Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q2 2025
Holdings as of Jun 30, 2025, filed Aug 1, 2025. Long positions only; changes compare share counts with Q1 2025.
- Positions
- 481
- +26 vs. Q1 2025
- Portfolio value
- $3.21B
- +$269.7M (+9.2%) vs. Q1 2025
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| iShares Russell 1000 Growth ETF464287614 | ETF | 2,038 | $865.3K | <0.1% | +71+3.6% | Added | – |
| PFEPfizer Inc | Stock | 35,786 | $867.5K | <0.1% | +496+1.4% | Added | History |
| First Tr Exchng Traded FD VI33740F805 | SMITH OPPORT FXD | 20,053 | $880.2K | <0.1% | −3,884−16.2% | Reduced | – |
| NXPINXP Semiconductors N.V. | COM | 4,060 | $887.1K | <0.1% | +114+2.9% | Added | History |
| AJGArthur J. Gallagher & Co. | COM | 2,775 | $888.5K | <0.1% | +419+17.8% | Added | History |
| EAElectronic Arts Inc. | COM | 5,586 | $892.1K | <0.1% | +188+3.5% | Added | History |
| MARMarriott International Inc | Stock | 3,265 | $892.2K | <0.1% | +58+1.8% | Added | History |
| iShares Russell Top 200 Growth ETF464289438 | ETF | 3,644 | $898.7K | <0.1% | −213−5.5% | Reduced | – |
| AGQProShares Trust II | ULTRA SILVER NEW | 19,230 | $913.2K | <0.1% | −381−1.9% | Reduced | History |
| iShares Tr46436E718 | 0-3 MTH TREASURY | 9,092 | $915.5K | <0.1% | −55−0.6% | Reduced | – |
| First Tr Exchange Traded FD33738R605 | DORSEY WRT 5 ETF | 15,583 | $923.5K | <0.1% | −385−2.4% | Reduced | – |
| UGLProShares Trust II | ULTRA GOLD | 26,812 | $929.3K | <0.1% | +26,812 | New | History |
| iShares Core U.S. Aggregate Bond ETF464287226 | ETF | 9,457 | $938.2K | <0.1% | −258−2.7% | Reduced | – |
| Vanguard Scottsdale FDS92206C409 | SHRT TRM CORP BD | 11,977 | $952.2K | <0.1% | −253−2.1% | Reduced | – |
| DISWalt Disney Co | Stock | 7,766 | $963.2K | <0.1% | +376+5.1% | Added | History |
| CRMSalesforce, Inc. | Stock | 3,571 | $974.0K | <0.1% | +843+30.9% | Added | History |
| ABTAbbott Laboratories | Stock | 7,260 | $987.5K | <0.1% | +286+4.1% | Added | History |
| ADSKAutodesk, Inc. | COM | 3,341 | $1.03M | <0.1% | +203+6.5% | Added | History |
| GEGeneral Electric Co | Stock | 4,046 | $1.04M | <0.1% | +444+12.3% | Added | History |
| WisdomTree Tr97717W430 | HEDGED HI YLD BD | 46,650 | $1.04M | <0.1% | +1,078+2.4% | Added | – |
| MCOMoodys Corp | Stock | 2,119 | $1.06M | <0.1% | +342+19.2% | Added | History |
| ABBVAbbVie Inc. | Stock | 5,731 | $1.06M | <0.1% | +701+13.9% | Added | History |
| Invesco S&P 500 Equal Weight Technology ETF46137V282 | ETF | 26,382 | $1.08M | <0.1% | −128−0.5% | Reduced | – |
| MPCMarathon Petroleum Corp | Stock | 6,611 | $1.10M | <0.1% | +215+3.4% | Added | History |
| LMTLockheed Martin Corp | Stock | 2,397 | $1.11M | <0.1% | +258+12.1% | Added | History |
| PLTRPalantir Technologies Inc. | Stock | 8,185 | $1.12M | <0.1% | +960+13.3% | Added | History |
| CSXCSX Corp | Stock | 34,581 | $1.13M | <0.1% | −74−0.2% | Reduced | History |
| iShares Inc464286285 | JP MRGN EM HI BD | 29,541 | $1.15M | <0.1% | +5,736+24.1% | Added | – |
| iShares Tr46435U853 | BROAD USD HIGH | 30,986 | $1.16M | <0.1% | −3,109−9.1% | Reduced | – |
| GNTXGentex Corp | COM | 53,036 | $1.17M | <0.1% | −616−1.1% | Reduced | History |
| NEENextera Energy Inc | Stock | 17,089 | $1.19M | <0.1% | +1,446+9.2% | Added | History |
| Innovator ETFs Trust45782C540 | US EQTY PWR BUF | 29,676 | $1.19M | <0.1% | +510+1.7% | Added | – |
| APHAmphenol Corp | CL A | 12,195 | $1.20M | <0.1% | −23−0.2% | Reduced | History |
| Vanguard Mortgage-Backed Securities ETF92206C771 | ETF | 26,104 | $1.21M | <0.1% | −31,499−54.7% | Reduced | – |
| ISRGIntuitive Surgical Inc | COM NEW | 2,253 | $1.22M | <0.1% | +147+7.0% | Added | History |
| MAMastercard Inc | Stock | 2,237 | $1.26M | <0.1% | +308+16.0% | Added | History |
| First Tr Exchange-Traded FD336917109 | SHS | 30,421 | $1.27M | <0.1% | −992−3.2% | Reduced | – |
| Vanguard World FD921910816 | MEGA GRWTH IND | 3,482 | $1.28M | <0.1% | +2,054+143.8% | Added | – |
| JNJJohnson & Johnson | Stock | 8,357 | $1.28M | <0.1% | −74−0.9% | Reduced | History |
| iShares Tr46435G672 | CORE INTL AGGR | 25,371 | $1.30M | <0.1% | −5,267−17.2% | Reduced | – |
| WMWaste Management Inc | Stock | 5,745 | $1.31M | <0.1% | +31+0.5% | Added | History |
| KOCoca Cola Co | Stock | 18,617 | $1.32M | <0.1% | −437−2.3% | Reduced | History |
| VanEck ETF Trust92189F601 | URANI NUCLE ETF | 12,062 | $1.34M | <0.1% | +501+4.3% | Added | – |
| SYKStryker Corp | Stock | 3,391 | $1.34M | <0.1% | +151+4.7% | Added | History |
| Innovator ETFs Trust45782C573 | US EQTY PWR BUF | 33,980 | $1.34M | <0.1% | −125−0.4% | Reduced | – |
| CVXChevron Corp | Stock | 9,443 | $1.35M | <0.1% | +136+1.5% | Added | History |
| ADPAutomatic Data Processing Inc | Stock | 4,442 | $1.37M | <0.1% | +26+0.6% | Added | History |
| COPConocoPhillips | Stock | 15,549 | $1.40M | <0.1% | −333−2.1% | Reduced | History |
| Innovator ETFs Trust45782C318 | US EQTY PWR BUF | 37,147 | $1.40M | <0.1% | +202+0.5% | Added | – |
| Vanguard Information Technology ETF92204A702 | ETF | 2,138 | $1.42M | <0.1% | +156+7.9% | Added | – |
| MCDMcDonalds Corp | Stock | 4,888 | $1.43M | <0.1% | +125+2.6% | Added | History |
| iShares Tr46435G425 | ESG AWR MSCI USA | 10,617 | $1.44M | <0.1% | +10+0.1% | Added | – |
| CMECME Group Inc. | COM | 5,334 | $1.47M | <0.1% | +5+0.1% | Added | History |
| PMPhilip Morris International Inc. | Stock | 8,197 | $1.49M | <0.1% | +1,848+29.1% | Added | History |
| iShares Trust iShares 0-1 Year Treasury Bond ETF464288679 | ETF | 13,912 | $1.54M | <0.1% | −5,294−27.6% | Reduced | – |
| iShares Tr464288414 | NATIONAL MUN ETF | 14,829 | $1.55M | <0.1% | −8−0.1% | Reduced | – |
| WisdomTree Tr97717W588 | US LARGECAP FUND | 24,264 | $1.55M | <0.1% | −131−0.5% | Reduced | – |
| BACBank of America Corp | Stock | 33,103 | $1.57M | <0.1% | +1,082+3.4% | Added | History |
| iShares Tr46429B366 | CMBS ETF | 32,661 | $1.59M | <0.1% | −7,946−19.6% | Reduced | – |
| iShares Tr464288158 | SHRT NAT MUN ETF | 15,290 | $1.63M | 0.1% | +53+0.3% | Added | – |
| iShares Tr464287721 | U.S. TECH ETF | 9,406 | $1.63M | 0.1% | +1,064+12.8% | Added | – |
| Innovator U.S. Equity Power Buffer ETF - September45782C656 | ETF | 40,539 | $1.66M | 0.1% | +1,508+3.9% | Added | – |
| UNHUnitedHealth Group Inc | Stock | 5,486 | $1.71M | 0.1% | +931+20.4% | Added | History |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 21,313 | $1.76M | 0.1% | −1,484−6.5% | Reduced | – |
| iShares Core S&P 500 ETF464287200 | ETF | 2,844 | $1.77M | 0.1% | −187−6.2% | Reduced | – |
| iShares MSCI USA Min Vol Factor ETF46429B697 | ETF | 19,761 | $1.86M | 0.1% | +2,094+11.9% | Added | – |
| Invesco Exch Traded FD Tr II46138G805 | TAXABLE MUN BD | 70,669 | $1.87M | 0.1% | +17,838+33.8% | Added | – |
| DUKDuke Energy CORP | Stock | 15,902 | $1.88M | 0.1% | −71−0.4% | Reduced | History |
| Invesco Exch Traded FD Tr II46138E354 | S&P500 LOW VOL | 25,775 | $1.88M | 0.1% | −724−2.7% | Reduced | – |
| SHWSherwin Williams Co | COM | 5,503 | $1.89M | 0.1% | +118+2.2% | Added | History |
| AMATApplied Materials Inc | Stock | 10,417 | $1.91M | 0.1% | −750−6.7% | Reduced | History |
| CATCaterpillar Inc | Stock | 5,275 | $2.05M | 0.1% | +223+4.4% | Added | History |
| iShares Core Dividend Growth ETF46434V621 | ETF | 32,956 | $2.11M | 0.1% | +1,379+4.4% | Added | – |
| VVisa Inc. | Stock | 5,946 | $2.11M | 0.1% | +354+6.3% | Added | History |
| DIASPDR Dow Jones Industrial Average ETF Trust | UT SER 1 | 4,907 | $2.16M | 0.1% | +8+0.2% | Added | History |
| Schwab U.S. Broad Market ETF808524102 | ETF | 91,443 | $2.18M | 0.1% | −4,791−5.0% | Reduced | – |
| TAT&T Inc. | Stock | 78,881 | $2.28M | 0.1% | −2,146−2.6% | Reduced | History |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 36,565 | $2.29M | 0.1% | −926−2.5% | Reduced | – |
| Vanguard Intermediate-Term Bond ETF921937819 | ETF | 29,678 | $2.30M | 0.1% | −1,466−4.7% | Reduced | – |
| IBMInternational Business Machines Corp | Stock | 7,844 | $2.31M | 0.1% | −534−6.4% | Reduced | History |
| NSANational Storage Affiliates Trust | COM SHS BEN IN | 72,569 | $2.32M | 0.1% | −10.0% | Reduced | History |
| Invesco Exch Traded FD Tr II46138G508 | SR LN ETF | 113,339 | $2.37M | 0.1% | −145,639−56.2% | Reduced | – |
| PGProcter & Gamble Co | Stock | 15,195 | $2.42M | 0.1% | +224+1.5% | Added | History |
| First Tr Exchange-Traded FD33733E104 | CAP STRENGTH ETF | 26,963 | $2.45M | 0.1% | −422−1.5% | Reduced | – |
| Innovator ETFs Trust45782C870 | US EQT PWR BUF | 69,571 | $2.59M | 0.1% | +860+1.3% | Added | – |
| iShares Tr464288877 | EAFE VALUE ETF | 44,487 | $2.82M | 0.1% | −2,264−4.8% | Reduced | – |
| Vanguard Morningstar Value ETF922908744 | ETF | 16,575 | $2.93M | 0.1% | +1,915+13.1% | Added | – |
| HDHome Depot, Inc. | Stock | 7,991 | $2.93M | 0.1% | −403−4.8% | Reduced | History |
| WMTWalmart Inc. | Stock | 31,327 | $3.06M | 0.1% | −2,338−6.9% | Reduced | History |
| IAUiShares Gold Trust | ETF | 49,549 | $3.09M | 0.1% | −806−1.6% | Reduced | History |
| Dimensional ETF Trust25434V815 | US SMALL CAP ETF | 111,753 | $3.29M | 0.1% | +8,751+8.5% | Added | – |
| Aim ETF Products Trust00888H711 | ALLIA US AUG ETF | 110,470 | $3.39M | 0.1% | −446−0.4% | Reduced | – |
| COSTCostco Wholesale Corp | Stock | 3,473 | $3.44M | 0.1% | +332+10.6% | Added | History |
| NFLXNetflix Inc | Stock | 2,619 | $3.51M | 0.1% | +311+13.5% | Added | History |
| LLYEli Lilly & Co | Stock | 4,645 | $3.62M | 0.1% | +477+11.4% | Added | History |
| UPSUnited Parcel Service Inc | Stock | 36,382 | $3.67M | 0.1% | +2,238+6.6% | Added | History |
| JPMJPMorgan Chase & Co | Stock | 13,044 | $3.78M | 0.1% | +236+1.8% | Added | History |
| Innovator U.S. Equity Power Buffer ETF - October45782C797 | ETF | 94,157 | $3.89M | 0.1% | +1,460+1.6% | Added | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 133,152 | $3.89M | 0.1% | −1,132−0.8% | Reduced | – |
| First Tr Exchange-Traded FD33734H106 | SHS | 87,795 | $3.92M | 0.1% | −3,099−3.4% | Reduced | – |
Sold out since Q1 2025 (19)
Positions held at the end of Q1 2025 that are gone from this filing.
| Security | Class | Shares in Q1 2025 | Value in Q1 2025 | % of portfolio in Q1 2025 | History |
|---|---|---|---|---|---|
| GLDMWorld Gold Trust | SPDR GLD MINIS | 29,215 | $1.81M | 0.1% | History |
| Global X FDS37954Y343 | GLBL X MLP ETF | 32,509 | $1.73M | 0.1% | – |
| Dimensional U.S. Core Equity 2 ETF25434V708 | ETF | 13,659 | $450.6K | <0.1% | – |
| Vanguard Short-Term Bond ETF921937827 | ETF | 5,521 | $432.2K | <0.1% | – |
| Vanguard Health Care ETF92204A504 | ETF | 1,276 | $337.8K | <0.1% | – |
| Fidelity Covington Trust316092113 | ENHANCED LARGE | 10,313 | $321.7K | <0.1% | – |
| iShares Tr464288166 | AGENCY BOND ETF | 2,650 | $290.0K | <0.1% | – |
| AMPAmeriprise Financial Inc | COM | 548 | $265.3K | <0.1% | History |
| TFCTruist Financial Corp | COM | 5,782 | $237.9K | <0.1% | History |
| FANGDiamondback Energy, Inc. | Stock | 1,430 | $228.7K | <0.1% | History |
| TTDTrade Desk, Inc. | Stock | 4,140 | $226.5K | <0.1% | History |
| VLOValero Energy Corp | Stock | 1,622 | $214.2K | <0.1% | History |
| TAPMolson Coors Beverage Co | CL B | 3,444 | $209.7K | <0.1% | History |
| PLDPrologis, Inc. | REIT | 1,869 | $209.0K | <0.1% | History |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 4,476 | $206.2K | <0.1% | – |
| iShares Tr464287440 | 7-10 YR TRSY BD | 2,136 | $203.7K | <0.1% | – |
| ETREntergy Corp | COM | 2,356 | $201.4K | <0.1% | History |
| Invesco Exch Traded FD Tr II46138E362 | S&P500 HDL VOL | 3,997 | $200.8K | <0.1% | – |
| AEGAegon Ltd. | AMER REG 1 CERT | 11,105 | $73.2K | <0.1% | History |