Herold Advisors, Inc.
- SEC CIK
- 0001891713
- Latest filing
- Jul 22, 2026
Holdings in Q1 2024
Holdings as of Mar 31, 2024, filed May 10, 2024. Long positions only; changes compare share counts with Q4 2023.
- Positions
- 265
- +21 vs. Q4 2023
- Portfolio value
- $413.4M
- +$51.9M (+14.4%) vs. Q4 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AAPLApple Inc. | Stock | 96,159 | $16.5M | 4.0% | +3,897+4.2% | Added | History |
| MSFTMicrosoft Corp | Stock | 37,733 | $15.9M | 3.8% | −678−1.8% | Reduced | History |
| American Centy ETF Tr025072885 | US EQT ETF | 148,109 | $13.3M | 3.2% | +13,851+10.3% | Added | – |
| NVDANVIDIA Corp | Stock | 12,531 | $11.3M | 2.7% | −628−4.8% | Reduced | History |
| LLYEli Lilly & Co | Stock | 11,443 | $8.90M | 2.2% | +559+5.1% | Added | History |
| MAMastercard Inc | Stock | 17,170 | $8.27M | 2.0% | −29−0.2% | Reduced | History |
| VVisa Inc. | Stock | 29,083 | $8.12M | 2.0% | −100−0.3% | Reduced | History |
| ABBVAbbVie Inc. | Stock | 38,345 | $6.98M | 1.7% | −433−1.1% | Reduced | History |
| Invesco Exchange Traded FD T46137V357 | S&P500 EQL WGT | 39,995 | $6.77M | 1.6% | −58−0.1% | Reduced | – |
| American Centy ETF Tr025072877 | US SML CP VALU | 67,093 | $6.29M | 1.5% | +9,671+16.8% | Added | – |
| JPMJPMorgan Chase & Co | Stock | 29,510 | $5.91M | 1.4% | −5,459−15.6% | Reduced | History |
| ETF Ser Solutions26922A321 | DISTILLATE US | 102,930 | $5.55M | 1.3% | +21,927+27.1% | Added | – |
| AMZNAmazon Com Inc | Stock | 28,162 | $5.08M | 1.2% | +9,790+53.3% | Added | History |
| HDHome Depot, Inc. | Stock | 13,120 | $5.03M | 1.2% | −192−1.4% | Reduced | History |
| WMTWalmart Inc. | Stock | 82,907 | $4.99M | 1.2% | +2,555+3.2% | AddedConverted for a 3-for-1 split | History |
| GOOGLAlphabet Inc. | Stock | 32,887 | $4.96M | 1.2% | +178+0.5% | Added | History |
| MRKMerck & Co., Inc. | Stock | 37,165 | $4.90M | 1.2% | −627−1.7% | Reduced | History |
| XOMExxonMobil Holdings Corp | COM | 36,869 | $4.29M | 1.0% | +1,757+5.0% | Added | History |
| METAMeta Platforms, Inc. | Stock | 8,410 | $4.08M | 1.0% | +245+3.0% | Added | History |
| PSXPhillips 66 | Stock | 24,355 | $3.98M | 1.0% | −1,673−6.4% | Reduced | History |
| IBMInternational Business Machines Corp | Stock | 20,599 | $3.93M | 1.0% | −890−4.1% | Reduced | History |
| iShares Core Dividend Growth ETF46434V621 | ETF | 67,350 | $3.91M | 0.9% | −5,504−7.6% | Reduced | – |
| CVXChevron Corp | Stock | 24,770 | $3.91M | 0.9% | +305+1.2% | Added | History |
| Vanguard Total Bond Market ETF921937835 | ETF | 52,930 | $3.84M | 0.9% | +906+1.7% | Added | – |
| PGProcter & Gamble Co | Stock | 22,277 | $3.61M | 0.9% | −4,315−16.2% | Reduced | History |
| BIPBrookfield Infrastructure Partners L.P. | LP INT UNIT | 112,759 | $3.52M | 0.9% | −5,133−4.4% | Reduced | History |
| American Centy ETF Tr025072562 | AVANTIS CORE FI | 84,891 | $3.50M | 0.8% | +76,262+883.8% | Added | – |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 36,348 | $3.43M | 0.8% | +284+0.8% | Added | – |
| CTASCintas Corp | Stock | 4,932 | $3.39M | 0.8% | −94−1.9% | Reduced | History |
| iShares Iboxx $ Investment Grade Corporate Bond ETF464287242 | ETF | 30,311 | $3.30M | 0.8% | −116−0.4% | Reduced | – |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 64,625 | $3.26M | 0.8% | +9,473+17.2% | Added | – |
| Dimensional ETF Trust25434V872 | CORE FIXE IN ETF | 77,177 | $3.24M | 0.8% | +67,066+663.3% | Added | – |
| ISRGIntuitive Surgical Inc | COM NEW | 7,950 | $3.17M | 0.8% | 00.0% | Unchanged | History |
| INTUIntuit Inc. | Stock | 4,801 | $3.12M | 0.8% | −317−6.2% | Reduced | History |
| JNJJohnson & Johnson | Stock | 19,671 | $3.11M | 0.8% | +96+0.5% | Added | History |
| Dimensional World Ex U.S. Core Equity 2 ETF25434V880 | ETF | 120,095 | $3.06M | 0.7% | +4,680+4.1% | Added | – |
| ETNEaton Corp plc | Stock | 9,667 | $3.02M | 0.7% | −824−7.9% | Reduced | History |
| Invesco Exch TRD SLF Idx FD46138J619 | RUSL 1000 DYNM | 52,760 | $2.91M | 0.7% | −3,883−6.9% | Reduced | – |
| NKENIKE, Inc. | Stock | 29,852 | $2.81M | 0.7% | −6,666−18.3% | Reduced | History |
| SPGIS&P Global Inc. | Stock | 6,490 | $2.76M | 0.7% | −100−1.5% | Reduced | History |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 47,014 | $2.72M | 0.7% | +2,697+6.1% | Added | – |
| VZVerizon Communications Inc | Stock | 63,051 | $2.65M | 0.6% | +3,321+5.6% | Added | History |
| OKEONEOK Inc | COM | 32,121 | $2.58M | 0.6% | −14,536−31.2% | Reduced | History |
| iShares Tr46434V456 | MSCI INTL QUALTY | 64,895 | $2.57M | 0.6% | −190−0.3% | Reduced | – |
| BRK.BBerkshire Hathaway Inc | Stock | 6,038 | $2.54M | 0.6% | +3,063+103.0% | Added | History |
| WisdomTree Tr97717X669 | US QTLY DIV GRT | 33,159 | $2.53M | 0.6% | −3,675−10.0% | Reduced | – |
| GOOGAlphabet Inc. | Stock | 16,214 | $2.47M | 0.6% | +365+2.3% | Added | History |
| Dimensional ETF Trust25434V401 | US EQUI MARK ETF | 42,587 | $2.43M | 0.6% | +34,611+433.9% | Added | – |
| WisdomTree Tr97717Y527 | FLOATNG RAT TREA | 47,909 | $2.41M | 0.6% | +8,830+22.6% | Added | – |
| ZTSZoetis Inc. | Stock | 14,094 | $2.38M | 0.6% | −642−4.4% | Reduced | History |
| BNBROOKFIELD Corp | CL A LTD VT SH | 55,532 | $2.33M | 0.6% | −4,250−7.1% | Reduced | History |
| QCOMQualcomm Inc | Stock | 13,635 | $2.31M | 0.6% | +1,101+8.8% | Added | History |
| APHAmphenol Corp | CL A | 19,490 | $2.25M | 0.5% | −8,414−30.2% | Reduced | History |
| NUENucor Corp | COM | 10,980 | $2.17M | 0.5% | 00.0% | Unchanged | History |
| CMCSAComcast Corp | Stock | 49,586 | $2.15M | 0.5% | +277+0.6% | Added | History |
| Goldman Sachs ETF Tr381430503 | ACTIVEBETA US LG | 20,499 | $2.13M | 0.5% | −399−1.9% | Reduced | – |
| AVGOBroadcom Inc. | Stock | 1,469 | $1.95M | 0.5% | −98−6.3% | Reduced | History |
| Schwab Strategic Tr808524862 | SHT TM US TRES | 40,363 | $1.95M | 0.5% | +1,844+4.8% | Added | – |
| TSLATesla, Inc. | Stock | 11,024 | $1.94M | 0.5% | +2,971+36.9% | Added | History |
| UNHUnitedHealth Group Inc | Stock | 3,900 | $1.93M | 0.5% | −66−1.7% | Reduced | History |
| CBChubb Ltd | Stock | 7,367 | $1.91M | 0.5% | −3,792−34.0% | Reduced | History |
| American Centy ETF Tr025072703 | INTL EQT ETF | 29,883 | $1.90M | 0.5% | +9,019+43.2% | Added | – |
| CVSCVS Health Corp | Stock | 23,724 | $1.89M | 0.5% | −241−1.0% | Reduced | History |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 31,922 | $1.86M | 0.4% | −4,765−13.0% | Reduced | – |
| PLDPrologis, Inc. | REIT | 13,935 | $1.81M | 0.4% | −525−3.6% | Reduced | History |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 39,807 | $1.81M | 0.4% | −2,398−5.7% | Reduced | – |
| BMYBristol Myers Squibb Co | Stock | 32,913 | $1.79M | 0.4% | +1,169+3.7% | Added | History |
| BACBank of America Corp | Stock | 44,701 | $1.70M | 0.4% | −2,392−5.1% | Reduced | History |
| EDConsolidated Edison Inc | Stock | 18,295 | $1.66M | 0.4% | −1,085−5.6% | Reduced | History |
| DEDeere & Co | Stock | 3,983 | $1.64M | 0.4% | −1,806−31.2% | Reduced | History |
| LMTLockheed Martin Corp | Stock | 3,589 | $1.63M | 0.4% | +141+4.1% | Added | History |
| HSYHershey Co | COM | 8,075 | $1.57M | 0.4% | +1,223+17.8% | Added | History |
| PFEPfizer Inc | Stock | 56,119 | $1.56M | 0.4% | −7,643−12.0% | Reduced | History |
| DISWalt Disney Co | Stock | 12,526 | $1.53M | 0.4% | +264+2.2% | Added | History |
| NEENextera Energy Inc | Stock | 23,041 | $1.47M | 0.4% | +463+2.1% | Added | History |
| APDAir Products & Chemicals, Inc. | Stock | 6,043 | $1.46M | 0.4% | +1,196+24.7% | Added | History |
| Invesco Exchange Traded FD T46137V431 | S&P 500 GARP ETF | 13,588 | $1.45M | 0.4% | −483−3.4% | Reduced | – |
| iShares Core S&P 500 ETF464287200 | ETF | 2,733 | $1.44M | 0.3% | −568−17.2% | Reduced | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 15,326 | $1.42M | 0.3% | +1,046+7.3% | Added | – |
| DKSDick's Sporting Goods, Inc. | Stock | 6,306 | $1.42M | 0.3% | +100+1.6% | Added | History |
| SHELShell plc | ADR | 21,105 | $1.41M | 0.3% | +207+1.0% | Added | History |
| MCDMcDonalds Corp | Stock | 4,972 | $1.40M | 0.3% | +88+1.8% | Added | History |
| J P Morgan Exchange Traded F46641Q761 | US QUALTY FCTR | 26,471 | $1.40M | 0.3% | −2,733−9.4% | Reduced | – |
| AMGNAmgen Inc | Stock | 4,911 | $1.40M | 0.3% | +3,037+162.1% | Added | History |
| ABTAbbott Laboratories | Stock | 12,280 | $1.40M | 0.3% | −7,122−36.7% | Reduced | History |
| SPDR Series Trust78468R606 | ST PORT HIGH ETF | 59,047 | $1.39M | 0.3% | −110−0.2% | Reduced | – |
| IQVIQVIA Holdings Inc. | Stock | 5,400 | $1.37M | 0.3% | 00.0% | Unchanged | History |
| AMTAmerican Tower Corp | REIT | 6,759 | $1.34M | 0.3% | +47+0.7% | Added | History |
| BABoeing Co | Stock | 6,880 | $1.33M | 0.3% | +490+7.7% | Added | History |
| CMPRCIMPRESS plc | SHS EURO | 14,900 | $1.32M | 0.3% | 00.0% | Unchanged | History |
| First Tr Exchange-Traded FD33738D879 | FT VEST RIS | 53,254 | $1.30M | 0.3% | +185+0.3% | Added | – |
| TAT&T Inc. | Stock | 73,925 | $1.30M | 0.3% | +4,435+6.4% | Added | History |
| CSCOCisco Systems, Inc. | Stock | 25,829 | $1.29M | 0.3% | −4,290−14.2% | Reduced | History |
| MLMMartin Marietta Materials Inc | COM | 2,099 | $1.29M | 0.3% | +2,099 | New | History |
| BRK.ABerkshire Hathaway Inc | CL A | 2 | $1.27M | 0.3% | 00.0% | Unchanged | History |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 22,394 | $1.26M | 0.3% | −3,110−12.2% | Reduced | – |
| COSTCostco Wholesale Corp | Stock | 1,707 | $1.25M | 0.3% | +200+13.3% | Added | History |
| HUBBHubbell Inc | COM | 2,985 | $1.24M | 0.3% | +2,985 | New | History |
| GLDSPDR Gold Trust | ETF | 5,955 | $1.23M | 0.3% | 00.0% | Unchanged | History |
| BLKBlackRock, Inc. | COM | 1,459 | $1.22M | 0.3% | −71−4.6% | Reduced | History |
Sold out since Q4 2023 (12)
Positions held at the end of Q4 2023 that are gone from this filing.
| Security | Class | Shares in Q4 2023 | Value in Q4 2023 | % of portfolio in Q4 2023 | History |
|---|---|---|---|---|---|
| BEPBrookfield Renewable Partners L.P. | PARTNERSHIP UNIT | 47,088 | $1.24M | 0.3% | History |
| FANGDiamondback Energy, Inc. | Stock | 6,451 | $1.00M | 0.3% | History |
| LOWLowes Companies Inc | Stock | 3,764 | $837.7K | 0.2% | History |
| ATRAptargroup, Inc. | Stock | 3,500 | $432.7K | 0.1% | History |
| BEPCBrookfield Renewable Corp | CL A SUB VTG | 12,111 | $348.7K | 0.1% | History |
| iShares Tr464288877 | EAFE VALUE ETF | 5,387 | $280.7K | 0.1% | – |
| First Tr Exchange Traded FD33738R704 | RBA INDL ETF | 4,723 | $273.3K | 0.1% | – |
| DGDollar General Corp | COM | 1,932 | $262.7K | 0.1% | History |
| SBUXStarbucks Corp | Stock | 2,572 | $247.0K | 0.1% | History |
| TRVTravelers Companies, Inc. | Stock | 1,200 | $228.6K | 0.1% | History |
| PSAPublic Storage | COM | 705 | $215.0K | 0.1% | History |
| HPEHewlett Packard Enterprise Co | COM | 11,904 | $202.1K | 0.1% | History |