Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q1 2025
Holdings as of Mar 31, 2025, filed May 19, 2025. Long positions only; changes compare share counts with Q4 2024.
- Positions
- 455
- +18 vs. Q4 2024
- Portfolio value
- $2.94B
- +$133.1M (+4.7%) vs. Q4 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 3,263,819 | $261.7M | 8.9% | +35,676+1.1% | Added | – |
| State Street SPDR Portfolio S&P 500 Value ETF78464A508 | ETF | 5,024,070 | $255.9M | 8.7% | +437,206+9.5% | Added | – |
| Schwab U.S. Mid-Cap ETF808524508 | ETF | 7,300,752 | $191.2M | 6.5% | +1,581,924+27.7% | Added | – |
| State Street SPDR Portfolio Developed World Ex-US ETF78463X889 | ETF | 4,211,961 | $153.3M | 5.2% | −193,166−4.4% | Reduced | – |
| State Street SPDR Portfolio Short Term Corporate Bond ETF78464A474 | ETF | 3,835,763 | $115.4M | 3.9% | +1,434,399+59.7% | Added | – |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 544,554 | $112.4M | 3.8% | +61,758+12.8% | Added | – |
| Schwab U.S. Small-Cap ETF808524607 | ETF | 3,799,951 | $89.0M | 3.0% | −433,014−10.2% | Reduced | – |
| SPDR Series Trust78468R606 | ST PORT HIGH ETF | 3,306,157 | $77.4M | 2.6% | +61,506+1.9% | Added | – |
| Vanguard Scottsdale FDS92206C102 | SHORT TERM TREAS | 1,275,761 | $74.8M | 2.5% | −669,773−34.4% | Reduced | – |
| Ssga Active ETF Tr78467V608 | ST STR BL LN ETF | 1,580,815 | $65.0M | 2.2% | +1,572,607+19,159.4% | Added | – |
| State Street Health Care Select Sector SPDR ETF81369Y209 | ETF | 424,221 | $61.9M | 2.1% | +35,407+9.1% | Added | – |
| State Street Financial Select Sector SPDR ETF81369Y605 | ETF | 963,979 | $48.0M | 1.6% | −52,572−5.2% | Reduced | – |
| State Street Communication Services Select Sector SPDR ETF81369Y852 | ETF | 495,056 | $47.7M | 1.6% | +47,270+10.6% | Added | – |
| SPDR Index Shs FDS78463X509 | ST PORT MARK ETF | 1,166,226 | $45.9M | 1.6% | +53,304+4.8% | Added | – |
| State Street Industrial Select Sector SPDR ETF81369Y704 | ETF | 346,951 | $45.5M | 1.5% | +870.0% | Added | – |
| SPDR Series Trust78464A383 | ST STR BACKE ETF | 1,978,820 | $43.6M | 1.5% | +1,978,820 | New | – |
| State Street Real Estate Select Sector SPDR ETF81369Y860 | ETF | 971,421 | $40.5M | 1.4% | +183,147+23.2% | Added | – |
| State Street Consumer Discretionary Select Sector SPDR ETF81369Y407 | ETF | 200,598 | $39.6M | 1.3% | +23,035+13.0% | Added | – |
| Vanguard Scottsdale FDS92206C813 | LG-TERM COR BD | 510,658 | $38.7M | 1.3% | +16,799+3.4% | Added | – |
| Vanguard Ftse All-World Ex-US Small-Cap ETF922042718 | ETF | 327,150 | $37.8M | 1.3% | −45,531−12.2% | Reduced | – |
| Vanguard Intermediate-Term Corporate Bond ETF92206C870 | ETF | 456,320 | $37.3M | 1.3% | −130,692−22.3% | Reduced | – |
| iShares Tr46435G102 | CONV BD ETF | 444,378 | $37.1M | 1.3% | +1,040+0.2% | Added | – |
| First Tr Exch Traded FD III33739E108 | PFD SECS INC ETF | 2,000,185 | $35.2M | 1.2% | +1,342,527+204.1% | Added | – |
| State Street Consumer Staples Select Sector SPDR ETF81369Y308 | ETF | 409,485 | $33.4M | 1.1% | +36,150+9.7% | Added | – |
| Schwab Intermediate-Term US Treasury ETF808524854 | ETF | 1,235,104 | $30.7M | 1.0% | +707,320+134.0% | Added | – |
| AAPLApple Inc. | Stock | 129,951 | $28.9M | 1.0% | +10,968+9.2% | Added | History |
| SPDR Series Trust78464A664 | ST LON TREAS ETF | 1,028,813 | $28.0M | 1.0% | +39,436+4.0% | Added | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 142,524 | $27.6M | 0.9% | +3,347+2.4% | Added | – |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 709,044 | $27.3M | 0.9% | −30,936−4.2% | Reduced | – |
| Schwab US Tips ETF808524870 | ETF | 996,621 | $26.8M | 0.9% | +15,741+1.6% | Added | – |
| Vanguard Emerging Markets Government Bond ETF921946885 | ETF | 381,842 | $24.5M | 0.8% | −884−0.2% | Reduced | – |
| Global X FDS37954Y293 | GLB X MLP ENRG I | 380,177 | $24.3M | 0.8% | +376,821+11,228.3% | Added | – |
| SPDR Series Trust78468R200 | ST STR RATE ETF | 732,830 | $22.6M | 0.8% | +43,739+6.3% | Added | – |
| State Street SPDR Portfolio Aggregate Bond ETF78464A649 | ETF | 874,806 | $22.3M | 0.8% | +32,891+3.9% | Added | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 39,547 | $22.1M | 0.8% | +23,892+152.6% | Added | History |
| State Street Materials Select Sector SPDR ETF81369Y100 | ETF | 226,554 | $19.5M | 0.7% | +19,758+9.6% | Added | – |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 207,062 | $19.3M | 0.7% | +77,253+59.5% | Added | – |
| Dimensional ETF Trust25434V203 | INTL CORE EQT MK | 574,847 | $18.0M | 0.6% | −78,329−12.0% | Reduced | – |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 220,680 | $17.4M | 0.6% | +12,374+5.9% | Added | – |
| Schwab US Dividend Equity ETF808524797 | ETF | 546,435 | $15.3M | 0.5% | +57,216+11.7% | Added | – |
| State Street SPDR Portfolio S&P 500 ETF78464A854 | ETF | 225,570 | $14.8M | 0.5% | +7,722+3.5% | Added | – |
| MSFTMicrosoft Corp | Stock | 39,472 | $14.8M | 0.5% | +4,119+11.7% | Added | History |
| Vanguard Morningstar Mid-Cap Value ETF922908512 | ETF | 87,572 | $14.1M | 0.5% | +19,021+27.7% | Added | – |
| NVDANVIDIA Corp | Stock | 117,286 | $12.7M | 0.4% | +7,453+6.8% | Added | History |
| Dimensional U.S. Small Cap ETF25434V500 | ETF | 206,905 | $12.4M | 0.4% | +47,072+29.5% | Added | – |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 216,482 | $11.9M | 0.4% | +9,730+4.7% | Added | – |
| First Tr Exchange-Traded FD33739Q408 | FIRST TR ENH NEW | 183,697 | $11.0M | 0.4% | +183,697 | New | – |
| Dimensional ETF Trust25434V666 | US LARG VALU ETF | 338,216 | $10.3M | 0.4% | +43,332+14.7% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J817 | BULSHS 2025 HY | 444,767 | $10.3M | 0.3% | +67,466+17.9% | Added | – |
| Vanguard Morningstar Mid-Cap Growth ETF922908538 | ETF | 41,439 | $10.1M | 0.3% | −3,444−7.7% | Reduced | – |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 190,064 | $9.62M | 0.3% | +39,808+26.5% | Added | – |
| Dimensional ETF Trust25434V773 | INTL SMALL CAP E | 339,541 | $8.77M | 0.3% | +112,655+49.7% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J635 | INVSCO BLSH 26 | 366,326 | $8.50M | 0.3% | +67,736+22.7% | Added | – |
| AMZNAmazon Com Inc | Stock | 44,564 | $8.48M | 0.3% | +4,237+10.5% | Added | History |
| SPDR Series Trust78468R408 | ST TERM HIGH ETF | 332,048 | $8.35M | 0.3% | +332,048 | New | – |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 134,434 | $7.84M | 0.3% | +6,351+5.0% | Added | – |
| Invesco Exch Traded FD Tr II46138G870 | VAR RATE PFD | 292,033 | $7.06M | 0.2% | −1,869,881−86.5% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J585 | BULETSHS 2027 | 289,911 | $6.50M | 0.2% | +57,615+24.8% | Added | – |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 23,472 | $6.45M | 0.2% | −3,181−11.9% | Reduced | – |
| DEDeere & Co | Stock | 13,101 | $6.15M | 0.2% | +61+0.5% | Added | History |
| Innovator ETFs Trust45782C748 | US EQTY PWR BUF | 153,235 | $5.67M | 0.2% | +2,743+1.8% | Added | – |
| BRK.BBerkshire Hathaway Inc | Stock | 10,637 | $5.66M | 0.2% | +533+5.3% | Added | History |
| Vanguard Morningstar Growth ETF922908736 | ETF | 14,910 | $5.53M | 0.2% | −313−2.1% | Reduced | – |
| Innovator ETFs Trust45782C680 | US EQTY PWR BF | 142,559 | $5.39M | 0.2% | −5,622−3.8% | Reduced | – |
| Dimensional Emerging Core Equity Market ETF25434V302 | ETF | 207,419 | $5.37M | 0.2% | +1,815+0.9% | Added | – |
| Vanguard Morningstar Small-Cap Value ETF922908611 | ETF | 28,792 | $5.36M | 0.2% | −4,084−12.4% | Reduced | – |
| Vanguard Morningstar Small-Cap Growth ETF922908595 | ETF | 21,234 | $5.35M | 0.2% | +1,405+7.1% | Added | – |
| Invesco Exch Traded FD Tr II46138G508 | SR LN ETF | 258,978 | $5.34M | 0.2% | −3,039,337−92.1% | Reduced | – |
| Innovator ETFs Trust45782C813 | US EQTY PWR BUF | 131,146 | $5.27M | 0.2% | −5,620−4.1% | Reduced | – |
| Vanguard S&P 500 ETF922908363 | ETF | 9,960 | $5.12M | 0.2% | +614+6.6% | Added | – |
| TSLATesla, Inc. | Stock | 19,355 | $5.02M | 0.2% | +2,986+18.2% | Added | History |
| Dimensional ETF Trust25434V781 | INTL SMALL CAP V | 171,607 | $5.00M | 0.2% | +119,110+226.9% | Added | – |
| Invesco Exch Traded FD Tr II46138E669 | GLOBAL EX US HGH | 248,304 | $4.92M | 0.2% | +33,550+15.6% | Added | – |
| METAMeta Platforms, Inc. | Stock | 8,435 | $4.86M | 0.2% | +1,516+21.9% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J452 | INVSCO 28 HYCORP | 222,977 | $4.83M | 0.2% | +36,763+19.7% | Added | – |
| XOMExxonMobil Holdings Corp | COM | 35,633 | $4.24M | 0.1% | +3,366+10.4% | Added | History |
| GOOGAlphabet Inc. | Stock | 25,990 | $4.06M | 0.1% | +3,148+13.8% | Added | History |
| First Tr Exchange-Traded FD33734H106 | SHS | 90,894 | $4.05M | 0.1% | −2,267−2.4% | Reduced | – |
| UPSUnited Parcel Service Inc | Stock | 34,144 | $3.76M | 0.1% | +8,205+31.6% | Added | History |
| Innovator U.S. Equity Power Buffer ETF - October45782C797 | ETF | 92,697 | $3.60M | 0.1% | +12,018+14.9% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J395 | BULETSHS 2029 HG | 167,516 | $3.53M | 0.1% | +16,408+10.9% | Added | – |
| Dimensional ETF Trust25434V807 | INTERNATNAL VAL | 88,604 | $3.49M | 0.1% | −2,917−3.2% | Reduced | – |
| GOOGLAlphabet Inc. | Stock | 22,442 | $3.47M | 0.1% | +3,407+17.9% | Added | History |
| LLYEli Lilly & Co | Stock | 4,168 | $3.44M | 0.1% | +417+11.1% | Added | History |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 134,284 | $3.36M | 0.1% | +14,615+12.2% | Added | – |
| Vanguard Malvern FDS922020805 | STRM INFPROIDX | 66,992 | $3.34M | 0.1% | +15,449+30.0% | Added | – |
| Aim ETF Products Trust00888H711 | ALLIA US AUG ETF | 110,916 | $3.20M | 0.1% | −1,276−1.1% | Reduced | – |
| JPMJPMorgan Chase & Co | Stock | 12,808 | $3.14M | 0.1% | +922+7.8% | Added | History |
| HDHome Depot, Inc. | Stock | 8,394 | $3.08M | 0.1% | +803+10.6% | Added | History |
| COSTCostco Wholesale Corp | Stock | 3,141 | $2.97M | 0.1% | +26+0.8% | Added | History |
| IAUiShares Gold Trust | ETF | 50,355 | $2.97M | 0.1% | +599+1.2% | Added | History |
| WMTWalmart Inc. | Stock | 33,665 | $2.96M | 0.1% | +4,257+14.5% | Added | History |
| Dimensional ETF Trust25434V815 | US SMALL CAP ETF | 103,002 | $2.90M | 0.1% | +34,147+49.6% | Added | – |
| NSANational Storage Affiliates Trust | COM SHS BEN IN | 72,570 | $2.86M | 0.1% | +10.0% | Added | History |
| iShares Tr464288877 | EAFE VALUE ETF | 46,751 | $2.76M | 0.1% | +1,313+2.9% | Added | – |
| Vanguard Mortgage-Backed Securities ETF92206C771 | ETF | 57,603 | $2.66M | 0.1% | −998,798−94.5% | Reduced | – |
| PGProcter & Gamble Co | Stock | 14,971 | $2.55M | 0.1% | +1,498+11.1% | Added | History |
| Vanguard Morningstar Value ETF922908744 | ETF | 14,660 | $2.53M | 0.1% | −2,348−13.8% | Reduced | – |
| First Tr Exchange-Traded FD33733E104 | CAP STRENGTH ETF | 27,385 | $2.45M | 0.1% | −1,175−4.1% | Reduced | – |
| Innovator ETFs Trust45782C870 | US EQT PWR BUF | 68,711 | $2.45M | 0.1% | +8,778+14.6% | Added | – |
Sold out since Q4 2024 (20)
Positions held at the end of Q4 2024 that are gone from this filing.
| Security | Class | Shares in Q4 2024 | Value in Q4 2024 | % of portfolio in Q4 2024 | History |
|---|---|---|---|---|---|
| iShares Tr46434V407 | 0-5YR HI YL CP | 165,062 | $7.03M | 0.3% | – |
| Fidelity MSCI Information Technology Index ETF316092808 | ETF | 1,980 | $366.1K | <0.1% | – |
| SILASila Realty Trust, Inc. | COMMON STOCK | 13,534 | $329.1K | <0.1% | History |
| Series Portfolios Tr81752T528 | ELDRIDGE BBB B | 11,504 | $310.0K | <0.1% | – |
| SPDR Series Trust78468R101 | ST SHO TREAS ETF | 10,585 | $307.2K | <0.1% | – |
| TGTTarget Corp | Stock | 2,051 | $277.3K | <0.1% | History |
| VanEck Vectors ETF Tr92189F767 | INDIA GRWTH LDR | 5,217 | $256.6K | <0.1% | – |
| NTAPNetApp, Inc. | Stock | 2,046 | $237.6K | <0.1% | History |
| ACLXArcellx, Inc. | COMMON STOCK | 3,000 | $230.1K | <0.1% | History |
| WisdomTree Tr97717W422 | INDIA ERNGS FD | 5,027 | $227.6K | <0.1% | – |
| NCLHNorwegian Cruise Line Holdings Ltd. | SHS | 8,806 | $226.6K | <0.1% | History |
| Flexshares Tr33939L746 | US QUALITY CAP | 3,380 | $224.4K | <0.1% | – |
| IBITiShares Bitcoin Trust ETF | ETF | 4,141 | $219.7K | <0.1% | History |
| ULTAUlta Beauty, Inc. | Stock | 495 | $215.3K | <0.1% | History |
| EXASExact Sciences Corp | COM | 3,737 | $210.0K | <0.1% | History |
| iShares Tr46435G193 | ESG AWRE USD ETF | 9,188 | $208.8K | <0.1% | – |
| CEGConstellation Energy Corp | Stock | 931 | $208.3K | <0.1% | History |
| DXCMDexcom Inc | COM | 2,642 | $205.5K | <0.1% | History |
| iShares Tr464287580 | US CONSUM DISCRE | 2,105 | $202.4K | <0.1% | – |
| iShares Tr464288281 | JPMORGAN USD EMG | 2,247 | $200.1K | <0.1% | – |