093$1.59M0.4%+661+1.4%AddedHistory
BMYBristol Myers Squibb CoStock31,744$1.63M0.5%−1,924−5.7%ReducedHistory
BABoeing CoStock6,390$1.67M0.5%−101−1.6%ReducedHistory
AVGOBroadcom Inc.Stock1,567$1.75M0.5%−50−3.1%ReducedHistory
EDConsolidated Edison IncStock19,380$1.76M0.5%+715+3.8%AddedHistory
QCOMQualcomm IncStock12,534$1.81M0.5%−197−1.5%ReducedHistory
PFEPfizer IncStock63,762$1.84M0.5%+1,026+1.6%AddedHistory
Schwab Strategic Tr808524862SHT TM US TRES38,519$1.87M0.5%+33,694+698.3%Added–
CVSCVS Health CorpStock23,965$1.89M0.5%+333+1.4%AddedHistory
Pacer US Cash Cows 100 ETF69374H881ETF36,687$1.91M0.5%+840+2.3%Added–
NUENucor CorpCOM10,980$1.91M0.5%−200−1.8%ReducedHistory
J P Morgan Exchange Traded F46641Q159INCOME ETF42,205$1.92M0.5%+3,706+9.6%Added–
PLDPrologis, Inc.REIT14,460$1.93M0.5%00.0%UnchangedHistory
Goldman Sachs ETF Tr381430503ACTIVEBETA US LG20,898$1.96M0.5%−42,141−66.8%Reduced–
WisdomTree Tr97717Y527FLOATNG RAT TREA39,079$1.96M0.5%+5,415+16.1%Added–
TSLATesla, Inc.Stock8,053$2.00M0.6%−40.0%ReducedHistory
UNHUnitedHealth Group IncStock3,966$2.09M0.6%00.0%UnchangedHistory
ABTAbbott LaboratoriesStock19,402$2.14M0.6%−1,048−5.1%ReducedHistory
CMCSAComcast CorpStock49,309$2.16M0.6%+50.0%AddedHistory
GOOGAlphabet Inc.Stock15,849$2.23M0.6%+2,090+15.2%AddedHistory
VZVerizon Communications IncStock59,730$2.25M0.6%−1,188−2.0%ReducedHistory
DEDeere & CoStock5,789$2.32M0.6%−10.0%ReducedHistory
BNBROOKFIELD CorpCL A LTD VT SH59,782$2.41M0.7%00.0%UnchangedHistory
J P Morgan Exchange Traded F46641Q332EQUITY PREMIUM44,317$2.44M0.7%+3,157+7.7%Added–

Sold out since Q3 2023 (22)

Positions held at the end of Q3 2023 that are gone from this filing.

Positions of Herold Advisors, Inc. sold out since Q3 2023
SecurityClassShares in Q3 2023Value in Q3 2023% of portfolio in Q3 2023History
Goldman Sachs ETF Tr38149W101ACCESS US AGRAT69,923$2.78M0.8%–
Goldman Sachs ETF Tr381430206ACTIVEBETA EME66,308$1.90M0.6%–
Goldman Sachs ETF Tr381430602ACTIVEBETA US24,221$1.35M0.4%–
FBINFortune Brands Innovations, Inc.COM18,095$1.12M0.3%History
Goldman Sachs ETF Tr38149W739ACTIVEBETA WRLD22,972$918.2K0.3%–
Goldman Sachs ETF Tr381430362ACCESS INFLATI17,654$834.9K0.3%–
Goldman Sachs ETF Tr381430529ACCES TREASURY7,711$771.9K0.2%–
SPDR Series Trust78464A664ST LON TREAS ETF29,429$769.6K0.2%–
First Tr Exchng Traded FD VI33740F805SMITH OPPORT FXD14,940$628.3K0.2%–
Goldman Sachs ETF Tr381430388ACCESS EMNG MKTS16,100$616.1K0.2%–
First Tr Exchange-Traded FD33734H106SHS13,238$495.0K0.2%–
First Tr Exchange-Traded FD336917109SHS12,626$422.2K0.1%–
iShares Tr464288885EAFE GRWTH ETF3,487$300.9K0.1%–
TTETotalEnergies SESPONSORED ADS4,057$266.8K0.1%History
CTVACorteva, Inc.Stock4,137$211.6K0.1%History
GMGeneral Motors CoCOM6,300$207.7K0.1%History
NFGNational Fuel Gas CoStock3,900$202.4K0.1%History
TPLTexas Pacific Land CorpStock110$200.6K0.1%History
TGNATegna IncCOM11,300$164.6K0.1%History
VTRSViatris IncStock12,704$125.3K<0.1%History
HLNHaleon plcADR10,009$83.4K<0.1%History
EXGEaton Vance Tax-Managed Global Diversified Equity Income FundCOM10,250$75.5K<0.1%History