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waypoint wealth counsel

SEC CIK
0001807909
Latest filing
Aug 4, 2026

Holdings in Q4 2024

Holdings as of Dec 31, 2024, filed Jan 22, 2025. Long positions only; changes compare share counts with Q3 2024.

Institution overview
Positions
98
−4 vs. Q3 2024
Portfolio value
$153.2M
+$5.61M (+3.8%) vs. Q3 2024
Filed
Jan 22, 2025
SEC
Holdings of waypoint wealth counsel in Q4 2024
SecurityClassSharesValue% of portfolioShare changeActionHistory
Vanguard S&P 500 ETF922908363ETF34,728$18.7M12.2%+1,242+3.7%Added–
Vanguard High Dividend Yield Index ETF921946406ETF73,856$9.42M6.2%+1,014+1.4%Added–
SPYSPDR S&P 500 ETF TrustETF15,486$9.08M5.9%+12+0.1%AddedHistory
Janus Detroit STR Tr47103U845HENDRSON AAA CL170,522$8.65M5.6%+21,018+14.1%Added–
iShares Core S&P 500 ETF464287200ETF13,532$7.97M5.2%−305−2.2%Reduced–
AAPLApple Inc.Stock30,877$7.73M5.0%+1,370+4.6%AddedHistory
MSFTMicrosoft CorpStock16,232$6.84M4.5%+338+2.1%AddedHistory
GLDSPDR Gold TrustETF28,156$6.82M4.4%−289−1.0%ReducedHistory
iShares Russell 2000 ETF464287655ETF23,050$5.09M3.3%+3,321+16.8%Added–
IAUiShares Gold TrustETF78,597$3.89M2.5%−277−0.4%ReducedHistory
Vanguard Morningstar Small-Cap ETF922908751ETF14,022$3.37M2.2%+58+0.4%Added–
Janus Detroit STR Tr47103U753B-BBB CLO ETF57,988$2.85M1.9%+4,374+8.2%Added–
NVDANVIDIA CorpStock21,149$2.84M1.9%+319+1.5%AddedHistory
iShares S&P 500 Growth ETF464287309ETF27,282$2.77M1.8%+99+0.4%Added–
AMZNAmazon Com IncStock12,617$2.77M1.8%+388+3.2%AddedHistory
Schwab U.S. Broad Market ETF808524102ETF99,442$2.26M1.5%00.0%UnchangedConverted for a 3-for-1 split–
iShares Core S&P Mid-Cap ETF464287507ETF35,972$2.24M1.5%+116+0.3%Added–
Schwab US Dividend Equity ETF808524797ETF77,041$2.10M1.4%+2,509+3.4%AddedConverted for a 3-for-1 split–
Invesco QQQ Trust Series I46090E103ETF3,890$1.99M1.3%+62+1.6%Added–
Vanguard Dividend Appreciation ETF921908844ETF10,109$1.98M1.3%+837+9.0%Added–
JPMJPMorgan Chase & CoStock7,331$1.76M1.1%+180+2.5%AddedHistory
iShares Tr4642874407-10 YR TRSY BD18,700$1.73M1.1%+2,420+14.9%Added–
CBOECboe Global Markets, Inc.COM8,187$1.60M1.0%00.0%UnchangedHistory
Vanguard Morningstar Mid-Cap ETF922908629ETF5,767$1.52M1.0%+9+0.2%Added–
iShares Tr464287689RUSSELL 3000 ETF4,514$1.51M1.0%+739+19.6%Added–
GOOGAlphabet Inc.Stock7,384$1.41M0.9%−347−4.5%ReducedHistory
COSTCostco Wholesale CorpStock1,529$1.40M0.9%+188+14.0%AddedHistory
iShares Select Dividend ETF464287168ETF10,122$1.33M0.9%+34+0.3%Added–
Vanguard Admiral FDS Inc921932828SMLLCP 600 IDX12,141$1.29M0.8%−8−0.1%Reduced–
GOOGLAlphabet Inc.Stock6,712$1.27M0.8%+210+3.2%AddedHistory
HDHome Depot, Inc.Stock3,110$1.21M0.8%+522+20.2%AddedHistory
BRK.BBerkshire Hathaway IncStock2,310$1.05M0.7%+62+2.8%AddedHistory
XOMExxonMobil Holdings CorpCOM8,611$926.3K0.6%+74+0.9%AddedHistory
AVGOBroadcom Inc.Stock3,916$908.0K0.6%+165+4.4%AddedHistory
Dimensional World Ex U.S. Core Equity 2 ETF25434V880ETF36,369$904.1K0.6%−22−0.1%Reduced–
EGPEastgroup Properties IncCOM5,400$866.6K0.6%+100+1.9%AddedHistory
State Street Energy Select Sector SPDR ETF81369Y506ETF9,512$814.8K0.5%00.0%Unchanged–
METAMeta Platforms, Inc.Stock1,338$783.5K0.5%+56+4.4%AddedHistory
CSCOCisco Systems, Inc.Stock13,055$772.9K0.5%+214+1.7%AddedHistory
TSLATesla, Inc.Stock1,898$766.5K0.5%+122+6.9%AddedHistory
iShares Russell 1000 Growth ETF464287614ETF1,861$747.5K0.5%00.0%Unchanged–
JNJJohnson & JohnsonStock5,092$736.4K0.5%+196+4.0%AddedHistory
State Street Financial Select Sector SPDR ETF81369Y605ETF14,769$713.8K0.5%00.0%Unchanged–
Dimensional ETF Trust25434V401US EQUI MARK ETF10,394$662.6K0.4%00.0%Unchanged–
iShares MSCI USA Min Vol Factor ETF46429B697ETF6,948$616.9K0.4%−1,118−13.9%Reduced–
ABBVAbbVie Inc.Stock3,345$594.4K0.4%−97−2.8%ReducedHistory
Schwab International Equity ETF808524805ETF30,729$568.5K0.4%−881−2.8%ReducedConverted for a 2-for-1 split–
Invesco Exchange Traded FD T46137V357S&P500 EQL WGT3,073$538.5K0.4%00.0%Unchanged–
iShares Tr464287549EXPND TEC SC ETF5,265$537.5K0.4%+3+0.1%Added–
WMTWalmart Inc.Stock5,593$505.3K0.3%+400+7.7%AddedHistory
ProShares Tr74348A467S&P 500 DV ARIST5,030$500.7K0.3%+26+0.5%Added–
J P Morgan Exchange Traded F46641Q217BETABULDRS JAPAN9,077$498.2K0.3%−74−0.8%Reduced–
Vanguard Morningstar Growth ETF922908736ETF1,203$493.7K0.3%+34+2.9%Added–
LLYEli Lilly & CoStock631$487.2K0.3%−17−2.6%ReducedHistory
NFLXNetflix IncStock539$480.4K0.3%+18+3.5%AddedHistory
UNHUnitedHealth Group IncStock891$450.7K0.3%+9+1.0%AddedHistory
QCOMQualcomm IncStock2,663$409.0K0.3%+32+1.2%AddedHistory
CEFSprott Physical Gold & Silver TrustPHYSICAL GOLD AN16,490$391.8K0.3%00.0%UnchangedHistory
KOCoca Cola CoStock5,991$373.0K0.2%+637+11.9%AddedHistory
BNBROOKFIELD CorpCL A LTD VT SH6,104$350.7K0.2%00.0%UnchangedHistory
ASTSAST SpaceMobile, Inc.COM CL A16,180$341.4K0.2%+206+1.3%AddedHistory
AONAon plcCL A934$335.5K0.2%+7+0.8%AddedHistory
CATCaterpillar IncStock905$328.3K0.2%+78+9.4%AddedHistory
BACBank of America CorpStock7,416$325.9K0.2%+747+11.2%AddedHistory
CCOICogent Communications Holdings, Inc.COM NEW4,215$324.9K0.2%00.0%UnchangedHistory
Vanguard Morningstar Mid-Cap Value ETF922908512ETF2,005$324.4K0.2%00.0%Unchanged–
CVXChevron CorpStock2,227$322.6K0.2%+57+2.6%AddedHistory
SLBSLB LimitedStock7,968$305.5K0.2%+1,057+15.3%AddedHistory
AMATApplied Materials IncStock1,867$303.6K0.2%+14+0.8%AddedHistory
J P Morgan Exchange Traded F46641Q225BETA CDA ETF NEW4,299$303.5K0.2%00.0%Unchanged–
MRKMerck & Co., Inc.Stock3,006$299.0K0.2%+127+4.4%AddedHistory
UPSUnited Parcel Service IncStock2,342$295.3K0.2%−64−2.7%ReducedHistory
PLDPrologis, Inc.REIT2,776$293.5K0.2%−9−0.3%ReducedHistory
IBMInternational Business Machines CorpStock1,325$291.1K0.2%+33+2.6%AddedHistory
MKLMarkel Group Inc.COM167$288.3K0.2%00.0%UnchangedHistory
HNIHni CorpStock5,697$287.0K0.2%+164+3.0%AddedHistory
iShares Core MSCI Total International Stock ETF46432F834ETF4,314$285.3K0.2%00.0%Unchanged–
ORLYO Reilly Automotive IncStock240$284.6K0.2%+1+0.4%AddedHistory
VVisa Inc.Stock877$277.2K0.2%+95+12.1%AddedHistory
GPCGenuine Parts CoStock2,334$272.5K0.2%−34−1.4%ReducedHistory
DISWalt Disney CoStock2,366$263.4K0.2%−121−4.9%ReducedHistory
MAMastercard IncStock482$253.8K0.2%+31+6.9%AddedHistory
iShares Tr464287788U.S. FINLS ETF2,200$243.3K0.2%+9+0.4%Added–
PGProcter & Gamble CoStock1,378$231.0K0.2%+70+5.4%AddedHistory
Vanguard S&P 500 Growth ETF921932505ETF626$229.2K0.1%+15+2.5%Added–
MLMMartin Marietta Materials IncCOM433$223.6K0.1%00.0%UnchangedHistory
AMDAdvanced Micro Devices IncStock1,810$218.6K0.1%+125+7.4%AddedHistory
J P Morgan Exchange Traded F46641Q233BETA DEVE EX ETF4,463$217.6K0.1%00.0%Unchanged–
ODFLOld Dominion Freight Line, Inc.COM1,219$215.0K0.1%−25−2.0%ReducedHistory
Vanguard Morningstar Total Stock Market ETF922908769ETF734$212.7K0.1%+734New–
UNPUnion Pacific CorpStock925$211.0K0.1%−24−2.5%ReducedHistory
NEUNewmarket CorpCOM383$202.4K0.1%00.0%UnchangedHistory
SOSouthern CoStock2,435$200.5K0.1%+80+3.4%AddedHistory
RCReady Capital CorpCOM21,935$149.6K0.1%+19+0.1%AddedHistory
GSBDGoldman Sachs BDC, Inc.SHS10,590$128.1K0.1%−18,595−63.7%ReducedHistory
GIFTGiftify, Inc.COM35,725$38.9K<0.1%00.0%UnchangedHistory
ICADIcad IncCOM NEW14,400$26.4K<0.1%+4,400+44.0%AddedHistory
Block, Inc.852234AK9NOTE 0.250%11/026,000$22.5K<0.1%00.0%Unchanged–

Options (1)

Puts and calls in the same filing. Amounts are the market value of the underlying shares, which is what 13F reports.

Option positions of waypoint wealth counsel in Q4 2024
SecurityClassPutsCalls
TSLATesla, Inc.Stock–$121.2K

Sold out since Q3 2024 (5)

Positions held at the end of Q3 2024 that are gone from this filing.

Positions of waypoint wealth counsel sold out since Q3 2024
SecurityClassShares in Q3 2024Value in Q3 2024% of portfolio in Q3 2024History
AMTAmerican Tower CorpREIT1,216$282.8K0.2%History
KMXCarMax IncCOM2,835$219.4K0.1%History
TGTTarget CorpStock1,300$202.6K0.1%History
FFord Motor CoStock10,238$108.1K0.1%History
DNMRDanimer Scientific, Inc.COM CL A10,529$4.78K<0.1%History