Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q3 2025
Holdings as of Sep 30, 2025, filed Nov 12, 2025. Long positions only; changes compare share counts with Q2 2025.
- Positions
- 516
- +35 vs. Q2 2025
- Portfolio value
- $3.59B
- +$377.7M (+11.8%) vs. Q2 2025
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 3,538,081 | $372.0M | 10.4% | +156,423+4.6% | Added | – |
| State Street SPDR Portfolio S&P 500 Value ETF78464A508 | ETF | 5,608,199 | $311.1M | 8.7% | +394,409+7.6% | Added | – |
| Schwab U.S. Mid-Cap ETF808524508 | ETF | 8,942,309 | $267.4M | 7.5% | +568,609+6.8% | Added | – |
| State Street SPDR Portfolio Developed World Ex-US ETF78463X889 | ETF | 4,325,645 | $186.8M | 5.2% | +213,525+5.2% | Added | – |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 579,494 | $165.8M | 4.6% | +19,229+3.4% | Added | – |
| State Street SPDR Portfolio Short Term Corporate Bond ETF78464A474 | ETF | 4,235,356 | $128.0M | 3.6% | +389,790+10.1% | Added | – |
| Schwab U.S. Small-Cap ETF808524607 | ETF | 4,023,752 | $113.0M | 3.1% | +346,784+9.4% | Added | – |
| State Street Industrial Select Sector SPDR ETF81369Y704 | ETF | 593,858 | $91.6M | 2.6% | +138,092+30.3% | Added | – |
| SPDR Series Trust78468R606 | ST PORT HIGH ETF | 3,443,034 | $82.1M | 2.3% | +192,335+5.9% | Added | – |
| Vanguard Scottsdale FDS92206C102 | SHORT TERM TREAS | 1,283,845 | $75.4M | 2.1% | +50,986+4.1% | Added | – |
| Ssga Active ETF Tr78467V608 | ST STR BL LN ETF | 1,785,037 | $73.8M | 2.1% | +119,861+7.2% | Added | – |
| SPDR Index Shs FDS78463X509 | ST PORT MARK ETF | 1,175,525 | $55.5M | 1.5% | +36,538+3.2% | Added | – |
| State Street Communication Services Select Sector SPDR ETF81369Y852 | ETF | 474,919 | $55.3M | 1.5% | +119,176+33.5% | Added | – |
| State Street Health Care Select Sector SPDR ETF81369Y209 | ETF | 381,763 | $54.7M | 1.5% | −55,780−12.7% | Reduced | – |
| SPDR Series Trust78464A383 | ST STR BACKE ETF | 2,196,521 | $49.3M | 1.4% | +110,048+5.3% | Added | – |
| iShares Tr46435G102 | CONV BD ETF | 449,503 | $45.7M | 1.3% | +15,566+3.6% | Added | – |
| Vanguard Ftse All-World Ex-US Small-Cap ETF922042718 | ETF | 318,906 | $45.6M | 1.3% | +10,638+3.5% | Added | – |
| Vanguard Intermediate-Term Corporate Bond ETF92206C870 | ETF | 540,981 | $45.5M | 1.3% | +33,368+6.6% | Added | – |
| State Street Real Estate Select Sector SPDR ETF81369Y860 | ETF | 1,025,364 | $43.0M | 1.2% | +61,399+6.4% | Added | – |
| Vanguard Scottsdale FDS92206C813 | LG-TERM COR BD | 520,521 | $40.5M | 1.1% | +16,970+3.4% | Added | – |
| First Tr Exch Traded FD III33739E108 | PFD SECS INC ETF | 2,183,198 | $40.0M | 1.1% | +91,129+4.4% | Added | – |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 840,612 | $38.6M | 1.1% | +68,696+8.9% | Added | – |
| Schwab Intermediate-Term US Treasury ETF808524854 | ETF | 1,491,941 | $37.5M | 1.0% | +111,695+8.1% | Added | – |
| State Street Consumer Staples Select Sector SPDR ETF81369Y308 | ETF | 454,843 | $35.5M | 1.0% | +39,233+9.4% | Added | – |
| AAPLApple Inc. | Stock | 132,721 | $34.1M | 1.0% | −1,348−1.0% | Reduced | History |
| State Street Financial Select Sector SPDR ETF81369Y605 | ETF | 636,875 | $34.0M | 0.9% | +20,270+3.3% | Added | – |
| State Street Consumer Discretionary Select Sector SPDR ETF81369Y407 | ETF | 141,683 | $33.9M | 0.9% | −60,019−29.8% | Reduced | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 147,468 | $32.0M | 0.9% | −1,445−1.0% | Reduced | – |
| SPDR Series Trust78464A664 | ST LON TREAS ETF | 1,082,928 | $29.2M | 0.8% | +71,347+7.1% | Added | – |
| NVDANVIDIA Corp | Stock | 150,843 | $28.5M | 0.8% | +18,033+13.6% | Added | History |
| Schwab US Tips ETF808524870 | ETF | 1,022,291 | $27.5M | 0.8% | −10,756−1.0% | Reduced | – |
| Vanguard Emerging Markets Government Bond ETF921946885 | ETF | 395,253 | $26.4M | 0.7% | +20,761+5.5% | Added | – |
| Global X FDS37954Y293 | GLB X MLP ENRG I | 416,546 | $25.9M | 0.7% | +19,883+5.0% | Added | – |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 288,555 | $25.5M | 0.7% | +77,796+36.9% | Added | – |
| State Street SPDR Portfolio Aggregate Bond ETF78464A649 | ETF | 918,991 | $23.8M | 0.7% | +8,094+0.9% | Added | – |
| Dimensional ETF Trust25434V203 | INTL CORE EQT MK | 648,259 | $23.7M | 0.7% | +37,584+6.2% | Added | – |
| MSFTMicrosoft Corp | Stock | 44,343 | $22.9M | 0.6% | +2,357+5.6% | Added | History |
| SPDR Series Trust78468R200 | ST STR RATE ETF | 716,028 | $22.0M | 0.6% | +3,379+0.5% | Added | – |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 233,992 | $20.6M | 0.6% | +9,747+4.3% | Added | – |
| State Street SPDR Portfolio S&P 500 ETF78464A854 | ETF | 239,623 | $18.9M | 0.5% | +2,032+0.9% | Added | – |
| State Street Materials Select Sector SPDR ETF81369Y100 | ETF | 203,020 | $18.2M | 0.5% | −103,210−33.7% | Reduced | – |
| Vanguard Morningstar Mid-Cap Value ETF922908512 | ETF | 101,187 | $17.6M | 0.5% | +9,380+10.2% | Added | – |
| Dimensional U.S. Small Cap ETF25434V500 | ETF | 251,959 | $17.3M | 0.5% | +19,781+8.5% | Added | – |
| Schwab US Dividend Equity ETF808524797 | ETF | 619,829 | $16.9M | 0.5% | +3,355+0.5% | Added | – |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 245,475 | $14.2M | 0.4% | +4,065+1.7% | Added | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 20,618 | $13.8M | 0.4% | −13,579−39.7% | Reduced | History |
| Vanguard Morningstar Mid-Cap Growth ETF922908538 | ETF | 46,403 | $13.7M | 0.4% | +3,470+8.1% | Added | – |
| AMZNAmazon Com Inc | Stock | 56,124 | $12.5M | 0.3% | +4,679+9.1% | Added | History |
| Dimensional ETF Trust25434V666 | US LARG VALU ETF | 371,974 | $12.2M | 0.3% | +15,405+4.3% | Added | – |
| Dimensional ETF Trust25434V773 | INTL SMALL CAP E | 380,569 | $12.1M | 0.3% | +18,720+5.2% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J817 | BULSHS 2025 HY | 512,534 | $11.8M | 0.3% | +11,639+2.3% | Added | – |
| TSLATesla, Inc. | Stock | 24,919 | $10.9M | 0.3% | +2,306+10.2% | Added | History |
| SPDR Series Trust78468R408 | ST TERM HIGH ETF | 415,465 | $10.6M | 0.3% | +50,881+14.0% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J635 | INVSCO BLSH 26 | 429,983 | $10.1M | 0.3% | +7,647+1.8% | Added | – |
| Innovator ETFs Trust45782C680 | US EQTY PWR BF | 228,802 | $9.72M | 0.3% | +85,553+59.7% | Added | – |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 186,454 | $9.43M | 0.3% | +18,059+10.7% | Added | – |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 128,367 | $8.42M | 0.2% | +178+0.1% | Added | – |
| METAMeta Platforms, Inc. | Stock | 11,224 | $8.16M | 0.2% | +1,694+17.8% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J585 | BULETSHS 2027 | 353,196 | $8.04M | 0.2% | +18,031+5.4% | Added | – |
| GOOGAlphabet Inc. | Stock | 32,382 | $7.98M | 0.2% | +3,008+10.2% | Added | History |
| GOOGLAlphabet Inc. | Stock | 31,185 | $7.66M | 0.2% | +4,093+15.1% | Added | History |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 23,099 | $7.62M | 0.2% | −554−2.3% | Reduced | – |
| Vanguard Morningstar Small-Cap Growth ETF922908595 | ETF | 24,513 | $7.39M | 0.2% | +2,149+9.6% | Added | – |
| Dimensional Emerging Core Equity Market ETF25434V302 | ETF | 226,486 | $7.23M | 0.2% | +10,576+4.9% | Added | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 14,912 | $7.21M | 0.2% | −449−2.9% | Reduced | – |
| Dimensional ETF Trust25434V781 | INTL SMALL CAP V | 193,858 | $6.93M | 0.2% | +10,090+5.5% | Added | – |
| Vanguard Morningstar Small-Cap Value ETF922908611 | ETF | 32,214 | $6.77M | 0.2% | +2,372+7.9% | Added | – |
| Vanguard S&P 500 ETF922908363 | ETF | 10,931 | $6.73M | 0.2% | +532+5.1% | Added | – |
| Innovator ETFs Trust45782C813 | US EQTY PWR BUF | 139,329 | $6.36M | 0.2% | +1,500+1.1% | Added | – |
| DEDeere & Co | Stock | 13,677 | $6.32M | 0.2% | +185+1.4% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J452 | INVSCO 28 HYCORP | 280,081 | $6.19M | 0.2% | +14,768+5.6% | Added | – |
| BRK.BBerkshire Hathaway Inc | Stock | 12,391 | $6.15M | 0.2% | +422+3.5% | Added | History |
| Innovator ETFs Trust45782C748 | US EQTY PWR BUF | 147,840 | $6.08M | 0.2% | −2,057−1.4% | Reduced | – |
| Invesco Exch Traded FD Tr II46138G870 | VAR RATE PFD | 233,954 | $5.78M | 0.2% | +48,185+25.9% | Added | – |
| Dimensional ETF Trust25434V807 | INTERNATNAL VAL | 98,469 | $4.55M | 0.1% | +4,943+5.3% | Added | – |
| XOMExxonMobil Holdings Corp | COM | 40,642 | $4.52M | 0.1% | +2,355+6.2% | Added | History |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 138,870 | $4.47M | 0.1% | +5,718+4.3% | Added | – |
| LLYEli Lilly & Co | Stock | 5,250 | $4.31M | 0.1% | +605+13.0% | Added | History |
| Invesco Exch Traded FD Tr II46138E669 | GLOBAL EX US HGH | 212,221 | $4.24M | 0.1% | −60,075−22.1% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J395 | BULETSHS 2029 HG | 193,022 | $4.17M | 0.1% | +9,145+5.0% | Added | – |
| Innovator ETFs Trust45782C417 | US EQTY PWR BUF | 103,505 | $4.11M | 0.1% | −1,423−1.4% | Reduced | – |
| First Tr Exchange-Traded FD33734H106 | SHS | 88,139 | $4.06M | 0.1% | +344+0.4% | Added | – |
| IAUiShares Gold Trust | ETF | 55,642 | $4.04M | 0.1% | +6,093+12.3% | Added | History |
| JPMJPMorgan Chase & Co | Stock | 12,803 | $3.94M | 0.1% | −241−1.8% | Reduced | History |
| Dimensional ETF Trust25434V815 | US SMALL CAP ETF | 120,971 | $3.87M | 0.1% | +9,218+8.2% | Added | – |
| WMTWalmart Inc. | Stock | 37,469 | $3.81M | 0.1% | +6,142+19.6% | Added | History |
| Invesco Exch Traded FD Tr II46138G508 | SR LN ETF | 179,857 | $3.76M | 0.1% | +66,518+58.7% | Added | – |
| First Tr Exchange-Traded FD33739Q408 | FIRST TR ENH NEW | 61,124 | $3.66M | 0.1% | −50,123−45.1% | Reduced | – |
| Aim ETF Products Trust00888H711 | ALLIA US AUG ETF | 110,202 | $3.53M | 0.1% | −268−0.2% | Reduced | – |
| NFLXNetflix Inc | Stock | 2,877 | $3.35M | 0.1% | +258+9.9% | Added | History |
| HDHome Depot, Inc. | Stock | 8,394 | $3.32M | 0.1% | +403+5.0% | Added | History |
| iShares Tr464288877 | EAFE VALUE ETF | 46,720 | $3.18M | 0.1% | +2,233+5.0% | Added | – |
| Vanguard Malvern FDS922020805 | STRM INFPROIDX | 60,040 | $3.00M | 0.1% | −24,997−29.4% | Reduced | – |
| COSTCostco Wholesale Corp | Stock | 3,185 | $2.92M | 0.1% | −288−8.3% | Reduced | History |
| UPSUnited Parcel Service Inc | Stock | 34,114 | $2.92M | 0.1% | −2,268−6.2% | Reduced | History |
| PGProcter & Gamble Co | Stock | 18,533 | $2.82M | 0.1% | +3,338+22.0% | Added | History |
| CATCaterpillar Inc | Stock | 5,471 | $2.69M | 0.1% | +196+3.7% | Added | History |
| Vanguard Morningstar Value ETF922908744 | ETF | 14,029 | $2.62M | 0.1% | −2,546−15.4% | Reduced | – |
| IBMInternational Business Machines Corp | Stock | 8,835 | $2.53M | 0.1% | +991+12.6% | Added | History |
| First Tr Exchange-Traded FD33733E104 | CAP STRENGTH ETF | 26,732 | $2.50M | 0.1% | −231−0.9% | Reduced | – |
Sold out since Q2 2025 (33)
Positions held at the end of Q2 2025 that are gone from this filing.
| Security | Class | Shares in Q2 2025 | Value in Q2 2025 | % of portfolio in Q2 2025 | History |
|---|---|---|---|---|---|
| Timothy Plan887432359 | US LRGMD CP CORE | 11,685 | $524.7K | <0.1% | – |
| PSAPublic Storage | COM | 1,726 | $506.9K | <0.1% | History |
| Innovator ETFs Trust45782C615 | GRWT100 PWR BUF | 9,040 | $492.7K | <0.1% | – |
| AMTAmerican Tower Corp | REIT | 1,975 | $436.7K | <0.1% | History |
| LEUCentrus Energy Corp | Stock | 2,160 | $395.7K | <0.1% | History |
| VanEck ETF Trust92189F429 | PREFERRED SECURT | 18,261 | $312.6K | <0.1% | – |
| GTLSChart Industries Inc | COM | 1,876 | $308.9K | <0.1% | History |
| ROPRoper Technologies Inc | Stock | 538 | $305.0K | <0.1% | History |
| HLTHilton Worldwide Holdings Inc. | COM | 1,094 | $291.4K | <0.1% | History |
| HESHess Corp | Stock | 2,038 | $282.5K | <0.1% | History |
| DRIDarden Restaurants Inc | COM | 1,267 | $276.3K | <0.1% | History |
| IRMIron Mountain Inc | COM | 2,550 | $261.6K | <0.1% | History |
| ULTAUlta Beauty, Inc. | Stock | 533 | $249.3K | <0.1% | History |
| ORealty Income Corp | REIT | 4,213 | $242.8K | <0.1% | History |
| IQVIQVIA Holdings Inc. | Stock | 1,503 | $236.9K | <0.1% | History |
| AOSSmith A O Corp | COM | 3,600 | $236.1K | <0.1% | History |
| DXCMDexcom Inc | COM | 2,704 | $236.0K | <0.1% | History |
| DOCHealthpeak Properties, Inc. | COM | 13,034 | $228.2K | <0.1% | History |
| SPOTSpotify Technology S.A. | Stock | 294 | $225.6K | <0.1% | History |
| CRWDCrowdStrike Holdings, Inc. | Stock | 441 | $224.6K | <0.1% | History |
| Abrdn ETFs003261609 | BBG INDUSTRL MET | 10,229 | $220.7K | <0.1% | – |
| ELVElevance Health, Inc. | Stock | 564 | $219.7K | <0.1% | History |
| ABNBAirbnb, Inc. | Stock | 1,652 | $218.6K | <0.1% | History |
| EXRExtra Space Storage Inc. | COM | 1,474 | $217.5K | <0.1% | History |
| Schwab Strategic Tr808524862 | SHT TM US TRES | 8,879 | $216.5K | <0.1% | – |
| LUVSouthwest Airlines Co | COM | 6,636 | $215.3K | <0.1% | History |
| iShares Inc464286327 | MSCI GLB SLV&MTL | 11,956 | $212.9K | <0.1% | – |
| CCKCrown Holdings, Inc. | COM | 2,000 | $206.0K | <0.1% | History |
| Vanguard Intl Equity Index F922042874 | FTSE EUROPE ETF | 2,644 | $204.9K | <0.1% | – |
| iShares Tr464288786 | U.S. INSRNCE ETF | 1,491 | $200.5K | <0.1% | – |
| UECUranium Energy Corp | COM | 27,763 | $188.8K | <0.1% | History |
| ETEnergy Transfer LP | COM UT LTD PTN | 10,401 | $188.6K | <0.1% | History |
| WOLFWolfspeed, Inc. | Stock | 21,231 | $8.47K | <0.1% | History |