Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q2 2025
Holdings as of Jun 30, 2025, filed Aug 1, 2025. Long positions only; changes compare share counts with Q1 2025.
- Positions
- 481
- +26 vs. Q1 2025
- Portfolio value
- $3.21B
- +$269.7M (+9.2%) vs. Q1 2025
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 3,381,658 | $322.3M | 10.0% | +117,839+3.6% | Added | – |
| State Street SPDR Portfolio S&P 500 Value ETF78464A508 | ETF | 5,213,790 | $272.9M | 8.5% | +189,720+3.8% | Added | – |
| Schwab U.S. Mid-Cap ETF808524508 | ETF | 8,373,700 | $234.9M | 7.3% | +1,072,948+14.7% | Added | – |
| State Street SPDR Portfolio Developed World Ex-US ETF78463X889 | ETF | 4,112,120 | $166.5M | 5.2% | −99,841−2.4% | Reduced | – |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 560,265 | $141.9M | 4.4% | +15,711+2.9% | Added | – |
| State Street SPDR Portfolio Short Term Corporate Bond ETF78464A474 | ETF | 3,845,566 | $116.1M | 3.6% | +9,803+0.3% | Added | – |
| Schwab U.S. Small-Cap ETF808524607 | ETF | 3,676,968 | $93.0M | 2.9% | −122,983−3.2% | Reduced | – |
| SPDR Series Trust78468R606 | ST PORT HIGH ETF | 3,250,699 | $77.4M | 2.4% | −55,458−1.7% | Reduced | – |
| Vanguard Scottsdale FDS92206C102 | SHORT TERM TREAS | 1,232,859 | $72.5M | 2.3% | −42,902−3.4% | Reduced | – |
| Ssga Active ETF Tr78467V608 | ST STR BL LN ETF | 1,665,176 | $69.3M | 2.2% | +84,361+5.3% | Added | – |
| State Street Industrial Select Sector SPDR ETF81369Y704 | ETF | 455,766 | $67.2M | 2.1% | +108,815+31.4% | Added | – |
| State Street Health Care Select Sector SPDR ETF81369Y209 | ETF | 437,543 | $59.0M | 1.8% | +13,322+3.1% | Added | – |
| SPDR Index Shs FDS78463X509 | ST PORT MARK ETF | 1,138,987 | $48.7M | 1.5% | −27,239−2.3% | Reduced | – |
| SPDR Series Trust78464A383 | ST STR BACKE ETF | 2,086,473 | $46.1M | 1.4% | +107,653+5.4% | Added | – |
| State Street Consumer Discretionary Select Sector SPDR ETF81369Y407 | ETF | 201,702 | $43.8M | 1.4% | +1,104+0.6% | Added | – |
| Vanguard Intermediate-Term Corporate Bond ETF92206C870 | ETF | 507,613 | $42.1M | 1.3% | +51,293+11.2% | Added | – |
| Vanguard Ftse All-World Ex-US Small-Cap ETF922042718 | ETF | 308,268 | $41.4M | 1.3% | −18,882−5.8% | Reduced | – |
| State Street Real Estate Select Sector SPDR ETF81369Y860 | ETF | 963,965 | $39.9M | 1.2% | −7,456−0.8% | Reduced | – |
| iShares Tr46435G102 | CONV BD ETF | 433,937 | $39.1M | 1.2% | −10,441−2.3% | Reduced | – |
| State Street Communication Services Select Sector SPDR ETF81369Y852 | ETF | 355,743 | $38.6M | 1.2% | −139,313−28.1% | Reduced | – |
| Vanguard Scottsdale FDS92206C813 | LG-TERM COR BD | 503,551 | $38.2M | 1.2% | −7,107−1.4% | Reduced | – |
| First Tr Exch Traded FD III33739E108 | PFD SECS INC ETF | 2,092,069 | $37.2M | 1.2% | +91,884+4.6% | Added | – |
| Schwab Intermediate-Term US Treasury ETF808524854 | ETF | 1,380,246 | $34.5M | 1.1% | +145,142+11.8% | Added | – |
| State Street Consumer Staples Select Sector SPDR ETF81369Y308 | ETF | 415,610 | $33.7M | 1.0% | +6,125+1.5% | Added | – |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 771,916 | $32.7M | 1.0% | +62,872+8.9% | Added | – |
| State Street Financial Select Sector SPDR ETF81369Y605 | ETF | 616,605 | $32.3M | 1.0% | −347,374−36.0% | Reduced | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 148,913 | $30.5M | 0.9% | +6,389+4.5% | Added | – |
| Schwab US Tips ETF808524870 | ETF | 1,033,047 | $27.6M | 0.9% | +36,426+3.7% | Added | – |
| AAPLApple Inc. | Stock | 134,069 | $27.5M | 0.9% | +4,118+3.2% | Added | History |
| State Street Materials Select Sector SPDR ETF81369Y100 | ETF | 306,230 | $26.9M | 0.8% | +79,676+35.2% | Added | – |
| SPDR Series Trust78464A664 | ST LON TREAS ETF | 1,011,581 | $26.9M | 0.8% | −17,232−1.7% | Reduced | – |
| Global X FDS37954Y293 | GLB X MLP ENRG I | 396,663 | $24.9M | 0.8% | +16,486+4.3% | Added | – |
| Vanguard Emerging Markets Government Bond ETF921946885 | ETF | 374,492 | $24.5M | 0.8% | −7,350−1.9% | Reduced | – |
| State Street SPDR Portfolio Aggregate Bond ETF78464A649 | ETF | 910,897 | $23.3M | 0.7% | +36,091+4.1% | Added | – |
| SPDR Series Trust78468R200 | ST STR RATE ETF | 712,649 | $22.0M | 0.7% | −20,181−2.8% | Reduced | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 34,197 | $21.1M | 0.7% | −5,350−13.5% | Reduced | History |
| Dimensional ETF Trust25434V203 | INTL CORE EQT MK | 610,675 | $21.1M | 0.7% | +35,828+6.2% | Added | – |
| NVDANVIDIA Corp | Stock | 132,810 | $21.0M | 0.7% | +15,524+13.2% | Added | History |
| MSFTMicrosoft Corp | Stock | 41,986 | $20.9M | 0.7% | +2,514+6.4% | Added | History |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 224,245 | $18.3M | 0.6% | +3,565+1.6% | Added | – |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 210,759 | $17.9M | 0.6% | +3,697+1.8% | Added | – |
| State Street SPDR Portfolio S&P 500 ETF78464A854 | ETF | 237,591 | $17.3M | 0.5% | +12,021+5.3% | Added | – |
| Schwab US Dividend Equity ETF808524797 | ETF | 616,474 | $16.3M | 0.5% | +70,039+12.8% | Added | – |
| Vanguard Morningstar Mid-Cap Value ETF922908512 | ETF | 91,807 | $15.1M | 0.5% | +4,235+4.8% | Added | – |
| Dimensional U.S. Small Cap ETF25434V500 | ETF | 232,178 | $14.8M | 0.5% | +25,273+12.2% | Added | – |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 241,410 | $13.3M | 0.4% | +24,928+11.5% | Added | – |
| Vanguard Morningstar Mid-Cap Growth ETF922908538 | ETF | 42,933 | $12.2M | 0.4% | +1,494+3.6% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J817 | BULSHS 2025 HY | 500,895 | $11.6M | 0.4% | +56,128+12.6% | Added | – |
| AMZNAmazon Com Inc | Stock | 51,445 | $11.3M | 0.4% | +6,881+15.4% | Added | History |
| Dimensional ETF Trust25434V666 | US LARG VALU ETF | 356,569 | $11.1M | 0.3% | +18,353+5.4% | Added | – |
| Dimensional ETF Trust25434V773 | INTL SMALL CAP E | 361,849 | $10.8M | 0.3% | +22,308+6.6% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J635 | INVSCO BLSH 26 | 422,336 | $9.85M | 0.3% | +56,010+15.3% | Added | – |
| SPDR Series Trust78468R408 | ST TERM HIGH ETF | 364,584 | $9.29M | 0.3% | +32,536+9.8% | Added | – |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 168,395 | $8.53M | 0.3% | −21,669−11.4% | Reduced | – |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 128,189 | $7.95M | 0.2% | −6,245−4.6% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J585 | BULETSHS 2027 | 335,165 | $7.61M | 0.2% | +45,254+15.6% | Added | – |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 23,653 | $7.19M | 0.2% | +181+0.8% | Added | – |
| TSLATesla, Inc. | Stock | 22,613 | $7.18M | 0.2% | +3,258+16.8% | Added | History |
| METAMeta Platforms, Inc. | Stock | 9,530 | $7.03M | 0.2% | +1,095+13.0% | Added | History |
| DEDeere & Co | Stock | 13,492 | $6.86M | 0.2% | +391+3.0% | Added | History |
| Vanguard Morningstar Growth ETF922908736 | ETF | 15,361 | $6.73M | 0.2% | +451+3.0% | Added | – |
| First Tr Exchange-Traded FD33739Q408 | FIRST TR ENH NEW | 111,247 | $6.66M | 0.2% | −72,450−39.4% | Reduced | – |
| Dimensional Emerging Core Equity Market ETF25434V302 | ETF | 215,910 | $6.25M | 0.2% | +8,491+4.1% | Added | – |
| Vanguard Morningstar Small-Cap Growth ETF922908595 | ETF | 22,364 | $6.19M | 0.2% | +1,130+5.3% | Added | – |
| Dimensional ETF Trust25434V781 | INTL SMALL CAP V | 183,768 | $6.05M | 0.2% | +12,161+7.1% | Added | – |
| Innovator ETFs Trust45782C813 | US EQTY PWR BUF | 137,829 | $6.04M | 0.2% | +6,683+5.1% | Added | – |
| Innovator ETFs Trust45782C748 | US EQTY PWR BUF | 149,897 | $5.96M | 0.2% | −3,338−2.2% | Reduced | – |
| Vanguard S&P 500 ETF922908363 | ETF | 10,399 | $5.91M | 0.2% | +439+4.4% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J452 | INVSCO 28 HYCORP | 265,313 | $5.85M | 0.2% | +42,336+19.0% | Added | – |
| Vanguard Morningstar Small-Cap Value ETF922908611 | ETF | 29,842 | $5.82M | 0.2% | +1,050+3.6% | Added | – |
| BRK.BBerkshire Hathaway Inc | Stock | 11,969 | $5.81M | 0.2% | +1,332+12.5% | Added | History |
| Innovator ETFs Trust45782C680 | US EQTY PWR BF | 143,249 | $5.80M | 0.2% | +690+0.5% | Added | – |
| Invesco Exch Traded FD Tr II46138E669 | GLOBAL EX US HGH | 272,296 | $5.41M | 0.2% | +23,992+9.7% | Added | – |
| GOOGAlphabet Inc. | Stock | 29,374 | $5.21M | 0.2% | +3,384+13.0% | Added | History |
| GOOGLAlphabet Inc. | Stock | 27,092 | $4.77M | 0.1% | +4,650+20.7% | Added | History |
| Invesco Exch Traded FD Tr II46138G870 | VAR RATE PFD | 185,769 | $4.54M | 0.1% | −106,264−36.4% | Reduced | – |
| Vanguard Malvern FDS922020805 | STRM INFPROIDX | 85,037 | $4.27M | 0.1% | +18,045+26.9% | Added | – |
| XOMExxonMobil Holdings Corp | COM | 38,287 | $4.13M | 0.1% | +2,654+7.4% | Added | History |
| Dimensional ETF Trust25434V807 | INTERNATNAL VAL | 93,526 | $4.01M | 0.1% | +4,922+5.6% | Added | – |
| Innovator ETFs Trust45782C417 | US EQTY PWR BUF | 104,928 | $3.99M | 0.1% | +40,690+63.3% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J395 | BULETSHS 2029 HG | 183,877 | $3.96M | 0.1% | +16,361+9.8% | Added | – |
| First Tr Exchange-Traded FD33734H106 | SHS | 87,795 | $3.92M | 0.1% | −3,099−3.4% | Reduced | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 133,152 | $3.89M | 0.1% | −1,132−0.8% | Reduced | – |
| Innovator U.S. Equity Power Buffer ETF - October45782C797 | ETF | 94,157 | $3.89M | 0.1% | +1,460+1.6% | Added | – |
| JPMJPMorgan Chase & Co | Stock | 13,044 | $3.78M | 0.1% | +236+1.8% | Added | History |
| UPSUnited Parcel Service Inc | Stock | 36,382 | $3.67M | 0.1% | +2,238+6.6% | Added | History |
| LLYEli Lilly & Co | Stock | 4,645 | $3.62M | 0.1% | +477+11.4% | Added | History |
| NFLXNetflix Inc | Stock | 2,619 | $3.51M | 0.1% | +311+13.5% | Added | History |
| COSTCostco Wholesale Corp | Stock | 3,473 | $3.44M | 0.1% | +332+10.6% | Added | History |
| Aim ETF Products Trust00888H711 | ALLIA US AUG ETF | 110,470 | $3.39M | 0.1% | −446−0.4% | Reduced | – |
| Dimensional ETF Trust25434V815 | US SMALL CAP ETF | 111,753 | $3.29M | 0.1% | +8,751+8.5% | Added | – |
| IAUiShares Gold Trust | ETF | 49,549 | $3.09M | 0.1% | −806−1.6% | Reduced | History |
| WMTWalmart Inc. | Stock | 31,327 | $3.06M | 0.1% | −2,338−6.9% | Reduced | History |
| HDHome Depot, Inc. | Stock | 7,991 | $2.93M | 0.1% | −403−4.8% | Reduced | History |
| Vanguard Morningstar Value ETF922908744 | ETF | 16,575 | $2.93M | 0.1% | +1,915+13.1% | Added | – |
| iShares Tr464288877 | EAFE VALUE ETF | 44,487 | $2.82M | 0.1% | −2,264−4.8% | Reduced | – |
| Innovator ETFs Trust45782C870 | US EQT PWR BUF | 69,571 | $2.59M | 0.1% | +860+1.3% | Added | – |
| First Tr Exchange-Traded FD33733E104 | CAP STRENGTH ETF | 26,963 | $2.45M | 0.1% | −422−1.5% | Reduced | – |
| PGProcter & Gamble Co | Stock | 15,195 | $2.42M | 0.1% | +224+1.5% | Added | History |
| Invesco Exch Traded FD Tr II46138G508 | SR LN ETF | 113,339 | $2.37M | 0.1% | −145,639−56.2% | Reduced | – |
Sold out since Q1 2025 (19)
Positions held at the end of Q1 2025 that are gone from this filing.
| Security | Class | Shares in Q1 2025 | Value in Q1 2025 | % of portfolio in Q1 2025 | History |
|---|---|---|---|---|---|
| GLDMWorld Gold Trust | SPDR GLD MINIS | 29,215 | $1.81M | 0.1% | History |
| Global X FDS37954Y343 | GLBL X MLP ETF | 32,509 | $1.73M | 0.1% | – |
| Dimensional U.S. Core Equity 2 ETF25434V708 | ETF | 13,659 | $450.6K | <0.1% | – |
| Vanguard Short-Term Bond ETF921937827 | ETF | 5,521 | $432.2K | <0.1% | – |
| Vanguard Health Care ETF92204A504 | ETF | 1,276 | $337.8K | <0.1% | – |
| Fidelity Covington Trust316092113 | ENHANCED LARGE | 10,313 | $321.7K | <0.1% | – |
| iShares Tr464288166 | AGENCY BOND ETF | 2,650 | $290.0K | <0.1% | – |
| AMPAmeriprise Financial Inc | COM | 548 | $265.3K | <0.1% | History |
| TFCTruist Financial Corp | COM | 5,782 | $237.9K | <0.1% | History |
| FANGDiamondback Energy, Inc. | Stock | 1,430 | $228.7K | <0.1% | History |
| TTDTrade Desk, Inc. | Stock | 4,140 | $226.5K | <0.1% | History |
| VLOValero Energy Corp | Stock | 1,622 | $214.2K | <0.1% | History |
| TAPMolson Coors Beverage Co | CL B | 3,444 | $209.7K | <0.1% | History |
| PLDPrologis, Inc. | REIT | 1,869 | $209.0K | <0.1% | History |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 4,476 | $206.2K | <0.1% | – |
| iShares Tr464287440 | 7-10 YR TRSY BD | 2,136 | $203.7K | <0.1% | – |
| ETREntergy Corp | COM | 2,356 | $201.4K | <0.1% | History |
| Invesco Exch Traded FD Tr II46138E362 | S&P500 HDL VOL | 3,997 | $200.8K | <0.1% | – |
| AEGAegon Ltd. | AMER REG 1 CERT | 11,105 | $73.2K | <0.1% | History |