Herold Advisors, Inc.
- SEC CIK
- 0001891713
- Latest filing
- Jul 22, 2026
Holdings in Q3 2023
Holdings as of Sep 30, 2023, filed Nov 8, 2023. Long positions only; changes compare share counts with Q2 2023.
- Positions
- 246
- +7 vs. Q2 2023
- Portfolio value
- $328.7M
- +$2.03M (+0.6%) vs. Q2 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AAPLApple Inc. | Stock | 92,767 | $15.9M | 4.8% | −1,306−1.4% | Reduced | History |
| MSFTMicrosoft Corp | Stock | 39,628 | $12.5M | 3.8% | −1,890−4.6% | Reduced | History |
| Goldman Sachs ETF Tr381430123 | MARKETBETA US EQ | 190,238 | $11.1M | 3.4% | +26,332+16.1% | Added | – |
| MAMastercard Inc | Stock | 17,404 | $6.89M | 2.1% | +135+0.8% | Added | History |
| VVisa Inc. | Stock | 29,499 | $6.79M | 2.1% | +142+0.5% | Added | History |
| LLYEli Lilly & Co | Stock | 11,099 | $5.96M | 1.8% | +2,031+22.4% | Added | History |
| Goldman Sachs ETF Tr381430107 | ACTIVEBETA INT | 190,647 | $5.73M | 1.7% | +12,189+6.8% | Added | – |
| NVDANVIDIA Corp | Stock | 13,159 | $5.72M | 1.7% | −2,436−15.6% | Reduced | History |
| ABBVAbbVie Inc. | Stock | 38,096 | $5.68M | 1.7% | +2,568+7.2% | Added | History |
| Goldman Sachs ETF Tr381430503 | ACTIVEBETA US LG | 63,039 | $5.31M | 1.6% | −16,427−20.7% | Reduced | – |
| JPMJPMorgan Chase & Co | Stock | 35,296 | $5.12M | 1.6% | +2,348+7.1% | Added | History |
| GOOGLAlphabet Inc. | Stock | 32,310 | $4.23M | 1.3% | −1,667−4.9% | Reduced | History |
| WMTWalmart Inc. | Stock | 26,385 | $4.22M | 1.3% | +111+0.4% | Added | History |
| CVXChevron Corp | Stock | 24,019 | $4.05M | 1.2% | +1,800+8.1% | Added | History |
| HDHome Depot, Inc. | Stock | 13,299 | $4.02M | 1.2% | +469+3.7% | Added | History |
| XOMExxonMobil Holdings Corp | COM | 33,852 | $3.98M | 1.2% | +160+0.5% | Added | History |
| MRKMerck & Co., Inc. | Stock | 36,938 | $3.80M | 1.2% | +576+1.6% | Added | History |
| PGProcter & Gamble Co | Stock | 26,011 | $3.79M | 1.2% | +1,026+4.1% | Added | History |
| NKENIKE, Inc. | Stock | 36,812 | $3.52M | 1.1% | +1,835+5.2% | Added | History |
| BIPBrookfield Infrastructure Partners L.P. | LP INT UNIT | 117,281 | $3.45M | 1.0% | −1,640−1.4% | Reduced | History |
| ETF Ser Solutions26922A321 | DISTILLATE US | 75,105 | $3.35M | 1.0% | +2,053+2.8% | Added | – |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 36,818 | $3.33M | 1.0% | −30.0% | Reduced | – |
| PSXPhillips 66 | Stock | 26,397 | $3.17M | 1.0% | +2,468+10.3% | Added | History |
| IBMInternational Business Machines Corp | Stock | 21,880 | $3.07M | 0.9% | +688+3.2% | Added | History |
| JNJJohnson & Johnson | Stock | 19,690 | $3.07M | 0.9% | +628+3.3% | Added | History |
| American Centy ETF Tr025072885 | US EQT ETF | 41,494 | $3.04M | 0.9% | +1,357+3.4% | Added | – |
| OKEONEOK Inc | COM | 46,254 | $2.93M | 0.9% | +3,313+7.7% | Added | History |
| Goldman Sachs ETF Tr38149W101 | ACCESS US AGRAT | 69,923 | $2.78M | 0.8% | +16,141+30.0% | Added | – |
| INTUIntuit Inc. | Stock | 5,157 | $2.63M | 0.8% | −197−3.7% | Reduced | History |
| ZTSZoetis Inc. | Stock | 14,976 | $2.61M | 0.8% | +292+2.0% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J619 | RUSL 1000 DYNM | 56,014 | $2.57M | 0.8% | −1,903−3.3% | Reduced | – |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 49,358 | $2.48M | 0.8% | +10,167+25.9% | Added | – |
| CTASCintas Corp | Stock | 5,136 | $2.47M | 0.8% | +1,356+35.9% | Added | History |
| METAMeta Platforms, Inc. | Stock | 8,119 | $2.44M | 0.7% | −186−2.2% | Reduced | History |
| SPGIS&P Global Inc. | Stock | 6,592 | $2.41M | 0.7% | −78−1.2% | Reduced | History |
| APHAmphenol Corp | CL A | 27,904 | $2.34M | 0.7% | +921+3.4% | Added | History |
| ISRGIntuitive Surgical Inc | COM NEW | 7,950 | $2.32M | 0.7% | 00.0% | Unchanged | History |
| CBChubb Ltd | Stock | 11,159 | $2.32M | 0.7% | +791+7.6% | Added | History |
| WisdomTree Tr97717X669 | US QTLY DIV GRT | 36,339 | $2.31M | 0.7% | +1,856+5.4% | Added | – |
| AMZNAmazon Com Inc | Stock | 17,671 | $2.25M | 0.7% | −115−0.6% | Reduced | History |
| ETNEaton Corp plc | Stock | 10,491 | $2.24M | 0.7% | +74+0.7% | Added | History |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 41,160 | $2.20M | 0.7% | +13,264+47.5% | Added | – |
| CMCSAComcast Corp | Stock | 49,304 | $2.19M | 0.7% | +1,916+4.0% | Added | History |
| DEDeere & Co | Stock | 5,790 | $2.18M | 0.7% | +278+5.0% | Added | History |
| PFEPfizer Inc | Stock | 62,736 | $2.08M | 0.6% | +9,711+18.3% | Added | History |
| TSLATesla, Inc. | Stock | 8,057 | $2.02M | 0.6% | −406−4.8% | Reduced | History |
| UNHUnitedHealth Group Inc | Stock | 3,966 | $2.00M | 0.6% | +293+8.0% | Added | History |
| ABTAbbott Laboratories | Stock | 20,450 | $1.98M | 0.6% | +8,062+65.1% | Added | History |
| VZVerizon Communications Inc | Stock | 60,918 | $1.97M | 0.6% | −951−1.5% | Reduced | History |
| BMYBristol Myers Squibb Co | Stock | 33,668 | $1.95M | 0.6% | +1,051+3.2% | Added | History |
| Goldman Sachs ETF Tr381430206 | ACTIVEBETA EME | 66,308 | $1.90M | 0.6% | −4,636−6.5% | Reduced | – |
| BNBROOKFIELD Corp | CL A LTD VT SH | 59,782 | $1.88M | 0.6% | +500+0.8% | Added | History |
| GOOGAlphabet Inc. | Stock | 13,759 | $1.81M | 0.6% | +1,000+7.8% | Added | History |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 35,847 | $1.77M | 0.5% | −93−0.3% | Reduced | – |
| NUENucor Corp | COM | 11,180 | $1.75M | 0.5% | −250−2.2% | Reduced | History |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 38,499 | $1.71M | 0.5% | +4,590+13.5% | Added | – |
| WisdomTree Tr97717Y527 | FLOATNG RAT TREA | 33,664 | $1.69M | 0.5% | +9,934+41.9% | Added | – |
| CSCOCisco Systems, Inc. | Stock | 31,328 | $1.68M | 0.5% | +3,928+14.3% | Added | History |
| CVSCVS Health Corp | Stock | 23,632 | $1.65M | 0.5% | −6,010−20.3% | Reduced | History |
| PLDPrologis, Inc. | REIT | 14,460 | $1.62M | 0.5% | +1,037+7.7% | Added | History |
| RTXRTX Corp | Stock | 22,468 | $1.62M | 0.5% | +3,913+21.1% | Added | History |
| EDConsolidated Edison Inc | Stock | 18,665 | $1.60M | 0.5% | +1,069+6.1% | Added | History |
| WPCW. P. Carey Inc. | COM | 28,237 | $1.53M | 0.5% | +1,473+5.5% | Added | History |
| iShares Core S&P 500 ETF464287200 | ETF | 3,479 | $1.49M | 0.5% | +371+11.9% | Added | – |
| APDAir Products & Chemicals, Inc. | Stock | 5,047 | $1.43M | 0.4% | +2,762+120.9% | Added | History |
| QCOMQualcomm Inc | Stock | 12,731 | $1.41M | 0.4% | −186−1.4% | Reduced | History |
| LMTLockheed Martin Corp | Stock | 3,448 | $1.41M | 0.4% | +274+8.6% | Added | History |
| Goldman Sachs ETF Tr381430602 | ACTIVEBETA US | 24,221 | $1.35M | 0.4% | +767+3.3% | Added | – |
| AVGOBroadcom Inc. | Stock | 1,617 | $1.34M | 0.4% | +1,181+270.9% | Added | History |
| SHELShell plc | ADR | 20,820 | $1.34M | 0.4% | −790−3.7% | Reduced | History |
| MCDMcDonalds Corp | Stock | 4,984 | $1.31M | 0.4% | +86+1.8% | Added | History |
| NEENextera Energy Inc | Stock | 22,377 | $1.28M | 0.4% | +1,455+7.0% | Added | History |
| BACBank of America Corp | Stock | 46,432 | $1.27M | 0.4% | +1,800+4.0% | Added | History |
| BABoeing Co | Stock | 6,491 | $1.24M | 0.4% | +250+4.0% | Added | History |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 27,004 | $1.24M | 0.4% | −2,328−7.9% | Reduced | – |
| Flexshares Tr33939L506 | IBOXX 3R TARGT | 52,966 | $1.23M | 0.4% | +4,946+10.3% | Added | – |
| Invesco Exchange Traded FD T46137V431 | S&P 500 GARP ETF | 13,453 | $1.23M | 0.4% | −1,128−7.7% | Reduced | – |
| J P Morgan Exchange Traded F46641Q761 | US QUALTY FCTR | 28,201 | $1.22M | 0.4% | +2,334+9.0% | Added | – |
| WMWaste Management Inc | Stock | 7,946 | $1.21M | 0.4% | +5,199+189.3% | Added | History |
| American Centy ETF Tr025072703 | INTL EQT ETF | 21,689 | $1.21M | 0.4% | −344−1.6% | Reduced | – |
| FBINFortune Brands Innovations, Inc. | COM | 18,095 | $1.12M | 0.3% | −9,338−34.0% | Reduced | History |
| iShares Core Dividend Growth ETF46434V621 | ETF | 22,352 | $1.11M | 0.3% | −2,664−10.6% | Reduced | – |
| AMTAmerican Tower Corp | REIT | 6,712 | $1.10M | 0.3% | +132+2.0% | Added | History |
| IQVIQVIA Holdings Inc. | Stock | 5,600 | $1.10M | 0.3% | 00.0% | Unchanged | History |
| First Tr Exchange-Traded FD33738D879 | FT VEST RIS | 52,193 | $1.10M | 0.3% | +1,099+2.2% | Added | – |
| Flexshares Tr33939L407 | MORNSTAR UPSTR | 27,061 | $1.09M | 0.3% | −366−1.3% | Reduced | – |
| PEPPepsiCo Inc | Stock | 6,437 | $1.09M | 0.3% | +154+2.5% | Added | History |
| CMPRCIMPRESS plc | SHS EURO | 15,400 | $1.08M | 0.3% | 00.0% | Unchanged | History |
| BEPBrookfield Renewable Partners L.P. | PARTNERSHIP UNIT | 49,224 | $1.07M | 0.3% | +150.0% | Added | History |
| BRK.ABerkshire Hathaway Inc | CL A | 2 | $1.06M | 0.3% | 00.0% | Unchanged | History |
| TSCOTractor Supply Co | COM | 5,192 | $1.05M | 0.3% | −375−6.7% | Reduced | History |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 14,280 | $1.04M | 0.3% | 00.0% | Unchanged | – |
| BRK.BBerkshire Hathaway Inc | Stock | 2,944 | $1.03M | 0.3% | +8+0.3% | Added | History |
| ELVElevance Health, Inc. | Stock | 2,349 | $1.02M | 0.3% | +258+12.3% | Added | History |
| GLDSPDR Gold Trust | ETF | 5,955 | $1.02M | 0.3% | 00.0% | Unchanged | History |
| BLKBlackRock, Inc. | COM | 1,557 | $1.01M | 0.3% | +171+12.3% | Added | History |
| FANGDiamondback Energy, Inc. | Stock | 6,451 | $999.1K | 0.3% | +1,275+24.6% | Added | History |
| DISWalt Disney Co | Stock | 12,316 | $998.2K | 0.3% | +1,136+10.2% | Added | History |
| UPSUnited Parcel Service Inc | Stock | 6,350 | $989.7K | 0.3% | +769+13.8% | Added | History |
| TAT&T Inc. | Stock | 65,610 | $985.4K | 0.3% | +4,333+7.1% | Added | History |
Sold out since Q2 2023 (15)
Positions held at the end of Q2 2023 that are gone from this filing.
| Security | Class | Shares in Q2 2023 | Value in Q2 2023 | % of portfolio in Q2 2023 | History |
|---|---|---|---|---|---|
| AAPAdvance Auto Parts Inc | COM | 11,951 | $840.2K | 0.3% | History |
| TERTeradyne, Inc | Stock | 7,057 | $785.7K | 0.2% | History |
| HASHasbro, Inc. | COM | 11,734 | $760.0K | 0.2% | History |
| SEESealed Air Corp | COM | 15,098 | $603.9K | 0.2% | History |
| TSNTyson Foods, Inc. | Stock | 10,645 | $543.3K | 0.2% | History |
| INSPInspire Medical Systems, Inc. | COM | 1,000 | $324.6K | 0.1% | History |
| PWRQuanta Services, Inc. | COM | 1,500 | $294.7K | 0.1% | History |
| iShares Core MSCI Emerging Markets ETF46434G103 | ETF | 5,779 | $284.8K | 0.1% | – |
| iShares Tr464287721 | U.S. TECH ETF | 2,577 | $280.6K | 0.1% | – |
| KRKroger Co | Stock | 5,400 | $253.8K | 0.1% | History |
| COHRCoherent Corp. | COM | 4,644 | $236.8K | 0.1% | History |
| MRNAModerna, Inc. | Stock | 1,925 | $233.9K | 0.1% | History |
| AMDAdvanced Micro Devices Inc | Stock | 1,935 | $220.4K | 0.1% | History |
| DDominion Energy, Inc | Stock | 4,185 | $216.7K | 0.1% | History |
| TRVTravelers Companies, Inc. | Stock | 1,200 | $208.4K | 0.1% | History |