Herold Advisors, Inc.
- SEC CIK
- 0001891713
- Latest filing
- Jul 22, 2026
Holdings in Q4 2023
Holdings as of Dec 31, 2023, filed Feb 2, 2024. Long positions only; changes compare share counts with Q3 2023.
- Positions
- 244
- −2 vs. Q3 2023
- Portfolio value
- $361.5M
- +$32.8M (+10.0%) vs. Q3 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AAPLApple Inc. | Stock | 92,262 | $17.8M | 4.9% | −505−0.5% | Reduced | History |
| MSFTMicrosoft Corp | Stock | 38,411 | $14.4M | 4.0% | −1,217−3.1% | Reduced | History |
| American Centy ETF Tr025072885 | US EQT ETF | 134,258 | $10.9M | 3.0% | +92,764+223.6% | Added | – |
| VVisa Inc. | Stock | 29,183 | $7.60M | 2.1% | −316−1.1% | Reduced | History |
| MAMastercard Inc | Stock | 17,199 | $7.34M | 2.0% | −205−1.2% | Reduced | History |
| NVDANVIDIA Corp | Stock | 13,159 | $6.52M | 1.8% | 00.0% | Unchanged | History |
| LLYEli Lilly & Co | Stock | 10,884 | $6.34M | 1.8% | −215−1.9% | Reduced | History |
| Invesco Exchange Traded FD T46137V357 | S&P500 EQL WGT | 40,053 | $6.32M | 1.7% | +37,808+1,684.1% | Added | – |
| ABBVAbbVie Inc. | Stock | 38,778 | $6.01M | 1.7% | +682+1.8% | Added | History |
| JPMJPMorgan Chase & Co | Stock | 34,969 | $5.95M | 1.6% | −327−0.9% | Reduced | History |
| American Centy ETF Tr025072877 | US SML CP VALU | 57,422 | $5.16M | 1.4% | +48,088+515.2% | Added | – |
| HDHome Depot, Inc. | Stock | 13,312 | $4.61M | 1.3% | +13+0.1% | Added | History |
| GOOGLAlphabet Inc. | Stock | 32,709 | $4.57M | 1.3% | +399+1.2% | Added | History |
| WMTWalmart Inc. | Stock | 26,784 | $4.22M | 1.2% | +399+1.5% | Added | History |
| MRKMerck & Co., Inc. | Stock | 37,792 | $4.12M | 1.1% | +854+2.3% | Added | History |
| ETF Ser Solutions26922A321 | DISTILLATE US | 81,003 | $4.00M | 1.1% | +5,898+7.9% | Added | – |
| NKENIKE, Inc. | Stock | 36,518 | $3.96M | 1.1% | −294−0.8% | Reduced | History |
| iShares Core Dividend Growth ETF46434V621 | ETF | 72,854 | $3.92M | 1.1% | +50,502+225.9% | Added | – |
| PGProcter & Gamble Co | Stock | 26,592 | $3.90M | 1.1% | +581+2.2% | Added | History |
| Vanguard Total Bond Market ETF921937835 | ETF | 52,024 | $3.83M | 1.1% | +45,655+716.8% | Added | – |
| BIPBrookfield Infrastructure Partners L.P. | LP INT UNIT | 117,892 | $3.71M | 1.0% | +611+0.5% | Added | History |
| CVXChevron Corp | Stock | 24,465 | $3.65M | 1.0% | +446+1.9% | Added | History |
| IBMInternational Business Machines Corp | Stock | 21,489 | $3.51M | 1.0% | −391−1.8% | Reduced | History |
| XOMExxonMobil Holdings Corp | COM | 35,112 | $3.51M | 1.0% | +1,260+3.7% | Added | History |
| PSXPhillips 66 | Stock | 26,028 | $3.47M | 1.0% | −369−1.4% | Reduced | History |
| iShares Iboxx $ Investment Grade Corporate Bond ETF464287242 | ETF | 30,427 | $3.37M | 0.9% | +26,945+773.8% | Added | – |
| OKEONEOK Inc | COM | 46,657 | $3.28M | 0.9% | +403+0.9% | Added | History |
| INTUIntuit Inc. | Stock | 5,118 | $3.20M | 0.9% | −39−0.8% | Reduced | History |
| JNJJohnson & Johnson | Stock | 19,575 | $3.07M | 0.8% | −115−0.6% | Reduced | History |
| CTASCintas Corp | Stock | 5,026 | $3.03M | 0.8% | −110−2.1% | Reduced | History |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 36,064 | $3.02M | 0.8% | −754−2.0% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J619 | RUSL 1000 DYNM | 56,643 | $2.91M | 0.8% | +629+1.1% | Added | – |
| ZTSZoetis Inc. | Stock | 14,736 | $2.91M | 0.8% | −240−1.6% | Reduced | History |
| SPGIS&P Global Inc. | Stock | 6,590 | $2.90M | 0.8% | −20.0% | Reduced | History |
| METAMeta Platforms, Inc. | Stock | 8,165 | $2.89M | 0.8% | +46+0.6% | Added | History |
| Dimensional World Ex U.S. Core Equity 2 ETF25434V880 | ETF | 115,415 | $2.82M | 0.8% | +115,415 | New | – |
| AMZNAmazon Com Inc | Stock | 18,372 | $2.79M | 0.8% | +701+4.0% | Added | History |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 55,152 | $2.77M | 0.8% | +5,794+11.7% | Added | – |
| APHAmphenol Corp | CL A | 27,904 | $2.77M | 0.8% | 00.0% | Unchanged | History |
| ISRGIntuitive Surgical Inc | COM NEW | 7,950 | $2.68M | 0.7% | 00.0% | Unchanged | History |
| WisdomTree Tr97717X669 | US QTLY DIV GRT | 36,834 | $2.59M | 0.7% | +495+1.4% | Added | – |
| ETNEaton Corp plc | Stock | 10,491 | $2.53M | 0.7% | 00.0% | Unchanged | History |
| CBChubb Ltd | Stock | 11,159 | $2.52M | 0.7% | 00.0% | Unchanged | History |
| iShares Tr46434V456 | MSCI INTL QUALTY | 65,085 | $2.44M | 0.7% | +65,085 | New | – |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 44,317 | $2.44M | 0.7% | +3,157+7.7% | Added | – |
| BNBROOKFIELD Corp | CL A LTD VT SH | 59,782 | $2.41M | 0.7% | 00.0% | Unchanged | History |
| DEDeere & Co | Stock | 5,789 | $2.32M | 0.6% | −10.0% | Reduced | History |
| VZVerizon Communications Inc | Stock | 59,730 | $2.25M | 0.6% | −1,188−2.0% | Reduced | History |
| GOOGAlphabet Inc. | Stock | 15,849 | $2.23M | 0.6% | +2,090+15.2% | Added | History |
| CMCSAComcast Corp | Stock | 49,309 | $2.16M | 0.6% | +50.0% | Added | History |
| ABTAbbott Laboratories | Stock | 19,402 | $2.14M | 0.6% | −1,048−5.1% | Reduced | History |
| UNHUnitedHealth Group Inc | Stock | 3,966 | $2.09M | 0.6% | 00.0% | Unchanged | History |
| TSLATesla, Inc. | Stock | 8,053 | $2.00M | 0.6% | −40.0% | Reduced | History |
| WisdomTree Tr97717Y527 | FLOATNG RAT TREA | 39,079 | $1.96M | 0.5% | +5,415+16.1% | Added | – |
| Goldman Sachs ETF Tr381430503 | ACTIVEBETA US LG | 20,898 | $1.96M | 0.5% | −42,141−66.8% | Reduced | – |
| PLDPrologis, Inc. | REIT | 14,460 | $1.93M | 0.5% | 00.0% | Unchanged | History |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 42,205 | $1.92M | 0.5% | +3,706+9.6% | Added | – |
| NUENucor Corp | COM | 10,980 | $1.91M | 0.5% | −200−1.8% | Reduced | History |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 36,687 | $1.91M | 0.5% | +840+2.3% | Added | – |
| CVSCVS Health Corp | Stock | 23,965 | $1.89M | 0.5% | +333+1.4% | Added | History |
| Schwab Strategic Tr808524862 | SHT TM US TRES | 38,519 | $1.87M | 0.5% | +33,694+698.3% | Added | – |
| PFEPfizer Inc | Stock | 63,762 | $1.84M | 0.5% | +1,026+1.6% | Added | History |
| QCOMQualcomm Inc | Stock | 12,534 | $1.81M | 0.5% | −197−1.5% | Reduced | History |
| EDConsolidated Edison Inc | Stock | 19,380 | $1.76M | 0.5% | +715+3.8% | Added | History |
| AVGOBroadcom Inc. | Stock | 1,567 | $1.75M | 0.5% | −50−3.1% | Reduced | History |
| BABoeing Co | Stock | 6,390 | $1.67M | 0.5% | −101−1.6% | Reduced | History |
| BMYBristol Myers Squibb Co | Stock | 31,744 | $1.63M | 0.5% | −1,924−5.7% | Reduced | History |
| BACBank of America Corp | Stock | 47,093 | $1.59M | 0.4% | +661+1.4% | Added | History |
| iShares Core S&P 500 ETF464287200 | ETF | 3,301 | $1.58M | 0.4% | −178−5.1% | Reduced | – |
| LMTLockheed Martin Corp | Stock | 3,448 | $1.56M | 0.4% | 00.0% | Unchanged | History |
| CSCOCisco Systems, Inc. | Stock | 30,119 | $1.52M | 0.4% | −1,209−3.9% | Reduced | History |
| AMTAmerican Tower Corp | REIT | 6,712 | $1.45M | 0.4% | 00.0% | Unchanged | History |
| MCDMcDonalds Corp | Stock | 4,884 | $1.45M | 0.4% | −100−2.0% | Reduced | History |
| WMWaste Management Inc | Stock | 7,946 | $1.42M | 0.4% | 00.0% | Unchanged | History |
| J P Morgan Exchange Traded F46641Q761 | US QUALTY FCTR | 29,204 | $1.40M | 0.4% | +1,003+3.6% | Added | – |
| SPDR Series Trust78468R606 | ST PORT HIGH ETF | 59,157 | $1.38M | 0.4% | +59,157 | New | – |
| Invesco Exchange Traded FD T46137V431 | S&P 500 GARP ETF | 14,071 | $1.38M | 0.4% | +618+4.6% | Added | – |
| SHELShell plc | ADR | 20,898 | $1.38M | 0.4% | +78+0.4% | Added | History |
| NEENextera Energy Inc | Stock | 22,578 | $1.37M | 0.4% | +201+0.9% | Added | History |
| APDAir Products & Chemicals, Inc. | Stock | 4,847 | $1.33M | 0.4% | −200−4.0% | Reduced | History |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 25,504 | $1.32M | 0.4% | −1,500−5.6% | Reduced | – |
| HSYHershey Co | COM | 6,852 | $1.28M | 0.4% | +1,950+39.8% | Added | History |
| Flexshares Tr33939L506 | IBOXX 3R TARGT | 53,471 | $1.26M | 0.3% | +505+1.0% | Added | – |
| American Centy ETF Tr025072703 | INTL EQT ETF | 20,864 | $1.26M | 0.3% | −825−3.8% | Reduced | – |
| IQVIQVIA Holdings Inc. | Stock | 5,400 | $1.25M | 0.3% | −200−3.6% | Reduced | History |
| BLKBlackRock, Inc. | COM | 1,530 | $1.24M | 0.3% | −27−1.7% | Reduced | History |
| BEPBrookfield Renewable Partners L.P. | PARTNERSHIP UNIT | 47,088 | $1.24M | 0.3% | −2,136−4.3% | Reduced | History |
| First Tr Exchange-Traded FD33738D879 | FT VEST RIS | 53,069 | $1.22M | 0.3% | +876+1.7% | Added | – |
| CMPRCIMPRESS plc | SHS EURO | 14,900 | $1.19M | 0.3% | −500−3.2% | Reduced | History |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 14,280 | $1.18M | 0.3% | 00.0% | Unchanged | – |
| TAT&T Inc. | Stock | 69,490 | $1.17M | 0.3% | +3,880+5.9% | Added | History |
| PIMCO ETF Tr72201R205 | 1-5 US TIP IDX | 22,310 | $1.14M | 0.3% | +22,310 | New | – |
| GLDSPDR Gold Trust | ETF | 5,955 | $1.14M | 0.3% | 00.0% | Unchanged | History |
| PEPPepsiCo Inc | Stock | 6,536 | $1.11M | 0.3% | +99+1.5% | Added | History |
| DISWalt Disney Co | Stock | 12,262 | $1.11M | 0.3% | −54−0.4% | Reduced | History |
| BRK.ABerkshire Hathaway Inc | CL A | 2 | $1.09M | 0.3% | 00.0% | Unchanged | History |
| ELVElevance Health, Inc. | Stock | 2,282 | $1.08M | 0.3% | −67−2.9% | Reduced | History |
| WisdomTree Tr97717Y790 | US EFFIC CORE FD | 27,100 | $1.07M | 0.3% | 00.0% | Unchanged | – |
| BRK.BBerkshire Hathaway Inc | Stock | 2,975 | $1.06M | 0.3% | +31+1.1% | Added | History |
| WisdomTree Tr97717W588 | US LARGECAP FUND | 21,030 | $1.05M | 0.3% | −20−0.1% | Reduced | – |
Sold out since Q3 2023 (22)
Positions held at the end of Q3 2023 that are gone from this filing.
| Security | Class | Shares in Q3 2023 | Value in Q3 2023 | % of portfolio in Q3 2023 | History |
|---|---|---|---|---|---|
| Goldman Sachs ETF Tr38149W101 | ACCESS US AGRAT | 69,923 | $2.78M | 0.8% | – |
| Goldman Sachs ETF Tr381430206 | ACTIVEBETA EME | 66,308 | $1.90M | 0.6% | – |
| Goldman Sachs ETF Tr381430602 | ACTIVEBETA US | 24,221 | $1.35M | 0.4% | – |
| FBINFortune Brands Innovations, Inc. | COM | 18,095 | $1.12M | 0.3% | History |
| Goldman Sachs ETF Tr38149W739 | ACTIVEBETA WRLD | 22,972 | $918.2K | 0.3% | – |
| Goldman Sachs ETF Tr381430362 | ACCESS INFLATI | 17,654 | $834.9K | 0.3% | – |
| Goldman Sachs ETF Tr381430529 | ACCES TREASURY | 7,711 | $771.9K | 0.2% | – |
| SPDR Series Trust78464A664 | ST LON TREAS ETF | 29,429 | $769.6K | 0.2% | – |
| First Tr Exchng Traded FD VI33740F805 | SMITH OPPORT FXD | 14,940 | $628.3K | 0.2% | – |
| Goldman Sachs ETF Tr381430388 | ACCESS EMNG MKTS | 16,100 | $616.1K | 0.2% | – |
| First Tr Exchange-Traded FD33734H106 | SHS | 13,238 | $495.0K | 0.2% | – |
| First Tr Exchange-Traded FD336917109 | SHS | 12,626 | $422.2K | 0.1% | – |
| iShares Tr464288885 | EAFE GRWTH ETF | 3,487 | $300.9K | 0.1% | – |
| TTETotalEnergies SE | SPONSORED ADS | 4,057 | $266.8K | 0.1% | History |
| CTVACorteva, Inc. | Stock | 4,137 | $211.6K | 0.1% | History |
| GMGeneral Motors Co | COM | 6,300 | $207.7K | 0.1% | History |
| NFGNational Fuel Gas Co | Stock | 3,900 | $202.4K | 0.1% | History |
| TPLTexas Pacific Land Corp | Stock | 110 | $200.6K | 0.1% | History |
| TGNATegna Inc | COM | 11,300 | $164.6K | 0.1% | History |
| VTRSViatris Inc | Stock | 12,704 | $125.3K | <0.1% | History |
| HLNHaleon plc | ADR | 10,009 | $83.4K | <0.1% | History |
| EXGEaton Vance Tax-Managed Global Diversified Equity Income Fund | COM | 10,250 | $75.5K | <0.1% | History |